kickin' capital campaigns
TRANSCRIPT
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The Masters CircleKickin’ Capital Campaigns
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Your Masters Circle hosts
Heidi Hancock, CFRE David A. Svet
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Before we begin...
Credit!Full participation in The Masters Circle is applicable for 1 point in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.
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Before we begin...
QuestionsType your questions here.
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How can we help you with your fundraising?
What do you want to get out of today?
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Kickin’ Capital Campaigns!
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✓ Before you begin
✓ What kind of Campaign?
✓ Where does it fit in your organization’s funding strategy?
✓ Who’s gonna drive the bus?
Kickin’ Capital Campaigns!
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What is your campaign for?
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✓ Determine Need
✓ Determine Breadth and Scope
✓ Identify Constituencies
What is your campaign for?
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The feasibility of feasibility studies
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✓ Case testing
✓ Interest building
✓ Reshaping goals
✓ All driven by study analysis
The feasibility of feasibility studies
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Before you ask...
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✓ Campaign Plan✓ Timeline and execution plan
✓ Campaign Marketing Plan✓ Messages, channels, timeline, response vehicle
✓ Create Committees✓ Recruit committee members✓ Balance management & execution time
Before you ask…
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In 5, 4, 3, 2...
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✓ Campaign Launch!✓ Prioritize and segment✓ Lead Donors
✓ Communications✓ Messages, channels, timeline, response vehicle
✓ Phasing✓ Multi and repeating starts
In 5, 4, 3, 2...
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Celebration and Continuation
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✓ When to shut down your campaign!✓ Exceeding your goal
✓ Celebrating victory
✓ What’s next?
Celebration and Continuation
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The Stewardship Campaign
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✓ Pledge Collection
✓ List Segmentation
✓ Annual Giving
✓ Planned Giving
The Stewardship Campaign
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Any questions?
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Next Masters Circle
● Next Masters Circle session is on April 22nd
● Watch your email for instructions
● Full participation in The Masters Circle is applicable for 1 point in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.
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Help us help you
● Submit a question or topic request
http://mosaicnpd.com/masters-circle-topic-request/
● Sign up for our blog
http://www.mosaicnpd.com/feed
● Hang tight for the quick survey
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Stay in touch
For additional information:Heidi Hancock, CFREDavid A. Svet
Toll Free 1-800-485-0742
email: [email protected]
Skype: Mosaicnpd
www.mosaicnpd.com
http://www.facebook.com/MosaicNPD
http://twitter.com/MosaicNPD
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Thank youMosaicnpd.com