Kicking it up a notch (strategically) with social media!By Red Shoes PR

What works

Generate content that gets your target audience to participate in an online conversation … get them to share information about themselves! Who doesn’t love to talk about themselves?

Engage!

• Royal Caribbean FB page

A picture says a thousand words

Local beauty

More local beauty

Nicely done Bridgewood!

Settle Inn & Suites

• Business, Travel, Cross Promotion and more on their Pinterest page

Instagram

• #wisconsin #wisconsindells #wisconsinstatefair #wisconsinbadgers #wisconsinlife #wisconsinriver

• #uncoverToronto promotion from Four Seasons

What doesn’t work

• Push, push, push … always promoting your business

Enough already!

• The same thing over and over again becomes a major turnoff

You said what? When?

• Out-of-touch posts or comments

• For example, election night and a company posts something about their product or service that has nothing to do with the conversation at hand

Get inside your audiences’ head!

• What are they looking for?

• What words do they use?

• What common pain points do they experience?

Don’t sit back and think social media is a silver bullet

• Social media takes time

• It takes work

• You get out what you put into it

Let your biz plan be your guide to social media strategy

• Goal: Increase Company Revenue for next year focusing on convention business

• Strategy: Utilize online tools to create brand awareness of XYZ hotel in Fox Cities

• Content strategy: Showcase community assets, conduct proactive outreach to organizations online, research point person

Collaboration

• Collaborate with other community partners, showcase each other on social media platforms … cross promote!

• When one wins, we all win

Try something different, get uncomfortable!

What?

• Hotel offers robot art based on guests’ sleeping patterns!

• Huge Facebook hit!

Why hotels need to care about their reputation

• And the survey says!

• According to Olery survey

Things to keep in mind

• More than 20% of travel browsing happens on a mobile device

• Be creative

• We live in a transparent world

• Take care of your guests in person and they’ll take care of you online

FOR INSPIRATIONAL PURPOSES!

• #bullymovie campaign

• Become a #jetsetter