kickoff workshop with disqus: where comments meet engagement
DESCRIPTION
In this kickoff workshop, Disqus will unveil findings of its commenter audience research. Do commenters have more social influence? Share more often? Consume more content? Using its data, Disqus will discuss the nature of commenting communities, the habits of frequent commenters, and how to build a loyal audience that is committed to bolstering your online community.TRANSCRIPT
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DISQUS
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Let’s acknowledge the common perception of commenters
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*Based on a third party study of a thousand randomized Disqus users
Disqus users compared to general population
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Our audience is made up of geeks
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Users spend more time on smaller/organic sites
Average No. of Sites Visited in Last 30 Days Related to Specific Passion
12% are organic
sites
24% are organic
sites
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They are ultra-passionate about their passions – expressing a greater interest in engaging, learning and
sharing more
It is something I know I will still be engaged in many years from now
I’ve spent many years enjoying this
hobby.
I was trying to improve my
skills/ expertise
Others come to me for advice
about information
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They go deep online
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More time online, 7 hours per day.*Hours Spent Online in Average Weekday
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Seekers of information, news, and social media
Social
News
Info
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They visit more sites, consume more comments, tweets, videos, and reviews.
Comments
Tweets Videos
Reviews
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They are influencers
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Not about benefiting personally
To share expertise
To influence opinions
To point-out what’s been overlooked
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Large number of followers
Percent Who Say Type of People are in Social Network
Have more general acquaintances as friends/followers
Have more friends/followers among people they do not even
know
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Natural brand advocates
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More likely to share, review, and endorse brands
Percent Who Use Engage in Types of Social Media in Last 30 Days
Comment areas online
Video sharing sites
Blogs / Micro blogs
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Produce more comments, tweets, videos, and reviews
Percent Who Have Posted Type of Content in Last 30 Days
Comments
Tweets Videos
Reviews
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disqus.com/audience