Kickstart Your Social Media

MarketingPresented By: Jordan Hatch

It’s easy to say what…

It’s difficult to say how.

The 15 Minute PlanBlock Time Spent

1st 5 minutes

2nd 5 minutes

3rd 5 minutes

Is Your Market Using Social Media?

The data says “Probably” but how can you find out?

Age Range % Using Social Media18 - 29 83%30 - 49 70%50 - 64 51%

65+ 33%

Source: Pew Research Center’s Internet & American Life Project surveys: Feb 2005, Aug 2006, May 2008, April 2009, May 2010, May 2011

Awesome Search Tools

• Filter based on location, age, sex, likes, education

• Gives you a rough estimate of how many people on Facebook meet that criteria

Facebook.com/ads

Awesome Search Tools

• Search for keywords and hash tags in conversations

• Enables you to see if there is anyone talking about your industry online

Twitter.com/search

Social Media Characters

• Creates original content to share

• Blogs, Tweets, Status updates, pictures, infographics, and Pins

• Tons of content• Hard to keep up with

it all• Not concerned with

responding

The Parrot

• Shares other people’s content

• Follow the great Producers

• Not considered an expert

• Viewed as a clearinghouse for good content

• Uses social media to resolve issues

• Want others to know about bad experiences they’ve had

• Viewed as a nuisance by the brand

• Viewed as a victim by other onlookers

• An advocate for the consumerThe Antagonist

• Views content, clicks links, watches videos, etc.

• Rarely shares content with others unless it’s really good

• Hard to grow their network

• Follows lots of people but rarely has followers

• Everyone knows what’s going on with them

• They share everything and respond to everything

• Conversation starters• Easy to tune out when

the same story is told over and over

• Loves seeing others succeed

• Posts inspirational messages

• Pump everyone up for everything

• Looses it’s impact because it’s done so much

• Gets followers but looses them quickly

S. M. M. P. D.Social Media Multiple Personality Disorder

You need to adopt the good elements from ALL of the characters while avoiding the bad elements

3 C’s Of Social Media1. Community - growing your social media

reach by getting followers

2. Content – putting stuff out there that gets seen and responded to

3. Conversations – having a 2-way dialog with others

The 15 Minute Plan

Block Time Spent Focus

1st 5 minutes Community

2nd 5 minutes Conversations

3rd 5 minutes Content

The First 5 Minutes - Community

Image credit: absolutevisit.com

Leverage Your Existing List

Social Sharing Snippet

Leverage Your Existing ListSocial Sharing Layout

Create A Facebook Ad• Filter based on

location, age, sex, likes, education

• Gives you a rough estimate of how many people on Facebook meet that criteriaFacebook.com/ads

Follow, Comment and Respond to Industry Leaders

• Twitter Searchwww.twitter.com/search

• Add a panel with HootSuitewww.hootsuite.com

• Find industry leaders on Kloutwww.klout.com

The Second 5 Minutes - ConversationsAll good conversations require 3 things:

1. Speaker

2. Message

3. Listener

Engage In Conversations That Are Already Happening

www.hootsuite.com

Start Your Own Conversations

The Antagonist

Be Transparent and Responsive

The Third 5 Minutes - Content

Content is king!

Needs to be:• Engaging• Shareable• Worthy of comments

O. P. C.(Other People’s Content)

www.google.com/alerts

Write a Blog Post• Take your 5 minutes and

write 1 paragraph of a blog post.

• Do this 3 times a week to create your weekly blog post

• Hire an outsourced copywriter from WriterAccess.com

• Take their content and make it your own

Fiverr.comAll kinds of services for just $5• Video testimonials• Infographic templates• Tweets and Re-Tweets• Voice recordings• Graphics• Videos

Goal SettingCommunity Conversations Content

2 Week Goal20% increase in the

number of followers on

Facebook and Twitter

Ask 2 questions on Twitter

Ask 2 questions on Facebook

20 tweets1 blog post 15 retweets

1 Month Goal500 Twitter

followers and 100 likes on Facebook

Run a poll with 150 responses

3 blog posts, 100 tweets and 15

retweets of your content

Put It In Action