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Leveraging the Crowd A Kickstarter Workshop Friday, October 18, 13

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Page 1: Kickstarter workshop

Leveraging the CrowdA Kickstarter Workshop

Friday, October 18, 13

Page 2: Kickstarter workshop

+$2,000,000

Friday, October 18, 13

Page 3: Kickstarter workshop

What are you doing?

Friday, October 18, 13

Page 4: Kickstarter workshop

Is crowdfunding right for you?

Self Funding

Friends and Family

Grants

Angel

VC

Friday, October 18, 13

Page 5: Kickstarter workshop

Which platform is right for you?

Friday, October 18, 13

Page 6: Kickstarter workshop

Picking a categoryArt

Comics

Dance

Design

Fashion

Film & Video

Food

Games

Music

Photography

Publishing

Technology

Theater

Friday, October 18, 13

Page 7: Kickstarter workshop

Why it can matter#1

Photography #3

#4 #35Technology

Food

......................Friday, October 18, 13

Page 8: Kickstarter workshop

Setting your funding goal

Actual cost of project

Is the Kickstarter funding the entire project?

How big are similar projects?

Your network

Incentive Costs (Digital vs. Physical goods)

Friday, October 18, 13

Page 9: Kickstarter workshop

Building your campaign

Friday, October 18, 13

Page 10: Kickstarter workshop

What drives success?

Clear messaging

Credibility

Compelling Pledge Levels

Coordinated Marketing

Friday, October 18, 13

Page 11: Kickstarter workshop

Clear Messaging

Title explains what it is you are doing

Video is concise, personal, includes your team and testimonials

Page copy goes into the specific details of your whole project

You explain why you are doing your project

Friday, October 18, 13

Page 12: Kickstarter workshop

Credibility

Who believes in what you are doing?

What have you done? Show your work!

Why should a random person trust you?

How are you going to deliver on the stated objectives?

When will you deliver on the project (realistically)?

Friday, October 18, 13

Page 13: Kickstarter workshop

Compelling Pledge Levels

Do Customer development

How much money does your target audience have?

What do they like?

There needs to be value

Up-sell, Up-sell, Up-sell!

Friday, October 18, 13

Page 14: Kickstarter workshop

Coordinated Marketing

How are you getting the word out?

What is your plan for the entire campaign?

Do you have blogs and media outreach plans?

Success can be determined in the first 4 hours

Friday, October 18, 13

Page 15: Kickstarter workshop

Running Your Campaign

Full-time job for 1 or more people

Have an outreach plan for each day/week

Promote heavily, but don’t lose all of your friends

Don’t let the “Bathtub” get you down

Longer ≠ Better

Friday, October 18, 13

Page 16: Kickstarter workshop

What happens when it ends?

14 Day window for collecting money

Ability to send out only 1 survey to backers

Continue posting updates and communicate on progress

Begin the nightmare of sending out incentives!

Friday, October 18, 13

Page 17: Kickstarter workshop

Additional Questions

Friday, October 18, 13

Page 18: Kickstarter workshop

Q: “Are there genres of games/Apps that generate more interest with kickstarter supporters, and conversely, are there genres of games/Apps that are pretty much Non-Starters for the same reason?”

A: Yes

Friday, October 18, 13

Page 19: Kickstarter workshop

Sequels/Developed IP

Friday, October 18, 13