kids' apps economy | panel
TRANSCRIPT
SDK For Apps
Content Discovery Network for Kids
Kid Mode For Devices
TinyLab TuToTOONS Bubadu AppQuiz
Casual Connect 2016
Content Discovery Network for Kids
Kids Mode
Casual Connect 2016
SDK For Kids Apps
Content Discovery Network for Kids
0
5,000,000
10,000,000
15,000,000
20,000,000
25,000,000
30,000,000
Over 900 Apps
25 Million Users
Casual Connect 2016
2015 2016
Developing Apps for Kids
75% Want to help kids
25% See a Business opportunity
Casual Connect 2016
Discovery is Extremely Hard, Unless:
You have a huge portfolio (to cross-promote)
Your apps are featured frequently
Will you
feature my app
?
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Revenue Per User Is Lower Than Cost
~25 C
No economy
~$1.00
Life Time Value
Cost Of N
ew Install
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Marketing Effort & Budget
Casual Connect 2016
Asking Users to Pay (US Market, 2016)
#1 Premium But user base remain small
#2 In-App PurchasesBut raise complaints, higher regulation, no monetization from most users.
#3 SubscriptionBut requires heavy maintenance
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But What About The Rest?
Paying Non
Casual Connect 2016
Paying
Kids Are Shifting From TV To Mobile
And Ad spend budget on kids is following
$4B Mobile Display
& Video$17B TV Ads
Casual Connect 2016
Attitude towards ads in apps for kids
No ads
Ok with ads
OK with Safe Ads only
22%
37% 41%
Casual Connect 2016
Bad: Being Non COPPA
Bad: Being Non-COPPA Compliant
Corona Platform
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Bad: Being Non Compliant in App Stores
iOS Kids’Parental gate is a must
Google Play (Family) No Game Walls
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Ugly: Being Inappropriate
Popular coloring appshowing inappropriate recommendations for kids
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Good: Being Transparent
Nick Jr. clearly marks ads within the feed.
Casual Connect 2016
Good: Respect Kids
Non Intrusive
User Initiated Native & Content Focused
Casual Connect 2016
