kids’ safe & healthful foods (kshf) project aneesh tosh, md, ms assistant professor, dept. of...
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KIDS’ SAFE & HEALTHFUL KIDS’ SAFE & HEALTHFUL FOODS (KSHF) PROJECTFOODS (KSHF) PROJECT
Aneesh Tosh, MD, MSAneesh Tosh, MD, MS
Assistant Professor, Dept. of Child Assistant Professor, Dept. of Child HealthHealth
Division of Adolescent MedicineDivision of Adolescent Medicine
University of Missouri School of University of Missouri School of MedicineMedicine
KSHF Media TrainingKSHF Media Training
February 26-27, 2012February 26-27, 2012 Washington, D.C.Washington, D.C. Sponsored by AAP, Pew Charitable Sponsored by AAP, Pew Charitable
Trust, Robert Wood Johnson Trust, Robert Wood Johnson FoundationFoundation
Who Attended?Who Attended?
Food and school nutrition expertsFood and school nutrition experts PediatriciansPediatricians From MissouriFrom Missouri
Keri Hubbard, Aneesh Tosh, and Keri Hubbard, Aneesh Tosh, and Kirsten WeltmerKirsten Weltmer
Other StatesOther States OH, DC, WI, CA, GA, NJ, AK, FL, HI, IA, OH, DC, WI, CA, GA, NJ, AK, FL, HI, IA,
KY, MS, NY, TXKY, MS, NY, TX
Media TrainingMedia Training
GYMR Public RelationsGYMR Public Relations What’s the real reason to do an What’s the real reason to do an
interview?interview? To get your To get your messagemessage out. out.
Before any interview, identify the 3-4 Before any interview, identify the 3-4 points you want to make.points you want to make.
Block and bridgeBlock and bridge The real issue is…The real issue is… The point that needs to be made is…The point that needs to be made is…
Small GroupsSmall Groups
Practiced media interviewsPracticed media interviews Recorded and then played back for Recorded and then played back for
feedback from expert and the small feedback from expert and the small groupgroup
What We LearnedWhat We Learned
Upcoming USDA standards for competitive Upcoming USDA standards for competitive foodsfoods Foods/beverages outside the school lunch programFoods/beverages outside the school lunch program Vending machines, school stores, and a la carte Vending machines, school stores, and a la carte
lineslines Standards have not been updated in 30 yearsStandards have not been updated in 30 years USDA standards for school meal program updated USDA standards for school meal program updated
in January (first in 15 years), implemented this fall.in January (first in 15 years), implemented this fall. 40% of schoolchildren consume competitive 40% of schoolchildren consume competitive
foodsfoods
Public SupportPublic Support
80% support standards for 80% support standards for competitive foodscompetitive foods BipartisanBipartisan
84% of this support due to concern 84% of this support due to concern for children’s healthfor children’s health
68-83% realized that competitive 68-83% realized that competitive foods were not healthfulfoods were not healthful
Key MessagesKey Messages
All foods and beverages available in schools All foods and beverages available in schools should be healthy.should be healthy. 50% of daily calories consumed during school 50% of daily calories consumed during school
hourshours Healthier foods in schools will mean healthier Healthier foods in schools will mean healthier
kids.kids. Improving school Improving school mealsmeals only takes us halfway. only takes us halfway.
40% of kids consume competitive foods40% of kids consume competitive foods Schools can achieve this goal.Schools can achieve this goal.
Examples of successful and profitable schoolsExamples of successful and profitable schools
Key Messages (cont.)Key Messages (cont.)
Schools need to support healthy habits Schools need to support healthy habits parents teach at homeparents teach at home Parents want their kids to eat healthy.Parents want their kids to eat healthy. Even the best parents can’t monitor what Even the best parents can’t monitor what
their kids eat and drink at school.their kids eat and drink at school. This is an urgent issues that affects all This is an urgent issues that affects all
of usof us Increased incidence of obesity, type 2 Increased incidence of obesity, type 2
diabetes, and high blood pressure among diabetes, and high blood pressure among children and adolescentschildren and adolescents
