kidsoutdoors2030 · phone pitch • ask if they have time • keep to 20 seconds • follow up with...
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KIDS OUTDOORS 2030KIDS OUTDOORS 2030
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KIDS OUTDOORS 2030KIDS OUTDOORS 2030
Working with the MediaShout Communications
Liz Meirs
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KIDS OUTDOORS 2030
HOW DO YOU GET PUBLICITY?
• Why publicity is so important • How to determine what is newsworthy • How to write a media release/press release • How to get your media release read
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KIDS OUTDOORS 2030
DETERMINE WHAT IS NEWSWORTHY
• Timing • Topical • Significance • Proximity• Prominence• Human interest
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KIDS OUTDOORS 2030
WHO TO TARGET
• Media overview • Contacts database • Correctly targeting
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KIDS OUTDOORS 2030
MEDIA RELEASE FORMAT
• Email subject/ headline • Top line• Length • Quote usage
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KIDS OUTDOORS 2030
PHONE PITCH
• Ask if they have time• Keep to 20 seconds • Follow up with written pitch • Be prepared • Be persistent without being annoying• Be helpful and become a resource by providing reporters with
information
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KIDS OUTDOORS 2030
WHAT NOT TO DO
• Make errors• Pitch to a journalist who doesn’t cover that industry• Bury your point in the media release• Be a pest
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KIDS OUTDOORS 2030
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KIDS OUTDOORS 2030
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ENDWORKING WITH THE MEDIA –
How to connect with your local media and identify what is newsworthy
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KIDS OUTDOORS 2030KIDS OUTDOORS 2030
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KIDS OUTDOORS 2030KIDS OUTDOORS 2030