KIDSPOT 2018 MEDIA KIT

Time on site: 2:32

Users: 200,412

Pageviews: 489,065

278,001 impressions 113,483 engagements

6,136 impressions 508 engagements

September 2018

Top 5 locations:

1. Auckland 46% 2. Christchurch 19% 3. Wellington 12% 4. Hamilton 6% 5. Tauranga 3%

Age and gender:

Kidspot’s core age demographic is

women aged 35 - 44

KIDSPOT NZ FAST FACTS New Zealand’s #1 parenting website

• New Zealand’s #1 parenting website since 2006

• Conception to puberty

• Pregnancy is our most visited parenting content section with an average of 40K page views per month

• The largest parenting directory in New Zealand

• Modern mobile-optimized platform

• 1 of 5 trusted Google partners

Every parent is different, so our role as the #1 parenting resource in the country is to support them in their journey with the latest research, easy recipes, fun family activities, top tips and light-hearted content Kidspot mums are busy women, but they understand the importance of giving their children the love and support they need to thrive in their childhood and grow into happy adults

83% of Kidspot users are women raising children, trying to conceive or

currently pregnant

25% of Kidspot users plan to have another child in the future

The Kidspot woman:

25-49 years old

Married Owns home with mortgage

She is devoted to her family and puts their happiness at the top of her list. But we understand that she isn’t just ‘mum’. In today’s busy world, she is so much more… a teacher, a nurturer, a partner, a friend, a sister, a daughter, a career woman, a superhero. We need to understand and identify with

her in this way, talk to her about what she’s interested in, listen to her thoughts and opinions and give her the things that speak to her on every level, without judgement or prejudice.

WHAT DO WE OFFER?

Reach media Targeted content

Product trials

Native reviews

Content integration

Article sponsorship

TVC & video integration

Branded hubs

Social outreach

Live Facebook chats

Activations & events

Hero Mum bloggers

Surveys & consumer insights

Comps

Facebook fans

23,500+

Weekly post reach

69,500+

Kidspot users enjoy using Facebook every day to connect with friends and family as well as other parents.

76% rely on Facebook for information about new products &

services

300+ new likes each month

• Create advocates by harnessing the power of Product Sampling & Reviews

• Bring products and brands into her world and start branded conversations

• Feedback & opinions shared with Kidspot and the wider community

• Intelligent and insightful women who actively share their thoughts with one another

30+ trials in

2017

290K+

page views

• Kidspot’s most popular section with 200k+ monthly page views

• Second only to bite.co.nz

• Being primarily responsible for the preparation of meals, the Kidspot user is much happier when she is prepared.

Kidspot is her source for quick and easy family meals

53%

roughly plan their meals a few days in

advance

56%

51%

seek convenience

find cooking a time consuming chore

Our new-look directory is designed to work for both our clients and our users Mums are busier than ever trying to juggle their family, home and careers, so they desire easy access to ideas on family friendly restaurants, birthday parties, childcare, kids clothing and more Mums can now access your business via two key search points: 1. Site search 2. Directory search The streamline directory features a large image for visual appeal and includes integrated social media and video options. All listings drive traffic directly to your website

Visit the directory

• Kidspot generates bespoke campaigns to engage Kiwi mums with our clients key messaging

• From branded hubs, experience reviews, social discussions and more we can tailor content pieces to align with any branding

• Kidspot can create content/articles

• Align branding with native content

WEBSITE CONTENT

DESTINATION PAGES

NATIVE CONTENT

BRANDED MEDIA

BRAND AMBASSADORS & EARNED MEDIA

Instagram

Media drivers (OTP etc.)

Facebook incl. paid boost

Kidspot eDM editorial

Outbrain

Blogger’s social media

CREATE

AMPLIFY • Kidspot has everything you need to build your

message and promote it to a wider audience

• Kidspot can also create bespoke campaigns that directly and indirectly educate and engage your key audience

Over the Page (600x400)

Skin (1410x1040)

MREC (300x250)

Double MREC (300x600) Leaderboard (728x90)

Prices on request

• Display Banners • Video Assets • Pre-roll • Content Integration • Over the Page • Site Skins • Editorial Packages