kieran o’brien retail excellence€¦ · compu b was founded on a single, powerful idea: to unite...

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Kieran O’Brien Marketing Manager Compu b + Retail Excellence eCommerce Committee Chairperson

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Page 1: Kieran O’Brien Retail Excellence€¦ · Compu b was founded on a single, powerful idea: to unite retail, support, training and services for Apple technology. Over two decades later,

Kieran O’BrienMarketing Manager Compu b

+

Retail Excellence

eCommerce Committee Chairperson

Page 2: Kieran O’Brien Retail Excellence€¦ · Compu b was founded on a single, powerful idea: to unite retail, support, training and services for Apple technology. Over two decades later,

Grafton Street, Swords,

Dundrum, Dublin.

Cork, Galway, Limerick

and London

Page 3: Kieran O’Brien Retail Excellence€¦ · Compu b was founded on a single, powerful idea: to unite retail, support, training and services for Apple technology. Over two decades later,
Page 4: Kieran O’Brien Retail Excellence€¦ · Compu b was founded on a single, powerful idea: to unite retail, support, training and services for Apple technology. Over two decades later,

Click n Collect

Not Just a Transaction

Page 5: Kieran O’Brien Retail Excellence€¦ · Compu b was founded on a single, powerful idea: to unite retail, support, training and services for Apple technology. Over two decades later,

Just don’t have your customers waiting 45 years !

Page 6: Kieran O’Brien Retail Excellence€¦ · Compu b was founded on a single, powerful idea: to unite retail, support, training and services for Apple technology. Over two decades later,

Key to Success

Customers are customers no matter where they

buy from us.

We need to marry online and in store to deliver a

consistent premium experience.

Page 7: Kieran O’Brien Retail Excellence€¦ · Compu b was founded on a single, powerful idea: to unite retail, support, training and services for Apple technology. Over two decades later,

Evolution

Page 8: Kieran O’Brien Retail Excellence€¦ · Compu b was founded on a single, powerful idea: to unite retail, support, training and services for Apple technology. Over two decades later,

Easy steps to

Click n Collect

Page 9: Kieran O’Brien Retail Excellence€¦ · Compu b was founded on a single, powerful idea: to unite retail, support, training and services for Apple technology. Over two decades later,

1The Process

Page 10: Kieran O’Brien Retail Excellence€¦ · Compu b was founded on a single, powerful idea: to unite retail, support, training and services for Apple technology. Over two decades later,
Page 11: Kieran O’Brien Retail Excellence€¦ · Compu b was founded on a single, powerful idea: to unite retail, support, training and services for Apple technology. Over two decades later,

Challenges

Operational

Marketing

Customer

Technical

Page 12: Kieran O’Brien Retail Excellence€¦ · Compu b was founded on a single, powerful idea: to unite retail, support, training and services for Apple technology. Over two decades later,

Benefits Customer experience

Shop floor staffing

Save 10 minutes per customer

Increased bottom line

IncreaseClick n Collect

50%Collect

n Collect

50%

Ho3m5e%Delivery

Page 13: Kieran O’Brien Retail Excellence€¦ · Compu b was founded on a single, powerful idea: to unite retail, support, training and services for Apple technology. Over two decades later,

5 Tips for Successful Role Out

1 Allay fears of the staff

2 Patience is a virtue

3 Manage customer expectations

4 Always on where possible

5 Adapt and improve

Page 14: Kieran O’Brien Retail Excellence€¦ · Compu b was founded on a single, powerful idea: to unite retail, support, training and services for Apple technology. Over two decades later,

Q&A