kiesza hideaway- video analysis

Upload: lashanda-villarreal

Post on 10-Oct-2015

103 views

Category:

Documents


0 download

DESCRIPTION

Analysis of existing videos

TRANSCRIPT

One existing video used as intertextual reference for Hideaway includes: Salt-N-Pepa: Push It. The style of dancing in Hideaway is similar and may have been an influence when creating the routine- the single and video were released in 1988 which matches the 1990s style for the video making it relevant. Another video of intertextual reference for Hideaway would include MC Hammer- U Cant Touch This. Dancing is, again, of a very similar style and at some stages even exactly the same. The video for this also has a bright and urban feel to it; this is something also presented in hideaway and similar themes show intertextual referencing. Both the videos mentioned above feature hip hop genre of dancing which is also presented through hideaway. Also, Massive Attack- Unfinished Sympathy could be seen as an intertextual reference for this video by Kiesza as it features a female walking down an urban city street presented in the form of a one shot by the camera. Various background things arise as she walks down the street; this resembles ideas and the camera shot used in Hideaway.Kiesza uses many other existing music videos as intertextual references as she uses ideas from existing videos and puts them together collectively to create her own suited version for Hideaway.Are there any in intertextual references?Relationship between music and visuals?Dancers move in time with the beat/music. The movements performed by the dancers and Kiesza suit the music which can be heard at the same time.Smooth and flowing movements (often in the style/ form of dancing) to match the style of the song. The feet of the dancers move in time with the drum claps. Movements suited to the timing and style of the beat. Dancing gets quicker as beat picks up. Passion increases when the beat gets quicker.Relationship between lyrics and visuals?Lyrics and changes in music are emphasised by the sudden and bold movements performed by dancers in the video matching the style. Actions match the words.Kiesza lip is lip synching throughout. She sings the words over me whilst moving her arms over her head; showing a relationship. As she sings the word dreaming she looks straight ahead into the distance to represent her future. Shiver up my spine hand moves down spine. Bringing me closer Kiesza moves towards the camera showing a close up on her. Head into the clouds points upwards towards the sky. Floating hand moves in a floating motion.Name of Artist: KieszaName of Track: HideawayExamplesThere are many examples of deep house genre in this video. These include: bright colours, 90 style fashion/costume, slow and concentrated melodies, urban run-down setting, and modern commercial dancing and smooth movements.Genre characteristicsThe genre of this music video is deep house. This is a sub-genre of house music and is a combination of soul and jazz style music.ObservationsFeatures

Kiesza walks forwards and therefore creates one example of a close up within the video. This contributes to establishing her band and audience awareness of Kiesza; as this is her first music video released at this level she needed to create a video which is able to help establish and develop a brand. The font used for the title at the start enabled the audience to recognise this on the album/single cover; increasing audience awareness. The close ups allow the audience to develop more knowledge on Kiesza and her appearance, enabling them to recognise her when in interviews and featured elsewhere. This video features a number of close ups achieved by the one shot video through the camera zooming inwards and back outwards when going back into a mid-shot or by the artist going towards the camera herself to achieve the same outcome. There is a star image motive used through Hideaway (the song title) being included at the beginning of the video; this was the same font as the one used on the album.Are there close ups of the artist and star image motifs?

This performance narrative visualises the music in a simple way and it features a section with Kiesza and an individual male dancer to create a simple story line that relates to the lyrics which seem to be related to a male/somebody she finds an escape from reality in. The video is a performance type as there is dance throughout (whether it is Kiesza solo or with others); this means that the video is mainly a category illustration. With regards to amplification examples, many of the dance moves featured in the video and performed by the dancers connote the lyrics and beat of the song; as she sings Hideaway and Dreaming actions shown connote to something futuristic and magical which is suited to the meanings of the words. I do not feel that this video is within the disjuncture category as there is nothing in the video which doesnt relate at all to the music, lyrics or artist; Kiesza is always in the shot and is always lip synching, therefore there is always the aspect relevance to this video.This music video is within the illustration category as it features a performance as well as a simple narrative. It is also connected loosely to the amplification category of music video as it visuals connote to part of the lyrics and beat/sound- the director has creatively amplified lyrics and sounds through a direct link to the song itself.What category is the video? How much of each?Is there reference to the notion of looking?There are many examples of Kiesza performing seductive acts within the video to make reference to the notion of looking. As well as this, there are many examples where the artist makes eye contact with the camera to create a link with the audience and add a personal feel to the video.

Kiesza moves her hands slowly upwards from her hips seductively. Slow and flirtatious movements e.g. when she walks she is energetic and bounces to emphasise the motion. She also dances seductively up against the wall to attract the male gaze. Constantly touching herself: arms, etc. whilst walking to seem flirtatious. She Leans up against the wall. Seductive and passionate movements when Kiesza and the male dancer are dancing together, seeming playful and flirtatious again. Often eye contact with the camera, however this is usually from a distance; this still creates a bond between audience and person. Slides herself down the wall seductively. Eye contact between male dancer and Kiesza as the music becomes a quicker beat suggests passion and appears seductive. Acting out a passionate kiss. Eye contact with camera and a smile; seems cheeky after the heated moment with the male dancer and allows the audience to feel involved and identify the humorous and flirtatious aspect.