kiev2009 presentation- piet bakker
DESCRIPTION
Presentation from Piet Bakker guest lcturem held in Kyiiv in Sept 2009 within MediaNext projectTRANSCRIPT
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MediaNext, Kiev, October 21-22 2009
New media / new journalisma Central European context
Piet BakkerHogeschool UtrechtASCoR, University of Amsterdam
MediaNext, Kiev, October 21-22 2009
Outline
I. Media trends: print, tv, onlineII. The central European contextIII. Journalism 2.0
MediaNext, Kiev, October 21-22 2009
I. Media TrendsNewspapers Europe
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MediaNext, Kiev, October 21-22 2009
Free dailies worldwide
MediaNext, Kiev, October 21-22 2009
Paid-free substitution?
x
x
xx
Media use issues
Fragmentation The 28-35 audience Online / Cross Media
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MediaNext, Kiev, October 21-22 2009
Fragmentation
TV: more channels, 24 hours, cable,digital channels
Print: paid newspapers lose circulation Internet: use growing, mobile, high
competition, time short spans
MediaNext, Kiev, October 21-22 2009
Dutch internet use
Reach Dutch newspaper websites
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MediaNext, Kiev, October 21-22 2009
Cross media business
Digital challenge– serving existing audiences better
Losing off line footprint– finding new (younger) audiences
Costs savings– printing, distribution, digitalization, UGC
MediaNext, Kiev, October 21-22 2009
Digital platforms, integrated newsrooms by multi-skilled professionals
MediaNext, Kiev, October 21-22 2009
Integrated newsroom
Full integration: transferring theoff line business model tointegrated business model
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ConvergenceCross media
MediaNext, Kiev, October 21-22 2009
Quality journalism is notcheap, and an industry thatgives away its content issimply cannibalizing its abilityto produce good reporting.
MediaNext, Kiev, October 21-22 2009
Off line revenue
Online usage
time
Cut costsRaise pricesUnbundle
Raising CPMNon-ad revenuesOnline payment modelsRegistrationSubscription (eReaders)
€
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Off line
Online Both
Multi-media users?
The audience
MediaNext, Kiev, October 21-22 2009
Online / off line (spain)
2.400.0002.200.000El Paìs
2.700.0002.700.000Marca
810.0002.700.00020 Minutos
Online (monthly)visitors
Off line (daily)readers
MediaNext, Kiev, October 21-22 2009
Alternative approaches
Online only Separate / stand alone models Lowering average costs Rethinking all online / online first strategies Legal issues: attribution & plagiarism Partnerships, outsourcing Non-digital expansion
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MediaNext, Kiev, October 21-22 2009
II. Central European context
MediaNext, Kiev, October 21-22 2009
Ownership
Foreign investment in (print) media Free daily newspapers Party / interest group print media
MediaNext, Kiev, October 21-22 2009
Foreign investment German
– Axel Springer (Poland, Hungary),– WAZ (Hungary, Bulgaria, Croatia, Romania, Serbia, Macedonia)– Rheinische Post (Czech Republic)– Verlagsgruppe Passau (Poland, Czech Republic, Slovakia)
Austrian– Styria (Slovenia, Croatia, Montenegro)– Voralberger (Hungary, Romania)
Swiss– Ringier (Serbia, Romania, Ukraine, Slovakia)– Edipresse (Poland)
Nordic– Schibsted (Estonia, Lithuania)– Sanoma (Russia)– Bonnier (Estonia, Latvia)– Metro International (Russia, Croatia, Czech Republic, Hungary)
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MediaNext, Kiev, October 21-22 2009
What model?
LatviaThe re-integration of the Latvian media into theNorth/Central European (DemocraticCorporatist) model of media system.
(Dimants, 2008, p. 39)
AlbaniaPublishers and newspaper owners continuedto dictate news stories to serve their politicaland economic interests.
(World Press Trends, 2007, p. 141)
MediaNext, Kiev, October 21-22 2009
A hybrid model
Mixed ownership models in all countries– Leading to ‘unfair’ competition on advertising
Journalists expect “total freedom” ... but– Commercial pressure– Audience orientation– Professionalism rising
MediaNext, Kiev, October 21-22 2009
Variations
Foreign ownership dominating– Hungary, Croatia, Bulgaria, Czech Republic,
Slovakia Mixed models
– Poland, Romania, Baltic countries
Low foreign ownership– Russia, Belarus, Ukraine, Albania
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MediaNext, Kiev, October 21-22 2009
UGCCommentsBlogsRSSTwitterVideoMaps
III. Journalism 2.0
MediaNext, Kiev, October 21-22 2009
User generated content
MediaNext, Kiev, October 21-22 2009
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Comments
MediaNext, Kiev, October 21-22 2009
Blogs
MediaNext, Kiev, October 21-22 2009
RSS
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MediaNext, Kiev, October 21-22 2009
video
MediaNext, Kiev, October 21-22 2009
Maps
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MediaNext, Kiev, October 21-22 2009
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