Kii Cloud Product Slides

Overview

Introducing Kii

USERS YOUR APP

SO YOU HAVE

– User Acquisition...

– Engagement...

– Retention…

TIME TO GROW YOUR BUSINESS

SO YOU NEED

– Money

– Distribution

– Cloud Technology

Cloud

Technology

Catalog

Distribution

Capital

Capital

Silicon Valley

London

Barcelona Tokyo

Taipei

Singapore

Shenzhen

Beijing

Shanghai

Seoul

Working with the Kii

team extends your

reach to US, Japan

and China, the top

mobile markets in the

world.

Global Advantage

Before Kii:

– Cnet 5 star rating...

– 12M downloads...

– Active user community…

Success Story

Cloud

ASTRO Backup Product

Capital

$550k Series A InvestmentSix-figure monetization deal*

* Currently under negotiation

Catalog

International Distribution

Now with Kii:

– $550k funding

– 30M downloads…

– ASTRO Backup Product

Geographic Advantage: US, Japan, China

Kii operates in US, Japan and

China, the top three mobile data

markets in the world by revenue

and addressable market for iOS &

Android devices

Geographic Advantage: US Silicon Valley

USA: Silicon Valley is now the

smartphone capital of the world

330M mobile subscribers (110% of

the population of US)

#1 in the world for– Absolute size of smartphone market with

101M smartphone subscribers

– 40% of all smartphones are sold in US

(therefore most attractive market for

OEMs)

– Verizon #1 mobile data annual revenues

at $23.7B

Data revenue will exceed voice revenue

by 2013 (Chetan Sharma Consulting)

Center of the smartphone universe is now somewhere between Cupertino (Apple) and Mountain View (Google)

So

ur c

e:

Ch

et a

nS

ha

rma

Co

ns

ult

ing

,2

00

9

$10 $20 $30

20%

40 %

NTT DoCoMo

KDDI

Softbank

SprintVerizon

T-Mobile US

AT &T

Wireless Data ARPU (2009 1H) in USD

Da

taa

sa

%o

ft o

t al

r ev

en

ue

s

SK Telecom

3 UK

Vodafone UK

KTF

Vodafone Spain

Vodafone Italy

Vodafone Germany

3 Australia

O 2 UK

O 2 Germany

Rogers

China Unicom

China Mobile

Reliance

BhartiVodafone India

T -Mobile UK

T -Mobile Germany

A

B

C

Asia

Europe

Americas

3 Italy

50%

Orange France

Orange - UK

3 Sweden

Geographic Advantage: Japan

Japan: world’s most lucrative market

122M mobile subscribers (95% of

the population of Japan)

#1 in the world for– Data revenue per user (see right)

– Penetration of 3G handsets at 99%

– Percent of mobile web users at 47% of

all mobile subscribers (US is 22%)

– Mobile payment market 47 million “tap-

and-go” phones

– Lowest churn NTT DoCoMo, KDDI is

number 2 worldwide

China: world’s biggest market

963 million subscribers (71% of

population)

#1 in the world for– Daily Smartphone Activations (see right)

– Largest carrier by both subscribers and by

revenue: China Mobile, worlds second

largest is China Unicom

– Mobile web users (277M up 43 million in

six months)

– 169M users of contactless payment by

2013

– 118M 3G users

– Home to most Handset makers/Hardware

OEM

China now activates more

iOS and Android devices per

day than any other market

Geographic Advantage: China

Catalog

• Largest carrier in the world

• Kii mandated on home screen by CMCC

• Ability to “own” search UI by federating device

search and Web search; unbundling universal

search-keeps Google at “arm’s length”

• 10+ OEMs, 30 models, 5M+ units shipping

Catalog Distribution Case Study

Carriers have

their own app

markets and

distribute

apps in retail

stores

OEMs can

preload apps

and also

provide

promotional

opportunities

China has

regional app

marketplaces

60,129,500

Reach Partner Benefits

35,109,100

28,949,000

52,000,000

Subscribers/Shipments

5,959,000

3,320,000

9,520,000

1M dl per day

Your App

Catalog Partner Reach

• Gain access to our network

• We broker distribution & Ad deals

• We work with some of the top

mobile companies in the world

• Promotion in carrier App Stores

• Preloading on Android devices

List in our catalog today!

Catalog How does it work?

1) You List• You click Distribution

Agreement and/or Advertising Agreement

2) We Find

• Kii negotiates distribution & monetization deals

3) We Deliver

• Kii brings deals to you

Catalog How do I list? Sign Up Today!