kiin - pitch
TRANSCRIPT
hej!
The Team
Adriana Chiaia
Justine Syen
Inês Araújo
Kate Twomey
Kiin is a lifestyle app that helps people build and keep authentic relationships by reminding them to keep in touch in a playful and meaningful way.
Problem
A busy life makes
it difficult to keep in touch with the
people you don’t see every day
Problem
Friendships can be lost overtime without sufficient
contact
Problem
It can be hard to
reconnect with someone you
haven’t talked to in a while
Problem
Planning chats
with friends and family on different
timezones can be a pain
Value
• Building meaningful relationships
• Maintaining the bond with friends and family
• Facilitating reconnection by providing playful insights
See it action.
operates through many channels, but the main touch point of the service is a mobile app.
Behind the scenes
DATA SOURCESYOUR COMMUNICATION
SERVICES
Possible Data Sources
OnboardingOn sign up you’ll be asked for permission to connect to the social
networks and communication services you’re already using.
OnboardingOn sign up you’ll be asked for permission to connect to the social
networks and communication services you’re already using.
OnboardingThis allows our service to monitor how much, when and how you get
in touch with the people selected.
OnboardingWe’ll analyze the behaviors of the friends you add - availability
according to time of day, services used, interests, etc.
Friends listGet a quick overview of your
relationships. Are you keeping in touch? Getting closer or
diverging? You can also check your friends availabilty, and
decide who to call next.
CuesKiin provides you with insights on meaningful friend’s activities, that
can make great conversation starters. Browse your daily
Cues and take action.
Acquaintances
On the friends profile you can visualize how your relationship
is evolving over time.
See the results of your actions.
AcquaintancesFriendsClose FriendsKiin
On the friends profile you can visualize how your relationship
is evolving over time.
See the results of your actions.
Target group
• Individuals living abroad or traveling the world in a regular basis
• People whose family & friends are spread throughout the world
• People with busy lives that don’t allow
them to manage their relationships
• Individuals with access to a smartphone.
• Estimated age group between 18-55.
DEMOGRAPHICS
Monetizing
By monitoring the user’s communication behaviors across several services and over time, as well as his response to different prompts and people we get access to invaluable information that we can then use to feed our other services or sell to our partners.
Next steps
Test user interface on target audience
Visualize the evolution of the user’s social life
Make kiin even smarter and symbiotic
Feel free to try our prototype.
tak!