kijiji fail
TRANSCRIPT
PLEASE
Losing The Market
2015 2014 2013
$703 $716 $621
-2% 15%
$844 $578 $452
46% 28% 22%
$1.747 $1.280 $780
36% 64% 117%
$675 $567 $500
19% 13% 15%
Marketing Spending
Street
Commercial
WEB
Mobile
SEO
Promo
M&A Strategy
CostlyNo growthUndiversified
$3Bln
Losing CategoriesAlmost Lost Undeveloped
Pets Devices Dating Clothes
Services
Jobs Rental Handmade Tickets
Art
Cars Media Books Luxury
Swap
Old-School Business
100 years ago
The same:
• Simple values
• Troubles and risks
• Limits
• Business-model
Time Consuming
For Buyers
• Mostly resellers, not private
• Fake, stolen or broken
• Scam and abuse
• Irrelevant search
For Sellers
• Unreasonable service
• Manual posting
• Dangerous
• Protracted negotiation
Low Value
• Used• Pick up• As is it• Dangerous
• New• Delivery• Guarantee• Secure
$479
$349
VS
Fake
Rubbish
Junk
Crime
Scam
Irrelevant Search
Massy Incorrect Inaccurate
Empty
Fake Tags
Volume Match Context
Dangerous
Aggressive Environment
MeetUp75% Fail
Scam Spam
Abuse
Unreasonable Business-Model
Pay for ADNO results
Duplicatesand Reposts
Wrong Tool For:
Bulk of items Quality Feelings
ConditionValue Spec
Summary
Market Innovations
Lost Stagnation
Services Product
No Value Obsolete
Business-Model Strategy
Limited Ineffective
Winning Strategy
http://www.slideshare.net/ishmelev/kijiji-strategy
Ivano [email protected]
Skype: ishmelev
www.linkedin.com/in/strivan
Strategy & Innovations
Experience Competencies• 11+ years in Strategy Consulting• 6+ years in Product Management• Startups founder
• Strategy planning• Product Owner (SCRUM)• M&A and Innovations
Partnership Conditions• Join to your team• Consulting or mentor• Speaker or classes
Citizenship:Relocation:
Type:
CanadaAny countryPermanent or Contract
Ph.D., MBA