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KiK Electronic Cigarettes E-Liquids & Vaping Kits Retail Presentation 2014

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KiK Electronic Cigarettes. E-Liquids & Vaping Kits. Retail Presentation 2014. Introduction: About E-Liquids. - PowerPoint PPT Presentation

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Page 1: KiK Electronic Cigarettes

KiK Electronic Cigarettes

E-Liquids & Vaping Kits

Retail Presentation 2014

Page 2: KiK Electronic Cigarettes

Introduction: About E-Liquids

The KiK collection offers a range of sleek, stylish vaping machines, MODs

and accessories complimented by our menu of e-liquids. With 77 flavours

and 3 strengths, we stand out from any competition. We are dedicated to

delivering the best taste through using 100% organic and natural flavours

built to suit the British palate. Over 300, 000 of our regular users love every

flavour we have adapted overtime.

All KiK products have been designed with our customer in mind, creating

simple, attractive and high quality products for their complete enjoyment

encouraging strong brand loyalty.

Page 3: KiK Electronic Cigarettes

10 million smokers in the UK

2.1 million people now regularly vape equating to 20% of smokers

Growing 40% year on year

E-liquids are taking volume from traditional electronic cigarettes

Estimated value over £300 million by 2015

The Market

23 million Europeans have already tried vaping

7 million people are vaping in Europe

86% of vape users would not smoke cigarettes after switching to vaping

Page 4: KiK Electronic Cigarettes

• 100% organic and natural ingredients (flavouring)

• Huge variety with 77 flavours in 3 strengths

• Longer lasting battery life than competitors

• 99% of 300 SKUs at Supreme Imports are always in stock

• Incomparable quality

• Attracts vast market offering two ranges of KiK Elite E-Liquids and our premium KiK Gold European E-Liquids

• Cost effective for consumers boosting return custom..80% cheaper than branded cigarettes and 40% cheaper than traditional electronic cigarettes

• E-Liquids taking volume from traditional electronic cigarettes

Why KiK?

Page 5: KiK Electronic Cigarettes

What are our e-liquids made of?

Our e-liquids are only made up of three components…

KiK Ingredients

NicotineNicotine is a stimulant responsible for the dependence forming properties of tobacco smoking. KiK delivers different levels of nicotine strength allowing the consumer to choose from 11mg, 16mg and 24mg. The higher the nicotine content, the stronger their throat hit.

FlavouringsCrucial for adding delicious taste. Customers enjoy the sheer variety of flavours KiK has to offer ranging from authentic tobacco to tropical fruit flavours. Every flavour is 100% organic and natural to guarantee e-liquid perfection and high quality.

DiluentsPropylene Glycol (PG): A clear, syrupy liquid chemical compound. It is safe for human consumption and can be found in numerous products we eat and pharmaceuticals we use. In e-liquids, it acts as the vehicle for flavour.

Vegetable Glycerine (VG): A natural glycerol made from vegetable oil. This ingredient can be found in pharmaceutical, medical and personal care products. It is used as a moisture regulator, emulsifier and solvent.

Page 6: KiK Electronic Cigarettes

E-Liquids v Traditional E-Cigarettes

Why are E-Liquids better than Traditional E-Cigarettes?

VarietyWith so many flavours to choose from e-liquids offer far more variety to consumers than any traditional -cigarette.

CostCustomers are motivated by the cost savings with 1 bottle equating to 4 disposable e-cigarettes.

Throat HitUsers are impressed by a more intense throat hit on inhalation compared to traditional e-cigarettes.

Battery LifeAn even longer battery life than traditional e-cigarettes driving more sales.

Simplicity Easy to re-fill and re-charge.

Shelf Life of E-Liquids2-year shelf life compared to the limited 6-month shelf life of an e-cigarette.

StrengthsOffering three strengths including 11mg, 16mg 24mg to satisfy all the vaping needs of users.

Page 7: KiK Electronic Cigarettes

Dissecting a KiK E-Liquid Bottle

KiK presents their menu of traditional, authentic tobacco blends and selection of desirable fruit, confectionary and beverage vaping flavours. Our e-liquids are available in 77 flavours and three strengths. They only use 100% organic and natural ingredients. Every flavour is manufactured to an incomparable quality replicating real flavours encouraging ultimate customer satisfaction.

Waterproof labels

Expiry date

Child proofsafety caps

More Key Features:•Metal nib for ease of refilling•KiK Elite E-Liquid Properties- 70/30 mix of propylene glycol and vegetable glycerine•KiK Gold E-Liquid Properties- 80/20 mix of propylene glycol and vegetable glycerine•2 year shelf life

Metal nip to assist filling the clearomizer

Shrink wrapped bottlesNo leakage,Tamper Proof

Tactile triangle for visually impaired

Page 8: KiK Electronic Cigarettes

Vape 01

• Original vapour starter kit

• 650mAh Grade A Battery

• Platinum Core Battery Cell Technology

• 6 battery colours to choose from

• CE4 Clearomizer

Vape 02

• Newly developed vapour starter kit

• Impressive 900mAh Grade A Battery

• Platinum Core Battery Cell Technology

• Available in Brushed Chrome and Black

• Advanced KiK Protank with changeable coil

• Convenient USB charger

Vape 01 and Vape 02

Page 9: KiK Electronic Cigarettes

Dissecting Vape Kits

Branded, full colouracetate packaging &communicates product Content

Tab includes euro hang

Clear instructions on reverse of pack

The Vape 01 starter kit provides an ideal introduction into the new lifestyle changing world of vaping. The Vape 01 is sleek in design and practical for everyday use featuring a delivery system that regulates the flow of liquid to provide the ultimate vaping experience.

Each model is powered with a 650mAh battery enabling approximately 6-8 hours of regular use and is constructed with robust sustainable components to maintain performance and reliability. The clearomizer (combined atomizer and cartridge) holds around 1.6ml of e-liquid.

Key Features:E Cigarette size: 130x14mmWeight of Cigarette: 34gE liquid content for CE4 Clearomizer: 1.6mlContent of Battery: 650mAhCharging Voltage: 3.4V-4.2VCharge time: 3-4 hoursBattery Capacity: 6-8 hoursLife of Battery: 200 cycles/charges

Plastic ergonomicmouthpiece

8 individual cotton threads to regulate intake of liquid and prolong clearomizer life

LED Click on/off mechanism

USB charger point

Click 5 times to activate battery

Page 10: KiK Electronic Cigarettes

KIK presents their menu of traditional, authentic tobacco blends and selection of desirable fruit, confectionary and beverage vaping flavours.

Manufactured to the highest industry standards each liquid formula is designed with unique

properties for consistency and combines the best quality of ingredients to simulate real flavours and

enjoy the vaping experience.

• CE4 Replacement Clearomizer- With a 1.6ml tank capacity, consumers can select from 4 colours including red, blue, black and clear

• Vape 01 Replacement Batteries- Made using Platinum Core Cell Technology, these batteries have 650mAh capacity and are available in black and silver

• USB Charger Replacement- Built for both the Vape 01 & Vape 02 to attract users wanting vaping flexibility

• KiK Protank- A stylish and popular tank with 1.8ml capacity

• Protank Replacement Coils- A pack of three replacement coil in high demand as they are quick, simple and easy to use

KiK Accessories

CE4 Replacement Clearomizers

Vape 01Replacement Batteries

USB ChargerReplacement

KiKProtank

Protank Replacement Coils

Huge variety of KiK Accessories to compliment the Starter Kits

Page 11: KiK Electronic Cigarettes

Press Releases

http://www.dailystar.co.uk/showbiz/363189/Helen-Flanagan-channels-Sandy-from-grease-as-she-puffs-on-ecig-in-skin-tight-trousers

http://vivalifestyle.co.uk/vaping-around-the-track/brand-new-e-cigarette-brand-kik-www-kik-co-uk-3/

http://www.heatworld.com/Fun-Stuff/2014/01/Do-you-want-to-find-out-what-Tom-Cruise-and-Simon-Cowell-are-like-behind-the-wheel/

http://www.nowmagazine.co.uk/celebrity-news/550961/helen-flanagan-shows-off-hot-body-in-skin-tight-catsuit-puffing-away-at-e-cigarette-launch

http://www.supreme-imports.co.uk/kik-launch-party

Page 12: KiK Electronic Cigarettes

KiK’s in-store Perspex Display Stand is stylish and eye-catching. The tidy and compact design ensures it can fit perfectly into any retail space.

Products are also accessed from the reverse of the display to prevent theft.

Retail Solutions

Perspex Display Stand

Page 13: KiK Electronic Cigarettes

Retail Solutions

Counter Top Display Unit

KiK’s Counter Top Display Unit is available as a single pre-filled or empty unit. It can hold up to 60 e-liquids and display 18 Vape 01 products.

KiK Retail Poster

KiK offers free posters, mugs and other promotional materials with all orders that are made.

Page 14: KiK Electronic Cigarettes

With 77 flavours and 4 strengths to choose from in the Elite E-Liquid range, KiK has a smooth and full-flavoured e-liquid for everyone.

KiK Flavours

KiK Gold KiK Elite

KiK Elite E-Liquids Range

KIK Gold is our more premium range of e-liquids using ingredients sourced from the UK, France and Germany.

Page 15: KiK Electronic Cigarettes
Page 16: KiK Electronic Cigarettes
Page 17: KiK Electronic Cigarettes

KiK Advertisement

KiK Television Advert

• Launch in October 2014• Terrestrial and satellite stations• £900,000 budget• Mass coverage of target audience• Seen by am estimated 75% of adult

population• 6.5 average exposure per adult• Specific to current vapours and

smokers

Page 18: KiK Electronic Cigarettes

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Vapes and E Liquids