kika paprika about us slideshare
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www.kikaPaprika.com 323.662.1993 x205 3509 Casitas Ave. Los Angeles, CA 90036
kikaPaprika
ABOUT US
kikaPaprika
Eco-Friendly
Comfy
Versatile
Custom Quality
Stylish
Easy Care
DRESSING A BETTER WORLD
At kikaPaprika “Dressing a Better World” isn’t just our tag-line. We are passionate about getting women into our eco-friendly clothing -- clothes they can wear every day regardless of their lifestyle. We take “comfort” in knowing we’re producing clothes that are good for the makers, great for the wearers, and gentle on our planet! MOTHER-DAUGHTER TEAM
Kim and Kirstyn work together from concept to production to develop every piece in the line. Knowledge of upcoming trends combined with an impeccable sense of style and attention to detail result in a collection that fits and flatters “Every woman, Every age, Every day.” Kim and Kirstyn’s combination of talent, vision, and fearlessness, along with an incredible work ethic keep kikaPaprika at the forefront of women’s fashion.
www.kikaPaprika.com 323.662.1993 x205 3509 Casitas Ave. Los Angeles, CA 90036
SUSTAINABILITY
Fall Collection Fabrications
48%: 95% Organic Cotton / 5% Spandex 48%: 100% Tencel or Tencel/Cotton/Span
4%: Modal Blends
At kikaPaprika using eco-friendly
fabrics is important to us because of the impact
insecticides and pesticides have on the environment, and the
short-term and long-term negative effect it has on people’s health who are in the fields and
exposed to polluted air and water.
Selling direct to the consumer allows us to minimize excess inventory. We manufacture continuously throughout our
season, only restocking on an as-needed basis.
Traditional retailers have as
much as 30%* of their inventory left at the end of the year, while
we only have about 16%. (*Based on figures from US Census Bureau)
All of our manufacturing, from the fabric knitting to the finishing occurs right here in LA. Fewer emissions make for a healthier planet. We are also able to
respond quicker to demand, so we can produce less up front,
replenishing inventories as required.
Being local also means we can align ourselves with vendors that
share our ideals, such as our GOTS compliant dye house. All
of our shops are monitored to ensure good working conditions and fair treatment of employees.
ECO-FRIENDLY FABRICS DIRECT SALES MODEL MADE IN LA
www.kikaPaprika.com 323.662.1993 x205 3509 Casitas Ave. Los Angeles, CA 90036
DIRECT SALES
CUSTOM COLOR
A unique enticement that no one else offers, Sales Consultants help clients customize their wardrobe with custom dyed styles in any of our12 seasonal colors.
EDUCATIONAL
Sales Consultants are well trained on why we are eco-friendly and can educate their customers on sustainability.
SHOP FROM HOME
Set up a private appointment or trunk show to shop from the comfort of your own home.
PERSONALIZED EXPERIENCE
Our Sales Consultants help clients choose the styles that are right for their body type in colors that they love.
www.kikaPaprika.com 323.662.1993 x205 3509 Casitas Ave. Los Angeles, CA 90036
SHOWCASE
LOOK BOOKS
To reduce paper waste, we produce consultant look books rather than
customer catalogs to showcase our line.
FASHION SHOW
All of the clothing featured in our Runway Shows comes straight from our production and then is available
for purchase by our Sales Consultants, limiting waste.
IMPLEMENTATION
Develop new fabrics that will increase eco-fibers from 80% to 95% (accounting for 5% spandex) where we were previously constrained by high minimums and deposits.
Purchase of new software will enable to us better track and manage inventory when we grow as well as streamline our shipments to customers (decrease year end sewn goods inventory from 16% to 9% by end of 2015).
Continue to educate staff and sales force on the benefits of being green, and create a sustainability committee to develop, implement, and monitor sustainable business practices.
Measure and evaluate the impact of our products to determine the carbon footprint of each item and where we can reduce emissions.
SOFTWARE FABRIC SUSTAINABILITY COMMITTEE CARBON FOOTPRINT
10/13 11/13 2014 2015
www.kikaPaprika.com 323.662.1993 x205 3509 Casitas Ave. Los Angeles, CA 90036
H O W W E C A N I M P R O V E
MEET OUR TEAM
KIM SHAW, PRESIDENT
Kim is a Direct Sales wizard. She grew a team of over 500 people
with Creative Memories and developed a product line that
grossed $100 million its first year
KIRSTYN SHAW, VP DESIGN/PRODUCTION
Kirstyn graduated from FIDM with a PD in Apparel Manufacturing Management in 2008 and
immediately jumped on board as an integral member of kika’s team.
ROBERT SHAW, MANAGING MEMBER
We think of Robert as the man behind the curtain. He takes the
lead on IT and finance and regularly interfaces with Sales
Consultants.
www.kikaPaprika.com 323.662.1993 x205 3509 Casitas Ave. Los Angeles, CA 90036
WHAT THEY’RE SAYING
“I am so happy to have found kikaPaprika! Not only do the clothes FEEL fantastically soft and comfortable, and not only do I feel great when wearing them, but I also feel good knowing my clothing was 100% USA made, and done so ethically, without damaging manufacturing and dyeing processes, unfair labor or brought to me via a carbon heavy trek from afar. The clothes are versatile, stylish and again, comfortable. And my consultant has gotten to know me and my preferences, making for an easier shopping experience. For me, it's really the whole package and I just haven't found it anywhere else.”
AMYLEE UDELL, NM
DANA SELZER, TX
www.kikaPaprika.com 323.662.1993 x205 3509 Casitas Ave. Los Angeles, CA 90036
“Why do I love kika? The garments are comfortable, they have a great fit and they launder beautifully. The colors include those I wear well. The styles are flattering and run the range from mainstream to edgy, depending upon my need or mood. The prices are right. A true test of my kika wardrobe occurred in January when my husband and I took a weekend trip to Dallas on a discount airline. I thought the prices were GREAT until I checked in online and discovered we had to PURCHASE seats (Really? Is there an option to stand???) and PAY $40 for each carry-on bag. Determined to beat the system, I located a backpack that could fit under the seat and stuffed it full of kika. The mix and match feature enabled me to be very selective about what I took, yet be stylish and classy every day. The easy care feature enabled me to shake out my duds and wear them with no additional care. Throw on a few different accessories each day and I looked and felt like a million. Thanks, Kathy and kika. Life just keeps getting better.”
FALL 2013
TENCEL
www.kikaPaprika.com 323.662.1993 x205 3509 Casitas Ave. Los Angeles, CA 90036
MODAL ORGANIC COTTON
CUSTOM COLOR
www.kikaPaprika.com 323.662.1993 x205 3509 Casitas Ave. Los Angeles, CA 90036
www.kikaPaprika.com 323.662.1993 x205 3509 Casitas Ave. Los Angeles, CA 90036
www.kikaPaprika.com 323.662.1993 x205 3509 Casitas Ave. Los Angeles, CA 90036
HOW TO CONTACT US
We would love to hear from you! If you need anything further please feel free to get in touch with us.
ADDRESS: 3509 Casitas Ave. Los Angeles, CA 90036
www.kikaPaprika.com 323.662.1993 x205 3509 Casitas Ave. Los Angeles, CA 90036
PHONE: 323.662.1993
TWITTER: @kikaPaprika FACEBOOK: www.facebook.com/kikaPaprika
EMAIL: [email protected]
THANK YOU WE APPRECIATE YOUR CONSIDERATION
www.kikaPaprika.com 323.662.1993 x205 3509 Casitas Ave. Los Angeles, CA 90036