killer blogging and seo tips for bloggers,writers, and journalists
Post on 17-Oct-2014
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My presentation at #DigitalDayTO where I talk about SEO Must-Knows and Writing the Perfect Blog Post.TRANSCRIPT
How to Write Insanely Popular Blog Posts
A guide to never writing a bad blog post again.
Does your blog need more Readership?
If your traffic is sputtering , I can help.
Crafting killer content requires a
system.
The best blog posts are
Discoverable Desirable & Shareable
Traits that Make a Great Blog Post
Attractive Title.
Coherent Structure.
Optimized for Search and the Long Tail.
Designed for Social Sharing and Conversion.
How to write killer
post titles
8 Tips on Writing Killer Post Titles
The List based Post
The Expert Interview
The Illustrated Guide
The How-to Post
8 Tips on Writing Killer Post Titles
The Case Study
The News Jack
The Audience Polarizer
The Ego-Bait
Let’s put this into practice.
Examples of Killer Post Titles
10 Ways Twitter Can Make You Money
Toronto Top Realtors Share their Secrets
Startup Financing : An Illustrated Guide
How to Choose the Perfect Summer Beer
Examples of Killer Post Titles
How Jon Snow Reduced His Bills by 33%
Why Rob Ford is the Media’s Best Friend
Why the 99% Are Fighting a Losing Battle
2014’s Smartest Young Entrepreneurs
That list took me about 10 minutes.
Creating the optimal post
structure.
The 4 Components of Great Blog Posts
A Strong Introduction
A Compelling Body
A Great Conclusion
Bonus: A Call to Action
How to optimize your content
for amazing SEO.
Which link would you rather click?
An Optimized Blog Post on Google
4 Steps in Optimizing Blogs for SEO
Do your Keyword Research
Include Keywords in Your Title and Body Copy
Create a Short Friendly URL
Add ALT Tags to Your Images
Keyword Research.
User Google Keyword Planner.
Pick topics that aren’t heavily competitive.
Write about content your audience wants to read.
Mine Google Auto Suggest with UberSuggest.
If you use Wordpress…
DIY SEO
ScribeSEO
Social + Links.
Publish Content that Tells a Story
Promote it via Social Channels
Content + Distribution + SEO can yield some pretty amazing
results.
Pretty neat right?
Thank You. Connect with me: