kimberley-go: apps, social media & augmented reality
TRANSCRIPT
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Kimberley-GoApps, social media & augmented realityProf Ray Wills
Managing DirectorFuture Smart Strategies
Adjunct ProfessorThe University of Western Australia
@ProfRayWills
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How to be abetter surfer What’s happening
globally with new tech?
What do markets tell us about how quickly disruptive technologies will impact on everything?
What emerging technologies, apps and social media trends can help business processes, client engagement, brand development, growth?
What does this mean for how we plan our businesses?
Prediction is very difficult, especially about the future. (Niels Bohr)
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Language is important Yawuru – ngaji mingan Warrwa – Derby, considered extinct Miriwoong – Kununurra, critically endangered
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The Flat Earth – think different
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The Earth
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Peters’ Earth
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Fuller’s Earth
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Where we live
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How we think
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What we celebrate
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Roger’s diffusion curve
@ProfRayWills
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Wake up and smell the roses
Buggy whips -> EVs -> ICE -> EVs -> self-driving (Electric) typewriter -> word processor -> PC PC -> desktop -> laptop -> tablet Landline -> mobile -> smartphone (BlackBerry) Record shops Vinyl -> CD -> (Apple Store) VHS/Beta -> DVD -> BlueRay -> Cloud Book Shops Boutique -> mega -> (Amazon) Retail shop-> Boutique-> chain/mega -> Internet Energy -> chopping wood -> coal -> wind -> solar
@ProfRayWills
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Technology adoption rates – US It’s just technology, stupid.
@ProfRayWillsNY Times
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The Big Bang Theory
@ProfRayWills
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A Brief Moment in Time
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Predicting anything is difficult
@ProfRayWills
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Predicting anything is difficult
@ProfRayWills
And don’t forget the old tech exit
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Understand difference between linear growth and exponential growth …
70/n years; n =% growth rateSo n = 1% doubling time is 70/1 = 70 years n = 2% doubling time is 70/2 = 35 years n = 5% doubling time is 70/5 = 14 years n = 7% doubling time is 70/7 = 10 years n = 10% doubling time is 70/10 = 7 years
@ProfRayWills
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Technology adoption rates - vehicles
Zoepf 2011
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Technology adoption rates - vehicles
Zoepf 2011
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Declining PV price
Bloomberg NEF
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Solar rising – by fallingunderstanding exponential growth
@ProfRayWills
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Global renewables growth …
@ProfRayWills
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Global renewables growth and forecast
@ProfRayWills
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Build it quickly – and more cheaply
@ProfRayWills
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Build it and they will come
@ProfRayWills
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Technology energy efficiency increase
www.epri.com
Televisions
LaptopTabletComputer
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Solar gen 1 (gen 2, gen 3, … ) 1st gen solar cell made from silicon
2nd gen solar cell thin-films 1st gen solar panels ‘fixed-on’
2nd gen emerging – building material: < cost labour, material 3rd gen solar cell – may be nanotubes, silicon wires, organic
dyes, and conductive plastics – lead to solar inks for printing, solar paint on any surface, personal wearables.
@ProfRayWills
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Batteries – home storage + EVs
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Data driven electric markets …
@ProfRayWills
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Potential EV growth
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A swarm, a cluster, a wave, a tsunami 20th Century: Command and Control
21st Century: Suggest & Choose – local, distributed, democratic – open source, exponential innovation
Renewable energy, EVs, batteries eRetail and market-led marketing iEverything – Internet of Things (IoT) + sensors Automation, hybrids, AI & CI, robotics, robility 3D printing, additive manufacturing, construction Finance, banking, insurance – and crowd-funding
Suggest & Choose driving supply chain from bottom
@ProfRayWills
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Autonomous
Rapid change - robility
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Robotics will aid every one – but erode every labor market
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Traffic management will be controlled by traffic – social media data
@ProfRayWills
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Agbots, swarms – and vertical farming Smart farms
IoT sensors going beyond current precision agriculture to automation, through robotics and drones - and swarms
Predictive data analytics and farm management software Vertical farming
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Robotics will aid every one – but erode every labour market
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Solar as just another consumer product
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World’s largest … taxi company owns no taxis (Uber) hotel chain owns no property (AirBnB) telcos own no wires (Skype, WeChat) retailers own no stock (Ebay, Alibaba) financial houses that hold no currency (PayPal) media service creates no content (Facebook) movie house owns no cinemas (Netflix) software vendors don’t write apps (Apple, Google)Will largest energy companies generate no energy?What other businesses will go virtual? (Can everything?)
Battlefield is slickest customer interface + experience
@ProfRayWills
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Let’s talk …
@ProfRayWills
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@ProfRayWills
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@ProfRayWills
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@ProfRayWills
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Social media users
@ProfRayWills
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Social media users Facebook
- 1.6 billion Instagram, WhatsApp
WeChat - 468 million
Google+ - 343 million users
Twitter - 650 million users
LinkedIn - 300 million users
Pinterest - 40 million? But > business referrals than Facebook or Twitter @ProfRayWills
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Google this: have you been verbaled? We FaceTime and Skype but
we generally don’t Facebook or YouTube. We Google but we don’t Bing (at least not yet). We tweet on Twitter (but definitely not twit…) In past years, we would Xerox but would never Polaroid. Why are some popular brands or products used as verbs
in our everyday conversation and others not? But - using a product or brand name this way risks
“genericide” – losing the legal power of a trademark. If we xerox not photocopy, how can we defend the
trademark, or against the quality of a non-Xerox xerox?
@ProfRayWills
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What if you were Googled? A truly connected company will understand
the impact that social, mobile, app, and data will have on how we work and engage employees, customers and business partners.
@ProfRayWills
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Are you all a Twitter?
Social media reach extends beyond the impact on the share price.
Social media’s broad reach fosters the opportunity for customers to share both good and bad experiences quickly and easily.
As in any area of business, energy and innovation are key for social media.
@ProfRayWills
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Have you been (un)fairly Targeted? One Target customer in 2012 wrote on the company’s
Facebook page: “Dear Target, Could you possibly make a range of clothing for girls 7-14 years that doesn’t make them look like tramps”.
More than 50,000 people clicked in agreement - thread then went viral, morphing into a mainstream news story.
Target Australia’s marketing and corporate affairs teams constantly monitor social media sentiment. When patterns emerge or the conversation gets big enough, they call on senior management, including the CFO, to develop a response strategy.
@ProfRayWills
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What if you were trolled?
Australian Securities Exchange update on listing rules for continuous disclosure: - just because information is material does not mean a reasonable person would necessarily expect it to be disclosed. However, if confidentiality is lost (even if by no fault of the company, including through social media) the disclosure exceptions are no longer available.
Companies must respond to leaks, rumours, gossip circulated through social media or blogs in the same way they must respond to traditional media or analyst reports.
Companies need to demonstrate they have taken reasonable steps to be aware of any potential breaches.
@ProfRayWills
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O-mi-gosh – OHS. And IRe
Occupational health and safety laws – require employers to act on workplace bullying or harassment through social media – cyber-bullying – even out of work hours to protect the mental health of employees.
Social media also changing way workforces communicate in enterprise bargaining / industrial disputes – extend reach of union influence to staff who are not members.
@ProfRayWills
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Engagement 1011. The Brand 2. Longevity Built on Consistency3. Uniform4. Fitness5. Storytelling6. A Powerful Opening7. Variety8. Audience Interaction9. Audience Feedback10. Collaboration11. Hosting12. Extras
@ProfRayWills
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1. The Brand Develop the brand and be loyal to the brand
2. Longevity Built on ConsistencyThe best brands consistently deliver on their brand promise.How can you add consistencyto your communications?
Engagement 101
@ProfRayWills
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3. Uniform.First impression count. What’s your uniform?
Engagement 101
4. Fitness Communicators need to be in good physical condition!
@ProfRayWills
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5. Storytellingis at the essence of every great speechor presentationand requires both knowledge and understanding• To learn, first teach!• Explain topic to an 8 year old – not to underestimate
intelligence, but to simplify language (language is important).
• The Feynman Technique one to consider.
Engagement 101
@ProfRayWills
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6. A Powerful OpeningRock concert – start of any live performance has to grabthe audience - but still be very relevant.
7. VarietyHarness a change of pace. In longer and heavier comms and presentations, change something in every 6-7 paragraphs/ minutes to keep the attention of reader/audience.
Engagement 101
@ProfRayWills
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8. Audience InteractionStagecraft – (virtual)crowdsurf the mosh-pit,walk around /into audience, and pull out audience to dance on stage.
9. Audience FeedbackCan you tailor your presentation to feedback from the audience. If you have enough content and material, can you immediately adapt to deliver what they want?
Engagement 101
@ProfRayWills
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Engagement 101
@ProfRayWills
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10. CollaborationHow can you build on what others have said? Means you must be there for other speeches (not just swan in - and swan out)
Engagement 101
@ProfRayWills
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11. HostingDealing withclients, customers, government, ministers – everyone has some sort of protocol.
Engagement 101
@ProfRayWills
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12. Extras What do you know about them?
What do they know about you?Webpages, google searches, social media profiles including LinkedIn and Twitter
Engagement 101
@ProfRayWills
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The shirtless guy and the first follower
https://youtu.be/fW8amMCVAJQ
@ProfRayWills
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Let’s talk …
@ProfRayWills
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@ProfRayWills
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Create the wave …
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Be the wave …
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A swarm, a cluster, a wave, a tsunami 20th Century: Command and Control
21st Century: Suggest & Choose – local, distributed, democratic – open source, exponential innovation
eRetail and market-led marketing iEverything – Internet of Things (IoT)
and wearables + sensors everywhere Augmented reality and assistance Automation, hybrids, AI & CI, robotics, robility 3D printing, additive manufacturing, construction Finance, banking, insurance – and crowd-funding
Suggest & Choose driving supply chain from bottom @ProfRayWills
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iEverything Internet of Things (IoT) Wearables Sensors everywhere Even nanosensors and the Internet of Nanothings (IoNT) AOTA for medicine - especially
biometric sensors + genetics = massive impact on quality and cost of medicine, aged care,and pharmaceuticals
CRISPR gene editing Fitness trackers key
@ProfRayWills
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Reinventing markets … Finance, banking, insurance – and crowd-funding Blockchain next revolution in transaction or event
recording. Blockchain ledger provides immutable, shared view of all
transactions between engaging parties in a distributed, decentralized network.
While the bitcoin blockchain ledger is well-understood, blockchain remains an immature technology.
By 2020, new businesses and business models will emerge based on smart contracts and blockchain efficiencies. These smart contracts automate at a reliability, customization level and speed not achievable with traditional business systems.
@ProfRayWills
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X-Gen, Y-Gen - the Millenials Crowdfunding or hyper funding – allows owners to pitch
their idea to a virtual audience for financial support. Small businesses produce 50 percent of the jobs, but
have access to 1 percent of the capital. Crowdfund investing is growing strongly
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Automation, hybrid, AI & CI Automation Machine learning Augmented intelligence Contextual intelligence Artificial intelligence Robility, collaborative robots – cobots An example: IBM’s Watson congnitive computing
– intended to ‘aid and augment the judgment of professionals’. Later replace.
@ProfRayWills
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3D printing, additive manufacturing, construction
The future is here- it’s just not well distributed yet …
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The future is here- it’s just not well distributed yet …
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Automation, hybrid, AI & CI An example - chatbots:
apps that can understand natural language, turn text into speech
have conversations in any language using voice or text analyze images: recognize faces, objects and scenes
Chatbots are going to push the envelope of consumerism as we get a better understanding of our population based on what they tell Amazon and Google.
Progressive web apps are not just about any one technology or any set of technologies, but more about a new way of thinking about building web experiences
@ProfRayWills
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Assisting…
Scoop.it – finding content
Hootsuite or Buffer - schedules content
feedly - automatically shares content from another site on your site.
@ProfRayWills
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Augmented reality
@ProfRayWills
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Have a Go … Profits for Nintendo and resellers – and 3rd parties, some
by accident, some by design leveraged advantage of the world’s most successful game’s in-app purchases
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Catch the wave …
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We need governments to act, but …
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We can act on our desires & dreams… But we need a plan
A dream is simply a vision without a plan
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Individuals can act …
@ProfRayWills
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Think! How to trump group-think in a post-truth
world http://www.nature.com/news/how-to-trump-group-think-in-a-post-truth-world-1.21056
@ProfRayWills
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Use online resources! Got a wicked problem?
First, tell me how you make toast https://www.ted.com/talks/tom_wujec_got_a_wicked_problem_first_tell_me_how_you_make_toast
via @TEDTalks
@ProfRayWills
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Use intelligence – and diversity…
@ProfRayWills
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We need governments to act …
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Cities also drive change
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We need governments to act – but… Corporate social responsibility also drives change –
because empowered customers will accelerate change
Google, Amazon, Microsoft, IBM and Facebook formed an alliance to address the ethical issues.
@ProfRayWills
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Local, distributed, democratic Adoption of smarter technologies is changing the
world and the way we interact with family, friends and customers, and much faster than (almost) anyone imagined.
Across primary, secondary or tertiary sectors - whether in energy, transportation, construction, manufacturing, consumer goods, health care, financial services - every industry will be disrupted.
20th C business models will not work in 21st C Every industry will be completely transformed. No one, no business, no place, no nation is exempt.
@ProfRayWills
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Let’s talk …
@ProfRayWills
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Future Smart Strategies servicesWe have deep, multi-sector experience across leading Australian and international enterprises and understand the economic and social environment; emerging economic disruptors; effective governance; information technology and business process optimisation.
Future Smart Strategies offers a range of services including: Locum executives, Operations health checks, Stakeholder relationship management, Future-state roadmaps, Whole-of-life project management, Sustainability planning, Strategy development and refresh
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@ProfRayWills