1.2W BEFORE 20/04/2014 1W AFTER 11/04/2014 1W BEFORE EASTER C A M P A I G N END OF EVENTS START OF EVENTS AMBASSADOR ELECTION TOTAL PERIOD PRE-CAMPAIGN

2. $ $$ $$$ WEBSITE WEBSITE WEBSITE SOCIAL MEDIA SOCIAL MEDIA SOCIAL MEDIA PRINTS PRINTS PRINTS PR + PROMOTIONS + STANDS PR + PROMOTIONS + STANDS MORE ELABORATED PR + PROMOTIONS + STANDS MORE ELABORATED EVENT - FLASHMOB ROME EVENT FLASHMOB & OTHERS ROME MILANO NAPOLI EVENT- FLASHMOB & OTHERS ROME MILANO NAPOLI TORINO PALERMO GENOVA BOLOGNA FIRENZE BARI CATANIA BILLBOARDS BILLBOARDS APP APP PUBLIC SPEAKER CRISTINA DAVENA PUBLIC SPEAKER CRISTINA DAVENA TV SPOTS