kindra fry president/ceo...
TRANSCRIPT
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LOCAL TOURISM INDUSTRY
$584.6 Million Travel Spending
7,204 Travel Employment
(jobs)
$57.7 Million Tax Receipts Generated
by Travel Spending
*Info from 2018 travelstats.com/impact
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Benchmark Year
Marketing Restructure
Website Enhancements
Sponsorship Opportunities
HOT Grant Growth
FY19 Highlights
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EBCS PERFORMANCE
-20%
-18%
-16%
-14%
-12%
-10%
-8%
-6%
-4%
-2%
0%
2%
4%
6%
8%
10%
12%
14%
16%
FY19 YOY Leads Lead RN Definite
Bookings Definite RN
EBCS 11.8% 8.1% 9.0% 20.8%
Conventions 21.5% 26.1% 18.1% 39.3%
Sports -1.0% -3.1% -4.8% 4.3%
PERCENTAGE CHANGE YEAR OVER YEAR
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DEMAND, SUPPLY, REVENUE
-20%
-18%
-16%
-14%
-12%
-10%
-8%
-6%
-4%
-2%
0%
2%
4%
6%
8%
10%
12%
14%
16%
970,366 932,074
1,000,599
1,118,102 1,163,102
1,537,341 1,591,895
1,674,689
1,970,031
2,122,409
[VALUE]M
[VALUE]M
[VALUE]M
[VALUE]M [VALUE]M
$0.0
$20.0
$40.0
$60.0
$80.0
$100.0
$120.0
$140.0
$160.0
0
500,000
1,000,000
1,500,000
2,000,000
FY15 FY16 FY17 FY18 FY19
RE
VE
NU
E (
$M
)
RO
OM
NIG
HT
S
Demand/Supply/Revenue - Fiscal Year
Demand Supply Revenue ($M)
*Data from Smith Travel Research
Fiscal Year Supply Demand
FY15-FY16 3.5% -4.1%
FY16-FY17 5.2% 7.4%
FY17-FY18 17.6% 11.7%
FY18-FY19 7.7% 4.0%
FY15-FY19 38.0% 19.9%
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ADR, REVPAR, OCC
-20%
-18%
-16%
-14%
-12%
-10%
-8%
-6%
-4%
-2%
0%
2%
4%
6%
8%
10%
12%
14%
16%
$105.28 $103.58 $101.65 $102.57
$99.72
$66.45
$60.65 $60.73 $58.21
$54.65
63.1%
58.6%
59.7%
56.8%
54.8%
50.0%
52.0%
54.0%
56.0%
58.0%
60.0%
62.0%
64.0%
$0.00
$20.00
$40.00
$60.00
$80.00
$100.00
$120.00
FY15 FY16 FY17 FY18 FY19
OC
CU
PA
NC
Y
RO
OM
NIG
HT
S
ADR/RevPar/Occupancy - Fiscal Year
ADR RevPAR Occupancy Rate
*Data from Smith Travel Research
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Industry Professional Organizations
Sales Calls/Client Events
Social, Military, EDUCATION, RELIGIOUS, Fraternal (SMERF) Market Focus
Associations Market Focus
CONVENTIONS/GROUP SALES
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ASSOCIATION MARKET
LEAD PROGRESSION
-20%
-18%
-16%
-14%
-12%
-10%
-8%
-6%
-4%
-2%
0%
2%
4%
6%
8%
10%
12%
14%
16%
0
10
20
30
40
50
60
FY11 FY12 FY13 FY14 FY15 FY16 FY17 FY18 FY19
-
2,500
5,000
7,500
10,000
12,500
15,000
17,500
20,000Association Leads - Fiscal Year
Leads Room Nights Linear (Leads) Linear (Room Nights)
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ASSOCIATION MARKET
DEFINITE BOOKING PROGRESSION
-20%
-18%
-16%
-14%
-12%
-10%
-8%
-6%
-4%
-2%
0%
2%
4%
6%
8%
10%
12%
14%
16%
-
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
9,000
10,000
0
5
10
15
20
25
30
35
40
FY11 FY12 FY13 FY14 FY15 FY16 FY17 FY18 FY19
Association Bookings - Fiscal Year
Definite Room Nights Linear (Definite) Linear (Room Nights)
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Event Retention
National Events
Creating/Owning Events
Website Enhancements
BCS SPORTS + EVENTS
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Marketing Department Structure
~60% Digital ~40% Traditional
Digital Media
Traditional Media
MARKETING & ADVERTISING
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For more information contact:
Experience Bryan College Station
www.ExperienceBCS.com