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Designing Engaging Elearning: Tips to yawn-proof your elearning without busting the bank

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Slides presented for a webinar on November 7, 2011 for HR.com. Lots of tips and ideas on creating more engaging elearning without busting the bank.

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Designing Engaging Elearning: Tips to yawn-proof your elearning

without busting the bank

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At a training department near you, SMEs are handing off their slide decks.

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You’re the training manager who has to help transform that dump into elearning.

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You’ve got three short weeks to build it, but there’s too much to do!

*Time* ticking away: http://www.flickr.com/people/mike9alive/

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You want a more streamlined process and better eLearning outcomes.

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Help your team yawn-proof your elearning without busting the bank with these eight top tips.

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How long have you been involved with elearning projects?

I haven’t worked on any yet (that’s why I’m here!)

0.1-1 years2-5 years6-10 years10+ years

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Get their attention.

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2 Set direction

3 Present information

4 Exemplify and

practice

5 Assess and Summarize

6 Action and support

1 Get attention

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Case Study: The Vacation Policy

“In keeping with the overall control environment and to ensure compliance with internal control guidelines issued by its regulators, AceFinancial has a Global Investment Bank Vacation Policy. In EMEA, the requirements of this policy (which are set out below) also apply to the Private Bank, AceFinancial Partners and the Chief Investment Office. TSS staff are required to comply with their own LOB policy. In summary, the policy requires certain employees in sensitive positions (“Designated Employees”) to be out of the office for a specified period of time each calendar year...”

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2 Set direction

3 Present information

4 Exemplify and

practise

5 Assess and Summarise

6 Action and support

1 Get attention

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A I D A

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Object to learning objections.

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Do your programs typically include a slide upfront that details the specific learning objectives of the course?

YesNoI have no idea!

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Traditional objectives

As a result of attending this session you will be able to:

• Identify three case studies of Fortune 1000 companies who are successfully using social learning models

• Define the three models of social learning and how these map to specific strategies and tools

• Evaluate the pro's and con's of different social interventions as solutions to specific kinds of learning challenges

• Describe their own personal experience in using social media as a practitioner

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Set direction

2 Set direction

3 Present information

4 Exemplify and

practise

5 Assess and Summarise

6 Action and support

1 Get attention

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Set direction

2 Set direction

3 Present information

4 Exemplify and

practise

5 Assess and Summarise

6 Action and support

1 Get attention

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Set direction

2 Set direction

3 Present information

4 Exemplify and

practise

5 Assess and Summarise

6 Action and support

1 Get attention

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Get the best stories.

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Make it hurt so good.

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Do your programs always include a FINAL TEST?

No, that’s too much work ;)Yes, otherwise how can we be sure they’ve

learned?Depends on the content.I have no idea!

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Question 1 of 524:

1. There are ___ Customers types serviced by ACME.

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Question 2 of 524:

These customer types are i. ________ ____ ______;

ii. _____ ________ _____ ;

iii. ________ ____ _____;

iv. ______ _______ ________ (___) ____________; and

v. ______ __________ ____ _______ ____ _____.

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Question 3 of 524:

True or False?

Small Business Owners would benefit from the service ACME offers of managing money and good accounting records

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“If I had to live my life again, I'd make the same mistakes, only sooner.”

~ Tallulah Bankhead

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Don’t be tone deaf.

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“As café staff, it’s compulsory that you

maintain quality of produce and serve it as

specified by the Quality Food Manual. By

the end of this training you will understand

how to serve every food type according to

the standards.”

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BORING!

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“Our specials today are cold baked beans, burnt toasties and delayed jacket potatoes.

Oh, and we have no soup. (We forgot to put it on.)

Anything take your fancy?

Customers expect great hot food at our café - they know it’s made from our own high quality M&S produce. To be a hot food hero, you need to present it, cook it, and serve it perfectly.”

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True Confessions Time:

What’s the most boring training program you’ve had to take or been a part of?

(type your answers in chat)

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Our 5 rule framework

Tone matters – no matter what the content. We’ve put together a 5 rule

framework to help you write engaging, exciting and yawn proof content.

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Our 5 rule framework

1. Keep it light

2. Give it spirit

3. Have a conversation

4. Call for action

5. Be adult

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1. Keep it light

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Short, snappy, to the point. And don’t be afraid to have fun.

Less of…“This e-learning module is designed to explain the principles and practical requirements of the 11 step process …”

More of…“Need to get your head around our process? You’re in the right place.” Or…

“Process – boring, right? Wrong. This one will help you, all 11 steps of it. See it to believe it.”

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“If I'd had more time, I would have written a shorter letter.”

T.S. Eliot Mark Twain

Blaise Pascal

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Any challenges that you can see with trying to keep it light in your organization?

(type your thoughts into chat)

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2. Give it spirit!

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Make it energetic, driven, engaging.

Less of…“Now that you have covered the basics of customer service, in the next section you will learn how to deal with customer issues.”

More of…“You’re one step away from maximising your skills, but there’s a problem – a customer one in fact. Click next to put your service skills to the test.”

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3. Have a conversation.

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Direct, clear, dialogue, questioning.

Less of…“Negotiating effectively is an important skill that we all use on a daily basis”

You talking to me? More of…

“When was the last time you negotiated something?

Maybe it was more recently than you think….”

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4. Call for action!

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Give direction, focus on actions and tasks – it’s what happens next that counts.

Less of…“You’ve now completed this section on PBX sales. Go back to the menu to make another selection.”

More of…“Now review your own client list. Who could benefit from the PBX product? Plan the time to call them now.”

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5. Be adult.

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Learners are busy professionals – treat them that way. Adult to adult - don’t patronise.

Less of…

“By now you have learned…”“You must do…”“This will take 90 minutes”

More of…“Take 5 minutes to find out how to run effective meetings.”

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What does it look like?

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Light touch – colloquial

A little pun – links to later content

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It could have been so much more formal..

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Getting to the point quickly

Set up in 3 sentences. Professional, to the point,

not a word wasted.

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Having a conversation

• Can I ask you an interesting question?• Can I tell you a story?• Can I take you on a journey?*

I don’t know – can you?

*metaphorically. Not in a weird way.

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Having a conversation – what’s on your mind?

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Not ‘Does O2 offer technical support?, but…

The question is conversational - dialogue

with the learner

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Easy tigerThe question has narrative and pace

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It’s all about you

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A more relaxed tone than you expect in

compliance.

Light touch but gets the point across

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You want actions? I’ll give you actions…

Each one about action

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It doesn’t have to be clever – just clear

Crisp and professional Things that real people care about - not stiff learning objectives.

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Let’s review the 5 rule framework

1. Keep it light

2. Give it spirit

3. Have a conversation

4. Call for action

5. Be adult

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Make the graphics count.

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Think outside the course.

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2 Set direction

3 Present information

4 Exemplify and

practise

5 Assess and Summarise

6 Action and support

1 Get attention

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Space out.

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Let’s review!

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Get their attention.

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Object to learning objections.

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Get the best stories.

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Make it hurt so good.

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Don’t be tone deaf.

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Make the graphics count.

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Think outside the course.

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Space out.

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Poll:

I learned something new today that I think I’ll try out on my next project!

- Yes!- No. I knew all of this already.- Maybe. But I need to know more.

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www.kineo.com

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Keep the conversation going on LinkedIn:

http://www.linkedin.com/groups?gid=3724233&trk=hb_side_g

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email: [email protected]

Twitter: cammybean

Blog : http://cammybean.kineo.com/

email: [email protected]

Get lots of free stuff on the Kineo website: www.kineo.com