kinetic presentation 1
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kineticTRANSCRIPT
HANHANSSA A OutSellOutSell
Created By:Nikita Sharma
KINETICKINETIC Company ProfileCompany Profile ProductsProducts Competitive Feature and Competitive Feature and
PricePrice Special FeaturesSpecial Features Industry SnapshotIndustry Snapshot Market ResearchMarket Research SummarySummary
Pioneer of the Two Wheeler Revolution in India
Kinetic pioneered the concept of personalized transportation in India, with the launch of Kinetic Luna, in 1972. Kinetic also takes the credit of revolutionizing the scooter industry in India. Kinetic was the first Indian two wheeler manufacturer company that exported mopeds, scooters & motorcycles globally.
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Manufacturing units of Manufacturing units of kinetic in Indiakinetic in India
Koregaon (Pune)
Meerut
Pitampur(MP)
• Currently, vehicles are sold in over 40 countries including the USA, Latin America, Africa, Europe, Middle East and Asia.
• Over 150, 000 vehicles exported, Value over USD 60 Million.
• 17,000 vehicles exported to USA.
• Winner of over 14 Exports Excellence awards.
GLOBAL
MARKETS
Guinness Book of World Records
Kardungla Pass - Longest Running 1001
hours of continuous running Kinetic scooter Kashmir to Kanyakumari - in 38.76 liters
only !
Kinetic K4 Won a race against Deccan Queen train ! Kinetic LUNA
Kinetic Scooters cross Sahara Desert ! 1995
PRODUCTS
Motorcycles Kinetic King Kinetic Aquila Kinetic GF Laser Kinetic GF 170 City Kinetic GF 125 Kinetic Velocity Kinetic Challenger Kinetic Boss 115 Kinetic Boss EX
Scooters Kinetic Nova 135 Kinetic Nova EX –
4 stroke Scooter
Kinetic Marvel. Kinetic Zoom
Scooterettes Zing 80 Kinetic Zing Zing Rockin’
Series Kinetic Style
Stepthrough
K4 80 – India’s most fuel efficient two wheeler
Mopeds V2 Range – Solid moped for load carrying
Luna range – simple, economical and efficient
Competitive Competitive Feature and PriceFeature and Price
Special Features
Kinetic was the first company to introduce gearless scooters.
As they were women oriented, they are light in weight.
Kinetic is more in mileage.
Do you know Kinetic?
Kinetic was the first to launch many Kinetic was the first to launch many path-breaking initiatives such as:path-breaking initiatives such as:
personalize transport through Luna gearless scooter electric start on two wheelers 4 stroke 125cc motorcycle 4 valve engines digital gear indicators on motorcycles side stand indicators celebrity endorsements - Sachin Tendulkar, Azharuddin, Smita Patil and Shabana Azmi have endorsed the Kinetic Luna
Industry Snapshot
Market size is about Rs.4500 crore. Bajaj auto, Hero Honda, Kinetic,
TVS, LMV are the major players. Motorcycle segment is the fastest
growing segment in the industry. The industry is projected to grow
at around 10% in the near term.
Futuristic plans of kineticFuturistic plans of kinetic
The future will clearly belong to gearless scooters. Much innovation will be seen in terms of product design and specifications and new segments will emerge. The gearless scooter segment will grow at 15-20 per cent annually. Gearless scooters will become popular based on their strong comfort-convenience proposition
Kinetic will soon launch Italjet's range of scooters in the market. The Italiano series will include a range of designs from classic and retro to maxiscooters and sportscooters and will feature engine capacities from 50 cc to 250 cc.
Italjet's range of scooters
OVERDRIVE’S MARKET OVERDRIVE’S MARKET RESEARCHRESEARCH
20042004
OVERDRIVE’S MARKET RESEARCH
Complete mileage testing of all two wheelers in India by leading auto magazine Overdrive shows that Kinetic motorcycles are the most fuel-efficient in the country.
Kinetic’s entry level motorcycle Boss has been judged as the “Mileage Champion” of India, beating all other two wheelers on mileage, and leading the category of up to 100cc motorcycles – winning over motorcycles like Hero Honda Splendor, TVS Centra, Bajaj Boxer, LML Freedom.
OVERDRIVE’S MARKET RESEARCH
In the category of motorcycles between 100-125cc, Kinetic Boss 115 tops the mileage chart, with Kinetic Velocity coming in second, is beating other motorcycles like TVS Victor, Bajaj Caliber 115, Bajaj Wind 125
SummarySummary
Kinetic Group is a pioneer and leading manufacturer of Kinetic Group is a pioneer and leading manufacturer of two wheelers.two wheelers.
A complete product portfolio comprising modern A complete product portfolio comprising modern scooters, motorcycles and mopeds. scooters, motorcycles and mopeds.
It holds a technical collaboration with Hyosung Motors It holds a technical collaboration with Hyosung Motors of Korea for motorcycles, and is a leading exporter of of Korea for motorcycles, and is a leading exporter of two wheelers worldwide.two wheelers worldwide.
Motorcycles from Kinetic Engineering have all clearly Motorcycles from Kinetic Engineering have all clearly come out as come out as the most fuel efficient motorcyclesthe most fuel efficient motorcycles in in the country, without any doubt.the country, without any doubt.
THANK YOUTHANK YOU