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HAN HAN S S A A OutSell OutSell Created By: Nikita Sharma

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Page 1: Kinetic Presentation 1

HANHANSSA A OutSellOutSell

Created By:Nikita Sharma

Page 2: Kinetic Presentation 1

KINETICKINETIC Company ProfileCompany Profile ProductsProducts Competitive Feature and Competitive Feature and

PricePrice Special FeaturesSpecial Features Industry SnapshotIndustry Snapshot Market ResearchMarket Research SummarySummary

Page 3: Kinetic Presentation 1

Pioneer of the Two Wheeler Revolution in India

Kinetic pioneered the concept of personalized transportation in India, with the launch of Kinetic Luna, in 1972. Kinetic also takes the credit of revolutionizing the scooter industry in India. Kinetic was the first Indian two wheeler manufacturer company that exported mopeds, scooters & motorcycles globally.

Page 4: Kinetic Presentation 1

N

W E

S

Manufacturing units of Manufacturing units of kinetic in Indiakinetic in India

Koregaon (Pune)

Meerut

Pitampur(MP)

Page 5: Kinetic Presentation 1

• Currently, vehicles are sold in over 40 countries including the USA, Latin America, Africa, Europe, Middle East and  Asia.

• Over 150, 000 vehicles exported, Value over USD 60  Million.

• 17,000 vehicles exported to USA.

• Winner of over 14 Exports Excellence awards.

GLOBAL

MARKETS

Page 6: Kinetic Presentation 1

Guinness Book of World Records

Kardungla Pass - Longest Running 1001

hours of continuous running Kinetic scooter Kashmir to Kanyakumari - in 38.76 liters

only !

Kinetic K4 Won a race against Deccan Queen train ! Kinetic LUNA

Kinetic Scooters cross Sahara Desert ! 1995

Page 7: Kinetic Presentation 1

PRODUCTS

Motorcycles Kinetic King Kinetic Aquila Kinetic GF Laser Kinetic GF 170 City Kinetic GF 125 Kinetic Velocity Kinetic Challenger Kinetic Boss 115 Kinetic Boss EX

Page 8: Kinetic Presentation 1

Scooters Kinetic Nova 135 Kinetic Nova EX –

4 stroke Scooter

Kinetic Marvel. Kinetic Zoom

Scooterettes Zing 80 Kinetic Zing Zing Rockin’

Series Kinetic Style

Page 9: Kinetic Presentation 1

Stepthrough

K4 80 – India’s most fuel efficient two wheeler

Mopeds V2 Range – Solid moped for load carrying

Luna range – simple, economical and efficient

Page 10: Kinetic Presentation 1

Competitive Competitive Feature and PriceFeature and Price

Page 11: Kinetic Presentation 1
Page 12: Kinetic Presentation 1

Special Features

Kinetic was the first company to introduce gearless scooters.

As they were women oriented, they are light in weight.

Kinetic is more in mileage.

Page 13: Kinetic Presentation 1

Do you know Kinetic?

Kinetic was the first to launch many Kinetic was the first to launch many path-breaking initiatives such as:path-breaking initiatives such as:

personalize transport through Luna gearless scooter electric start on two wheelers 4 stroke 125cc motorcycle 4 valve engines digital gear indicators on motorcycles side stand indicators celebrity endorsements - Sachin Tendulkar, Azharuddin, Smita Patil and Shabana Azmi have endorsed the Kinetic Luna

Page 14: Kinetic Presentation 1

Industry Snapshot

Market size is about Rs.4500 crore. Bajaj auto, Hero Honda, Kinetic,

TVS, LMV are the major players. Motorcycle segment is the fastest

growing segment in the industry. The industry is projected to grow

at around 10% in the near term.

Page 15: Kinetic Presentation 1
Page 16: Kinetic Presentation 1

Futuristic plans of kineticFuturistic plans of kinetic

The future will clearly belong to gearless scooters. Much innovation will be seen in terms of product design and specifications and new segments will emerge. The gearless scooter segment will grow at 15-20 per cent annually. Gearless scooters will become popular based on their strong comfort-convenience proposition

Kinetic will soon launch Italjet's range of scooters in the market. The Italiano series will include a range of designs from classic and retro to maxiscooters and sportscooters and will feature engine capacities from 50 cc to 250 cc.

Page 17: Kinetic Presentation 1

Italjet's range of scooters

Page 18: Kinetic Presentation 1

OVERDRIVE’S MARKET OVERDRIVE’S MARKET RESEARCHRESEARCH

20042004

Page 19: Kinetic Presentation 1

OVERDRIVE’S MARKET RESEARCH

Complete mileage testing of all two wheelers in India by leading auto magazine Overdrive shows that Kinetic motorcycles are the most fuel-efficient in the country.

Kinetic’s entry level motorcycle Boss has been judged as the “Mileage Champion” of India, beating all other two wheelers on mileage, and leading the category of up to 100cc motorcycles – winning over motorcycles like Hero Honda Splendor, TVS Centra, Bajaj Boxer, LML Freedom.

Page 20: Kinetic Presentation 1

OVERDRIVE’S MARKET RESEARCH

In the category of motorcycles between 100-125cc, Kinetic Boss 115 tops the mileage chart, with Kinetic Velocity coming in second, is beating other motorcycles like TVS Victor, Bajaj Caliber 115, Bajaj Wind 125

Page 21: Kinetic Presentation 1

SummarySummary

Kinetic Group is a pioneer and leading manufacturer of Kinetic Group is a pioneer and leading manufacturer of two wheelers.two wheelers.

A complete product portfolio comprising modern A complete product portfolio comprising modern scooters, motorcycles and mopeds. scooters, motorcycles and mopeds.

It holds a technical collaboration with Hyosung Motors It holds a technical collaboration with Hyosung Motors of Korea for motorcycles, and is a leading exporter of of Korea for motorcycles, and is a leading exporter of two wheelers worldwide.two wheelers worldwide.

Motorcycles from Kinetic Engineering have all clearly Motorcycles from Kinetic Engineering have all clearly come out as come out as the most fuel efficient motorcyclesthe most fuel efficient motorcycles in in the country, without any doubt.the country, without any doubt.

Page 22: Kinetic Presentation 1

THANK YOUTHANK YOU