kinetic social: enhancing direct marketing via social

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Are you maximizing your CRM data? Kinetic Social’s technology allows you to easily reconnect with your existing customers via social media based on previous purchases. The Kinetic Social Platform (KSP) provides direct access to your existing customers at the right time, within the right environment, with the right offer at the right cost. In today’s world, social conversations are at the root of all commerce. Building Efficient Ad Campaigns 1:1 Advertising The KSP is an industry leading Self-Service platform that offers seamless, secure uploading of customer data, used with a best-in-class Multivariate Testing Suite, to deliver to real-time performance. Targeting across platforms, including mobile and desktop. Social delivers mobile retargeting at scale. Over 70% of Facebook users are on mobile and over 92% of Twitter’s users are on mobile as well. The KSP is designed to support Direct Mailers who seek a cost-effective complement to rising postal costs. Build your audience via “look-alike” targeting to gain propensity insights. Learn how your audience segments interact with paid ad content and retarget them more effectively. Use the robust reporting tool to study various audience metrics. Social networks are where people spend their most time online. Social advertising, an integral part of digital media enriches marketing campaigns with user data. Use secure third party CRM data such as user names, addresses, phone numbers, and /or emails to retarget audiences on social media. Target users on Facebook and Twitter on a 1:1 basis at massive scale. Marketers struggle to close the gap on mobile advertising but social advertising retargets over 70% users on mobile. Enhance Direct Mail initiatives with cost effective campaigns on Social. Create unmatched efficiency and incredible ROI. Build your audience and learn about them too. High Frequency Targeting Reach and frequency of retargeted social paid ads far exceeds direct mail since people spend a significant time on social channels daily. U.S. adults spend over an hour a day on social media. Users access these social channels mainly on tablets and smartphones. These users spend 5 hours daily overall on digital media. 1:1 Social Advertising How Kinetic Gets You There DIRECT MAIL MOBILE ROI TARGETING SECURITY

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Kinetic Social’s technology allows you to easily reconnect with your existing customers via social media based on previous purchases. The Kinetic Social Platform (KSP) provides direct access to your existing customers at the right time, within the right environment, with the right offer at the right cost. In today’s world, social conversations are at the root of all commerce.

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Page 1: Kinetic Social: Enhancing Direct Marketing via Social

Are you maximizing your CRM data?Kinetic Social’s technology allows you to easily reconnect with your existing customers via social media based on previous purchases.The Kinetic Social Platform (KSP) provides direct access to your existing customers at the right time, within the right environment, with the right offer at the right cost.

In today’s world, social conversations are at the root of all commerce.

Building Efficient Ad Campaigns

1:1 Advertising

The KSP is an industry leading Self-Service platform that offers seamless, secure uploading of customer data, used with a best-in-class Multivariate Testing Suite, to deliver to real-time performance.

Targeting across platforms, including mobile and desktop.

Social delivers mobile retargeting at scale. Over 70% of Facebook users are on mobile and over 92% of Twitter’s users are on mobile as well.

The KSP is designed to support Direct Mailers who seek a cost-effective complement to rising postal costs.

Build your audience via “look-alike” targeting to gain propensity insights.

Learn how your audience segments interact with paid ad content and retarget them more effectively.

Use the robust reporting tool to study various audience metrics.

Social networks are where people spend their most time online.

Social advertising, an integral part of digital media enriches marketing campaigns with user data.

Use secure third party CRM data such as user names, addresses, phone numbers, and /or emails to retarget audiences on social media.

Target users on Facebook and Twitter on a 1:1 basis at massive scale.

Marketers struggle to close the gap on mobile advertising but social advertising retargets over 70% users on mobile.

Enhance Direct Mail initiatives with cost effective campaigns on Social.

Create unmatched efficiency and incredible ROI. Build your audience and learn about them too.

High Frequency Targeting

Reach and frequency of retargeted social paid ads far exceeds direct mail since people spend a significant time on social channels daily.

U.S. adults spend over an hour a day on social media.

Users access these social channels mainly on tablets and smartphones.

These users spend 5 hours daily overall on digital media.

1:1 Social Advertising How Kinetic Gets You There

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Page 2: Kinetic Social: Enhancing Direct Marketing via Social

1:1 Targeting: Social data helps revitalize years of CRM data by retargeting ads at scale.

Audience Discovery: Optimize and automate with specific segments. Tap into the power of your customers.

Efficiency in scaling: Advertisers get exponentially greater reach while measuring the actions of the users they target.

Adults spend at least an hour a day on social network devices.

Adults in the US spend nearly 5 hours a day on digital media including Mobile and online in 2014.

Reach and Frequency of retargeted social paid ads *far exceeds direct mail* since people spent a significant time online and on social channels.

Kinetic Social is a Facebook Preferred Marketing Developer and a Twitter Marketing Platform Partner.

Use Social to Enhance Direct Maketing

1:1 Social Advertising

www.kineticsocial.com [email protected]

*Social Media’s digital bargains:*In this Hubspot study, approximately 3,000 companies spent on average $149 - $254 to find each new customer. Social media advertising allows you to retarget users with buyer intent at a fraction of the cost. Look-a-like audiences offer leads at a cost effective rate with more reach as well.