KINGFISHER AIRLINES

Presented By:

Priyanka- 01

Navneet- 10

Hardeep- 08

Sejal- 18

Ritika- 32

INTRODUCTION

FOUNDER-DR VIJAY MALLYA

STARTED IN 2005

PUNCH LINE-FLY THE GOOD TIMES

5-STAR RATING

Airline Industry Overview

Large and growing industry. Facilitates economic growth, world trade,

international investment and tourism. In the past decade, air travel has grown by

7% per year. Contribution of World trade to industry International air travel to grow by an

average 6.6% a year to the end of the decade and over 5% a year from 2000 to 2010.

Comparison of Kingfisher to other players

Distinctly different strategy Priced lower than Indian airlines, yet

offer a great flying experience. Feel-good factor Interiors and food definitely better

compared to other airlines. Captured a 27.6% market share last

year in comparison to Jet-25.2% and Air India-17.2%.

Job Opportunities Aerospace EngineerThey design, develop, and test aircraft,spacecraft, and missiles and supervise themanufacture aircrafts. Qualification Required :BE or B.Tech in aerospace engineering Skills Required :• Strong analytical skills• Innovative thinking•

Knowledge of CAD / CAM • Understanding of engineering license regulations• Excellent technical knowledge• Ability to manage projects effectively

Contd…

Aeronautical Engineering : They work specifically with spacecraft. Qualification Required :BE or B.Tech in aeronautical engineering. Skills Required :• Strong analytical skills• Innovativethinking• Understanding of engineeringlicense regulations• Excellent technicalknowledge• Ability to manage projectseffectively

Contd…

Ground Staff: They manage the daily operations

of airport terminal. Qualification Required : Graduate in any discipline Skills Required :• Excellent

Communication Skills • Pleasing personality

Contd…

Cabin Crew:They are responsible for the comfortand safety of air passengers. Qualification Required :Graduate in any discipline Skills Required :• Excellent Communication Skills Pleasing personality• Calm andpatient under pressure• Confident &friendly

Contd…

Commercial Pilots: This is a field of discipline, patience, responsibility,

punctuality, commitment and self-confidence. Eligibility: One has to first possess a Student Pilot License (SPL).

To get the SPL those with 10+2 with science and aged at least 16 years and register at a flying club which is recognized by (DGCA).

Registration requires a medical certificate, security clearance and a bank guarantee. An oral examination in subjects such as Air Regulations, Aviation Meteorology, Air Navigation.

GROWTH RATE (AIRLINE SECTOR)

MARKET SIZE1. 18%pa.2. 9th position in the world

ADVERTISING1. 89% rise in airline sector2. Kingfisher and Indigo airlines-93%

Contd…..

Growth Potential1. Rise by 25%-30%2. Target -100million passengers3. Investing-US$-9billion to modernise

airports Market share1. Combined share-29% (Kingfisher-Air-

Deccan)2. Company share-26%

COMPETITION

Kingfisher Airlines-Jet Airways

1. Reduction in the Air-fare

2. Use of Air-Deccan to counter Jet.

COLLABORATION

Kingfisher –Air Deccan merge1. Cutting costs2. Marketing synergies Kingfisher-Indigo partners. (US-Airline)

AGITATION /STRIKE

Jet Airways ‘Sick-leave’

Air-India 50% Reduction in incentives

CHALLENGES 5-CHALLENGESo Enhancing safety

o Urgent infrastructure improvemento Reasonable taxation

o Commercial freedom

o Simplifying the Business through effective use of technology.

AWARDS OF KINGFISHER AIRLINES

o "NDTV Profit Business Leadership Award for Aviation"

o "Brand Leadership Award" o "India's No. 1 Airline in customer

satisfaction" Economic Times Avaya Award 2006 for Excellence in “Customer Responsiveness”

o Rated amongst India’s 25 Innovative Companies

Case Study-Deccan Airlines

o Operates in Western India

o Short–haul flights o 60 passengers air-crafts

o Tickets are 35% cheaper than other national airlines

o No pre-assigned seating & snacks/drinks served on the flights are charged extra.

Contd…

o Limited transport facilities relating to Luggage, Booking offered by the company.

o Limited staff & ground staff can double as air hostesses. Expansion of business.

o Long-term objective to become a leading national airline within a period of 5 -7 years

Questionso Who would be the target market?

o How should the company promote the airline?

o How should the airline plan for future expansions?

Who would be the target market?

People who are price-minded

Who do not bother about the quality of service

People who desire to travel short distance by air

Economy is the selling point of airlines

Small mnfctr, executive of small companies, self-employed professional

How should the company promote the airline? Promote it self as people’s airline

Provides competitive service at a discount

Has to emphasize on the better quality of service

Contd…

Have to show courtesy &offer friendly treatment to the passengers

Emphasize on using new & technically fit aircraft which ensures safe journey without delays or cancellation

How should the airline plan for future expansions? Airlines has to be optimistic

Assume that it is going to expand its business once at breakeven.

It should keep it’s future plan for expanding it’s transport network

Economy can be selling point today but the same cannot continue in future

Contd… It has to meet competition fm the other

airline

Hence to survive provide comfort, speed, safety & passenger services.

Co-operation of staff plays a leading role.

Best publicity word of mouth.

It must expand the services to the other cities