Presented byDhaval Desai (33) Ashok Jain (26)

Dipen Kataria (38 ) Akshay Gavli (09)

Harshil Joshi(48) Arun Sharma (24)

http://en.wikipedia.org/wiki/File:UB_Towers.jpg

United Breweries Group( UB group)

UB Group was founded by scotsman, thomas leishman, in 1857

It all began with 5 breweries in South India.

United Breweries, as these breweries were named in 1915 has come a very long way.

The company was bought by late Mr. Vittal Mallya in 1948

AVIATION INDUSTRY One of the fastest growing industries

in the world.

Origin of Indian aviation industry can be traced back to the year 1912.

India has the private airlines as its key players

75% of the market share is owned by the private sector.

KINGFISHER- BRAND

Kingfisher stands for excitement, youth and camaraderie.

Kingfisher, the bird is known for its keen instinct, and perfect aim.

It zeros on its target with unfaltering focus.

All its colors represents energy, youthfulness, enthusiasm, freedom

with a touch of formality and discipline.

Kingfisher Airline

1. Kingfisher Airlines Limited is started its operations on May 9,

2005

2. A major Indian airline based in Mumbai.

3. Kingfisher Airlines is one of the only seven airlines awarded 5-

star rating by Skytrax 

4. In May 2009,Kingfisher Airlines carried more than 1 million

passengers

About Kingfisher Airline

cont…

Total connections to 70 cities including 7 international destinations flying

over 350 flights a day.

Over 45 million guests flown since inception

Current Fleet size of 67 aircraft (39 Airbus and 28 ATRs’). Market Share of

20.8%

Recognized as one of India’s Most Respected Companies in 2006 and 2007

– Business World

India’s only 5 star airline

India’s No. 1 airline in customer satisfaction and customer

ServicesDomestico Kingfisher First

o Kingfisher Class

o Kingfisher Red

Internationalo Kingfisher First

o Kingfisher Class

o Kingfisher Red

o Kingfisher Lounge

Market Share

NB: Jet Airways and JetLite combined share is 26.2% Source: CAPA – Centre for Aviation and Indian Ministry of Civil Aviation

Finance Key Initiatives to enhance performance - New frequent flyer program launched with unique features like

non-air rewards, family club etc.- Improved Internet booking engine

Stringent actions planned and undertaken to keep costs under control:-

- Reduced lease costs by >25% (over Q3 FY09): redelivery of non-operational aircrafts

- Reduce Engineering costs by 10-15% by induction of new key vendor

- ‘Fuel Monitoring System’ : reduction in fuel consumption- Controls on overheads E.g. Optimized office & warehouse spaces

HR“Non-poaching alliance” with Air Deccan.“Flying models” – selection procedure through national

level model contest.Hand picked staff by Mr. Vijay MallyaBank on Buddy programHR connect - Magazine

Marketing Mix

The 4 P’sProduct

Domestic and international air journeys

Airbus A 320, A 319-100 and ATC-72, ATR 72-500 and ATR 42-500

Merger with Deccan - ‘Kingfisher Red’

Kingfisher Elite

Price Target - Higher income group

SEC A-1, A-2, B-1

Business Class

•Wide Network

•Major focus – Metro Cities

•Flight Bookings-Book in person-Travel agents-Online-India`s first ‘flybuysms’ service

Place - Networking

Promotion

Personal selling :Travel Agencies Offers

Front line staff

King Club

Brand Ambassador Hoardings

Personal feedback

PeopleSpecial luxurious services :In-flight entertainmento In-flight entertainment (IFE)- - systems on every seat

Kingfisher Eliteo Custom-designed luxurious interiorso State-of-the-art technology featureso Exclusive Check-in counterso Experienced and highly trained professional crew

Special Assistanceo Guest with Disabilities and/or Reduced Mobilityo Unaccompanied Minorso Expectant Mothers & Infantso Other Special Needs - Wheel Chair / Stretcher

Special Mealso  Baby / Infant Mealo Fruit Platter Meal o Diabetic Mealo Vegetarian Jain Mealo Low Calorie Mealo Low Cholesterol / Fat Mealo Low Salt / Sodium Meal

  

Strategy overview The company started addressing its customers as “GUEST” rather than

passengers.

Appealing promotional line “Fly the good times” and it reflected in the

experience the company offered to its passengers.

The company gave best services to its customers like providing world class

interiors and in-flight entertainment systems.

The company came up with only one class airlines.

KFA has created a new category of Aviation hospitality

thus making service and hospitality their main focus.

SWOT Analysis STRENGTHSo Strong brand value and reputation in the minds of

customers.o Regional Connectivityo Efficient Staffo Capitalizationo Visionoro Quality and Continuous innovation.

WEAKNESSESo Indian psychologyo Infrastructure constriantso Facing a tough competition from competitors.

OPPORTUNITIESo Expected huge investmento The expanding tourism industry.o The non penetrated domestic market.o Untapped air cargo market.

THREATSo Competitorso Fuel price hike.o Economic slowdown.

Porters five forces modelThreats fro

new entrants

Threats from

substitutions

Bargaining power of

customers

Bargaining power of suppliers

Threat from

competitiors

RECOMMENDATIONSModifications Increase in working standardCustomers centricConsistency in technical servicesSecurityPersonalized servicesGet smart on fuelThe process of acquiring spice jet if complete

would make kingfisher the largest player in the aviation industry

THANK YOU…