kingman circle collaborative marketing campaign
TRANSCRIPT
Collaborative Multimedia Campaign
WWW.KINGMANCIRCLE.COM
What is Kingman Circle?
Mission: To bring world-wide attention to and build awareness of Kingman’s dining, nightlife, local services and tourist attractions in an effort to increase revenue for local Kingman businesses and build a more attractive community for current and future residents.
Who is Kingman Circle?
o 28 Local Businesses, The City of Kingman and Kingman Area Chamber of Commerce who:o 1. Believe Kingman is on the cusp of achieving
its great potentialo 2. Understand the importance of branding our
community as a whole to increase business for each as individuals
o 3. Are willing to support community businesses in a mutually beneficial way to all.
o 4. Are willing to promote themselves last, trusting that a rising tide lifts all boats
Kingman Circle
Mem
bers
The Elements of Kingman Circle
Billboard: Used to capture interest from highway travelers. Intended to entice them to stop, stay and
Website: Utilized to circulate the "good news" about Kingman, local businesses and non-profits to the community as well as to those searching for keywords related to Route 66 and the surrounding areas. www.kingmancircle.com
Facebook Page: Utilized to distribute web content to the social media community, sharing upcoming events and community news. https://www.facebook.com/kingmancircle
Brochures and Signage: Displayed in members' businesses to cooperatively market each other
Digital Advertising Campaign: Currently targeting International markets like Canada, the UK, Germany and Australia along with the United States with Kingman messaging for those intending to travel to Arizona, Grand Canyon or with a passion for Route 66. The second campaign markets local businesses to our community to help spread awareness.
App: Utilizes geotargeting to notify those traveling in and around Kingman about businesses nearby (special offers, upcoming events, etc.) http://kingmancircle.com/app
Billboard
Website
7000 hits/monthDomestic & International Visitors
Social Media
2,585 Likes75+ added/week
Print Materials
Business Cards Brochures (placed in local businesses, hotels & relocation packages)
Signage
Wall Signs (placed in local businesses & hotels)
Digital Advertising International Targeting | Route 66
International Targeting | Relocation
215,000 REACHED 120,000 REACHED
Digital Advertising Local Targeting | Food & Drink, Local Services, Tourist
Attractions
220,000 REACHED
Digital Advertising
Local Targeting | App
27,000 REACHED
Digital Advertising
Keyword Targeting | Google
143,000 REACHED
Appersh
Downloads: 710 Visits to App:
United States: 2296 United Kingdom: 14 Italy: 9 Switzerland: 8 Korea: 5 Germany: 2 France: 2 Portugal: 1 Netherlands: 1
Average Daily Visits to App: 25
THANK YOU