The City of Kingston is strongly ofthe view that an area aseconomically important asMelbourne’s south east must begiven priority as the NBN is rolledout around Australia to ensure thatlocal companies remain globallycompetitive. The Broadbandnetwork is fundamental toadvanced manufacturing and theadoption of new technologies.

Melbourne’s South East is of nationaleconomic importance. Manufacturingwithin the cities of Kingston and GreaterDandenong alone generates over $30billion in output per annum. There arealmost 300,000 jobs within the Councilareas of Kingston, Greater Dandenong,Knox and Monash. A large proportion ofthese are in advanced manufacturing.

Modern business practices see hugevolumes of data being constantlytransferred around the world. To remaincompetitive local companies must be ableto send and receive data in real time.

Kingston is working with our partners inthe South East Melbourne InnovationPrecinct (SEMIP) initiative to progress thecase for the NBN in this region. Thepartners include the cities of Kingston,Greater Dandenong, Knox and Monashand the research institutions of Monash

University, the CSIRO, the AustralianSynchrotron and the Small TechnologiesCluster together with the VictorianGovernment. A number of leading edgecompanies including Siemens, Invetechand Minifab are also involved.

Industry leaders in south east Melbournemet on 14th September to discuss theimportance of the National BroadbandNetwork to the future productivity oftheir respective businesses. Kingston hasalso raised the NBN with local Membersof Parliament.

The City of Kingston would welcomefeedback from local businesses on how

the NBN would enhance your currentbusiness model, deliver significantproductivity gains, and open up manynew opportunities within Australian andaround the world. Council would also beinterested to know in what ways yourbusiness is currently constrained by thespeed and capacity of yourtelecommunications infrastructure.

Your participation is required to helpbuild a case to ensure that our importantregion gets access to the NBN soonerrather than later. Please emailbusiness@kingston.vic.gov.au or phone9581 4712 to add your voice.

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INSIDE THIS ISSUE

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Taking Care of Business in Kingston www.kingstonbusiness.com.au

What could it do for your business?

EditorialRachel Hornsby recently joined the Cityof Kingston as General ManagerEnvironmental Sustainability. Rachel has worked for New Zealandcouncils, in policy and planning andissues resolution and she had theopportunity to work across all Councilteams, gaining a much broaderunderstanding of local government.

In Wellington, Rachel joined the NewZealand Agency for InternationalDevelopment (NZAID) which was part of theMinistry of Foreign Affairs and Trade asinternal communications advisor. As GroupManager South Wairarapa District Council inWellington, Rachel was responsible for theregulatory aspects of the Council (planning,building, environmental health) and also fordeveloping reserve management plans andcommunity consultation.

The appointment to General Manager atCity of Kingston was an opportunity for

Rachel to return “home”. With responsibilityfor Economic Development, Infrastructure,Strategic and Statutory Planning, and Parks,Recreation and Depot Services, Rachelknows there will be plenty to learn and thenew job will keep her busy! She is lookingforward to making a lasting contribution toKingston and the broader community.

Cleantech Industry Capability TeamsHelping Cleantech companies collaborate to target customer groups

Cleantech companies provide a widevariety of solutions including productsand services involved in renewableenergy, water, waste, recycling, energyefficiency, energy storage, buildingproducts, transport technologies andenvironmental services.

Many of these companies are howevertargeting the same customer groups. TheCleantech Industry Capability Teams willprovide a mechanism for diverse Cleantechcompanies to effectively collaborate in theirdealings with these customer groups.

Cleantech Industry Capability Teams will…• Target up to five different customer

groups. These might include the BuiltEnvironment, Mining/Resource andMinerals Processing, Food Processing,SME Manufacturing, International AidDevelopment.

• Unite companies with commoncustomer targets.

• Be industry-driven and chaired byindustry members.

• Be largely self-sufficient andcommercially focussed.

• Pursue opportunities and marketmembers’ capabilities as a group

As part of a Capability Team, membershave the opportunity to… • Participate in joint promotions,

marketing visits and trade fairs -

benefiting from the critical masscreated through the Capability Teams inpromoting capabilities to customers.

• Contribute to joint communications,advertising and promotional literature

• Engage with domestic and internationalcustomers.

• Collaborate to bid for projects andpackages - providing improved chancesof securing projects from their targetclient groups.

• Establish networks and connectionswith other Cleantech solution providers.

• Participate in forums to discuss newopportunities.

National Workshops A series of free national workshops willhe held in October and November toengage with interested companies and tohelp design the priorities and operationsof the teams so that they best meet theneeds of the industry. Final timing andlocation details will be advised to thoseregistering interest. The CleantechIndustry Capability Teams are an initiativeof the Gillard Government’s SupplierAdvocate Program and its CleanTechnology Focus for Supply Chains.For further information go towww.auscleantech.com.au

Meet our new General Manager

In this edition of the KingstonBusiness Bulletin I am seekinginput from you about theimportance of the NationalBroadband Network to thefuture of your business.

While I can appreciate the underlyingequity principle of providingbroadband to residents in rural andregional communities who currentlyhave limited access, I am of the viewthat the national interest shouldprevail and that there is a muchgreater public benefit in ensuringthat businesses that generate thewealth within the community, andprovide jobs for our residents, mustbe given priority access.

I would really like to hear from youabout where the NBN can take you.

The other major issue of nationalsignificance is the Clean Energy Bill.As with most government policies,there will be winners and losers andmore importantly, there will beopportunities.

Regardless of what your personalview is, it is clear that there isincreasing pressure for each of us toreduce our use of the earth’s finiteresources and lessen the impact thatwe have on the planet.

The increasing costs associated withthe use of energy, water and thedisposal of waste make it imperativethat all businesses review theseinputs. Any reduction inconsumption will go straight to yourbottom line.

Finally, as the 2011 year draws to aclose, I hope you will find time totake a break and enjoy spendingtime with family and friends.

“As for the future, your task Is not to

foresee, but to enable it”

Antoine de Saint-Exupery

Suzanne Ferguson

2 A Business Bulletin for the City of Kingston

Rachel HornsbyGeneral Manager EnvironmentalSustainability

Carbon credits explained Confused about carbon credits?Here’s a comprehensive guide toanswer all your questions.

What are carbon credits?A carbon credit (also known as a carbonoffset) is a financial instrument thatrepresents a reduction of greenhousegases in the atmosphere in the form ofone tonne of CO2 (carbon dioxide) orCO2e (carbon dioxide equivalent gas).

Why would I purchase carboncredits for my business?Purchasing carbon credits can provide alegitimate means of lowering yourenvironmental impact and is animportant component of becomingcarbon neutral.

When should I purchase carboncredits?Buying carbon credits (or offsets) is thelast in a hierarchy of actions to reduceyour business’s carbon emissions. Itshould be restricted to emissions thatyou cannot eliminate through othermeans. Offsetting is the last in the orderof carbon management actions becauseof the importance of first consideringat-source options for reducing energy

use and greenhouse gas (GHG)emissions, and not because they shouldbe considered the ‘worst’ option.

Go through the following steps beforeyou purchase carbon credits for yourbusiness:

Carbon management actionhierarchy

1. Measure - You can’t manage whatyou can’t measure. It is important toknow the quantity and source ofyour GHG emissions.

2. Set objectives - What do you wantto achieve? As with any businessstrategy, it is important to set clearobjectives.

3. Avoid - Can you avoid generatingemissions? For example, ensuringappliances and equipment are notidle or on stand-by.

4. Reduce - Can you change youractivities to reduce your emissions?For example, ensuring appliancesand equipment are runningefficiently. If buying newequipment, ensure it has a highefficiency rating.

5. Switch - Can you switch your energysource so that it is less greenhouseintensive? For example, using LPG topower your vehicle has a lowergreenhouse impact than petrol.

6. Sequester - Should you considersequestering your emissions? Forexample, through natural orartificial GHG (usually carbon)sequestration.

7. Assess - What are your residual GHGemissions? For example, are therereduction opportunities you havenot considered?

8. Offset - A carbon offset is any projectthat indirectly reduces GHG emissionsat one source by investing in GHGemissions reductions elsewhere.

Source: EPA Discussion Paper, CarbonManagement Principles

A Business Bulletin for the City of Kingston 3

A $15,000 business grant from theVictorian Government has helpedKingston businesses to achievesustainable growth.

The Grow Your Business funding tothe City of Kingston has subsidised aGroup Sustainability Program whichhas provided an opportunity for anumber of businesses to improve theirenvironmental performance andbenefit from valuable specialisttraining at a much reduced cost.

The Sustainability Group Programcommenced in September and consistsof group workshops with a businesssustainability improvement focus anda component of individual consultancytime at business sites.

The Program helps participants toadopt sustainable business practices,

gain knowledge on carbonmanagement and implementsustainable behaviour changeenabling them to realise financialsavings and to mitigate risks.

The program is part of anoverarching Sustainable BusinessFramework that has beendeveloped by council to focus onidentifying actions that cansupport local businesses toreduce their carbon emissions,minimise energy use, conservewater usage, and look forinnovative ways to managewaste and recycling.

If you would like to review theKingston Sustainable BusinessFramework and provide theEconomic Department with anyfeedback on business

sustainability issues, please emailbusiness@kingston.vic.gov.au orphone Angela Stubbs on 9581 4787.

KINGSTON SMALL BUSINESSES GROW SUSTAINABLY

4 A Business Bulletin for the City of Kingston A Business Bulletin for the City of Kingston 5

Rhondalynn Korolak is a lawyer,chartered accountant, Master ofNLP and Clinical Hypnotherapist.She has distilled the secrets tobusiness success that she learnedfrom working with PriceWaterhouse Coopers, Max Factor,Village Cinemas, NAB and ColesGroup Ltd. and produced asimple step-by-step process thatyou can apply to your businessto boost your bottom line.

Rhondalynn is the author of “On theShoulders of Giants - Imagineering YourDestiny and Financial Foreplay.” She hasappeared on television and radio andwrites for Yahoo, MYOB, Fast Thinking,Sunday Life, Dynamic Business, BusinessSpectator and Australian Retailer.

Rhondalynn can help you put strategiesin place to ensure your customers neverthink of going elsewhere! She is theleading expert on harnessing the power

of the mind and using it to improve yourbusiness financial results.

Be inspired by Rhondalynn and hear hersecrets for success!Date: Tuesday 22nd November 2011Time: 12noon until 2.15pmVenue: Hemisphere Hotel

& Conference Centre,South Road, Moorabbin

Cost: $46.00 includes two course lunchand one glass of wine

Bookings: 9581 4735RSVP : by 15th November 2011

Kingston Business Women’sLuncheon

Melbourne based Social MediaEnthusiast Keith Keller will bedelivering a workshop to introducethe beginner’s steps to businesstwittering. Keith is a specialisttrainer for Twitter with over 30,000followers. He is now amongst the top1% of Twitter users in the world!

Keith helps take the mystery out ofusing this powerful tool for businessmarketing.

Places are limited so be sure to book!Call 9581 4735 or 95814786.

Places are limited so be sure to book!Call 9581 4735 or 95814786.

Date: Wednesday 16th Nov 2011Time: 6.00 until 8.30pmVenue: Woodlands Golf Club,

White Street, MordiallocCost: $30.00

(includes light refreshments)

for Business

A business networking event will beheld in the Braeside/Mordialloc area onThursday November 17th to get smallbusiness owners together to meet theirneighbours. Council’s EconomicDevelopment team will host the eventand provide information on businessservices and resources. The council teamis keen to hear about the issues facingsmall business in the area and promoteopportunities for businesses to dobusiness locally.

Business owners have the chance to get toknow who is in their area, relax together,and explore the possibilities of even doingsome business with each other!

The venue, Red Pillar Café is in the heart ofthe industrial area, providing a convenientlocation for business operators to gettogether after work and extend their

business contacts. A voucher for acomplimentary drink and finger food willbe provided upon registration.

Places are limited so a booking is required.Please emailbusiness@kingston.vic.gov.au or callAngela Stubbs on 9581 4787.

Meet Your Mates

Chelsea traders recently metfor an evening ofnetworking at Chelsea’s ThaiRose Restaurant.

Greg Davis, from Taktics4, presentedan analysis of the commercial marketand economic and social driversinfluencing the performance of theprofile of the Chelsea shopping centre.The evening was a great success withmany businesses meeting theirneighbours for the first time!

Donna Bauer MLA, State Member forCarrum also attended the event. Thegroup of businesses will now work onmoving forward to help improve theviability of the retail area.

If you are a business owner in Chelseaand would like to receive a copy ofGreg Davis’s presentation or learnmore about the activities and goalsof the group, please contact MarianHamilton-Kerr 9581 4786.

CHELSEA NETWORKING EVENING– a Great Success!

Connecting Business withOakleigh/Clayton Community• Do you want to learn tips,

techniques and strategies tobetter manage and grow yourbusiness?

• Do you want to create newnetworks in the local businesscommunity?

• Do you want to learn how yourbusiness can become a corporatesocial enterprise and connectback with the community?

The Rotary Club of Moorleigh Moorabbinis holding its inaugural business month –an initiative to create connections andrelationships within local small to mediumbusinesses to the community.Come to one or come to all presentations!

Monday 7th November: Bruno Bello,Enterprise Business Connect Adviser talkson 'The Future of Your Business in theMarketplace: Key Factors for Success"

Monday 14th November: Lisa Gilling,Westpac Business Education Facilitatortalks on "Cashflow: The Lifeblood of YourBusiness"

Monday 21st November: Danny Schwarz,CEO Youth Connect talks on "Bridging theGap: Strategies for Engaging with theNew Generations in Your Business”

Register at least 3 days before theevent through online Bookings:www.trybooking.com/14288Email: moorleighmoorabbin@yahoo.com.auFor more information call HelenBlunden on 0438 884 730.

Rhondalynn Korolak

From left to right:Debra John, new LeafNaturopathyJohn Bevacqua, HorizonAccounting & TaxationJan Bailey, Janique FashionsMarian Hamilton-Kerr,Economic Development,KingstonBelinda McDaid, ChelseaRenewal Project Manager

Following the success of last month’sLow Cost Marketing Workshop a furtherpart 2 workshop has been arrangedwith guest presenter Danielle MacInnes,from MacInnis Marketing.

Find out the ‘must have’ tools for lowcost marketing of your business. Howeasy would it be to apply a simple touse, effective and affordable solutions.Do you want to learn more?

A form generator tool that allows youto add a form to your website calledWufoo, and an email campaign calledMail Chimp will be explained. Wufooallows you to create an offer andcapture the names of prospectivecustomers so you can build valuedrelationships. Whether you are aplumber, accountant or retailer having a

form capture tool is a great way tobuild a list of customers.

Mailchimp - is an email software thatenables you to share campaigns with yoursocial media profiles like LinkedIn, Facebookand Twitter. Email communication is allabout providing valuable content and beingthere when your customer needs yourservice or product.

Places are limited for this excitingworkshop. To reserve your place callEconomic Development 9581 4735.

Date: Thursday 1st December 2011Time: 9am until 11amVenue: Woodlands Golf Club,

White Street, MordiallocCost: $30 (includes morning tea)RSVP: by 24th November 2011

Social Media Workshop– with Danielle MacInnis

6 A Business Bulletin for the City of Kingston

The new Living Victoria WaterRebate Program now gives smallbusinesses the chance to savewater and money by purchasingeligible water-efficient products.

The Victorian Government hascommitted $40 million over the nextfour years to extend rebates to Victorianhouseholds and, for the first time, toprovide rebates for small businesses.

Rebates are available for smallbusinesses with a current ABN that

have 20 or fewer employees and areconnected to an urban reticulatedwater supply and pay non-residential/commercial water tariffs.

Small business rebates are based onthe total expenditure on eligible waterefficient products purchased andinstalled in the business between 19July 2011 and 30 June 2013. The totalrebate payable will be calculated at50% of the expenditure up to amaximum rebate of $2000.

The rebate program aims to assistbusinesses in maximising their water

savings by installing the best eligibleproducts to replace inefficient onesand in the quantity needed. Several ofone product can be installed or severaldifferent products can be installed tomaximise the water savings. All worksand installations must be completedprior to making a claim, as only onesuccessful claim can be made.

For more information visitwww.water.vic.gov.au

Save water and moneyClaim up to $2000 to improve the water efficiency of your business.

As a business owner, did youknow that if a product yousupplied causes serious injury,illness or death you have toreport this to theCommonwealth ministerresponsible for consumerprotection and fair trading?

Since 1 January 2011 businesses (largeand small) are required to report anyunsafe products they have sold thathave caused serious injury, illness ordeath. The new law applies to allparticipants in the supply chain. Thisincludes retailers, dealers, hirers,

distributors, installers, repairers,importers, exporters andmanufacturers.

The mandatory reporting laws alsoapply if you provide a service that isrelated to a product. For example if youservice washing machines and a clienttells you that it has caused them aninjury that required medical attention,by law you need to report this.

Mandatory reporting has triggered 40recalls in the first six months of 2011.Some of the products that wererecalled had reports that associatedthem with anaphylactic and allergicreactions, burns, electrocution, chokinghazards, cuts and lacerations.

Mandatory reporting is not anadmission of liability. It is there toprotect Australian consumers fromunsafe products and also identifieswhich products are risks to the public.Reports may lead to safety warnings oreducation campaigns or products beingpulled from shelves or recalled.

Reporting is simple and can be doneby completing an online form on theACCC’s product safety website –www.productsafety.gov.au/mandatoryreporting

Business must report unsafe products

Does yourbusiness have afootprint in itslocal community?

Mayor urges businesses tosupport Leader jobs campaignKingston City Council encourageslocal businesses to get behindLeader Newspapers’ landmarkcampaign to provide work foryoung people.

The Jobs 101 campaign challengesbusinesses to recruit 101 employees in101 days.

Kingston Mayor Cr Ron Brownleessaid the campaign was a great wayfor local small, medium and largebusinesses to help young peoplelooking for work – and find a greatemployee at the same time.

“Kingston has a thriving commercialand industrial sector with more than9000 businesses employing more than65,000 people,” he said. “I’m certainsome of those businesses are lookingfor, or could find room for, a newstaff member who is eager to learn.”

Kingston is one of Victoria’s mostimportant manufacturing centres,with specialties including food,engineering, plastics and chemical,automotive and marine.

“There could also be greatopportunities in trades with smalleroperators such as electricians,

plumbers and builders, as well as inretail and services at WestfieldSouthland and Direct Factory Outletsin Moorabbin and our many busyvillage shopping centres,” CrBrownlees said.

Council supports training youngpeople through various programs. Last year’s redevelopment of popularBicentennial Park saw 12 peoplecomplete their Certificate II inHorticulture from Chisholm TAFE.Council has also donated fundsthrough the Kingston Charitable Trustto the Family Life Opportunity Shopin Charman Road, Cheltenham, wherepeople learn retail and business skills.

For information visit: www.jobs101.org.au or call 1300 656 461

The Kingston Charitable Trustwants to inspire your business toreach out, connect and make adifference to the localcommunity it operates in.

The Trust aims to raise much-neededfunds for community and charitableorganizations that help and supportlocal Kingston residents.

Tickets are now available for the 5thAnnual Kingston Charitable Trust GalaDinner, the major fundraising event forthe year, to be held on Friday 25November from 6.30pm – 11.00pm atWoodlands Golf Course.

The closing date for tickets is Monday 7November if not sold out prior! Anybusinesses who would like to supportthe event by donating an item toauction on the night would be greatlyappreciated and are encouraged tocontact Sam Broughton on 0417 277 796.Any business who donates will beformally recognised in the program onthe evening and Council’s website.Bookings:www.kingston.vic.giv.au/charitabletrust

A Business Bulletin for the City of Kingston 7

Personal Property Securities Act Australia has a new and unified Federallaw for the taking, registration andenforcement of security over virtually allkinds of property except land.

The changes in the Personal PropertySecurities Act 2009 ('PPSA’) and itsrelated legislation represent one of themost significant reforms ever in thisarea. Not only does the PPSA rewritethe law on traditional securities such asmortgages and charges, but it alsoextends to retention of title, bailmentand lease arrangements.

Any business that supplies goods (byway of sales, or by way of a lease oron consignment) faces the risk ofsuffering significant loss if it does notcome to grips with the PPSA and takeappropriate steps to protect its rights. Likewise, businesses that do makeeffective use of the Register which hasbeen established under the Act should

realise benefits because they will bebetter able to enforce rights overpersonal property in ways that havenot previously been possible.

The PPSA will apply to most securityinterests in personal property.Personal property includes:• tangible property (such as goods

or other assets); and • intangible property (such as

intellectual property and licences),

Industries that are not accustomed toregistering their interests such asmanufacturers and suppliers will needto take special care and obtainappropriate advice to ensure that theirinterests are protected.

It is in your best interest to get legaladvice about how to protect yourinterests. Information can be found atwww.ppsr.gov.au .

For information regarding any of the articles included in this newsletter please contact Suzanne Ferguson on 9581 4712, PO Box 1000 Mentone 3194

DISCLAIMER The information in this publication is given in good faith and hasbeen derived from sources believed to be reliable and accurate.However, the City of Kingston does not accept any liabilitywhatsoever for its contents or the use of the information.

Recognising and Rewarding Excellence

community inspired leadership

community inspired leadership

What’s on in Summer• Kingston Farmers’ Market

- 5th November, 3rd December, no market January,4th February.

• Twitter for Business - 16th November

• Kingston Business Women’s Luncheon - 22nd Nov

• 5th Annual Kingston Charitable Trust Gala Dinner - 25th November

• Social Media Workshop - 1st December• “Business of the Year” annual awards presentation

breakfast - 2nd December

• Carols by the Bay - 18th December

• Kingston Twilight Farmers Market

- 21st December 4.00pm till 7.30pm

The caliber and diversity oflocal companies nominated forthe Melbourne Business Awardsthis year has again beenextremely high. Which one ofthese businesses will bedeclared “Business of the Year”at the annual awardspresentation breakfast to beheld on Friday 2nd December?

THE AWARD NOMINEES FOR 2011 ARE:

AUSTECH WIRE & CABLE, Australia'sfirst Oxygen-free, high conductivitycopper rod and wire producer. AustechWire & Cable offer a wide range ofhighest quality performance copperproducts such as copper feed wire,single or multi strands wire, plain ortinned, bunched conductor, plain ortinned, electroplating wire, buildingcables, automotive cables, irrigationcables up to 150 millimetres square.

AVG TECHNOLOGIES, a member of theAvalanche Technology Group ofcompanies, distributes the range ofAnti-Virus and Internet Securityproducts which provide comprehensivereal-time protection against everythingfrom viruses, spam, spyware, adware,worms, Trojans, phishing and exploits tocyber-criminals, hackers, scammers andidentity thieves.

MACKAY CONSOLIDATED Industriesare a major supplier of a diverserange of engineered rubber and

bonded metal/rubber compositeproducts for the automotive,defence, transport, construction andindustrial markets. Mackay'sproducts are exported worldwide.

FORTRESS SYSTEMS manufacture powerresistors for all types of industries. Theyprovide neutral earthing solutions forequipment and personnel protection;dynamic braking and motor controlresistors for starting, stopping andmotion control; load banks forgenerator and battery testing; andharmonic filter resistors for electricalnoise dampening. With expertengineering capabilities, Fortress hasexperience in managing large projects.

SIGN EXPRESS is a specialist signagemanufacturer that makes your businessvisible. The company has specialistexpertise in all forms of signage fromdesign to full on-site installation. TheMoorabbin manufacturing facilityhouses a full metal / welding fabricationdepartment, in-house spray painting andspray booth, full graphic and digitalprinting and general assembly.

PALM PLASTICS is an Australian ownedand operated designer andmanufacturer of polycarbonatedrinkware and precision plastic autoparts. Using technologically advanceddesign techniques and a state of the art

2-shot moulding process, Palm Plasticscreates fashionable and highlyfunctional polycarbonate glassware andtableware for use around the home, onboats and in the great outdoors.

DDEENNYYEERRSS IINNTTEERRNNAATTIIOONNAALL is one ofAustralia's longest established medicalcompanies. During its long and proudhistory, Denyers has progressed tobecome a market leader in the designand manufacture of high quality SurgicalOperating Tables, Surgical TableAccessories and other surgical products.Complimenting Denyers' own in-housemanufactured products is a wide range ofpremium brand surgical products fromNational and International manufacturers.

MTECH SYSTEMS is committed to thedevelopment, manufacture, deliveryand support of expert software, systemsand equipment for the global aviationand meteorological industries. Since itsformation in 1976 MTECH has become arespected major international supplierof software equipment, systems andsolutions that meet the exacting needsof the modern business operator.

To register to attend the Gala Awardspresentation breakfast visitwww.melbournebusinessawards.com.au This is a great business networkingopportunity.