kipcamp: community engagement
DESCRIPTION
Tips for conversing, collaborating and reaching out to readers via crowdsourcing, curation and real-life engagement.TRANSCRIPT
Engaging Your CommunityMandy Jenkins @mjenkins
#KipCamp May 2012
Tap Into the Crowd
Listening, joining, leading and enabling conversation with our readers to bring them into the newsgathering process and elevate our journalism.
What is Community Engagement?
Promotion/PR Distribution of content An online-only effort
What it isn’t
Steve Buttry, Digital First Media
ConversationCollaborationOutreach
3 Types of Engagement
Joy Mayer, Reynolds Journalism Fellow, University of Missouri
1. Respond to replies, comments and questions (especially questions) everywhere
2. Be transparent in all you do
3. Ask for help when you need it
4. Be thankful
8 Rules of Engagement
5. Make corrections quickly and publicly
6. Address criticism without spats
7. Be consistent
8. Don't just push your content out
8 Rules of Engagement
Profiles Pages
• One place to manage everything
• Control your privacy• Timeline design with
large image• Could mix
personal/professional
• Completely separate presence from profile
• Completely public• Timeline design with
large image• Detailed analytics to
see who visits
Target updates
Turn on Subscriptions: Anyone can read your public posts
Set up a vanity url at facebook.com/username
Add your job history and a snappy bio to About section (and make it public)
Going Public on Facebook
Think: What would you share on Facebook?
Get into longer conversationsAsk questions and feature the responses in stories
Whatever You ‘Like’
Whatever You 'Like'
Let’s Chat
Get readers’ input on your workGet them in direct contact with newsmakers and experts
Ask them what they want to know from those you cover
More info on chats
CoveritLive/ScribbleLiveYour existing writing/commenting platform on your site
Live Chat Tools
Google Plus
Collaboration:Bringing Readers In to The
News
When you call on your readers/followers to contribute to a story
Calls for content, news tips and story sources
Can be breaking or long-term Involve a little or a lot of information
What is Crowdsourcing?
It’s as simple as asking…
Build engaged community (follow people, converse with them)
Build Twitter lists of key sources for breaking situations
Plan ahead when you can, have a plan for when you can’t
Include crowdsourcing in story-planning
Before Crowdsourcing
Search.Twitter.Com/advanced
Search by keywords, location, time
Search quickly - before the stream is taken over by reaction
During Breaking News
Open keyword searches Monitor key Twitter listsReporter or news org should start tweeting live to get and share info
Say what you know/don’t know
Don’t spread rumorsVet sources & informationAsk questions as you gather info
RT with context, note if it's verified
Breaking News Crowdsourcing
Search venues on Foursquare.com
“Mayor” is great source for info about a business or venue (employee or regular customer)
Gathering info privately
Get results
Results flow into a shareable spreadsheet
Google Docs
Crowdsourced map: Google Maps
All Our Ideas
Feature Example - TBDNews Example - HuffPost
Can pull in tweets, public Facebook comments, photos from Flickr & Instragram
Pulls in video/audio Can import from other Storifys Reaction stories, Twitter fights, tell a
dramatic story through others' words
Storify: Add Readers’ Voices Into Your Story
Connect IRL
Seriously!
Connect with your readers
Have sources meet one another & readers
Get story ideas
Get feedback on your work
Remember Real Life?
Getting Out of The Office
Planned “meetups” for those interested in your beat
Maybe a happy hour or coffee meetup May consider online invites Could be about a certain topic, or an open
forum
Hosting Meetups
Bring Readers Into the Newsroom
Mobile/remote newsrooms in public spaces
Opening public space to interact with readers
Offering computer labs inside the newsroom
Offering classes for readersHolding public news meetings and
sharing budgets
Bring Readers Into the Newsroom (or vice versa)
So, how will you engage?
Mandy Jenkins
[email protected]@mjenkins
Blog: Zombiejournalism.comThese slides & more at
slideshare.net/mandyjenkins
THANKS!