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KIRATIANA FREELON

312-890-2381 kiratiana@gmail.com

PROFESSIONAL EXPERIENCE

EUNIQUE ENTERPRISES, Chicago, Illinois 2009-PresentFounder & PrincipalEunique Enterprises is a boutique media company championing sports, travel and intercultural understanding through new

and traditional media. As Principal, my primary duties include setting the company editorial strategy; planning and producingeditorial content (including books, blogs, articles, speeches, etc.); developing unique partnerships with athletes, celebrities, andmedia outlets; speaking at digital conferences; covering key events for clients or as an independent reporter; managingcompany P&L and fundraising efforts. Recognized social media specialist with a Klout score of 63 and as an establishedinfluencer on Travel and Tourism, Olympics, and Digital Media.

Served as an independent reporter for the 2012 London Olympic and Paralympic Games writing 25 articles in 11 dayso Stellar coverage led to two appearances on the BBC World Have Our Sayand a reporter role for the Kenya

Daily Nation Newspaper, the largest daily newspaper in East Africa. Raised $6,000 in a successful Kickstarter campaign for the publication of the Travel Guide to Multicultural London. Assist director Harry Davis on long-term documentary project, Fast Dreams, in filming and business development. Film

follows two female track and field athletes over course of five years. Selected as a 2011 SXSW Interactive Conference Presenter, 100% Viable, 1% Visible, Minority New Media Entrepreneurs Wrote and published a 260-page June 2010 comprehensive travel guide to Black Paris that was featured at the AllianceFranaise de Chicago, Minneapolis, and Milwaukee. Quoted in 2010 Harvard Business Review article, How Social Media is Changing Olympic Coverage Selected as a contributor for The Huffington Post, Loop21.com, Grio.com, and Careerbuilder.com

BURRELL COMMUNICATIONS Chicago, Illinois 2010 - 2011Editor and Digital Content ManagerBurrell Communications is a full service marketing communications company known for its leadership, solid strategicapproaches, creative astuteness, and forward thinking. The agency is part of the Publicis Groupe, services a variety of Fortune500 clients including P&G, McDonalds & Comcast. Served as the Editor & Content Manager for BlackAtlas.com, amulticultural website created by American Airlines. Primary duties included leading video production, developing marketingplans and conversation calendars, directing technical projects, managing social media presence, creating new ways to target and

engage consumers online, and analyzing website and community performance through web and social media analytics, andsource tracking tags.

Introduced a social media content calendar that increased Klout score from 19 to 53, doubled Facebook likesorganically, and quintupled Facebook community activity over 5 months

Initiated outreach program with influential bloggers that resulted in 30 blog posts about the brand, resulting in morethan 140,000 page views, and raised awareness among influential African-Americans

Managed production of ten 5- to 7-minute videos featuring talent Nelson George, an influential author and journalistin international destinations. To date, these videos remain sites most viewed with, on average a 100% higherviewership than other videos

Developed first site marketing plan that included sweepstakes, contests, and strategic sponsorships with topbloggers in order to optimize website traffic, social media outreach and brand awareness

Introduced new features to the site, including the ability to add a venue, Facebook open graph and likes. New featuresincreased community engagement and interactions on site (comments, likes) by 500%

CHICAGO 2016, Chicago, Illinois 2006 - 2009Manager, Education & Culture ProgramNon-profit organization that championed Chicagos bid for 2016 Olympic and Paralympic Games. Primary duties includeddeveloping, launching and managing large scale education and cultural initiatives, managing yearly budgets up to $350,000leading a team of five people, and supporting the development of the Chicago 2016 website.

Launched national Olympic Week Program sports and education program involving 350 schools, 230,000 students,and 15,000 teachers; Increased participation 10 times from previous year. Education initiatives show IOC that the bidwas promoting the Olympic Values. Initiative heavily promoted in the final bid presentation.

Established Chicago 2016 Star Reading program with the Chicago Public Library to increase reading and promoteOlympic values; Program visited 30+ libraries and reached thousands of youth

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Spearheaded the development of an Olympic/Paralympic curriculum for all students in Chicago; The programreached 950 schools and 500,000 students

Supported the bids social media presence via Twitter, Flickr, YouTube, Facebook, and blogging for the Chicago2016 corporate website

FRENCH MINISTRY OF EDUCATION, Paris, France 2005 - 200Bilingual English Teacher

Selected by the French Embassy of Education for a year-long grant, teaching English in a French public middle schoolCollaborated with faculty to design and implement English curriculum. Created and taught creative daily English lessons tothree 25-student classes. Lessons included English vocabulary, grammar, conversation, and intensive writing exercisesChaperoned 55 junior high school age students on trip to Portsmouth, England.

HYDE PARK HERALD, Chicago, Illinois 2004 - 200Lead ReporterThe Hyde Park Herald was founded in 1882 and is a weekly newspaper that serves the Hyde Park neighborhood of ChicagoIllinois. As a Lead Reporter, Kiratiana provided extensive coverage on controversial public school proposal to close failingschools and reopen facilities as smaller or charter schools. Responsibilities also included building and leveraging relationshipswith teachers, parents, principals, and top school administrators. Was also responsible for managing a junior reporter in dailyresponsibilities of researching, writing and editing duties. Newspaper earned general award of excellence from the Illinois

Press Association in 2005.HONORS

2012, Top Blacks in Tech to Follow on Twitter BlackEnterprise.com2012, Top Blacks in Travel to Follow on Twitter BlackEnterprise.com2011, 11 Black Women Inspiring Us To Travel Clutchmagonline.com2011, 28 Days of Diversity Series Socialwayne.com2005, Finalist, Miller Urban Entrepreneurs Business Plan Competition,Chicago, IL

EDUCATIONHARVARD UNIVERSITY, Boston, MA, 1998 - 2002B.A. in Economics, Minor in German Literature. Graduated Cum Laude. 2001 Study abroad at Ludwig Maxmillian Universittin Munich Selected as participant in Harvard Student Agencies Business Leadership program. Deans list all semesters.

Awarded 2002-2003 John Finley Post-Graduate Fellowship for international travel (pursued study and volunteer work in WestAfrica, South America, and Europe). Reporter at Harvard Crimson. Publications Director of Black Students Association.

NORTHWESTERN UNIVERSITY NHSI JOURNALISM, Chicago, IL Summer 1997Intensive five-week program on all aspects of journalism broadcast, print, and radio. Editor-in-Chief of final newspaperproject.

COLUMBIA PUBLISHING COURSE, New York, NY Summer 2002Intensive six-week program on the editorial and business sides of publishing including book, magazine and digital mediapublishing. Editor-in-Chief of final magazine project a teen gossip magazine called Dirt.

SKILLSLanguages: French (Advanced), Portuguese (Intermediate), German (Elementary)SEO/Online Marketing: Facebook Ads, Google Adwords, Yahoo Ads, Google Analytics, Adsense Integration

Web Design / Development: HTML, CSS, Wordpress

PROFESSIONAL ORGANIZATIONS & VOLUNTEER WORKSecretary, Digital Journalism Task Force, National Association of Black JournalistsMentor, World Sport Chicago, Chicago Scholars ProgramDigital Director, Turner Memorial A.M.E. ChurchMember, Online News Association

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PUBLISHING & CONTENT ADDENDUM

SOCIAL MEDIA

Twitter: @Kiratiana http://twitter.com/kiratiana Facebook: http://facebook.com/Kiratianatravels Instagram: http://followgram.me/kiratiana Linkedin: http://Linkedin.com/in/Kiratiana Youtube: http://youtube.com/kiratiana Storify: http://kiratiana.com/storify About Me: http://kiratiana.com

PUBLICATIONS

Kiratianas Travel Guide to Multicultural London (October 2012) Kiratianas Travel Guide to Black Paris (June 2010)

Black Guide to Life at Harvard (September 2002)

BLOGS

Black Girl in Paris 2005-2009 Kiratiana Travels http://KiratianaTravels.com (2010-Present) Kiralympics http://kiralympics.tumblr.com (2012 Olympic and Paralympic Games)

PRESENTATIONS AND PANELS

Black Public Relations Society National Convention 2012 Destination Global: How to Impact Audiences Aroundthe World (October 2012)

Alliance Francaise de Milwaukee - Black Paris (February 2012) Alliance Francaise de Minneapolis - Black Paris (February 2012) Blogalicious 2011 - Go Global, Taking Your Blog Around The World (October 2011) Black Public Relations Society National Convention 2011 (October 2011) Alliance Francaise de Chicago - Black Paris (February and April 2011) SXSW 2011 - 1% Visible, 100% Viable Minority New Media Entrepreneurs (March 2011)