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04 October 2011

Engaging with Carbon Capture and

Storage (CCS)

Kirsty Anderson, CCS Knowledge Share Manager

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Longannet Power Station

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Extensive use of existing assets

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Project Timeline and Engagement

Activity Evolution…

Pre-Qualification

2007 – Q2 2009

• Long period prior to Project Qualification Criteria announcement

• Rapid growth of CCS conference industry

•ScottishPower led bid

•Completed visitor centre refurbishment at the station

Outline Solution Bid Preparation

Q2 – Q4 2009

•Mobile Test Unit launch event

•Formation of Project Consortium

•Submission of European funding bid

•Growing press and public interest in the Project

•Successful pre-qualified bidders announced

FEED

Q1 2010 – Q2 2011

•Consortium project team expanded to an average of 202 FTEs working to deliver nearly 1700 FEED deliverables

• Change of Government

• The ScottishPower Consortium becomes sole bidder in the UK CCS competition

• Early statutory engagement begins

Negotiations

Q2 2011 - Present

•Commercial negotiations for next phase of the Project are ongoing

•Release of FEED learning anticipated shortly

• High level awareness raising

• Increasing project profile and local

excitement

• Building stakeholder relations

• Creating strong (internal and

external) Project Advocates

• Big profile raising

campaign

• Creating Consortium

identity and CCS story

• Continuous key

stakeholder updates

• Targeted, low profile stakeholder activity

• Engagement efforts focussed on Consents

• Developing FEED knowledge for public

consumption

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Findings From FEED

Despite all our positive engagement work, the risk of public opposition to our Project is still one of the top 5 highest scoring risks on our risk register.

Public Opposition

Tangible Examples

CCS is a complex topic that can be helped with visual aids. The MTU and Visitor Centre were highly successful tools, but simpler methods like plasticine storage models, video clips and opportunities to meet CCS team members also worked well.

Early EngagementEarly engagement with key decision makers, internal stakeholders, local communities, regulators and potential partners, proved hugely beneficial.

CCS StoryCapture, transportation and storage should always be bundled together for stakeholders, although Consortium Partners should be responsible for their own detailed messaging.

Invest in your Project Team – experts who can communicate well are the best proponents of your work. The importance and value of 3rd party advocates should not be underestimated.

CCS requires more than a business as usual approach to engagement

Building Trust

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DISCLAIMER!

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CAUTIONI am not a

Social Scientist!

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5 Golden Rules of Engagement

Listen… no really listen!

Establish true trust and credibility

Give them a little Razzle Dazzle

Show you are in it for the long haul

Take the initiative and get to know your stakeholders

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Take initiative and get to know your

Stakeholders

• Social Characterisation

– Use local staff members to help with

community stakeholder mapping

– Identify friendly influencers within

important stakeholder groups

• Make the first move

– Mutually beneficial to involve key

stakeholders in your engagement strategy

• Be prepared to follow through on

advice and maintain relationships

• Don’t ignore challenging stakeholders

– but know your limits

Longannet Power Station Head of Security and Local Councillor (left) with local interest group reps.

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"Wisdom is the

reward for a

lifetime of

listening... when

you'd have

preferred to talk.”

- D.J. Kaufman

Listen… no really listen!

• Adjust your messaging to meet your

stakeholders at their level

• Provide one point of contact for stakeholders

– Support team members with the most passion,

enthusiasm and commitment to take these roles,

helping them feed information back to the Project

Team

• Always track and respond to questions

– All responses should be open, transparent and timely

– Tracking questions helps to refine messaging and

understand stakeholder concerns

• Control the timing, agenda and if possible the

location/ layout for any consultation or

engagement activity

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Establish trust and credibility

• Communicate openly and honestly

particularly around areas of risk

• Third party advocacy and independent

review

• Work with all project partners to create a

unified, consistent CCS proposition

• Do your homework and produce reference

materials prior to meetings

Prof. Stuart Haszeldine, ScottishPower CCS Professor, University of Edinburgh

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Razzle Dazzle

• Important balance between sparkle

and substance

– Positive publicity and proud ambitious

messaging can create excitement and

momentum behind a project

– However, headlines with no substance

destroy credibility

Local junior school graffiti art created at Longannet PowerStation for the MTU launch.

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In it for the long haul

• Fully integrate engagement activities into

the Project Programme for the life of the

Project

• Develop clear consultation plan and

communicate this to all relevant

stakeholders

• Highlight all tangible examples of

commitment to reassure and motivate

stakeholders

• Establish set engagement check points and

always brief key stakeholders in advance of

any major announcements

Examples of site visits to Longannet Power Station.

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3 Platinum Products…

Advocating Advocacy

Education, Education, EducationEdd

Kirsty McNab P6 Tom Melville P7

De-Engineering Your Team

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Advocating Advocacy

• Cross party political support

• Environmental NGO support

• Introduces key members of

our CCS team

• Value in terms of

independent advocacy, but

also in awareness raising

amongst key stakeholders

• Not without it’s factual

challenges though!

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De-Engineer Your Team

• Media training

• Away day messaging

sessions

• Prepared slide packs &

speeches

• Messaging memory

joggers

• Stakeholder exposure

• Affirming feedback

• Senior Executive

recognition of

achievement

Positive response from stakeholders and the CCS Team!

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Education, Education, Education

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Summary

Contact: kirsty.anderson2@scottishpower.com

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04 October 2011

Engaging with Carbon Capture and

Storage (CCS)

Kirsty Anderson, CCS Knowledge Share Manager