we’re team D-licious

Lamique Farrell | Laura Fishman | Moira Gill | Kolin Quick-Gunther

hi.

“I don’t want just a slice, I want the WHOLE. DAMN.

PIE!”

AUDIENCE STATE OF MIND

OBJECTIVE

Over the course of one year, get 30,000 New Yorkers to try KitchenSurfing for the first time.

AVENUES WE EXPLORED

An easier way to host a dinner party BUT food preparation is a huge source of satisfaction.

A restaurant experience without the hassle BUT people love going out to try restaurants.

BARRIERS

The perception that staying in is boring ANDAwareness

THE SWEET SPOT

ConsumerTruths

Cultural Truths

Product Truths

“More than 7 in 10 say they increasingly crave experiences that stimulate their senses”

-JWT INTELLIGENCE

CONSUMER TRUTHS

CONSUMER TRUTHS

They want to spend their money on experiences, not products.

CULTURAL TRUTHS

They want transparency about their food.

“My favorite part of KitchenSurfing may have been watching a chef make magic in the kitchen — and not just any kitchen, but my kitchen.”

-Taylor Soper, Geekwire

PRODUCT TRUTHS

PRODUCT TRUTHS

KitchenSurfing isn’t just about the food - it’s about the experience.

THE SWEET SPOT

ConsumerTruths

Cultural Truths

Product Truths

Want to spend on experiences over products

Want to be closer to their food and know exactly where it comes from

KitchenSurfing offers a unique experience, in addition to excellent food from amazing chefs

POSITION

The ultimate dining experience

FROMKitchenSurfing is in the food business

TOKitchenSurfing is in the experience business

CONNECTION MOMENTS [ showcasing the

EXPERIENCE ]

Chef Demos inside of Whole Foods and at farmers’ markets

Kitchensurfing chefs preparing meals at open-house apartment viewings

BOMPAS & PARRNYC celebrity endorsement for PR generation

BOMPAS & PARR STATS

Twitter Followers: 4k*

Platform: Self Described “Food Architects/ Jelly Mongers”, Authors.

OTHER PR MODELS WE LIKE

-Uber’s “I can has kittens” campaign

-Airbnb’s website re-design(selling experiences rather than places)

EXTRA IDEAS

-KitchenSurfing App-Airbnb partnership-Featured Chefs Web Series-Paperless Post partnership ->

FOOD = AN EXPERIENCE

Bon Appetit!

Thank you KitchenSurfing, BBH, mentors, and Griffin Farley for providing us with this incredible opportunity.