kitchenware news v16i03

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These days, consumers are simplifying their lives and looking for products to ease the stress and enhance the experience of casual outdoor entertaining. Most suppliers define outdoor living as the way in which people entertain outdoors, whether it be an apartment balcony, a lakeside picnic or a backyard barbecue. Outdoor living products are designed to complement these entertaining needs. “Whether it’s patios, or screened-in porches, or simply the backyard or the balcony of their apartment, people are looking for ways to spend more time outside, and they are seeking out products that will make that time more rewarding,” said Irv Zakheim, president and CEO of Zak Designs. “From tableware for intimate dinners to serveware for large parties, people look for products that are durable enough to use outside but stylish enough to suit their eclectic tastes.” Successful products, both for manufacturers and retailers, are most often the result of careful planning and research. While some great ideas are just that—ideas that spring forth from a creative mind—many others are crafted by looking at and adhering to the trends all around us. Everything from how a product looks and functions to its physical properties to its color, are likely influenced by what is happening in the larger arena of everyday life. Kevin Young, part of the industrial design team at Continuum, a Boston-based design consultancy, shared his insights into what key trends are shaping the housewares industry today. While most people, and Americans in particular, think about unlimited space within their homes and surroundings, the truth is that by 2030, said Young, 60 percent of all people will be living in urban areas, and space considerations will be key factors in how products are crafted. www.kitchenwarenews.com The Trends that Shape our Products by Joanne Friedrick VOLUME 16, NUMBER 3 MARCH 2010 Continued on Page 36 Outdoor Entertaining Made Easy with Reusable Products by Carrie Bui Continued on Page 38 Housewares Review & K ITCHENWARE NEWS SERVING KITCHENWARE , HOUSEWARES AND TABLETOP MARKETS MARKET WATCH: OUTDOOR LIVING SEE PAGE 1 BUYERS’ GUIDE: BARBECUE ACCESSORIES SEE PAGE 8 SPECIAL FEATURE: ETHNIC COOKWARE SEE PAGE 11 IH+HS SHOW ISSUE

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BUYERS’ GUIDE: ETHNIC COOKWARE BARBECUE ACCESSORIES OUTDOOR LIVING w w w. k i t c h e n w a r e n e w s . c o m SEE PAGE 11 SEE PAGE 8 SEE PAGE 1 Everything from how a product looks and functions to its physical properties to its color, are likely influenced by what is happening in the larger arena of everyday life. These days, consumers are simplifying their lives and looking for products to ease the stress and enhance the experience of casual outdoor entertaining. Continued on Page 38

TRANSCRIPT

Page 1: Kitchenware News v16i03

These days, consumers are simplifying their lives andlooking for products to ease the stress and enhancethe experience of casual outdoor entertaining.

Most suppliers define outdoor living as the way inwhich people entertain outdoors, whether it be anapartment balcony, a lakeside picnic or a backyardbarbecue. Outdoor living products are designed tocomplement these entertaining needs.

“Whether it’s patios, or screened-in porches, orsimply the backyard or the balcony of theirapartment, people are looking for ways to spendmore time outside, and they are seeking outproducts that will make that time more rewarding,”said Irv Zakheim, president and CEO of ZakDesigns. “From tableware for intimate dinners toserveware for large parties, people look for productsthat are durable enough to use outside but stylishenough to suit their eclectic tastes.”

Successful products, both for manufacturers andretailers, are most often the result of carefulplanning and research. While some great ideas arejust that—ideas that spring forth from a creativemind—many others are crafted by looking at andadhering to the trends all around us.

Everything from how a product looks andfunctions to its physical properties to its color,are likely influenced by what is happening in thelarger arena of everyday life.

Kevin Young, part of the industrial design teamat Continuum, a Boston-based designconsultancy, shared his insights into what keytrends are shaping the housewares industry today.

While most people, and Americans in particular,think about unlimited space within their homesand surroundings, the truth is that by 2030,said Young, 60 percent of all people will beliving in urban areas, and space considerationswill be key factors in how products are crafted.

w w w . k i t c h e n w a r e n e w s . c o m

The Trends that Shape our Products

by Joanne Friedrick

VOLUME 16, NUMBER 3 MARCH 2010

Continued on Page 36

Outdoor EntertainingMade Easy withReusable Products

by Carrie Bui

Continued on Page 38

H o u s e w a r e s R e v i e w&KITCHENWARE NEWSS E R V I N G K I T C H E N W A R E , H O U S E W A R E S A N D T A B L E T O P M A R K E T S

MARKET WATCH:OUTDOOR LIVING

SEE PAGE 1

BUYERS’ GUIDE:BARBECUE ACCESSORIES

SEE PAGE 8

SPECIAL FEATURE:ETHNIC COOKWARE

SEE PAGE 11

IH+HSSHOW ISSUE

Page 3: Kitchenware News v16i03

www.kitchenwarenews.com Kitchenware News & Housewares Review • MARCH 2010 3

O N T H E C O V E RTHE HOMER LAUGHLIN CHINA CO.Fiesta Dinnerware[tel] 800-452-4462 www.homerlaughlin.com

APRILRetro Products in the KitchenBack to Basics

Spring Bridal/Gift UpdateNY Tabletop ShowBarware Buyers’ Guide

MAYSmall Electrics

Best New Designs in KitchenwareMajor ApplianceKitchen Clock Buyers’ Guide

JUNECookware Update—Induction Cooking

Licensed ProductsNostalgia ProductsPepper Mill Buyers’ Guide

{ s h o r t s }

6 NEWS ON SIX

45 TRADE SHOW BUZZ

46 GUEST COLUMN

46 CALENDAR

46 AD INDEX

Martha Stewart Magazine Teams Provide Lobby Settingsa celebration, which will be the theme of thesettings in collaboration with Martha Stewart

Weddings, Martha Stewart Living andEveryday Food magazines. Martha and herteam will transform the lobby of Forty OneMadison with creative ideas and tablescapesto celebrate a range of special events includingEvery Day, Special Occasions, Showers andYour Big Day. Displays will incorporate arange of products and accessories from FortyOne Madison showrooms with a variety ofMartha Stewart designs, including her homefurnishings lines. Settings will be on viewfrom Tuesday, April 13 to Friday, April 16.

Bridal Guide/bridalguide.com’s Level A Caféwill be themed Greek Delights where market-goers can expect to find a selection of typicalGreek savories. The Café will run for threedays offering breakfast treats and light lunchTuesday and Wednesday, April 13 and 14,10 a.m. to 4 p.m. and breakfast only onThursday, 10 a.m. to 1 p.m.

Forty One Madison, a Rudin Building, is atMadison and 26th Street. Twenty-three floorsof permanent showrooms are filled with topbrands in tableware, gifts, decorativeaccessories and high-end housewares.

“We are delighted to have the talented teamsfrom three Martha Stewart magazines kickoff the Spring Market lobby settings,”announced Laurie Burns, senior vicepresident, director of Forty One Madison, ina prepared release. “Expectations for the AprilMarket appear to be upbeat as the economicclimate begins to stabilize. We have alreadynoted an uptick in pre-registrations throughour own website with buyers making plansto travel to New York for the Tabletop Show.”

Martha Stewart has an abundance ofentertaining ideas to turn any occasion into

Casabella Inks License Agreement With Milli Homebelieve the licensing of the Casabella brandname, with its brand equity in the cleaningcategory, will enable Milli Home to enterthe U.S. market in a very meaningful way.”

Pavan Uttam, executive vice president of MilliHome, said in a prepared statement: “This newEco Clean brand of cleaning products are fullybiodegradable and safe to use around childrenand pets and bottled in recyclable PET bottles.What we are trying to do is offer a high-qualityluxury product for a reasonable price.”

The line is made from natural ingredients andessential oils, and is free from phosphates,

bleach, ammonia and petro chemicals. Uttamsaid the cleaning effectiveness “is enhanced bya special formula called the AEB (Active EcoBoost)—a natural amino acid derivative whichsolubilizes dirt and keeps it suspended in thesolution, enhancing the cleaning properties.”

The line of cleaning solutions includes Appleand Thyme Dish Soap, Orange & RosemaryKitchen Cleaner, Spicy Lavender All PurposeCleaner, Lavender & Mint Bath Cleaner,Cool Mint Toilet Bowl Cleaner and WhiteTea & Sage Glass Cleaner. A hand wash isalso available in Grapefruit & Lime, Lavenderand Wild Fruits.

Casabella Holdings LLC, a leading designer,marketer and distributor of cleaning tools,kitchen and bath accessories and organizingproducts, has signed a license agreement withMilli Home, an eco-friendly company thatmakes liquid cleaning products in Denmark.

“We have been interested in entering theeco-friendly cleaning category for some time,”said Rob Moser, president of Casabella, in aprepared statement. “The licensing of theCasabella brand to Milli Home, combinedwith their ability to develop and market trulywonderful products seemed like a logical wayto participate in this product category. We

march 2010contents

futurefeatures

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www.kitchenwarenews.comwww.kitchenwarenews.com

Recently I’ve noticed a marketing trend tying the fictitious familiesfeatured in some major network TV programs to ad campaigns forthe value of family meals, and I was struck by how fragmented our culture has becomethat we have to market our way back to sitting around a dining room table to share a meal.

As more national and international companies jump on this advertising bandwagon, thispotentially giant trend will have a great impact on our industry as we move away fromthe “grab and go” concept of family dining and turn our attention to the dining table,healthy dietary choices and all the tools and accessories that go along with making mealtime more inviting and engaging.

This all ties in with the “back to basics” concept that surviving a down economy makesus examine. Certainly, this re-adjustment has made us evaluate how we spend our dollarsand eating at home is more compelling than ever. Consumers will need to re-examinetheir kitchens in light of this trend, which also ties to more wholesome and healthy dining.Here’s hoping that as this trend grows, so will sales of kitchenware and tabletop products.

This month’s guest column on ethnic cooking underscores these trends of preparingmeals at home as a good choice for saving money in a challenging economy and a greatway to reconnect with the family over the kitchen table. With the accessibility of recipesonline, on TV and through cookbooks, people are encouraged to try new things. AuthenticLatin cuisine is an interesting way for families to experiment with new ingredients andseasonings to “spice up” their dining experience.

So as we move into this new decade, we can look to these trends to lead us to optimismand growth in our industry as consumers have a revitalized appreciation of the value offamily meals and the value of dining at home.See you in Chicago!

Karen Taylor, Publisher

[email protected]

&H o u s e w a r e s R e v i e wKITCHENWARE NEWS

Who doesn’t love being in the know? There’s a true sense of delightwhen you realize that you’ve got the scoop on what’s hot, what’s new,what’s fresh.

That’s how most of us feel, I’m guessing, as we walk the aisles of the major trade shows in ourindustry. Like a kid in the candy store, we move from one booth to the next, soaking up theinfo on the latest colors, finishes, fabrics and styles.

After attending the International Home + Housewares Show, we’ll know what the color trendsare for 2011. And we’ll get to see products that won’t be on store shelves for months. We’llhave the details on the newest gadgets, glassware, appliances, dinnerware, textiles, cookware,storage and cleaning items. Even the most veteran of retailers and buyers are still excited aboutbringing new products into their stores and in front of their customers. As Joan Dennen ofCompleat Gourmet & Gifts put it: “We’re always looking for the next bread machine.”

Will there be a breakthrough new product at this year’s event? Only time will tell. But it’simportant to continue the search. To not let complacency take over and allow stores to stagnate.Yes, the economy has put the brakes on unbridled spending, but no retailer can survive withoutan infusion of new products to lure customers off the sidewalk and into the store.

In talking about trends with Kevin Young, part of the industrial design team at Continuum,he said while it’s all well and good to focus on trends and how they influence product design,we shouldn’t discount the emotional pull that comes from falling in love with something “justbecause.” Even if it doesn’t fall neatly into the major trends such as green/sustainable,multifunctional or ergonomic, it may be a big hit solely for its whimsical and fun nature.

So as you peruse the booths at the IH+HS, don’t forget to look for those items that stir yoursoul and make you smile. Maybe it’s a piggy-shaped timer or a pepper grinder that resemblesan apple. Or maybe it’s a set of dishes that look like the kind mom used to use. Whatever itis, chances are if it delights you, it will delight your customer as well.

Joanne Friedrick, Managing Editor

[email protected]

w w w . k i t c h e n w a r e n e w s . c o m

Periodicals postage paid at Tucson, AZ and additional mailing

office. Kitchenware News & Housewares Review (USPS012-

625) is published 12 times per year (Jan., Feb., March, April,

May, June, July, Aug., Sept., Oct., Nov. and Dec.) by Oser

Communications Group, 1877 N. Kolb Road, Tucson, AZ,

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for unsolicited material or prices quoted in newspaper. Con-

tributors are responsible for proper release of proprietary clas-

sified information. ©2010 by Oser Communications Group.

All rights reserved. Reproduction, in whole or in part, without

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Back issues, when available, cost $8 each within the past 12

months. Back issue orders must be paid in advance by check.

Kitchenware News & Housewares Review is distributed with-

out charge in North America to qualified professionals in the

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News & Housewares Review, 1877 N. Kolb Road, Tucson, AZ

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PUBLISHER Karen Taylor

[email protected]

[tel] (323) 397-9507

MANAGING EDITOR Joanne Friedrick

[email protected]

[tel] (207) 780-8656

ASSOCIATE EDITORS Carrie Bui

[email protected]

JoEllen Lowry

[email protected]

Ellen Ranta

[email protected]

CREATIVE DIRECTOR Valerie Wilson

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Kitchenware News & Housewares Review is apublication of ELM Communications, a division of

Oser Communications Group, Inc.1877 N. Kolb Road Tucson, AZ 85715

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PRESIDENT Lee M. Oser

publisher’snote

editor’snote

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6 Kitchenware News & Housewares Review • MARCH 2010 www.kitchenwarenews.com

Kai USA Ltd., Tualatin, Ore., named KurtZanner as vice president of sales and marketing.Marc Wade has been named vice president ofproduct administration and productdevelopment. These changes became effectivein January and reflect newly created positions.In addition, Dominique Dobson’s title haschanged to marketing coordinator from democoordinator. In his new position, Zanner isresponsible for managing sales, marketing andcustomer relations for the housewares divisionof Kai USA. Wade is responsible for productadministration, including new productdevelopment with Kai factories for thehousewares division of Kai USA. Kai Corp., afamily-owned company in Seki City, Japan,celebrated its 100th anniversary in 2008. It isprivately held and is run by third-generationowner, Koji Endo. In the United States, Kai hasestablished several brand names, all controlledby the Kai USA Ltd. division run by Igarashi.The brands managed by Kai USA Ltd. areShun cutlery and housewares, Kershaw sportingknives and Zero Tolerance military knives.

Nambé, the family-owned tabletop company,has once again been recognized for outstandingdesign excellence by winning the 2009 GoodDesign Award. Two Nambé products werechosen for this internationally renowned seal ofdesign excellence, the Twist Coaster Setlaunched in October 2008 and the Elbo BudVase introduced in Spring 2009. In businesssince 1951, Nambé boasts a vast assortment ofserving pieces, giftware, lighting, frames,

dinnerware, flatware and barware. Vinturi’sWhite Wine Aerator also won a 2009 GoodDesign Award. The Vinturi White Wine

Aerator is the first-ever aeration tool exclusively

designed for use with white wine. At BodumUSA Inc., nine products were named GoodDesign Award winners. Honored products werethe Chambord Thermo Jug, Cool Water Jug,two sizes of the new Vacuum-Sealed DoubleWall Stainless Steel Travel Press, Cool DoubleWall Glass Ice Bucket, Gravity Round Salt,Pepper and Spice Grinder, Presso Storage Jarand the Bodum Pot Flower Pot in Square,Conical and Cylindrical shapes. Founded inChicago in 1950 by architects Eero Saarinen,Edgar Kaufmann Jr. and Charles and RayEames, Good Design bestows internationalrecognition upon the world’s most prominentdesigners and manufacturers for advancing new,visionary and innovative product concepts,invention and originality, and for stretching theenvelope beyond what is considered basicproduct and consumer design. This year, theChicago Athenaeum: Museum of Architectureand Design received submissions from morethan 40 countries for this award program,representing the work of thousands of designersand manufacturers.

Anolon Ultra Clad Cookware was featured inthe weekly TV series on Food Network, “WorstCooks in America,” which premiered Jan. 3.Anolon’s professional-style clad metal cookwarereceived prominent play throughout the six-episode series. Competing to win a grand prizeof $25,000, 12 of the nation’s most hopelesscooks competed in this high-stakes eliminationseries. The “recruits” were put through a culinaryboot camp led by Anne Burrell, host of FoodNetwork’s “Secrets of a Restaurant Chef,” andBeau MacMillan, executive chef of Sanctuary

on Camelback Mountain and its signaturerestaurant, elements in Phoenix.

Jura-Capresso is expanding its sales managementteam as it prepares to take on the Jura retailbusiness in Mexico and the Jura commercialbusiness in the United States. To manage thesenew business ventures while continuing itscommitment to its growing U.S. retail business,Jura-Capresso will now have two directors ofsales. Both will report to David Shull, vicepresident of sales and marketing, a 13-yearveteran of the company. Lisa Biddle joins Jura-Capresso as director of sales, with responsibilityfor managing sales representative groups in thewestern half of the country as well as retail salesin Mexico. Biddle was previously Westernregional sales manager for Le Creuset of America.She has also worked in sales management withOrrefors Crystal Inc. and has retail experience asa buyer and manager including Harris’ Companyand J. W. Robinson’s. John Evans, previouslynational sales manager of Jura-Capresso, becomesdirector of sales with responsibility for managingsales representatives in the eastern half of thecountry, plus the Jura commercial business. Evanshas more than 20 years of extensive salesexperience including Le Creuset of America,Delonghi America, Krups North America andThe Coca-Cola Co.

Emile Henry announced the winners of theFirst Annual National Pie Contest in honor ofNational Pie Day: Jan. 23, 2010. The GrandPrize winning pie was an Italian Apple-Mascarpone Pie with Almond Topping. Severalhundred pie bakers submitted pie recipes andphotos of their pies baked in Emile Henry piedishes. The top winner received a $500 BakingEssentials Set and a free trip to the 16th AnnualAPC/Crisco National Pie Championships inChampionsgate, Fla., April 23-25. Five runners-up received a $50 Baking Set. The travel packageincludes a hotel room for two nights at the OmniChampionsgate, free baking space at the piechampionship, free entry of the winning pie intothe Pie Contest and a free membership to theAmerican Pie Council. The $500 BakingEssential Prize package includes an Emile HenryFlame-Top Stewpot, Pie Dish, Lasagna Dish andOval Gratin Dish. The package includes aCuisipro Food Decorator Pen, a Pastry Blender,a Scoop & Sift Flour Sifter, a Measuring Cupand Spoon set and a Silicone Spoon and Spatula.Included is a Duralex 10-piece Stackable BowlSet, an Arc Elegance Measuring Jug, a Rosle PieLifter, Pastry Brush, Egg Whisk and Flat Whisk.Also included is a Mauviel M’Cook Saucepan.

Wilton Armetale has signed Chef LaLa to alicense arrangement under which WiltonArmetale will develop an exclusive servewareline for the celebrity chef. Wilton ArmetalePresident and CEO Ken Lefever said in aprepared statement: “We have been talking withChef LaLa for quite some time to put togethera program. We are excited to have hersupporting the brand. We have been in thedesign phase and will have the collection readyfor launch for the International Housewaresshow in March.” The international celebritychef and author will be supporting the brand aswell as boosting awareness at various events,cooking demonstrations and shows around thecountry. Chef LaLa is an internationallyrecognized chef and healthy-eating advocate.Wilton Armetale is a family-ownedmanufacturing company located in Mount Joy,Pa. The company has been in business since1892 and produces Armetale metal cookwareand serveware.

L. Tremain Inc. and The Butter Bell CrockStore Japan introduced The Original ButterBell Crock to Japanese customers for the firsttime at the Spring 2010 Tokyo International GiftShow, Feb. 2-5. The exclusive distributorshipwith The Butter Bell Crock Store Japan inChiba, makes this top-selling line of Frenchbutter crockery available to Japanese retailersand consumers without the cost of internationalshipping. “We’re excited about our partnershipwith The Butter Bell Crock Store Japan,” saidLisa Tremain, president and CEO of L. TremainInc., Los Angeles, in a prepared statement.“They will carry all the styles and colors availablein the United States and can ship directly toJapanese customers at a fraction of the cost.With more than 22 different styles and colorsto choose from, we’re sure Japanese foodenthusiasts will find the Butter Bell crock awelcome addition to the breakfast table.” TheButter Bell Crock Store Japan will market TheOriginal Butter Bell Crock line to specialtyretailers in Japan including gourmet productsstores, bakeries, high-end grocery outlets as wellas direct to Japanese consumers via their websiteat www.butterbell.jp.

Vacu Vin, a brand of the InternationalInnovation Co., received Bestcovery.com’sNo. 1 award for the Best Affordable High-Tech Wine Opener, and the Bestcovery.comNo. 2 award for Best Wine Preserver. Accordingto a review on Bestcovery.com, “The Vacu VinWinemaster, with its profusion of levers andgears looks like a mad science experiment butworks simply and perfectly every time. It’slightweight, and its internal mechanisms leverout-corks with minimal effort. It locks ontothe top of the bottle to let you use both handsat once. It’s small, easy to store and comes witha removable, very usable foil cutter. It makesopening any bottle remarkably simple andalmost fun to do.” The Vacu Vin three-pieceWine Saver Pump & Stopper Pack was awardedthe second best wine preserver award.Bestcovery.com, Santa Monica, Calif., relies onexperts and analytical systems to determine thebest product or service for a particular need.

Williams-Sonoma announced Jan. 26 that itslongtime chief, Howard Lester, will retire fromthe posts of CEO and chairman after 31 years,according to an Associated Press article. Afterhis retirement in May, Lester will continue toadvise the company until December 2012 aschairman emeritus. Lester, who is 74, has runthe San Francisco company since 1978, whenhe bought it from founder Chuck Williams, andit had four retail stores. It now has more than600 stores in the United States, Canada andPuerto Rico; it also owns the upscale PotteryBarn and West Elm housewares chains. Thecompany’s board plans to appoint PresidentLaura Alber its new CEO. She joined thecompany in 1995. Alber, who is 41, has beencredited with starting the Pottery Barn Kids andPBteen lines and for expansion into the MiddleEast. Alber said the company plans to openfour stores in the Middle East this year, withfurther plans to be determined as they evaluatethe performance of those outlets. Lester willreceive $500,000 per year for consulting on realestate strategy and seasonal products as well asshareholder outreach, and he will get 125,000shares and cash equal to another 125,000 sharesthat will vest between now and December 2012.He also walks away with a $175,000 cashpayment for health care benefits plusadministrative support and expenses during histime as a consultant, and gets a lifetimeemployee discount at the company’s stores.

{ n e w s o n s i x }

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www.kitchenwarenews.com Kitchenware News & Housewares Review • MARCH 2010 7

Target recently launched Giada DeLaurentiis for Target, an exclusive line ofaffordable cookware products and specialtyfood items. De Laurentiis, an award-winningchef and popular culinary personality, bringsher love and knowledge of food to this newcollection. Designed for everyday cooking,the new assortment arrived at all Targetstores and Target.com in January.

“Our guests want kitchen gear that makestheir daily cooking easier and more enjoyable,and Giada’s collection delivers,” saidKathee Tesija, executive vice presidentmerchandising at Target, in a preparedstatement. “We combined our designexpertise with Giada’s culinary backgroundto create a product collection that pairs utilitywith great design and affordability.”

The Giada De Laurentiis for Targetcollection ranges from kitchen gear, suchas cookware, ceramic bakeware and kitchentools, to pasta sauces and flavored coffees,all designed with the at-home cook in mind.The collection captures De Laurentiis’ssignature style with a fresh, modern twist onthe tools, gadgets and food needed to makeeasy and affordable meals every day.

“It is so exciting to pass along my family’scooking traditions to America’s home chefs,”said De Laurentiis. “The products I’vedesigned for this line are essential in my ownkitchen, and now, through my partnershipwith Target, at-home cooks will be able tomake effortless meals affordably.”

{ h e a d l i n e s }Target Offers Giada De Laurentiis for Target Kitchen Gear, Specialty Food

Included in the collection are such items asa 4-quart deep sauté pan, six-piece ceramicbakeware gift set and a versatile two-blockcutlery set. Food products include five pastavarieties, three types of pasta sauces, freshpesto, light vinaigrettes and rich coffeeblends—all of which highlight her passionfor Italian cuisine. Small appliance offeringsinclude a gourmet stainless steel panini grill,and the assortment also features favoriteaccessories, such as brightly colored aprons.

The designs for Target range from $6.99for a nylon spoon with stainless-steelhandle to $199.99 for a 10-piece Tri PlyClad cookset that includes 8-inch and

9.5-inch open sauté pans, 1-quart, 2-quartand 3-quart sauce pans with lids and a5-quart Dutch oven with lid.

The inspiration for the line comes from herformal culinary training, professionalexperience and her family’s Italian foodtraditions. De Laurentiis began her careerupon graduation from Le Cordon Bleu,working behind the scenes as a chef and foodstylist in Los Angeles before becoming a FoodNetwork personality and cookbook author.The Rome native has hosted five FoodNetwork shows, including “Everyday Italian”and her current program, “Giada at Home,”and has written cookbooks that have appeared

on The New York Times best-seller list. Herlatest cookbook, Giada At Home: Family

Recipes from Italy and California, will bepublished by Clarkson Potter on March 30.

She will also serve as a spokesperson forthe wide selection of groceries at Targetand SuperTarget stores, and will share herculinary expertise to help at-home chefsfind fresh produce and affordable brands,while offering expert tips to make cookingapproachable and fun.

Minneapolis-based Target Corp. operates1,743 stores in 49 states nationwide andat Target.com.

CURIOUS CHEF KITCHEN SHEARSTailor Made Products’ Curious Chef lineexpands with new Kitchen Shears. Theshears feature an all-plastic bladedesign with rubber hand grips foradditional safety. The high-qualityshears have a stainless steel fastenerensuring the blades maintain aconsistent and even cutting edge. Theshears are comfortable for small handsand make tasks such as snipping herbseasy and fun. The BPA-free shears willbe available in July.Suggested Retail Price: $4.99

Curious Chef/Tailor Made Products[tel] 866-807-6044www.curiouschef.com

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FIRE WIRE FLEXIBLE GRILLING SKEWERFire Wire is a stainless steel, flexible cableskewer that allows users to more effectivelyuse the space on the grill, marinate in a zippedbag, and it holds more than twice as much foodas a regular skewer. Fire Wire is dishwasher safe, won’trust and comes with a lifetime guarantee.Suggested Retail Price: $9.99 -14.95

INNO-LABS[tel] 620-229-9800www.firewiregrilling.com

8 Kitchenware News & Housewares Review • MARCH 2010 www.kitchenwarenews.com

EPIC PRODUCTS’ PORTACOOLWhether you are tailgating, picnicking or barbecuing,Epic Products has the perfect portable container forholding ice and cooling wine and beer bottles, softdrinks or sauces. The PortaCool ice bucket inflates foreasy use and deflates for easy storage and travel.Simply blow up, fill with ice, add bottles and enjoy.Suggested Retail Price: $7.95

Epic Products[tel] 800-548-9791www.epicproductsinc.com

BUYERS’ GUIDE

barbecueaccessories

KAY DEE DESIGNS’ BARBECUE APRONKay Dee Designs’ Alert! The Cook is Hot apron is acombination of orange and gold with black printing.The apron ties in the back and features anadjustable neck strap.Suggested Retail Price: $24.99

Kay Dee Designs[tel] 800-537-3433www.kaydeedesigns.com

WILLIAM BOUNDS GRILL MILLThe new Grill Mill from William Bounds can be used forsea salt or peppercorns and features a sophisticateddesign that will appeal to anyone who loves to grill.Made of durable stainless steel, the straight-sideddesign, with it’s textured surface in the middle, makesfor easy grabbing while grilling and cooking, allowingyou to grip and twist without slipping. Inside, the millfeatures the exclusive William Bounds stainless steelceramic milling mechanism that crushes ingredientsrather than grinding them. It’s fully adjustable toproduce a range of grinds from extra fine to extracoarse. It is available in small, measuring 5 inches talland large, measuring 9 inches tall.Suggested Retail Prices: $35-$50

William Bounds[tel] 800-473-0504www.wmboundsltd.com

CHEF’N GRILL’N BARBECUE SAUCE MOPChef’n Corp.’s new Grill’n line ofbarbecue tools feature stainlesssteel working ends, elongatedwooden handles and siliconehanging loops. The Grill’nBarbecue Sauce Mop is speciallydesigned to hold large quantitiesof sauce or marinades. It is heat-resistant to 650 degrees. Thesilicone bristles easily pick up andhold sauces. When finished, themop head detaches and can becleaned on the top rack of thedishwasher. Hand washing isrecommended for the handle. Suggested Retail Price: $14.99

Chef’n Corp.[tel] 206-448-1210www.chefn.com

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COOKED PERFECT THERMOMETERNorpro’s reusable color-changing indoor/outdoorthermometer allows users to match color codes to fitthe type of food being cooked such as beef, fish,pork or poultry. It can be used when cooking with anoven, microwave, stovetop or barbecue.Suggested Retail Price: $8.98

Norpro[tel] 425-261-1000www.norpro.com

VACU VIN’S INSTANT MARINATERThe Vacu Vin Instant Marinater uses the vacuumtechnology of its food savers for marinating meat,vegetables and fish. The vacuum opens up the poresand fibers in the food, allowing a deep and instantmarinating. It works in as little as 10 minutes, eliminatinghours of advanced preparation, and can be used withany favorite recipe.Suggested Retail Price: $39.99

International Innovation Co. USA[tel] 866-274-9009www.iicbrands.com

BUYERS’ GUIDEaccessories

ORKA DELUXE SILICONE STANDING BASTERMade of 100 percent premium silicone, the OrkaDeluxe Silicone Standing Baster safely bastes all typesof meat. Included is a syringe; a two-sided bastingbrush with thin bristles for pastries and delicate foodsand thick bristles for barbecuing; a graduatedpolycarbonate tube; cleaning brush and detachablesilicone hook for hanging. The base design allows thetube to stand upright so fat can naturally separate. Italso prevents the tool from falling over and spilling. Suggested Retail Price: $15

Mastrad Inc.[tel] 800-358-0608www.mastrad.us

HOG WILD’S BBQ BASTERSqueeze on the sauce and brush on the flavor. Justfill the BBQ Basting Brush with your favorite sauce, thensqueeze onto steaks, burgers, chicken and more. Thesauce spreads smoothly and easily, and the whole unitstands upright to prevent leaks and spills. It’s dishwashersafe and made of heat-resistant, durable silicone.Suggested Retail Price: $9.99

Hog Wild[tel] 888-231-6465www.hogwildtoys.com

BRUSHTECH’S BBQ BRUSHThe B308C 21-inch Spiral WideFaced Heavy-Duty BBQ GrillBrush is a patent-pendingspiral design that simulta-neously cleans the tops andsides of the grill with its shortand long brass bristles. Suggested Retail Price: $15.99

Brushtech Inc.[tel] 518-563-8420www.brushtechbrushes.com

barbecue

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{ h e a d l i n e s }Gourmet Catalog & Buying Group, theoriginal buying group in the housewaresindustry, has joined forces withinternational cookware producer LeCreuset to create a premier store programexclusive to Gourmet Catalog members.

“We relish the opportunity to join forceswith a well-respected, innovative companythat is steeped in the tradition of quality.Fashion forward colors and dedication toproduct development have kept Le Creusetat the top of Gourmet Catalog’s list ofvendor members,” said Janis Johnson,president and founder of Gourmet Catalog,in a prepared statement. “The new

Gourmet Catalog, Le Creuset Debut Exclusive Premier Programexclusive premier program is icing on thecake for our membership.”

The program allows qualifying GourmetCatalog store members to take advantageof a wealth of benefits, discounts, exclusiveproducts and special opportunities. Inaddition, premier program stores willreceive special recognition on Le Creuset’sonline store locator and are awarded aplaque and window sticker identifyingthem as participants.

Le Creuset, founded in France in 1925, issold in more than 60 countries around theworld. The company’s cast-iron products,

enameled in signature colors, areimmediately recognized by fine cooks andare sought after by professional and homechefs alike.

The premier store program allowsGourmet Catalog members, already strongsupporters of the Le Creuset brand, tooffer their customers an expandedinventory and exclusive products they can’tbuy anywhere else. “Le Creuset is proud towork with Gourmet Catalog,” said GregHasson, Le Creuset, central regionalmanager, in prepared remarks. “[GC]member stores are some of the finest thisindustry has to offer.”

Qualification for the program is easilyobtainable for any Gourmet Catalogmember store, and Le Creuset territoryand regional managers will assist storemembers with the qualification process.

Gourmet Catalog & Buying Group has beenworking to ensure the success of independentretailers for three decades, with a variety ofprograms and support services available tostore members, including discounts providedby nearly 200 vendor members.

Interested store owners can contactGourmet Catalog & Buying Group at 214-855-0005 or [email protected].

EVRIHOLDER’S COUPSAKEThe CoupSake keeps coupons at theready and helps organize them as well.In addition, this little product combinesthe critical functions of keeping agrocery list, pen and coupons togetherin a compact, totable holder. TheCoupSake holds a notepad for lists,features a coupon pocket, a pen fornotes and a hanging clip. The outsidefront pocket serves as a picture frameto display a photo. The CoupSake wipesclean with a damp cloth and measuresjust 4 3/8" x 6.5".Suggested Retail Price: $3.99

Evriholder Products LLC[tel] 800-975-0335www.evriholder.com

CASABELLA’S BUTTER KEEP ‘N SLICENo need to guess the amount ofbutter that you’re using in your recipe.Casabella’s new innovative butterkeeper stores, measures and slices onestandard stick of butter. Calibratedwith teaspoon, tablespoon and ouncemeasurements, it is made of food-grade silicone.Suggested Retail Price: $6.99

Casabella Holdings LLC[tel] 800-841-4140www.casabella.com

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BUYERS’ GUIDEaccessories

GRILLY GOAT BASTING TONGS AND SAUCEPOT SETSackso Enterprises LLC’s Grilly Goat Grill Set includesdeluxe locking tongs with a replaceable basting brushfor turning and basting meats and vegetables with asingle tool. The tongs have no-slip grip pads for comfortand a scalloped end to firmly grab grilled itemswithout damage. The 16-inch length keeps handsaway from flare-ups. The matching saucepot has a2-cup capacity and includes a cradle for the tongs.The slot-and-tab design keeps the tongs in place overthe pot, helping keep the grill clean. Both tongs andpot are made of stainless steel. The brush inserts aresilicone. The set includes the tongs, saucepot and anextra basting brush insert.

Sackso Enterprises LLC[tel] 440-925-7832www.grillygoat.com

GRILLMASTER BAR-B-Q & GRILL CLEANERGrillmaster masters the problem cleaning on charcoal,gas and electric grills. It has been used in thefoodservice trades for generations to clean griddleswithout removing the cure and grills without leavingodors and unpleasant aftertaste. Grillmaster’s pumicestone works through gentle abrasive action. It containsno chemicals or hazardous substances and is safearound all foods and equipment.Suggested Retail Price: $4.99

United States Pumice Co.[tel] 909-241-5455www.uspumice.com

THE STEAK STATIONThe Companion Group introduces the Steak Station,which monitors four steaks at the same time, allowingusers to cook multiple steaks to the desired degree ofdoneness. An easy-to-read monitor allows for quickand easy evaluation of how much a steak has beencooked. The probes measure from 115ºF to 170ºF.Steak Station can also be used in the oven as aregular meat thermometer.Suggested Retail Price: $29.99

The Companion Group[tel] 800-521-0505www.companion-group.com

MENO TRIGGER GRIP TONGSTODCO offers a line of red, black or orange 9-inch and12-inch Meno Trigger Grip Kitchen Tongs. The Meno linehas a unique handle design that is helpful for anyonewith hand pain, hand challenges or anyone needinga great gripping tool.

TODCO/The Hannon Group[tel] 262-537-2191 www.hannongroup.com

NEXTREND’S THE NEW SKEWERThe New Skewer is a patent-pending barbecueskewer featuring nine individual prongs that branchout from the spine. This simple, modern design is asfunctional as it is attractive. While ensuring thatfood stays put during grilling, The New Skewer’sindividual prongs allow instant access to any fooditem. Items won’t spin as they grill, and there’s no

more fighting with the skewer to pry off food. TheNew Skewer is a substantial, high-quality grillingtool backed by a lifetime warranty.Suggested Retail Price: $9.99

NexTrend Products[tel] 916-635-3882www.nextrendproducts.com

barbecue

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{ n e w p r o d u c t s }is ideal for high-heat cooking, as the newcollection is oven-safe up to 600ºF.Farberware Ecos is crafted from heavy-duty, fast-heating aluminum with nonstickon both the inside and outside for easymaintenance. The pans feature traditional,straight-sided shapes, and skillets aredesigned with flared rims for drip-freepouring of pan sauces and juices.Tempered glass lids allow for foodmonitoring during the cooking process,and rubber-coated handles provide asturdy and comfortable grip. FarberwareEcos collection comes in sets and openstock items.Suggested Retail Prices: $14.99 -99.99

Farberware [tel] 800-809-7166www.farberwarecookware.com

FARBERWARE ECOS WITH SANDFLOWFarberware enters the arena of eco-friendly PTFE and PFOA-free cookwarewith the launch of Farberware Ecos withSandFlow nonstick. Farberware Ecosfeatures an exclusive SandFlow nonstick,which originates from sand and isformatted to provide excellent foodrelease and easy cleanup. Based onindustry standard lab tests, the SandFlownonstick food-releasing performanceoutlasts ceramic-based, eco-friendlycookware by 3 to 1. The curingtemperatures required to manufactureFarberware Ecos are 50 percent less thantemperatures reached to make ordinarynonstick pans. Dishwasher-safe FarberwareEcos cookware is tough enough to handlethe rigors of everyday use. Additionally, it

COMPONENT DESIGN’S TEA THERMOMETER/TIMERCapitalize on the tea trend with thenew Digital Tea Thermometer & TimerDisplay Pack from Component DesignNorthwest. Compact and colorful, thiseye-catching display will promptimpulse purchases of this specializedthermometer designed for anyonewho wants to explore the world oftea. The grab-and-go design fitscompactly near the register or on theshelf. The red display pack holds sixDigital Tea Thermometer & Timersand is easy to assemble. Made ofheavy-duty cardboard, the displayclearly communicates the product’sfeatures and benefits, including pre-programmed settings for different teasand strengths, instant readout of timeor temperature during steeping andan audio/visual alarm. The Digital TeaThermometer & Timer is also availableindividually in CDN slide cardpackaging. It features a five-yearwarranty and comes with an ABSplastic case, battery and instructions. Suggested Retail Price: $19.99

Component Design Northwest[tel] 800-338-5594www.cdn-timeandtemp.com

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{ h e a d l i n e s }The acquisition in mid-December ofA. Aronson, a 30-year-old independentsupplier of licensed food storage productsand kitchen accessories, gives EvriholderProducts LLC a strong foothold in thelicensed housewares arena.

Bruce and Phebe Aronson, owners of theNew York-based company, have joinedEvriholder as part of the acquisition,said Gary Seehoff, CEO of Evriholder.“We have watched and admired them foryears,” he said.

Evriholder specializes in impulse items inthe kitchen, barware, storage, organization,cleaning, bath and personal care areas,while A. Aronson’s focus has been onlicensed products related to kitchen gadgetsand storage. Among the licenses they holdare Campbell’s, Crayola, Kellogg’s,Wonder, Eggo, Hostess, Meow Mix,Pepperidge Farm Goldfish, Pop Tarts,Prego and SpaghettiOs.

Seehoff said the characteristics that makeimpulse items attractive—functionality,affordability and fun—are translatable tothe items in A. Aronson’s product mix. “Ithink we hit all three, especially fun, withthe A. Aronson line,” said Seehoff, addingthat many of A. Aronson’s licensed itemsinterest young mothers and their children.

Another appealing characteristic to the

A. Aronson deal, said Seehoff, is how thoselicensed products can be woven intopromotional events tied to back-to-schoolwith Wonder and Crayola and the holidays,with Campbell’s. The licenses are also agood fit as Evriholder rolls out itsinternational marketing plans. Many ofthe licensed brands are well-knowninternationally, said Seehoff. The company,which exhibited at the Ambiente Showin Germany, is targetinggrowth in Australia,Latin America, Japan andthe United Kingdom,said Seehoff.

Phebe Aronson is joiningforces with the develop-ment team at Evriholder,said Seehoff, to work onnew products within theexisting lines. New itemsshould be on the market infour to six months, he said.In addition, the companywill look to add morelicenses over the next twoto three years, he added.“It makes sense to have apremium license incleaning and maybe onemore in the kitchen/foodarea,” he said.

A. Aronson has held the

current licenses for years, said Seehoff, andwhile they are subject to renewal, “our planis to keep them for many years.”

“We are very excited about thiscombination,” said Bruce Aronson in aprepared statement. “Both companies arein the business of creating exciting, fun andunique items. A. Aronson has done it withlicensed products and Evriholder under

its own brand. Now the two can act inconcert offering the most comprehensivelineup of unique impulse items to retail.This is a very powerful fit.”

Seehoff added that this acquisition might bejust the first for Evriholder. “We would doanother downstream if it made sense,” heexplained. “We do have the capability, backing,interest and appetite for another deal.”

Evriholder Acquires A. Aronson, Gains Entrance to Licensing ArenaBy Joanne Friedrick

In celebration of its 25th year anniversary,Starfrit, one of Canada’s leading purveyorsof kitchen and food preparation products,announced a massive anniversary program.As part of the program, Starfrit USA willexpand its line of affordable qualityproducts and increase its flexibility inoffering collections and products acrossthe United States.

Launched in Canada in 1985, Starfrit isnow a well-respected brand sold around theworld. “We are very proud to reach thismilestone, and we are looking forward toa spectacular year filled with activities andopportunities to celebrate both our notablepast successes and set the framework forthe exciting challenges ahead, especiallyin the U.S. market,” said Jacques Gatien,president and founder of Starfrit USA Inc.,in a prepared statement.

Throughout 2010, commemorations of theStarfrit cookware lines and kitchen gadgetswill be implemented in the United Statesas well as in Canada. The 25th yearcelebration program will include exclusiveanniversary versions of the Starfrit logoincorporated on all product packaging andmarketing materials, media launches andevents, as well as parties for key buyers andretailers. In addition, a special selectionof historical 25th anniversary products will

be sold for the price they were offered at25 years ago.

The March 2010 International Home +Housewares Show is slated as the focalpoint for retail and press festivities. 25thanniversary product launches will bepublicized by a series of activities includinga special appearance by Iron Chef CatCora at the Starfrit booth. In addition, aspecial 25th anniversary cocktail party forbuyers and press will take place at theStarfrit booth starting at 5 p.m. Sunday,March 16. All show attendees will beinformed of special guest appearancesthroughout the show.

During its 25 years, Starfrit launched morethan 3,296 different kitchen items. And morethan 101,109,479 Starfrit products have beensold to date under the Starfrit brand. Sinceexpanding the line to include cookware in2002, Starfrit has sold more than 4,395,492cookware units. After 25 years, the potatochipper and the food chopper are still two ofthe strongest items in the line.

Starfrit products are sold in Canada, theUnited States, Mexico, Brazil, Japan,China, the United Kingdom, Poland,Bulgaria, Yugoslavia, Russia, Italy, Algeria,Morocco, France, Germany, Belgium,Luxemburg, South Africa and more.

Starfrit Celebrates 25th Anniversary with Products and Events

Phebe and Bruce Aronson of A. Aronson with Gary Seehoff and Ivan Stein of Evriholder Products.

elegant design suitable for proud display inany kitchen. Add in a 10-year warranty, byfar the longest on the market for this classof juicer, and it is apparent why the BigMouth is taking the juicing world by storm.

For more information, contact OmegaProducts Inc. at 717-561-1105 or visitwww.omegajuicers.com.

Omega Introduces the Big Mouth JuicerOmega is world-renowned for producingthe highest quality, best looking and mostfunctional juicing and beverage equipmentin existence. As the only company to offerall categories of juicers, Omega hasdeveloped the perfect complement to itscomprehensive juicing line with theintroduction of the Big Mouth Juicer.

Omega’s new Big Mouth Juicer is anythingbut a typical juicer. Featuring an extra-widefeed chute, the Big Mouth makes quickwork of large pieces and even whole fruitsand vegetables, cutting down on preparationtime and allowing you to focus on healthyjuicing. The Big Mouth Juicer has thecapability of high-volume juicing andone of the most powerful motors onthe market to match. While otherjuicers are only approved forhousehold use, the Big Mouth is sodurable and powerful that it has beenapproved for commercial use.Far from being a typicalcommercial product, theBig Mouth is stylishlybuilt with an

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WÜSTHOF’S CLASSIC NAKIRI KNIVESWüsthof adds to its collection of premiumquality cutlery with the introduction of theJapanese-style 7-inch Nakiri knife in hollowground and fine edge. A traditionalJapanese vegetable cleaver, the Nakiri isprimarily designed to slice, dice andjulienne vegetables, and can also be usedto cleanly cut the thinnest slices of fruit, fishand meat. Featuring a wide blade with adistinctive, rectangular shape, the Nakiriknife is designed for cutting with a forward

thrust action, rather than a rocking orhorizontal pull and push movement usedfor rounded blade knives. The Nakiri knifehas a much thinner blade that facilitatesprecision cutting. Additionally, the cuttingedge is angled on both sides, whichmakes it easier to cut straight slices. Thehollow ground edge is distinguished by arow of beveled ovals at the edge ofthe blade. This design creates airpockets to eliminate drag when cuttingsticky foods. Classic full-tang knives areprecision-forged from a single piece of

an exclusive high-carbon, stain-resistantalloy, engineered to enhance edge-retention and to facilitate re-sharpening.The Classic knife blade is seamlesslyattached to highly durable Hostaform-Cblack handles with triple rivets. AllWüsthof knives are fully guaranteed to befree of defects in craftsmanship.Suggested Retail Price: $99.99 each

Wüsthof-Trident of America[tel] 800-289-9878www.wusthof.com

VITA-MIX CREATE COOKBOOKHome chefs will now find it fun and easyto make gourmet meals like the pros withthe new Vita-Mix Create cookbook,which is included with purchase of theCIA Professional Series. Create showcasesculinary creations from more than 20 ofthe country’s leading chefs, includingMario Batali, Joanne Weir, Ani Phyo, RickBayless, Steve Schimoler and many more.Vita-Mix will also sell the 350-recipeCreate cookbook separately as an add-on-sale for current Vita-Mix owners or forany food enthusiast wanting a collectionof recipes from some of the country’stop professional chefs.Suggested Retail Price: $59.99

Vita-Mix Corp.[tel] 877-848-2649www.theprofessionalseries.com

MICROPLANE HERB MILLMicroplane’s new manual-style Herb Millallows home cooks and professional chefsto simply chop fine all kinds of fresh herbswith a simple twist of the wrist. Thecomfortable, soft-touch top in herbalgreen twists easily to activate thepatented Microplane cutting blade onthe bottom of the unit. The Herb Mill’swhite body container holds a generoussupply of freshly rinsed herbs that aresimply patted dry. The new dishwasher-safe Microplane Herb Mill will be availableat retail nationwide in September 2010.Suggested Retail Price: $19.95

Microplane[tel] 800-555-2767www.microplane.com

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CLEANCUT PAPER TOWEL DISPENSERThe CLEANCut is a touchlessautomatic paper towel dispenser. Ituses infrared technology to dispenseand cut paper towels. Simply breakthe beam on the right with your handand the towel instantly starts todispense. As soon as you remove yourhand from the beam, the paper towelstops dispensing. Now that you haveyour desired length of towel, breakthe beam on the left and theCLEANCut cuts and holds the papertowel until you are ready to use it. Theinternal rotating cutting blade usesnever-dull technology. The CLEANCutuses any paper towels, and it evenaccommodates jumbo rolls. TheCLEANCut is designed to fitunderneath a kitchen cabinet; it plugsinto a standard outlet. It is available inblack, white and stainless.

Smart Product Innovations Inc.[tel] 877-441-8368www.smartproductinnovations.com

AMERICAN METALCRAFT’S RISER SETSIt’s easy to help buffet tablesrise to any occasion withstainless steel Riser Sets fromAmerican Metalcraft. Withthree staggered heights, eachset is contemporarily simple,placing the emphasis on thefood. Two finishes are availablein stainless steel: smooth satin orhammered. Each Riser Setraises platters, plates and bowls6, 7 or 8 inches high.

American Metalcraft[tel] 800-333-9133www.amnow.com

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IMUSA’S EVOLUTION CALDEROThe Caldero, or cauldron, is a versatile,durable cooking pot similar to aDutch oven with a tight-fitting lid. TheEvolution is Imusa’s up-to-date version,with oven-safe knobs and handles. Itis available in 2-, 3.2-, 4.2- and 6.8-quart capacities in a variety of colorsand finishes. In addition to the oven-safe features, the lid has roundedspikes that help maintain moisture asthe food cooks. The Evolution Calderois available in cast aluminum with aglass lid, cast aluminum with anonstick interior and exterior in black,in cast aluminum with a porcelainexterior and interior finish in orangeand with porcelain interior andexterior finish in coordinating interiorand exterior colors.Suggested Retail Prices: $22.99-69.99

Imusa[tel] 800-850-2501www.imusausa.com

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Within the tabletop category, Trexler saidthey have seen some of the biggestchanges. When they began, she said,customers were buying fine china andsilver. Today, that has moved to stainlessand stoneware.

Part of it is the more casual lifestyle, theyagreed, but Dennen theorized that the latestgeneration of brides are also benefiting fromhaving affluent grandmothers and motherswho are passing on their china, glasswareand silver, meaning fewer people areregistering for new items in those categories.

This switch in what shoppers want is allpart of the changing demographic fromolder, loyal customers to younger ones.“One of our goals is to attract moreyounger customers,” said Dennen. “Whenyou have an aging population, you haveto,” she pointed out.

Male customers are another area thatpresents growth opportunities, said Trexler.“We have a lot more men cooking, andmen like good cookware. They wantquality to support their interests.” Menare also drawn to gadgets, said Dennen,just like they are to the latest tools at thehardware store.

Both Trexler and Dennen said even afternearly 26 years, they are still enjoying thebusiness and don’t have plans to changethat anytime soon. “This is family here,”said Dennen. “We’re not the kind ofpeople to move around a lot. The people[who work here] have a common respectfor and support each other.”

For nearly 26 years, Barb Trexler and JoanDennen, founders and owners of CompleatGourmet & Gifts, have been in the frontrow for the evolution of the kitchenwareand housewares industry.

The two, brought together by a mutualfriend, combined their knowledge of theindustry as a manufacturer’s rep ( Joan)with a love of cooking (Barb) and spent ayear working out the details of what wouldbecome Compleat Gourmet. The storeopened in spring 1984 in 1,200 squarefeet, but like the product mix and thecustomer base, the physical store grew andchanged with the times.

Over the years, said Trexler, the store doubledin size, moved across the street and added on,opened a second location to focus on bridalregistry and then, when brides moved awayfrom formal china and sterling, the storecontracted to the spot it is in today—a stand-alone brick building in a strip mall. The totalspace encompasses 4,800 square feet now,said Dennen, including the sales floor andbackroom. The staff has also grown fromthe two of them to about 15 mostly part-timeemployees, many of whom have been withCompleat Gourmet for 10 or more years.

“We have a wonderful staff,” said Trexler,“who have been with us a long time.” Shecredited the employees with making thebusiness as successful as it is, calling everyonewho works there “mutually supportive.”

Recently, a long-time customer came inand commented on how everyone over theyears has treated him with respect, saidTrexler. “We’ve always tried to go thatextra mile,” she said, in terms of offeringcustomer service. Even though itsometimes costs them more than they’dlike, Dennen said they still provide free giftwrap. “That’s just who we are,” she said.

The store’s original focus was on gourmetcooking products, said Dennen, but theysoon expanded to include gift items. “Ourfirst gift item was eucalyptus bowls,” saidDennen, “and 25 years later, we’re stillselling them.” Today the gift category goesbeyond kitchenware and housewares toinclude women’s accessories from VeraBradley and Brighton jewelry.

From the start, said Trexler, the storefocused on addressing all the needs of itsshoppers, including small electrics. Whilethe category isn’t a big money maker, theyboth agreed that to be considered a truegourmet and kitchenware store, they neededto offer products in this category. Todifferentiate Compleat Gourmet from bigbox and mass retailers, they have selectedbrands that other stores may not carry, orcolors and styles that are different. “Weconcentrate on brands such as Cuisinart,Krups and Capresso,” said Dennen,although she added, “it’s hard not to go intoCostco and see some of our products.”

Carrying small electrics, noted Trexler, “ismore about credibility.” They havecondensed it to selected products, she said.

One big change for the business duringits 25-plus year tenure has been the adventof computers and online shopping.Computers, said Trexler, “put a new spinon things,” including needing more staffjust to keep up with the website and onlinebridal registry.

Right now Compleat Gourmet doesn’t sellfrom its Web site, but both womenacknowledged it’s something that will benecessary in the future if they are to reachthe changing demographic. For the timebeing, the website serves as a showcasefor their product offerings and does bringsome phone or walk-in business.

“Quite a few people who want a specificproduct find it online,” said Dennen.People from around the country look at thebridal registry information online andthen give the store a call through its800-number, she said.

Vendors and suppliers also direct people tothe store via their own websites, saidTrexler. In the greater Denver area,noted Dennen, there aren’t that manyindependent gourmet stores left, so thatalso helps when shoppers are looking forunique and special items.

The duo said they are always on thelookout for new products, either throughtheir reps or at trade shows. Over theyears they have visited the InternationalHome + Housewares Show, the NewYork International Gift Fair, giftshows in Atlanta and Dallas and theGourmet Housewares and New YorkTabletop shows.

“We have a Merchandise Mart in Denver,”said Trexler, “so we have a pretty strong reppresence here, and we’re shown the newestitems.” Staff members in their travels alsocome up with ideas on new items to carry,said Dennen.

Many of the trends in the kitchenwareindustry have passed through CompleatGourmet, whether it was the advent ofthe bread machine, home espresso makersor some variation on the food processor.“We’re always looking for the next breadmachine,” said Dennen, about the need tostay on top of trends.

by Joanne Friedrick

retailerprofileCompleat Gourmet & Gifts

HIGHWAVE FLIP/AERATION DECANTERThe Flip/Aeration Decanter is a uniquenew wine aeration system contained ina simple one-liter stainless decanter. A750-ml bottle of wine is quickly aeratedwhen poured into this decanter, flippedand then flipped back to serve. It hasthree stages of aeration and the resultis as good as or superior to anytraditional or new systems for wineaeration. The decanter is also designedfor safe, no-glass travel or serving withits neoprene tote, fine mesh sedimentscreen and fine-tuned pouring lip. It willbe available April 1.Suggested Retail Price: $24.95

Highwave Inc.[tel] 800-444-4928www.highwave.com

SOF-T BY LIQUID SOLUTIONDesigned for style, comfort anddurability, the Sof-t combines marine-grade stainless steel with a Sof-Gelmaterial to create a one-of-a-kindtravel tumbler. The stainless steel interiorcreates a strong base that retains heatand resists rust, flavors and smells, whilethe Sof-Gel exterior boosts heatretention and creates a soft, slip-freegrip. The Sof-Gel exterior also serves asa platform for creative patterns with itsunique ability to emboss and debossmulti-level designs. The Sof-t is virtuallyunbreakable. It is also 100 percentrecyclable, dishwasher safe andBPA-free.

Pacific Cornetta/Liquid Solution [tel] 800-753-5647www.pacific-cornetta.com

Photo Credit: Kristin Morin, YourHub.com

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HAROLD IMPORT’S SILICONE POT GLOVEThe innovative Silicone Pot Glove offerstriple-layer protection and heatresistance up to 600º F. Its sturdy-yet-pliable 100 percent food-grade siliconeconstruction is flexible enough for usersto get a firm grip on pots, pans, bakingdishes and even hot potatoes, safelyand easily. With four fingers and anopposable thumb, the Silicone PotGlove is the evolved choice for bothright- and left-handed users and isperfect for use in both the professionaland home kitchen.Suggested Retail Price: $9.99

Harold Import Co.[tel] 800-526-2163 www.haroldImport.com

RACHAEL RAY GLASS OVENWARERachael Ray brings her affinity for high-comfort, oven-baked dishes to hergrowing kitchen products collectionwith the debut of Rachael Ray GlassOvenware. Crafted from durabletempered glass in five trans-lucent colors—orange, blue,green, yellow and red—theoven, microwave, freezer anddishwasher safe Rachael RayGlass Ovenware includesa 9" x 13" rectectangulardish; 15" x 9" oval dish and10" x 7" oval Dish.Suggested Retail Price: $27.99-59.99

Rachael Ray Collection[tel] 800-214-8369www.potsandpans.com

{ n e w p r o d u c t s }

NOTURN BAKING BASKET Prime Way Group launches the NoTurnBaking Basket. This food-grade stainlesssteel baking basket is perfect for oven-baking frozen foods and appetizers inone quick step. The unique patentedbasket with a floating hinge keeps foodneatly tucked inside, while the stainless-steel open-mesh design allows food tobrown evenly on all sides and throughoutwithout causing uneven brown spots or

bottom burning. This basket’s design andeven-heat distribution allows food to cookmore quickly, saving energy consumption.The basket is great for quickly bakingfrozen prepared foods, plus its stainlesssteel construction makes it a greatcompanion for the outdoor barbecue.

Prime Way Group[tel] 905-684-0335www.primewaycompanies.com

MUD PIE’S INITIAL INSULATED TUMBLER SET AND PITCHERMud Pie introduces a line of Gifted InitialInsulated Tumblers and MatchingPitcher. All the products are made ofdouble-wall polystrene that is designedto reduce condensation. The initials areprinted on twill embroidered inserts. Theset of four tumblers each hold 16ounces. The pitcher holds 40 ounces.Suggested Retail Price: $25 each

Mud Pie[tel] 800-998-1633www.mud-pie.com

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the products are designed to solve commonuser complaints found in traditional cleaningtool usage. For example, the popular Scoopsponge is arched to air dry, keeping bacteriaoff countertops, and their Suds Up dishbrush and Suds Up dish sponge not onlycome with replaceable heads and soapreservoirs, but stand on end, eliminating theneed for bulky storage containers.

This year Full Circle has launched even moreinnovative, beautiful and sustainable toolsthat get the job done. The highly anticipatedReach bottle brush is made with 100 perecentrecycled plastic and recycled stainless steeland is incredibly versatile. It’s great forreusable water bottles by being long enough

to reach into even the deepest bottles. Thebrush features two brush heads tosimultaneously clean outside and inside andoffers a comfortable, flexible handle that youcan squeeze to really clean around the lid.This makes it great for travel coffee mugs,baby bottles and even helps when washingbottles and jars before recycling is required.Like all Full Circle products it has an easystorage solution, which is achieved byhanging on faucets!

The Clear glass cleaner is a beautiful toolmade for cleaning glassware. The cellulosesponge is absorbent and safe to use on wineglasses and crystal. The layers of sponge areflexible enough to fit into narrow glassesand are great for cleaning lipstick stains offof the rim. Simply slip the edge of the

glass between the layers of sponge, rotateand say goodbye to pesky lipstick stains.The sleek bamboo handle is not onlyrenewable but ergonomic as well. As usual,Full Circle has built the storage solutionright into the product as it is self-standing,allowing the sponge to air dry and keeppuddles off of countertops.

This year Full Circle has also taken the nextstep in promoting green cleaning in everyroom in the house with the Come Cleannatural cleaning set. This set features twospray bottles, a small mixing container andan easy-to-follow guide with recipes forcleaning just about everything withingredients you probably already have in yourhome. They offer tips and tricks for an easytransition to fresh, natural cleaning. Manyrecipes feature lemon juice and their bottlescome with a built-in lemon juicer that fitsall containers! This set allows you to cleanyour home with non-toxic ingredients, savethe planet and save money.

Full Circle offers a full line of stylish,functional, sustainable cleaning tools forthe kitchen. View their full assortmentat www.fullcirclehome.com or [email protected] or 866-259-0727for more information.

New Green Cleaning Solutions{ h e a d l i n e s }

The innovative design-focused brand FullCircle has been making great strides in thedevelopment of their line of green kitchencleaning tools. Their line of eco-friendlycleaning tools was first revealed at the 2009IHA show, and received a fantastic response.Full Circle aims to take traditional greenproducts in a new direction by balancingtheir sustainability standards with stylishdesign, superior function and affordability.The products are easy on the earth by usingrenewable and biodegradable materials suchas bamboo, loofah, cellulose and Bonterra™(their biodegradable plastic made from thestarch and cellulose in plants). In their firstyear they were a Design Defined Honoreeand a Gourmet Golds Finalist. In addition,

SACHI INSULATED LUNCH BAGS TODCO has expanded its line of stylishand chic Sachi Fashion Insulated LunchBags. Now available in more than 42different styles and colors, the popularlunch bags provide a fashionable andpractical way to carry and insulatelunch, dinner or a snack for work orschool. The eco-friendly totes arereusable and intended to replacepaper or plastic bags to help theenvironment. The bags have a fully linedsilver insulated interior that keeps foodand drink cool or warm for hours. Colorsand styles available include Red, Greyor Magenta Woolie, Blue Rose, CreamHearts, Magenta Rose, Pink and BlueFloral Cosmo, Silver, Lime or Brown Hobo,Black Quilt, Blue Squares, Circles,Orange, Blue or Pink Floral, Pink Squaresand Pink Asian Floral. There is also a newpoint of sale floor display that holds upto 32 assorted totes. Suggested Retail Price: $14.99-24.99

TODCO/The Hannon Group[tel] 262-537-2191 www.hannongroup.com

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{ n e w p r o d u c t s }MESSERMEISTER’S CHEESE TRIOThe Cheese Trio Set consists ofMessermeister’s most popular cheese tools.The Cheese Plane is ideal for medium tohard cheeses such as Gouda, Muensterand Cheddar. The tool evenly slices piecesof cheese. The Mini-Santoku is perfect forhard cheeses such as Parmesan andRomano. It is also fabulous for everydaysmall culinary tasks and for travel. The highlypraised Cheese and Tomato knife withlarge holes is great for soft cheeses like Brie,Mozzarella and Goat because they won’tstick to the side of the knife’s blade. Not onlydoes it work wonders on soft cheeses, butit is also great for slicing tomatoes.

Messermeister[tel] 805-640-0051www.messermeister.com

BONJOUR HARMONY TEAPOTBonJour’s Harmony Glass Teapot withShut-Off Infuser provides tea loversoptimum control, brewing tea to theirtaste preference. Holes in thespecially-designed infuser basketallow tea to come into contact withhot water during brewing. Afterbrewing, the plunge filter seals tealeaves into a solid chamber to stopthe brewing process. The traditionally-shaped 35-ounce/1-liter capacityHarmony Glass Teapot with Shut-OffInfuser is crafted of clear, handblownborosilicate glass, and comes with abamboo trivet. Suggested Retail Price: $49.99

BonJour[tel] 800-226-6568www.bonjourproducts.com

ZAK DESIGNS MINI ROSE BOWLSZak has taken their popular Rose Bowlsand shrunk them into a miniature sizethat fits in the palm of your hand. TheMini Rose Bowls are the perfect way toput out a variety of dipping sauces,sundae toppings or decorate thecountertop. These nesting bowl sets areavailable in solid red, tonal black,orange and yellow as well as a set ofassorted brights.Suggested Retail Price: $14.99

Zak Designs[tel] 509-244-0555www.zak.com

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{ n e w p r o d u c t s }PRODYNE FLATWARE CADDYOrganize your flatware in style andconveniently carry to your servingarea with these new FlatwareCaddys. The four polypropylene,dishwasher-safe compartments areremovable from the metal rack foreasy cleaning. Perfect for both indoorand outdoor entertaining, the sleek,modern design will complement anykitchen or dining area. Choose fromchrome rack with smoke blackcompartments or black rack withfrosted white compartments. Suggested Retail Price: $24.99

Prodyne[tel] 800-822-4766www.prodyne.com

VACU VIN KIWI GUARD The Vacu Vin Kiwi Guard is a clever newtool that makes the kiwi easy totransport and eat. The Kiwi Guard is asturdy transparent case that protectsthe kiwi against bruises it can sustainwhen carried in a bag or backpack. Italso holds a handy cutlery set—a greenspoon and knife to prepare and eatthe kiwi. The cutlery is safe for kids. TheKiwi Guard is dishwasher-safe. Suggested Retail Price: $6.99.

Vacu Vin/International Innovation Co. [tel] 704-882-3521www.vacuvin.com

PAULA DEEN REVERSIBLE GRILL/GRIDDLEPaula Deen Signature Cast Iron Cookware,crafted of heavy-duty, pre-seasoned castiron, debuts a versatile 12-inch SingleBurner Reversible Grill/Griddle. Offered inCast Iron Natural Finish and the Cast IronEnamel Finish, both are crafted with aunique swirl pattern. The flat griddle sideis ideal for starting the day with fluffyflapjacks, sausages and bacon, andlunchtime grilled cheese sandwiches. Thereverse side of the pan features deepgrooves for stovetop grilling. Paula DeenSignature Cast Iron Cookware is heavy-duty and also features generous sidehandles for a sturdy grip. Suggested Retail Price: $34.99-49.99

Paula Deen Signature Collection[tel] 800-214-8369www.meyer.com

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&H o u s e w a r e s R e v i e wS E R V I N G K I T C H E N W A R E , H O U S E W A R E S A N D T A B L E T O P M A R K E T S

VOLUME 16, NUMBER 3 MARCH 2010

EthnicCookware

KITCHENWARE NEWS

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ethnic cookwarepackaging from manufactured products, itremoves concerns regarding the cost andeffort of collecting excess packaging,separating it for recycling, breaking itdown, transporting it to manufacturers andintegrating the recycled materials back intothe manufacturing process.

In less than a year, IMUSA collected andrecycled 80,000 pounds of aluminum. Thecompany started a recycling/exchangeprogram where consumers may donatetheir old cookware for recycling and inexchange, receive discount coupons to buynew IMUSA products.

IMUSA is also educating American homecooks about pressure cookers, which can

reduce cooking time up to 70 percent.Reducing cooking time also meansreducing energy use, greening the homeand the planet.

For more than 70 years, IMUSA has beenoffering housewares products to South,Central and North America.

IMUSA Utilizes Social Media and Implements Green MeasuresFacebook group allows IMUSA fans toshare information about entertaining,cooking trends, recipe ideas and anythingelse food-related. “As the leading brandof Hispanic housewares, we’re connectingand building a vibrant community,” saidManny Gaunaurd, IMUSA president, in aprepared statement.

The global housewares company is alsogoing green with their new steps towardsustainability.

IMUSA has reduced packaging by 17percent in nearly all of its productcategories and is introducing a line ofcleaning products that are virtuallypackaging-free. By reducing unnecessary

piece of pottery using a hand sponge-stamping technique and free-hand design.Antique Polish stoneware can be seen inmuseums and in private collectionsthroughout Europe.

Boleslawiec ArtistsMany cooperatives of the Polish stonewarework in the small town of Boleslawiec, Poland.

IMUSA is connecting with consumersthrough social media technology and isgoing green with new measures aimed atmaking the world a green, more sustainableenvironment.

IMUSA webisodes featuring TV cookingstar and IMUSA spokeschef, GeorgeDuran, debut each month on YouTube andat the IMUSA website, www.imusausa.com.In the webcast, Duran will showcase aseasonal recipe, new product or demonstratea cooking technique.

In addition to the webisodes, IMUSAopened its own Twitter and Facebook fangroup to provide a forum for consumers tolearn about the brand’s products. The

The Story of Polish Pottery

The HistoryPolish stoneware originated as folk art in theearly 1800s. It was crafted in the Germanprovince of Silesia, now a part of Poland.Inspired by the peacock feather, farmerscreated a statement of strength and beauty ineach piece of their tableware. Today in a smallvillage in Poland, skilled artists stillindividually hand-craft and hand-paint each

microwave and oven. It is also impervious toabrasives. As an extremely durable stoneware,it will not crack or chip easily. Always place asmall amount of water in the baking piece whencooking chicken or meat. As always, enjoy!

For more information on Polish pottery, contactEuropean Design Imports Ltd. at 866-274-7688 or by e-mail at [email protected].

The main category of their products is ceramictableware. Each piece is an individual artwork,so no two pieces are exactly alike.

Durability and BeautyCreated from a white clay and fired attemperatures in excess of 3,000ºC, thisstoneware is lead-free and cadmium-free. Thisstoneware is safe for use in the dishwasher,

The Sushezi can also be used for a varietyof dessert items. Walnut rolls, fudge rolls,cake rolls and biscuit cookies are just afew of the possibilities. Kids will also loveto make their own rice crispy rolls, and willenjoy being able to make their ownpersonal dessert sushi.

About SantéEstablished in 2005, Logan, Utah-basedSanté is a privately held manufacturer ofhigh-end cooking equipment for theultimate home kitchen. Santé is devoted tobringing its customers innovative andcutting-edge cooking tools ranging fromthe Infusion Roaster and The Skookie toquality cast iron Dutch ovens, pots, pansand skillets. Santé is a division of LoganOutdoor Products, a manufacturer of qualitycookware since 1991. To see what’s new atSanté, please visit www.santecookware.comor call 888-726-8348.

Sushezi…Perfect Sushi—Made EasySanté, a Utah-based manufacturer ofinnovative cooking equipment introduceda new, easy way to make sushi: TheSushezi. The patented design on theSushezi provides perfectly formed sushieach and every time.

“My family loves Sushi, but now that we aretrying to eat out less I am looking for waysto make it at home.” said Meg Mendenhall,mother of three. “The Sushezi has been theperfect solution to our problem; my kidslove to get involved in making their ownrolls just how they like it, and I like howmuch money it has saved me!”

With easy-to-follow instructions, Sushezicreates perfectly formed sushi quickly andreliably with no guesswork and no trial-and-error. Using your own choice of imaginativefillings will make you a sushi expert andhave guests coming back for more.

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ethnic cookware

forward to feedback from Americanbuyers,” said Alexandre Minne, exportproject manager for Ateliers d’Art deFrance in a prepared statement.

CreatedinFrance exhibitors at the NYIGF,Jan. 31 to Feb. 4 were: Alain Saint Joanis;Beaume Collection; Beauville; BTCDistinguished French Gifts; ClaudeDozorme Cutlery; Faiencerie de Quimper– HB Henriot; Faienceries d’Art deMalicorne; Georges G; Laguiole en Aubrac;Les Provencales Ambiences; Panier desSens; Porcelaine Pierre Arquie; ProvenceLavandes; Toulhoat; Tissage Moutet;Valombreuse; Herve Gambs Creation; Jars;Kajaal; and L’Agenda Moderne.

Created in 1868, Ateliers d’Art de France,the French federation for craftprofessionals, is designed to promote andsupport more than 3,000 professionals.

For more information, visitwww.createdinfrance.com

CreatedinFrance showcased French-made Collections at NYIGFCreatedinFrance, sponsored by Ateliersd’Art de France and dedicated topromoting the work of French craftsmenand companies abroad, united 20 Frenchmanufacturers to showcase their collectionsat the CreatedinFrance pavilions in theGeneral Gift and Accent on Designsections of the New York InternationalGift Fair.

Bringing French flair to New York, originaldesign, high-quality manufacturing andunmatched style at the CreatedinFrancepavilions provided event visitors withexclusive ideas for gifts and home items.

“Dedicated to helping Frenchmanufacturers, we are pleased to bringmembers of CreatedinFrance to the USA.The CreatedinFrance exhibitors at thewinter 2010 NYIGF offer a wonderfulvariety of fine products, delivering the bestin quality and design. We are excited toshowcase these collections at thisimportant international event and look

EMILE HENRY FLAME-TOP CASSOULETCassoulet, a traditional stew fromSouthwest France, is a slow-cookedmeal packed with sausage, chickenand white beans. The traditionalcassoulet stew is cooked in a pot thatis shaped slightly like a cone, makingroom for a crust on the top. EmileHenry’s 2.5-quart Flame-Top Cassoulet is made of a flameproof ceramicdesigned to go directly on a heatsource. It is microwave- anddishwasher-safe. Flame-Top goesunder the broiler and directly from afreezer or refrigerator into a hot oven.The Cassoulet is ideal for braising,browning and slow cooking due tothe gentle and steady heatdistribution properties of Burgundyclay. Enhancing this cooking actionare raised dots on the underneathside of each lid that evenly distributeevaporated juices directly back intothe food. The simple design of thelid’s central knob allows it to sit onthe table when inverted. The Flame-Top Cassoulet is available in Figue.Suggested Retail Price: $125

Emile Henry[tel] 302-326-4800www.emilehenryusa.com

SHUN PREMIER COLLECTIONShun Cutlery by Kai USA Ltd. debutsPremier, a collection of knives thatdraw on the handcrafting techniquesof ancient Japan. Each blade is madeof VG10 “super” steel and is clad with16 layers of high carbon stainless steelDamascus on both sides of the blade,thus creating a 33-layered knife. Theblades are beveled for lateral stabilityand precision. The result is an incrediblythin, sharp edge. And where the steelsmeet, a wavy line called a hamon isformed—similar to the line formedwhen samurai swords are temperedin clay baking ovens. The hammeredfinish, “Tsuchine” in Japanese, acts asa series of hollow-ground cavities,

reducing drag and preventing foodsfrom sticking to the blade. The gracefulcurves of the walnut PakkaWoodhandles nestle comfortably in thehand. The material is easy to grip andit resists the corrosive effects of waterand soap. The Shun logo is embossedon the end of each knife handle. TheShun Premier collection includes: a 4"paring, a 6.5" utility, a 7" santoku, a 9"slicing, a 9" bread and an 8" Chef’sknife. This new collection will beavailable in stores in April 2010.Suggested Retail Price: $125-200 each

Kai USA Ltd. [tel] 800-325-2891www.shuncutlery.com

LE CREUSET HERITAGE COVERED CASSEROLEIn the mid 1920s, Octave Aubecq, LeCreuset’s co-founder and enamelingspecialist, sought to differentiate thecompany by creating an enamel thatwould mirror the color of the moltencast iron in a crucible. His effortproduced a bright orange color, calledFlame, that was revolutionary for 1920scookware. In celebration of the colorFlame and traditional French cooking,Le Creuset has expanded the HeritageCollection to stoneware. Each piece isavailable in Flame and has Frenchscalloped detailing. The 4-quartcovered casserole is perfect for roasts.In addition to Flame, it is available inWhite, Cherry and Cobalt. Suggested Retail Price: $80

Le Creuset of America[tel] 800-827-1798www.lecreuset.com

IMUSA CHOPPERThe Chopper has the perfect capacityto make a sofrito, which is a baseingredient for many Caribbean/SouthAmerican dishes, while in the Mexicanmarket it is ideal to chop jalapeños,cilantro, onions, garlic and tomatoes forthe base seasoning in many traditionaldishes. The 2-cup capacity chopperfeatures pulse control and offers two1.5-inch blades for efficient chopping.Pieces are detachable for easy storage.

IMUSA[tel] 800-850-2501www.imusausa.com

FAGOR AMERICAFUTURO PRESSURE COOKERPressure cookers are a kitchen staple ofmany ethnic cooks, including those ofboth Indian and Moroccan cuisines.Fagor’s Futuro Pressure Cooker comescomplete with compact handles foreasy storage, an automatic locking lidfor added convenience, an easy-cleaning valve, a steamer basket thatdoubles as a food grater and aTastefully Under Pressure cookbook withmore than 90 delicious recipes. Suggested Retail Price: $139.99

Fagor America[tel] 800-207-0806www.fagoramerica.com

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NYIGF Plans Reorganization Culminating in New Look for 2013Focus Forward NYIGF 2013, a strategicreorganization of the New York InternationalGift Fair was announced in early Februaryby GLM.

This transformation will result in thecreation of four comprehensive marketcollections: NYIGF Home, NYIGFLifestyle, NYIGF Handmade and NYIGFNew! NYIGF Home will encompass homefurnishings, home textiles, decorativeaccessories, tabletop, gourmet housewaresand Accent on Design; NYIGF Handmadewill include designer-maker and globalresources; NYIGF Lifestyle will presentpersonal care and wellness, gift andstationery, fashion accessories and Baby +Child—a new juried category debuting insummer 2010; and NYIGF New! willfeature the newest vendors. The changesare designed to expand resources, spotlightnew products and innovations and createcross-marketing opportunities.

By reorganizing the show into neighbor-hoods of like products, Dorothy Belshaw,NYIGF director and GLM senior vicepresident, said buyers will still be able toexplore the show floor, but in a moreorganized, streamlined manner.

“The issue for buyers today,” she said, “is thatbudgets don’t allow for as much time at theshow.” Under this new structure, she said,

buyers can find their existing vendors moreeasily, but also examine similar productsbecause they are in the same area. It alsoshows the depth of the categories that buyersare interested in, she said, and shouldencourage new buyers to attend.

The decision, she said, came primarily inresponse to buyer input. After each NYIGF,management conducts surveys. Thegeneralized response, she said, led toadditional research six months prior to theannouncement about what types of productsattendees are buying. From there, she said,they determined the main categories ofinterest and aligned them accordingly.

They were also able to determine from thedata gathered which areas needed to behighlighted more effectively, she said. Thisled to the decision to add for summer 2010the new juried Baby + Child category, forupscale baby and children’s products, andthe reorganization of the Handmade divisioninto Designer Maker and Global Resourcescategories. Designer Maker will includesome 360 designer-makers from across theUnited States and around the world, andHandmade: Global Resources will includesome 200 imported resources featuringtraditional designs and craftsmanship andglobal Fair Trade production.

Belshaw said 40 percent of the show’s

audience exhibited interest in baby and child-related products. By highlighting this areawith some 200 exhibitors, she said, “we’reencouraging new retailers to come as well asbringing some retailers back.” Likewise, 50percent expressed interest in designerproducts, and 38 percent wanted moreproduction-craft items.

Beginning in 2010, and culminating at thesummer 2013 event, temporary andpermanent NYIGF floor plan changes willalign with planned construction andrenovation of New York City’s Jacob K. JavitsConvention Center—the home of NYIGFsince 1986. The transformation of the JavitsCenter will include installation of a newgreen roof—the largest of its kind in NewYork City, construction of the new JavitsCenter North which extends the building to40th Street and major renovations tobuilding systems, skylights and roof.

New York’s Newest, showcasing companiesnew to the New York market, will bereintroduced to NYIGF in summer 2010.The division, which will feature some 250newcomers to the fair, will be housed at Pier92. Belshaw said even though these newvendors are in a space separate from themain floor, “this has always been adestination for retailers.” Additionally, shesaid, the cost to exhibit is lower so “it’s a goodway for new, smaller vendors to enter,” and

these companies won’t be overshadowed bybig brands. For retailers, this section often isan indicator of what the trends are in theindustry, depending on the scope of thecategories represented.

While 2013 is the target for instituting thechanges, Belshaw said each year will seesome moves toward that goal. In 2011, thefocus will be on expanding the Home sectionto include more gourmet products, as well assome tactical changes on Level 3. By 2012,she said, construction should be completedin the Galleria, so the global exhibitors canmove into that space and personal productscan set up in Hall D. But Belshaw noted,depending on the pace of construction andthe changes in the marketplace, “we need tobe agile and make decisions” as needs arise.

NYIGF is the nation’s premier gift, homeand lifestyle marketplace, with 2,700exhibiting companies featuring a breadthand depth of design-driven home fashionproducts and complementary giftware. Some31,000 attendees from all 50 states and morethan 85 countries worldwide are expected forthe summer event.

In summer 2010, NYIGF runs Aug. 14 to19, at the Jacob K. Javits Convention Centerand Passenger Ship Terminal Piers 92 and94. Information and registration is availableonline at www.nyigf.com.

by Joanne Friedrick

{ h e a d l i n e s }

PIGGY WIGGY MINI FRY PANMSC International’s Piggy Wiggy MiniFry Pan is ideal for sandwich-size eggsand pancakes that will be imprintedwith a 3-D pig face. It features anenvironmentally friendly, chemical-free, nonstick ceramic surface foreasy clean-up.Suggested Retail Price: $6.99

MSC International[tel] 888-603-3023www.msc-international.com

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Comfy and cozy: That’s how many peopleimagine their at-home dining experiencethese days. Richard Brinkman, vicepresident sales and marketing at TheHomer Laughlin China Co., said mostyoung people today are harkening for anostalgic look that mirrors what their ownparents or grandparents used on theirdinner tables.

In response, Homer Laughlin hasrevitalized its Fiesta’s America’sDiner/Bistro series of dishes, coming outwith a line of durable, oversized open-stockpieces in bright colors in either stripes orchecks. The pattern was first introduced forrestaurants and diners in the mid-1900s.Today’s version accommodates modernneeds, but retains the vintage look.

“We’ve sized up the pieces to be consumer-friendly,” said Brinkman, noting thatinstead of an 8.5-ounce mug, the line offers

a 13-ounce version. And bowls thattypically were 10 or 11 ounces are nowdesigned to hold 18 ounces. The jumbo cupholds 22 ounces.

The checks and stripes are offered in sixcolors: Scarlet, Cobalt, Chocolate,Turquoise, Cinnabar and Black. All thecolors are teamed with an ivory background,he said. “When the economy is tough,brighter colors do better,” he noted. Thedishes will roll out in Scarlet and Cobaltfirst, although some stores will also offer theChocolate and Turquoise as well.

The new colors and patterns are alsodesigned to match or complement existingFiesta dinnerware colors, and can be mixedinto existing table settings to add a pointof difference. The America’s Diner line isall open stock for that reason, saidBrinkman. Available are dinner andluncheon plates, mugs, bowls, a jumbo cup

and saucer, a medium bistro bowl and aplatter. Suggested retail prices range from$9.99 to $26.99.

In addition to fitting consumers’ desire fornostalgia, Brinkman said the line alsoaddresses the trend toward buyingAmerican-made products. “Made inAmerica is one of the most influentialfactors,” he said. “And diner is one of thebiggest American icons.”

Diner style fits with the bistro, or morecasual way of dining that fits peoples’lifestyles, he said, both for everyday diningand entertaining. With the different colorsand patterns, Brinkman said there are 130pieces available in the America’s Dinerseries, but they are already thinking aboutdoing additional sizes of bowls and platters.

The company is also launching a new colorfor its Fiesta line, Paprika. It is the 14th

color in the current line-up. Paprika willbe available in stores and online beginningJune 20. Suggested retail price for the four-and five-piece place settings is $48. Paprikawill also be available in square three-pieceplace settings for $40. In addition to placesettings, the line includes a variety ofplates, platters, bowls, cups, vases, thesignature disc pitcher and a wide range ofserving pieces.

The introduction comes at a time whenThe Homer Laughlin China Co. iscelebrating its 75th anniversary. To supportits anniversary program, Brinkman saidthe company is collecting stories from itscustomers that it will provide to magazinesand newspapers. The stories tell how Fiestadinnerware is being passed down withinfamilies. The top 25 stories will earnsubmitters a place setting. “Fiesta is allabout family,” said Brinkman. “Theconsumer has latched on to it for 75 years.”

productfeatureby Joanne FriedrickFiesta Harkens Back with America’s Diner Series

HOURGLASS COFFEE MAKERThe Hourglass Coffee Maker strips out acid using a cold-water brew process. TheHourglass comes with a stainless steel filter, uses no heat or electricity and is madewith BPA-free plastic. It is completely portable, spill proof and shatterproof.

Hourglass Coffee[tel] 800-875-2820www.hourglasscoffee.com.

FAGOR AMERICA’S PAELLA PANFagor’s Stainless Steel Paella Pan isthe ultimate pan for making thetraditional Spanish Paella rice dish, orany other rice or sautéed dish. Itprovides ample cooking surface,and its elegant design and shapeare perfect as a serving dish. Thepan is made with a nonstick coating

WARING PRO PROFESSIONAL DEEP FRYERWaring Pro’s new Professional DeepFryer is ideal for individual or small familyuse, with a 2-quart removable enamel-coated oil container with pouring spoutand a stainless steel basket with cool-touch handle that has a 1.3-lb. foodcapacity. The fryer has a 1,500-wattimmersion-style heating element for fastheat-up and quick oil temperaturerecovery time, and has a variety ofsafety features.Suggested Retail Price: $59.95

Waring Consumer Products[tel] 800-988-1000www.waringproducts.com

and features round riveted handlesfor easy handling and security.An English/Spanish recipe bookletis included.Suggested Retail Price: $49.99

Fagor America[tel] 800-207-0806www.fagoramerica.com

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CIRCULON ELITE PLATINUM COOKWAREAs part of a yearlong celebration ofthe brand’s 25th anniversary, Circulonexpands on its successful CirculonElite Cookware collection with theintroduction of Circulon Elite PlatinumCookware. As its name suggests, thenew assortment of hard-anodizednonstick cookware features amodern, platinum-hued nonstickexterior. Constructed of highlydurable, heavy gauge hard-anodizedaluminum, Circulon Elite Platinumprovides fast and even heating withno hot spots. The new collectionfeatures Circulon’s signature TotalNonstick Food Release System. Thissuperior wave technology, coupledwith the most advanced nonstick

surface available, offers extraordinaryfood release and lifelong durability.Circulon Elite Platinum is designedwith slightly dome-shaped lids madeof translucent, break-resistant glassrimmed in brushed stainless steel,which allows for easy monitoring ofthe cooking process. The elegantlystyled brushed stainless steel handlesfeature silicone comfort grips. Eachhandle is riveted permanently to thepan or lid for maximum durability.Circulon Elite Platinum is oven-safe to400°F. It is offered in a 10-piece setand select open stock items.Suggested Retail Prices: $24.99-249.99

Circulon[tel] 800-326-3933www.circulon.com

{ n e w p r o d u c t s }

CHEF’N GARDEN VARIETY MINI PEPPERBALLSThe Chef’n Corp. introduces GardenVariety Mini Magnetic PepperBalls—aline of collectible miniature fruit andvegetable pepper grinders. GardenVariety includes a Red Apple, GreenApple, Cherry, Olive, Tomato and Garlic.Designed in classic Chef’n form to beused with only one hand, the Garden

Variety Mini Magnetic PepperBalls alsoare equipped with ceramic rasps andmagnetic backings. To refill, simply liftthe rubber flap between the handles. Allsix come filled with fresh peppercorns.Suggested Retail Price: $9.99 each

Chef’n Corp.[tel] 206-448-1210www.chefn.com

AVYA FELT BREADBASKETTeroforma, which partners withindependent designers and makers toproduce its modern tablewarecollection, introduces the Avya FeltBreadbasket. This clever container shipsflat; then, when two tabs are tuckedinto slots, easily transforms into agracefully curved bread server. Thethickness and friction of the feltsurfaces keep the assembled versionupright, even when the front is openedfor access to the contents. It will holdfour bagels or equivalent-size breads.After the meal, it can store flat orremain assembled and displayed as adecorative object. It is made of 100percent wool felt. Available for springin Soft White, Spring Green, Deep Brownand Quiet Grey, with an autumnpalette to be offered later in the year.Suggested Retail Price: $62

Teroforma[tel] 877-899-1190www.teroforma.com

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IH+HS Special Events and Educational Seminars for 2010{ i h + h s p r e v i e w }

Noon–1 p.m.

Grand Ballroom, Level 1, South Building, S100

Housewares Design Theater: Understanding the Green Consumer With Suzanne Shelton, Shelton Group.12:30–1:20 p.m.

Exhibit Floor, Lakeside Center

“Pitch to the Pros” Corporate Panel ReviewsWith Diego Hoic, Church & Dwight;Jeanne O’Connor, Reckitt Becker; BarbDowney, Skymall; Gary Seehoff, Evirholder;Howard Lim, How Creative. 12:45–2:45 p.m.

Exhibit Floor, South Building

Housewares Design Theater: Intellectual Property StrategiesWith Damon Neagle, Design IP.1:30–2:20 p.m.

Exhibit Floor, Lakeside Center

Housewares Design Theater: Using Google to Make Customer ConnectionsWith Kelly Fitzgerald, Google.2:30–3:20 p.m.

Exhibit Floor, Lakeside Center

Housewares Design Theater, Trendspotting: New Product InnovationsAn IDSA panel discussion of showhighlights.3:30–4:20 p.m.

Exhibit Floor, Lakeside Center

International Reception The Housewares Export Council invites allinternational attendees to the 2010International Reception.5:30–7:30 p.m.

Vista Ballroom, Level 4, South Building

Housewares Charity Foundation Gala6–10 p.m.

Chicago Hilton

Tuesday—March 16Industry Breakfast7:15–8:30 a.m.

Grand Ballroom, Level 1, South Building, S100

Housewares Design Theater: Getting It Right in Store DesignWith Charles Sparks, Charles Sparks Co.9:30–10:20 a.m.

Exhibit Floor, Lakeside Center

Housewares Design Theater: Reduce Your Risk of New Product FailureWith A.J. Reidel, Reidel Marketing Group.10:30–11:20 a.m.

Exhibit Hall, Lakeside Center

Housewares Design Theater: The Future of Indoor/Outdoor Product InnovationWith Rob Tannen and Mathieu Turpault,BesslerGroup.11:30 a.m.–12:20 p.m.

Exhibit Floor, Lakeside Center

Designers Choice: What Colors Are They Buying?Join color specialist Lee Eiseman as she

shares an inside glimpse into some of thespecific Pantone colors designers from bothfashion and home furnishings industries areactually purchasing. Noon–1 p.m.

Grand Ballroom, Level 1, South Building, S100

Housewares Design Theater: Retail and Manufacturer Product ResponsibilityWith Scott Cassel, Product StewardshipInstitute.12:30–1:20 p.m.

Exhibit Floor, Lakeside Center

Housewares Design Theater: ExhibitorPanel DiscussionOn meeting consumers’ and retailers’green expectations.1:30–2:20 p.m.

Exhibit Floor, Lakeside Center

Wednesday—March 17Chicago Retail TourLearn firsthand what is driving the retailmarket at a variety of unique home andhousewares retailers including Best Buy,Walmart, Target and more. Pre-registrationis required. 8 a.m.–5 p.m.

Intercontinental Chicago

Special Events 7:30 a.m.–5:30 p.m. all three days

Student Design CompetitionThe industry’s up-and-coming designersshowcase their creativity and ideas for futureproducts in the Housewares Design Center. Level 3 Lobby, Lakeside Center

Pantone ColorWatch DisplayPantone ColorWatch, a powerful look at theimpact of color on the industry in a displaysponsored by Pantone Inc. Color palettesrepresenting the strongest home furnishingtrends for 2011 will be depicted withillustrations and actual products. Level 3 Lobby, Lakeside Center

Restaurant RowVisit Chicago’s Restaurant Row in theGourmet District. Here you will find someof Chicago’s most famous restaurantsoffering samples and information on theirsignature specialties. Gourmet District, South Building

Design Defined DisplayTeams of design professionals and youngdesigners will visit the Clean + Contain Exposearching for quality designed products theirprofessional training tells them representDesign Defined. Grand Concourse Lobby

GIA Award DisplayBenefit from the merchandising savvy of thisgroup of best-in-class retailers by visitingthe gia Showcase where visuals of theiraward-winning efforts are on display. Grand Concourse Lobby

Design Directions: Going Green DisplayThis display will feature the latest in exhibitors’sustainable products and packaging.Exhibit Floor, North Building

1:30–2:20 p.m.

Exhibit Floor, Lakeside Center

Housewares Design Theater: The Importance of Brand With Peter Goldman, The NPD Group Inc.,Home Division.2:30–3:20 p.m.

Exhibit Floor, Lakeside Center

Housewares Design Theater: Can YouBelieve She Said That About You? With Mark Bachmann and Michelle Venorsky. 3:30–4:20 p.m.

Exhibit Floor, Lakeside Center

Sunday Night Reception5:30–6:30 p.m.

Grand Concourse Lobby

Monday—March 15Top Trends for 2011Tom Mirabile, senior vice president, GlobalTrend and Design, Lifetime Brands, willdiscuss the top trends for 2011 in his seminar“Staying Relevant to a Changing Consumer.”Mirabile’s presentation will address: Whoare today’s most important housewaresconsumers, and how can you attract them andform lasting relationships? What is the newdefinition of value for today’s consumer?When will consumers start spending again,and what will they be spending on? Whereare the most important consumer lifestyleshifts, and how can they be leveraged tocreate opportunities in the aisles? Why isnewness and innovation more important thanit was before the recession? During thepresentation, Mirabile will question a panelof expert industry trend forecasters who willshare their opinions and predictions for 2011. 7:30–8:30 a.m.

Grand Ballroom, Level 1, South Building S100

Housewares Design Theater: Innovate Now with Sustainable Products With Deb Singer and Susan Crow, Singer Group.9:30–10:20 a.m.

Exhibit Floor, Lakeside Center

“Pitch to the Pros” Corporate Panel ReviewsWith Diego Hoic, Church & Dwight; JeanneO’Connor, Reckitt Becker; Barb Downey,Skymall; Gary Seehoff, Evirholder; HowardLim, How Creative. 10 a.m.–12:30 p.m.

Exhibit Floor, South Building

Housewares Design Theater: How to Make Your Store a DestinationWith Connie Esler and Jerry Cole, StarpointConsulting.10:30–11:20 a.m.

Exhibit Floor, Lakeside Center

Housewares Design Theater: Millennials Have $200 Billion in Spending Power!With Robin Albing, Albing International. 11:30 a.m.–12:20 p.m.

Exhibit Hall, Lakeside Center

Color Trends: The Catalysts That Create ChangeJoin color specialist Leatrice (Lee) Eiseman forthe debut of Pantone’s color palette for 2011.

Saturday—March 13Special Retailer UniversityAn all-day educational session focused ontools to grow your business and make it moreprofitable. 8:30 a.m.–4 p.m.

Level 1, South Building, S102a

Sunday—March 14Housewares Design Theater,Sustainability for Beginners: Green VocabularyWith Catherine Del Spina, NextLife.9:30–10:20 a.m.

Exhibit Floor, Lakeside Center

As Seen on TV Panel ReviewWith Karen Hyman, LiveLinkTV;Bernadette Voelker, QVC; Paul Greenberg,Thane Direct; Tim Harrington, ReliantInternational; Scott Hynd, ProformanceMarketing; Gary Sullivan, Allstar Products;and an executive from ICOMM. 10 a.m.–12:30 p.m.

Exhibit Floor, South Building

Housewares Design Theater: Global Influences for the Season Ahead With Rita Nakouzi, Promostyl America.10:30–11:20 a.m.

Exhibit Floor, Lakeside Center

Housewares Design Theater: Green Retail Design With Martin Pegler, Fashion Institute of Technology.11:30 a.m.–12:20 p.m.

Exhibit Floor, Lakeside Center

Keynote Address: Kip Tindell, The Container Store Some say the only reason a corporation exists isto maximize the profits of its shareholders. Notat The Container Store. The original storageand organization store has proven since itsinception in 1978 that by FIRST taking care oftheir employees the bottom line will flourish.Kip Tindell, chairman and CEO of TheContainer Store, will share what the company hasdone to nurture its employee-first culture over theyears, and how that culture has been vital to theretailer persevering through a down economy. Noon–1 p.m.

Grand Ballroom, Level 1, South Building S100

Housewares Design Theater: Judging the Value of Great Design With Peter Giannetti, HomeWorld Business,on why housewares design award winnersattract today’s savvy consumer.12:30–1:20 p.m.

Exhibit Floor, Lakeside Center

As Seen on TV Panel ReviewWith Karen Hyman, LiveLinkTV;Bernadette Voelker, QVC; Paul Greenberg,Thane Direct; Tim Harrington, ReliantInternational; Scott Hynd, ProformanceMarketing; Gary Sullivan, Allstar Products;and an executive from ICOMM.12:45–2:45 p.m.

Exhibit Floor, South Building

Housewares Design Theater: Sustainable Secondary PackagingWith Dennis Salazar, Salazar Packaging.

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of those companies focus on Canada, WesternEurope, Mexico and Latin America.

• Discount stores and supercentersremained the sales leaders in allhousewares categories, yet other channelsdid pick up market share for the secondconsecutive year.

Virtual retailers distributed 13 percent ofthe 2008 housewares sales, which wasslightly down from 2007, but gains wereseen from manufacturers’ direct-to-consumer websites.

“The data IHA provides in this reportgathers information that membercompanies may not have the time orresources to compile individually,” saidPhilip Brandl, IHA president, in a preparedstatement. “It ’s an important way theassociation can help our members and ourindustry identify trends that can impactthe way they do business in the near future.‘SOI Insights’ on many pages of the reportoffer an executive summary.”

One such nugget based on householdincome data, for instance, said consumersare apparently becoming thriftier, even asmost earn less income. “If gasoline pricesremain moderate,” the Insight stated, “theimplication for housewares manufacturersis a more discerning and price-sensitive—

yet still active—consumer for theimmediate future.”

Another Insight based on advertisingbudget data says housewares manufacturersmay need to follow their audiences closelyas they “migrate from the traditional printmedia to online options.”

And a third Insight considers store saturation:“Since most retail inventory is on the sales floor,today’s consumer is likely to experience lessdensely packed aisles versus the mid-’90s, whenstores emptied one less time per year and retailspace was 10 square feet smaller per person.”

The 72-page SOI Report also offers several“top” lists including Top 100 domesticretailers, top domestic housewares retailers,warehouse vacancy rates for selected U.S.cities and top Internet properties rankedby number of unique visitors.

The SOI Report co-author, Raftery ResourceNetwork, is a multi-disciplinary team ofindependent professions led by Dan Raftery,who has authored more than three dozenreports on a variety of leading-edge subjects forfood, drug and housewares associations. R2Nhas co-authored The SOI Report since 2002.

The 2009 SOI Report is available atwww.housewares.org. Non-members canpurchase a copy of the report for $500.

IHA Report Takes Housewares Industry Snapshot{ i h + h s p r e v i e w }

detail than top-line estimates developedfor the SOI report, which supportsstrategic planning between housewaressuppliers and their retail partners.

This new data, compiled by RiedelMarketing Group for IHA, includes U.S.retail sales estimates for bakeware, $425.5million and cutlery, $633 million.

Key findings from the 2009 SOI report:• Global housewares market data show an

overall decrease of 0.3 percent, driven inpart by a decline in the U.S. dollar. Thestatistics used in these global projectionsreflect only modest changes from 2007around the globe.

• The average U.S. household spent 3percent less on housewares in 2008, inthe midst of a deep economic downturn.Among five major categories, threedeclined (furniture, appliances andmiscellaneous household equipment),while two increased (housewares andpersonal care products).

• More than half (58 percent) of IHA membercompanies produce all their products offshore.Another third (34 percent) make someproducts in the U.S.

• Most IHA member companies (65 percent)export product to other countries. At least half

The average U.S. household spent $609 onhousewares in 2008, a 0.7 percent increasefrom the previous year, according to therecently released 2009 InternationalHousewares Association State of theIndustry Report.

Put into perspective using U.S. governmentdata, U.S. households spent more onhousewares than on dairy products andjust slightly less than on fruits andvegetables. Those households spent themost on gasoline and motor oil, on averagenearly four times that for housewares.

Every year since 1996, the InternationalHousewares Association has provided alook into the housewares industry mirroras a strategic service to its hundreds ofmembers. This annual recap of theindustry, a joint effort of IHA and RafteryResource Network Inc., includes acompilation of data from the IHA annualmembership survey and authoritativesources such as the U.S. government.

In a change this year, the data thatmember companies contributed areentirely from 2008. In past years, a smallpercentage of some category and channeldata from prior years were included toexpand the sample size. Additionally, newcategory-level data from IHA membersreleased in 2009 are aggregated with more

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Iron Chefs Headline Line-Up of Cooking Theater Celebrity Chefs Chicago. Participants include: BerghoffRestaurant, Bistro 110, Carnivale Chicago,Buca Di Beppo, Ditka’s, Fogo de ChaoChicago, Fulton’s On The River, HardRock Café, India House, Lawry’s ThePrime Rib, N9NE Steakhouse Chicago,Rockit Bar & Grill, Morton’s TheSteakhouse—downtown Chicago, Roy’sHawaiian Fusion Restaurant, Spiaggia andSunda New Asian.

The 2010 International Home + HousewaresShow will feature 1,800 exhibitors fromaround the world showcasing home goods,gourmet specialty foods and housewaresproducts. For more information, visitwww.housewares.org.

Five of the chefs featured on the FoodNetwork’s Iron Chef America willshowcase their culinary skills in theCooking Theater during the 2010International Home + Housewares ShowMarch 14-16 at Chicago’s McCormickPlace. Heading the line-up of celebritychefs will be Mario Batali, Cat Cora,Masaharu Morimoto, Michael Symon andJose Garces, the newest Iron Chef.

The Cooking Theater is the focal point ofthe innovative Gourmet Home + FoodDistrict (GOHO). On hand will beexhibitors of specialty and gourmet treatsand the tools used to prepare them.GOHO also features the NationalAssociation for the Specialty Food Trade(NASFT) Specialty Food Marketplace andRestaurant Row, featuring representativesfrom 30 of Chicago’s most famous culinaryestablishments. The Cooking Theate ris jointly sponsored by All-CladMetalcrafters LLC, KitchenAid andWilton Brands Inc., with all food suppliesprovided by Whole Foods Market.

The Cooking Theater will feature chefdemonstrations beginning at either 9 a.m.or 9:30 a.m. each show day. In addition toBatali, also a first-time show exhibitor withhis booth Mario Batali LLC, and his fellowIron Chefs, the current line-up includes FoodNetwork personalities and well-knowncelebrity chefs Paula Deen, Todd English,Ellie Krieger, Suvir Saran and Ming Tsai.Also included are national celebrity chefswho call Chicago home, including Top ChefMaster Rick Bayless, Gale Gand, RickTramonto and The Hearty Boys. TV chefsborn from “Top Chef ” fame, Stephanie Izard,Dale Levitski and Tre Wilcox, will also givedemonstrations along with local chefs MartialNoguier and Suzanne Imaz of the SofitelChicago Water Tower Place. Many chefs,including Bayless, English, Krieger andSymon, will also hold book signings aftertheir demonstrations.

“We are pleased to host these well-knownchefs who support this year’s exhibitors ofgourmet specialty foods in the GourmetHome + Food District,” said Phil Brandl,president of the International HousewaresAssociation, in a prepared statement. “Ourbuyer audience has told us that theyappreciate being able to shop the gourmetfoods category in conjunction with the visitto the show. This category offers traditionalhome goods retailers a significant additionalsales and profit opportunity.”

To make GOHO a must-visit destinationagain in 2010, the NASFT will host itsSpecialty Food Marketplace. Buyers will beable to sample products and receive informationon all items featured in the Marketplace.

Looking for dining options during theshow? Visit Chicago’s Restaurant Row,where you’ll find representatives from 30of Chicago’s most famous culinaryestablishments with information on theirsignature specialties. They’ll even makereservations for you during your stay in

{ i h + h s p r e v i e w }

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Spring Gift, Home and Holiday Market Event Planned

showrooms in Florida, Georgia andAlabama, Phoebe Howard and producerof ThePeakofChic.com design blogJennifer BoleMarch 20 at 10 a.m.

Building 1, Floor 14, 14-D-9

Social Media 101 Lunch and Learn With Brent Beatty, social media strategistfor What’s Up Interactive, addressing thebest practices approach to effectivelygrowing business through channels likeFacebook, Twitter, LinkedIn and blogswith interactive discussions, examples ofhow businesses are using social media andtangible steps to engage customers anddrive sales.March 20 at noon

Building 2, Floor 14, 1405

Bringing Decorative Taste to the Holiday TableA presentation by A Legendary Event’sfloral director Jeanna Graham and floraldesigner Flemming Patterson usingholiday-themed flowers, décor and tabletopaccessories to bring a seasonal style tohome decorating and entertaining. March 21 at 11 a.m.

Building 1, Floor 19, 19-A-23

AmericasMart’s Beautiful BeddingIn its second year, displaying luxuriouslinens for 2010.Building 1, Floor 1, lobby corridor

The entire event listing and more detailscan be found at the revamped websitewww.AmericasMart.com as well as in theBuyers’ Guide upon arrival to Market.

Building on the momentum, buyingpower and customer partnerships thatpropelled its successful January Markets,AmericasMart is poised for its nextshowcase: The Atlanta Spring Gift, HomeFurnishings & Holiday Market andAtlanta International Fine Linen & HomeTextiles Market March 20-22.

The dynamic product mix spans acrosspermanent showrooms and a completefloor of temporaries, offering retailersexcellent variety with signature collectionsin the Home Furnishings, Home Accentsand Fine Linens centers (Building 1,Floors 9-14), the Home, Holiday andFloral center (Building 1, Floors 16-20)and within in the world’s largest collectionof Gift product (Building 2 and 2WW).

The March event lineup—supporting thediverse merchandise mix—will feature forthe first time a live webinar broadcast,hosted by Ethan Allen and BenjaminMoore. An award-winning forecast, theBenjamin Moore Color Pulse 2011provides inspiration through reports andinsight on color trends and influences.Market attendees will have the opportunityto view the presentation from a live webstream in Building 1, Floor 14, 14-D-9 onMarch 20 at 2 p.m.

Additional Market event highlights include:

Home TruthsA panel discussion on the changing face ofhome design with Atlanta Homes &Lifestyles Editor Clinton Smith; decoratorand owner of Mrs. Howard and Max & Co.

Crate and Barrel Adopts Kiva Warehouse Automation System

American consumers. Today, Crate andBarrel is an industry leader, known forexclusive housewares and furniture designs,excellent value and superb customerservice. In addition to a thriving directmarketing division, the company operatesstores in most major North Americanmarkets, including Toronto and Calgary.

“It comes as no surprise that a retailerbuilt on continuous innovation for almost50 years is also a leader in energy-efficientoperations,” said Mick Mountz, founderand CEO of Kiva Systems, in preparedremarks. “Each Kiva robot autonomouslymoves merchandise throughout thewarehouse using only as much electricityas a laptop computer. Crate and Barrel’sadoption of Kiva’s innovative orderfulfillment system raises the bar incustomer value while simultaneouslyshrinking the carbon footprint required todeliver it.”

Ling summarized the project, saying, “Iam confident that the solution engineeredthrough the Crate and Barrel andKiva partnership will allow us to continueto build on our history of deliveringgreat value and best-in-class service toour customer.”

Multi-channel home furnishings retailerCrate and Barrel was founded in Chicagoin 1962 by Gordon and Carole Segal.Working directly with European ateliersand factories to import their products,Crate and Barrel was among the first tomake contemporary tabletop andkitchenware designs affordable toAmerican consumers. Today, Crate andBarrel is known for exclusive housewaresand furniture designs. The Crate andBarrel family of brands includes its moremodern off-shoot, CB2 and children’shome furnishings retailer, The Land ofNod. Crate and Barrel is a privately heldcompany owned by the Otto Group ofHamburg, Germany.

Home furnishings retailer Crate and Barrelhas turned to Woburn, Mass.-based KivaSystems, a developer of mobile-roboticsolutions that automate order fulfillmentand warehouse operations, for itsTracy, Calif. distribution complex. TheTracy complex fulfills direct-to-consumerorders and improves service levels in 13western states.

This Crate and Barrel distribution complexis the largest industrial facility in thecountry to achieve Gold designation fromthe U.S. Green Building Council’sLeadership in Energy and EnvironmentalDesign certification program.

“Kiva’s mobile robotic approach is not onlythe most cost-effective way to automatepick, pack and ship operations, but also thegreenest. The robots themselves are energyefficient, plus the entire robot zone can beoperated with almost no lighting. Ourcustomers expect to get great value andservice from Crate and Barrel, but theyalso care about our carbon footprint. Thisplayed a role in our selection of KivaSystems,” said John Ling, vice president ofsupply chain management and logistics atCrate and Barrel, in a prepared statement.

Kiva’s innovative approach to orderfulfillment uses hundreds of mobile roboticdrive units that bring inventory directly toworkers, allowing easy and efficient accessto available inventory items at all times.Elimination of walking and waiting enablesworker productivity that is two to four timeshigher than with other automated systems.What’s more, because all the systemcomponents are mobile and modular, aKiva-equipped distribution center hasunprecedented flexibility when adding newproducts or expanding throughout—without disrupting ongoing operations.

Crate and Barrel was among the first tomake contemporary tabletop andkitchenware designs affordable to

{ h e a d l i n e s }

Forbes to Address IH+HS Industry BreakfastSteve Forbes, editor-in-chief of Forbes

magazine and a leading political voice,will offer his take on the future of theU.S. economy during the annual IndustryBreakfast at the 2010 InternationalHome + Housewares Show at Chicago’sMcCormick Place. The breakfast begins at7 a.m., March 16 in the South Building,Level 1, Room S100.

In 1996 and 2000, Forbes campaigned forthe Republican nominee for president.Today, he continues to promote hispolitical agenda, which includes a flat tax,medical savings accounts, a new SocialSecurity system for workers, parentalchoice of schools, term limits and a strongnational defense.

Under Forbes’ leadership, Forbes Inc. haslaunched a variety of publications andbusinesses, including ForbesLife, a lifestylemagazine; ForbesWoman, aimed at female

executives; ForbesAsia and Forbes editionsin other countries.

A widely respected economicprognosticator, Forbes is a four-timewinner of the Crystal Owl Award, givento financial journalists whose economicforecasts for the coming year provedmost accurate.

In addition to Forbes’ presentation called“Regrowth of the U.S. Economy,” IHAChairman Robert Trudeau, chairman ofTrudeau Corp., will briefly outline theassociation’s accomplishments in the pastyear and its future objectives.

Tickets for the Industry Breakfast are$25 per person or $300 for a table of 10with priority seating. Tickets can bepurchased online at housewares.org orduring the show at the Show Store,South Building, Level 2.5.

DRY SPICEDry Spice is designed to preserve theflavor of your dry spices, prevent cakingand clumping, extend their shelf life andsave money. Each compact canistermeasures 11/16"-tall x 9/16"-wide andcontains a 100 percent natural dryingagent. Dry Spice 'flavor savors' can beplaced right in your spice container fordry spices year-round. Dry Spice keepsspices dry and free-flowing, full of flavorand aroma, without adding chemicalsand can maintain five dry ouncesof spices for up to one year or more.10 per package.Suggested Retail Price: $5.99-6.99

Dry Spice[tel] 707-498-9592[email] [email protected]

See them in the Harold Imports boothS1450 at the IH+HS 2010 show.

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hurt them or the planet, such as BPA-freeproducts. What began as a campaign toremove BPA from toys, he said, has nowmoved into housewares with BPA-free waterbottles for adults. There is also a move backtoward replacing plastic with glass, he said.

Of course, the state of the economy is a majorinfluence on what happens at home, saidYoung. Cooking at home continues to be atrend, with the kitchen and the dining roomcoming back as the hub of the home. “Withthat,” he said, “comes the greater trend towardwanting what we had as kids.”

Trends and color go together, and Young saidcolor “is always an interesting topic. Forhousewares, it’s easier to be color-focusedbecause there’s a quicker turnaround.” Theannouncement of the top colors for theseason—such as turquoise for 2010—can beseen in kitchenware and housewares products

that come onto the market during that year,just as in fashion.

“If we’re trying to hit people demographicallyor economically,” said Young, “we can targetthem through color and surfaces,” such asstainless steel which is important to customersright now.

Another trend, more specific to the industryitself, said Young, is the increased pressure toget products to market faster—and the abilityto do it. He said manufacturers could approachthis in two ways: Produce more very quickly, buttake the risk of having more failures, or thinkmore strategically about what clients—retailersand consumers—really want. He saidAmericans are used to having so many options,but there will be a change to more focusedapproaches to bringing goods to market.

In the past, companies may have focused onoffering goods that meet low-, middle- andhigh-income groups with good, better andbest products. But that’s not enough, saidYoung. The approach needs to be in thecontext of what each product does for the enduser, rather than only being about price orsome other factor.

Young said when he did a project for agarbage disposal brand, horsepower separatedthe products. But no one could easilydetermine why it was important to buy theone with more horsepower just based on thenumbers. Instead, he said, it needed to betranslated into a story about performance:One could dispose of vegetable peelings,while the most powerful could handle chickenbones. “It’s important to put it in the contextof what it does,” he said.

Finally, noted Young, even though trends canbe predictors of where product design isheaded and what people should be focusedon, it’s significant not to underestimate thepower of whimsy, and that people can fall inlove with a product just because of its quirkycharacteristics. “In a category such as this, it’simportant,” he said.

Young said the counter to that is to makesome products less complicated.

“A lot of consumers don’t want that level ofdetail,” he explained. “And companies canaddress that and make it a point of difference.”As an example, Young pointed to a kitchentimer his company worked on for OXO. Whileat the outset the idea was to make it high-tech,in the end they produced a traditional egg-timerstyle product that had more of a nostalgic feel.

Going green has certainly been a focus, saidYoung, although its adoption has been hurtsomewhat by the downturn in the economy.Still, he said, “people will start to see it isn’tan option, or just fashionable” but rather afocus for the long term. Increasedunderstanding and more legislation aimed atproducing greener products will also help,he said. And, it ties in with the focus onpeople’s health, and using materials that won’t

PRODUCT TRENDS (cont. from 1)“We’ll have to look at things differently,” saidYoung, “and think about where it (a product)can live in people’s homes.” This translatesinto products that take up less space—colanders that collapse for storage, bowls thatstack, cutting boards that fold. Additionally, hesaid, some products are being designed toserve multiple functions so there is a reducedneed for products with specific, single purposes.

The aging of the population is turning peopletoward transgenerational design, said Young.Ergonomic grips on kitchen tools arecommon these days, Young said, but that isthe easiest part of addressing this need.

Beyond that, he said, will be a return tosimplicity in how products are designed andfunction. The falling price of electronics hasmade it possible to make many itemsprogrammable and highly functioning, yet

TAKEYA GLASS WATER BOTTLESTakeya debuts two fashionable waterbottles, Classic and Modern. The waterbottles feature wide mouths for easydrinking, twist caps that are both airtightand leak-proof, sturdy loops for attachingto belts, gym bags and backpacks, andunique silicone jackets that provide a softgrip and protection for the glass bottles.

The jackets feature see-through windowsfor checking liquid levels. The Classic isavailable in a 22.5-ounce size and a 16.5-ounce version in fuchsia, purple, green,blue and black. The Modern is availablein a 25-ounce size and a 16-ounce sizeand is available in Ice Green, Ice Pink, IceBlue, Black Mist and Natural. The bottlesand the jacket are dishwasher-safe.Suggested Retail Price: $19.99-24.99

Takeya[tel] 714-374-9900www.takeyausa.com

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for other purposes. Many of theavailable products easily go fromoutdoor to indoor entertaining.Suppliers agree presenting products asan everyday lifestyle piece and clearlydemonstrating multiple uses for asingle product enhances its potential toconsumers.

Though Chill Out & About was anidea to ease outdoor entertaining forHoffine, it also simplifies indoorentertaining. “If you’re throwing aparty in January for the big game, itmight be 75ºF in your house, whichis more than (a safe) 40ºF,” Hoffinesaid. “It doesn’t take long at all forfood to rise above 40ºF when it’s inthe mid-70s in your house. Coldfood is just as important in Januaryas it is in August.”

Tervis Tumblers are convenient, funparty glasses, ideal during a summerbarbecue, but Bement said the tumblers area “24/7/365 product.” Tervis Tumblersinsulate hot and cold drinks, resistcondensation, are shatterproof and ideal foroutdoor entertaining, she said. Thetumblers are often showcased in stores asparty favors filled with candy or with acoffee display to highlight its versatility.Travel lids also turn the tumbler into aconvenient, on-the-go product.

New design trends for outdoor livingproducts are geared toward happy colors,said suppliers. The consensus is that colorsand patterns for this summer and into2011 will focus on consumers’ desire forcheery, bright colors. “People are reallytrending toward bold, bright, fun colorsthat liven up homes and parties,” saidZakheim. “With so much bad news onthe TV, people want a little cheeriness intheir homes and on their table.”

“We do a lot of trend-watching across allmediums during our product developmentperiod and lately have been seeing lots ofbold, bright colors reminiscent of ’80s popcolors,” said Bement. “As far as patterns areconcerned, we have been noticing a lot ofgeometric patterns, but also the meshingof the dichotomy between hard-edgegeometrics and designs with a moreorganic flow—a way to denote the mixingof industry and nature.”

The Sundance Co. and Cox Culinary will

debut new color lines this month. TheSundance Co. is featuring gold and a citrusorange—colors Hoffine said will be popularin spring and summer. Cox Culinary willalso show off a new color line that includesturquoise, persimmon and olive.

Suppliers offered a few suggestions on howretailers can maximize the potential of theoutdoor living category. “In my opinion,I think it’s really about how they set theirdisplay,” said Michael of TAG. “So manypeople just want to understand it whenthey see it. A lot of it is the presentation.The more they can create the lifestylesetting, the more they can help theconsumer understand how to set it, whereto use it.” TAG’s products are toldthrough cohesive stories and themes,designed to help the retailer and consumerunderstand the product line, its uses andhow each piece works within a wholecollection. The Sundance Co. offers aDVD to retailers upon request thatHoffine said helps consumers visualizethemselves using the product.

“As more attention is being raised aboutthe environment, and it becomes morefront-of-mind for people around the world,the desire to spend more time outsideincreases,” said Zakheim. “As the demandfor products that fit this way of lifeincreases, so has the market. What oncewas a seasonal business has now become alegitimate, everyday opportunity.”

“Additionally, items that make life easierare important.”

New outdoor living products are designedwith ease of entertaining in mind, productsto encourage more fun, less worry andgreater convenience for a host. “More andmore, it’s moving from inside the home tothe outside and trying to duplicate thatwith more functionality and long-lastingperformance. I want to raise my level ofenjoyment and decrease my level of stresswhile I’m throwing these parties,” said Cox.

Cox Culinary Emporium provides ease toconsumers with compartmentalizedserveware and drinkware. “What it allowspeople to do is carry food and drink in onedish while having one hand free,” Coxsaid. “Everything is contained within thedish so it ’s well-balanced, functional,compartmentalized, and allows you to walkaround mingling and having a good timewithout being stuck in one spot in orderto enjoy your guests, food and drink.”

Hoffine also wanted to offer a product thatwas functional with an emphasis on foodsafety. She and her husband invented theChill Out & About as a way to makeoutdoor entertaining easier and safer. Asfrequent hosts of outdoor gatherings, theyoften worried about chilled foods becomingtoo warm outdoors and guests falling illfrom foods kept at unsafe temperatures.“This product was invented for us to helpus enjoy our outdoor living, to help thetime spent outdoors be more enjoyable,more relaxing and safer. I think people whoare purchasing our product are thinkingthe same way.” The Chill Out & Aboutkeeps food chilled, and thus safer, for hourslonger than traditional serving dishes.

Being able to reuse a product also increasesthe functionality and appeal for today’senvironmentally conscious consumer. Coxsaid consumers demand green solutionsand outdoor living products are part ofthose solutions. Reusable products presentconsumers with an eco-friendly alternativeto the usual throwaway paper plates andplasticware. “People don’t want to have anadverse impact on nature, so they’relooking for products that they can use,wash and reuse instead of plates, cups andflatware that they use once and throwaway,” Zakheim said.

Reuse extends across other seasons and

OUTDOORS (cont. from 1)“I think given the state of the economy,even though there’s definitely a progressiontoward positive, (outdoor living) isentertaining, something cool to serve on,something cool to light with. I would sayit has to do with tabletop, creating a themewhere you can kick back and relax withfriends and family outside,” said NancyMichael, director of marketing with TAG.TAG offers comprehensive product linesfrom decorative tabletop pieces toserveware and dishware.

Zak Designs expanded its product line toinclude serveware, drinkware and partyaccessories to accommodate consumers’growing interest in outdoor living.“Whether they eat in the kitchen, on thepatio or in the backyard, they wantproducts that they can take with them.These consumers are looking fordinnerware that ’s casual without beingcommon and durable without being dull,”said Zakheim.

The material of the product influences itsdesign and functionality. The majority ofproducts from Zak Designs are made frommelamine and acrylic materials. Zakheimdescribed them as extremely durablematerials and well-suited for outdoorliving. “Melamine offers the most colorversatility of any plastic, and acrylic has theadvantage of being transparent. Sotypically, dinnerware, serveware andkitchen prep products are made frommelamine, while drinkware is usually madefrom some type of acrylic.”

However, other suppliers prefer high-quality polymers, as they find these plasticsto be less restrictive than melamine andacrylic. Tiffany Hoffine, CEO of TheSundance Co. and co-inventor of the ChillOut & About and Jennifer Bement,marketing manager for Tervis Tumblers,said acrylic shatters easier. Lanita Cox,founder and owner of Cox CulinaryEmporium, said melamine can berestrictive because it is only top-shelfdishwasher safe.

Suppliers agree the functionality of aproduct is critical, from how it can makeoutdoor entertaining easier to its ability tobe used again and again. “It would appearthat consumers are looking for items fortheir outdoor spaces that are as functionalas they are appealing,” said Bement.

Lanita Ware Dinnerware from Cox Culinary Emporium Citrus Lifestyle Juicers from Zak Designs Chill Out & About fron The Sundance Co.

Tervis Tumbler

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ANOLON NOUVELLE COPPER COOKWAREAnolon recently introduced its patentedNouvelle Copper Cookware, whichincorporates copper in a new andinnovative manner. Each piece in thenew cookware collection, which isconstructed of heavy gauge hard-anodized features a thick base ofstainless clad aluminum enhanced by alayer of copper. This innovation in hard-anodized cookware increases a pan’sresponsiveness to heat, and eliminateshot spots. Anolon Nouvelle CopperCookware features a durable nonstickcoating that releases food easily. Itspatented design has an attractive tulip-shape body that’s accented with a dark,polished hard-anodized exterior. Hollow-core, cast stainless steel handles remaincool to the touch during most stovetopuse, and are securely fastened with rivetsthat lie flush within the interior of the panfor easy cleaning. The new collectionoffers close-fitting, highly polished stainlesssteel lids. Anolon Nouvelle CopperCookware is offered in both a 10-pieceset and in open stock. Suggested Retail Prices: $39.99 -399.99

Meyer Corp./Analon[tel] 800-326-3933www.meyer.com

LINDEN SWEDEN’S TULIP SPICE GRINDERThe Tulip Spice Grinder is back,featuring the CrushGrind ceramicgrinding mechanism. Designed togrind dried spices and herbs, rock salt,peppercorn and many seedsincluding flax seed, the spice wheeladjusts easily to grind from coarse tofine. The Tulip Spice Grinder is an idealsize for spices and herbs; it stands5 inches tall andholds about 2 ounces. The Tulip Spice Grinder grinds upside down, leaving nomess on the tableor counter. It is easyto clean and fills withlittle effort; just twistoff the grinder capthat exposes thelarge mouth spice jar for easyfills and refills.

Gift-boxed andavailable in fourcolors: sage green, cranberry red,black and white.Suggested Retail Price: $15.95

Linden Sweden Inc.[tel] 952-465-0052www.lindensweden.com

GLASTOR GLASS STORAGE CONTAINERSTribest Corp. presents Glastor AirtightGlass Storage Containers. Thecontainers feature a rubber seal andsnap-to-lock lids that prevent air fromentering the container during storage.The containers are made of heavy-duty tempered glass, and the lids areBPA-free. They are available in four-piece sets of round, square andrectangular containers as well asindividually in various shapes and sizes.

Tribest Corp.[tel] 888-254-7336www.tribest.com

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MICROPLANE PARMESAN GRATERMicroplane introduces the GourmetParmesan Grater. The new graterfeatures a unique, patent-pending “star”pattern blade, which transforms achunk of hard cheese, such asparmesan, into a mass of finely gratedcheese. The versatile GourmetParmesan Grater also excels in gratingother hard ingredients, such aschocolate and coconut. It features thecompany’s extraordinarily sharp, made-in-America stainless steel blades, a soft-grip handle in charcoal black and anon-slip end piece for added stabilitywhen grating vertically on a cuttingboard, plate or inside bowl. The non-clogging, dishwasher-safe GourmetParmesan Grater comes with atransparent protective cover. Suggested Retail Price: $16.95

Microplane[tel] 800-555-2767www.microplane.com

and coffee filters of the highest quality. Asa company, quality is our No. 1 objective,”said Chris Hillman, vice president ofmarketing, Melitta USA, in preparedremarks. “We chose Hamilton Beach to beour partner on our electrics business becausethey too have a strong focus on quality andthe consumer. In addition, our corporatecultures are quite similar. We look forwardto a long and fruitful relationship withHamilton Beach.”

“We are pleased to have the Melitta brandas a license partner and believeour collaboration will leverage Melitta’s

existing expertise and brand assets. Melittahas clearly established itself as a leader inpremium coffee products, is the world’s largestsupplier of coffee filters and we are thrilledto be working closely with them to developa line of coffee and hot beverage appliances,”said Scott Tidey, vice president, NorthAmerica sales and marketing, HamiltonBeach Brands, through a prepared statement.“We look forward to providing appliancesthat match the quality, tradition and passionMelitta is known for around the world.”

Melitta founded in 1908 by Melitta Bentz,after receiving a patent for her two-part

coffee-filtering system of a filter and filtrationpaper. The filter system was the first tosuccessfully remove coffee residue in thebrewing process, revolutionizing the waycoffee was brewed. Melitta USA Inc., partof the privately held Melitta Group inMinden, Germany, is headquartered here.

Hamilton Beach Brands is a leading designer,marketer and distributor of small electrichousehold appliances, as well as commercialproducts for restaurants, bars and hotels.Headquartered in Richmond, Va., HamiltonBeach Brands is a wholly owned subsidiaryof NACCO Industries Inc.

Melitta, Hamilton Beach Enter Into Sub-License Agreement to Launch Coffee, Hot Beverage AppliancesMelitta North America Inc., known for itspremium line of coffee and coffee filters, hasentered into a multi-year sub-license anddistribution agreement with Hamilton BeachBrands Inc., a leader in small kitchenappliances, to create a unique line of coffeeand hot beverage appliances. The agreementwill allow Hamilton Beach to develop,market and sell Melitta-branded appliancesthroughout the United States, Mexico andthe Caribbean. Product launch is currentlyplanned for early this year.

“Melitta has a long and rich history ofproviding consumers with premium coffees

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{ h e a d l i n e s }AsSeenOnTVUS.com Launches As Seen On TV Shopping Website

finding As Seen On TV products,” statedJonathon Lee, co-founder ofasseenontvus.com, in a prepared statement.“Oftentimes someone might see aninfomercial on TV, which draws theirinterest but not enough to make purchaseat that time. However, later on a situationarises where they recall how that productmight be useful. We feel that our website

will quickly helpthose individualsfind what they arelooking for sinceoften they may notremember the nameof the product.

“In addition, ourwebsite provides aneasily solution forcomparing similarAs Seen On TV

products from different companies,” Leecontinued. “Visitors can quickly comparedifferent products and the terms of theoffers without having to navigate throughdifferent websites.”

Currently AsSeenOnTVUS.com featuresmore than 300 As Seen On TV products,and new products are being added almostdaily to the site.

AsSeenOnTVUS.com announced thelaunch of its new shopping websitededicated to As Seen On TV products. Itis designed to give consumers a quickonline destination to find favorite productsseen on infomercials.

The website features a simple-to-usenavigation structure that categorizes eachproduct. Thisallows shoppers toquickly find acertain As SeenOn TV product.The categoriesrange from fitnessproducts andkitchen andcookware to petproducts andhousehold itemsand more. In-depth information is provided on eachproduct to help consumers with purchasingdecisions. The two pages of kitchen andcookware items include the Perfect BrowniePan, Ronco pasta maker and rotisserie,Always Fresh containers and the ButterballTurkey Fryer.

“Our goal is to be a premiere onlinedestination for consumers when it comes to

New Company Creates Way to Help With Parents’ Artwork Guilt

archive artwork with a large portfolio casethat kids can personalize by coloring, addingspecifics on the school year, teacher andage, adding a picture and more. $9.95 retail.

Art Stand: provides a unique way toframe and display a single piece of art.8 ½"x11" display area is easy to load. A fundesign creates a special place to show offthose special pieces. Also mounts onrefrigerator or glass with suction cupsprovided. $7.95 retail.

Art Frame: an inflatable frame for displayingart on a wall or table. Lightweight and easyto blow up, Art Frame frames the mostvaluable of kids' art. $5.95 retail.

Art Bucket: a way to store and carry crayons,pencils, scissors, markers, rulers and more inthis all-in-one carry bucket. The displaypackaging becomes the bucket to supportthe pocket system. Carry handle and heavyduty canvas create the best way to keep artsupplies organized. $9.95 retail.

Little Ones Showcase products were bornfrom founders Annie and Kevin Shaha’sexperience with twin girls and the onslaughtof art that comes home on a daily basis.

For more information, call 877-347-6090,email [email protected],visit www.littleonesshowcase.com or stopby booth N8130.

Little Ones Showcase introduces a broadline of products to display and store kids’artwork and more at this year’s InternationalHousewares Show, booth N8130, inChicago March 14-16, 2010.

Parents are always in a bind as to what todo with children’s artwork and the suppliesit takes to create those masterpieces. Facedwith throwing art away, parents feel guilty,display is limited to the refrigerator andstorage is an issue because kids’ art seemsto multiply on a daily basis.

Little Ones Showcase has created a line ofproducts to help parents create a gallery todisplay and store kids’ artwork and treasures.

Art Show: an easy-to-install cable systemthat comes with two mounting brackets,10 hanging clips and 11 feet of line. Thewall brackets can be installed with theincluded options such as suction cups onglass or any smooth non-porous surface,adhesive, wall anchor in drywall or justusing a screw. The Art Show allows kidsand parents to constantly rotate their galleryas new art comes home. $9.95 retail.

Art Tape: a simple way to put art anywherein the home. Kids can put their art up anyplace without fear of damaging delicatesurfaces. $1.99 retail.

Art Save: gives parents a great way to

fusionbrands Wins Federal PatentLawsuit Protecting PoachPod

aggressively pursue infringers,” said Stewart.

The company declined to name the retailerand supplier or the terms of the judgment.

The PoachPod is a patented product thatcontinues to hold its position as the marketleader in silicone poaching products. Theproduct has won multiple national andinternational design awards and has beenfeatured in national and internationalpublications and media outlets.

fusionbrands offers playful, innovativecooking utensils, ranging from vertical icecube trays to wearable cooking tongs.

fusionbrands, creators and sellers of theoriginal silicone floating egg-poacherknown as the PoachPod, obtainedjudgment against a retailer and itssupplier for intellectual propertyinfringement. The federal suit charged anestablished retailer and its supplier withpatent infringement and advertisinginjuries for selling and advertisingcounterfeit products while unlawfully usingthe trademarked name PoachPod.

“We will not tolerate knock-offs and imitationsof any our products or our trade names byanyone,” said fusionbrands co-founder KraighStewart in a prepared statement. “We will

Design Awards Honor Best Products of the Year

• Home Organization, Laundry &Non-Electrics Cleaning: Nellie’sPVC-Free Dryerballs

• Kitchen Hand Tools: Pro Tongs fromiSi North America Inc.

• Kitchenware and Barware:Progressive Collapsible Salad Spinner

• Lighting, Home Décor and OutdoorLiving: RainStore RainwaterCollection System from NextLife

• Personal Care, Health and Garment Care: Magnifying Medi-Grip Bottle Cap Remover fromJokari/U.S. Inc.

• Tabletop: 360-Degree Grinder fromLifetime Brands Inc.

The eco-friendly winners of the Green HouseDesign Award were Nellie’s PVC-FreeDryerballs, UltraSilencer Green andRainStore Rainwater Collection System.

An independent judging panel selectedproducts based on superior design, appearance,function and originality. The HousewaresDesign Awards are presented by HomeWorld

Business, with educational support from theInternational Housewares Association andsponsorship by DuPont Teflon and the NewYork International Gift Fair. Products judgedwere introduced to the U.S. market betweenOct. 1, 2008 and Sept. 30, 2009. No prototypeswere allowed. For more information, visitwww.housewaresdesignawards.com.

The Housewares Design Awards announcedthe Best of the Best Awards for the best-designed housewares products of the year atits seventh annual presentation ceremony atthe New York Marriott Marquis in TimesSquare on Feb. 4.

The Collapsible Salad Spinner fromProgressive International Corp. won the Bestof the Best Gold Award. The Best of the BestSilver went to the Chicago Metallic LasagnaTrio from Focus Products Group LLC. Nellie’sPVC-Free Dryerballs from Batten Industrieswon the Best of the Best Bronze Award.

Thirteen Best in Category Awards werealso named:

• Cook and Bakeware: Chicago MetallicLasagna Trio

• Cooking Electrics: Crock-Pot TrioCook and Serve from Jarden Consumer Solutions

• Cutlery: Twin Profection 8-Inch Chef ’sKnife from Zwilling J.A. Henckels

• Floor Care Electrics: UltraSilencerGreen from Electrolux

• Food Preparation Electrics:Ninja Master Prep Pro Food andDrink Maker from Euro-Pro Corp.

• Furniture: Innobella Destiny Table &Chair Collection from Meco Corp.

• Home Environment Electrics:AirTamer Air Purifier A710 fromFilterStream Inc.

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JURA-CAPRESSO’S JURA CUP WARMERThe Jura Cup Warmer, a freestandingcountertop unit that warms coffee cupsto the ideal temperature, is a must-haveaccessory for coffee lovers. The JuraCup Warmer features two individuallyheated cup drawers with integratedtemperature controls. Consumers canprogram the number of minutes thedrawers will be heated, as well asheating time for each drawer. Anautomatic on/off setting addsconvenience and energy savings. TheCup Warmer combines a slim, elegantprofile with durable practicality. The frontand back panels are constructed ofsturdy black plastic and the side panelsof structured transparent plastic. Theframe is made of stainless steel fordurability. It has the capacity to holdthree cappuccino cups, four coffeecups and five espresso cups.Suggested Retail Price: $299

Jura-Capresso[tel] 800-767-3554www.capresso.com

KUHN RIKON’S DECORATING BOTTLESKuhn Rikon introduces a collection ofdecorating bottles, including theSqueeze Bottle with No. 6 Basket WeaveTip in red, Squeeze Bottle with No. 5 StarTip in orange and Squirt Bottle withNo. 1 Round Tip in red. All bottles aremade of soft, transparent food-safeplastic, with stainless steel tip fordurability and easy clean-up. Also newis the Two Chamber Squirt Bottle. This funand functional two-chamber bottleexpands the home baker’s possibilitieswhen decorating baked goods bydispensing two separate flavors or colorsof soft icing from one bottle. Suggested Retail Price: $5-7

Kuhn Rikon[tel] 800-662-5882www.kuhnrikon.com

FISSLER’S SOLEA COOKWARE Fissler introduces Solea, a premiumcookware line made in Germany. Theline offers many new design features andfunctions, including extra large, stay-coolstainless steel handles; a rimlessconcave glass lid that can be hookedanywhere on the rim of the pot; adripless pouring rim and measuring scaleinside each brushed metal pot; conicalpot bodies that stack without scratchingor wedging; and a flat all-stove basethat heats food quickly and evenly andis guaranteed not to warp.Suggested Retail Price: $155-280 for open-stock pieces

Fissler USA[tel] 888-347-7537www.fisslerusa.com

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Trade Show BuzzProwein 2010 Prowein 2010 exhibitors’ supporting eventprogram set.

The supporting event program of theexhibitors at ProWein 2010, InternationalTrade Fair Wines and Spirits, willinclude more than 200 informative, multi-faceted and up-to-date seminars, tastingsand lectures—more than ever before atany ProWein staging. The speakers willbe renowned sommeliers, internationaltrade journalists and leading industryexperts. All events will take place at theexhibitors' booths.

The supporting program at ProWein2010 will be just as diversified as thetrade fair itself. Numerous exhibitors willoffer moderated tastings of wines fromall of the world’s relevant growingregions, including Israel, the CzechRepublic, Moldavia and Slovenia. Topicssuch as terroir, climate and innovativeconcepts will be the focus at the seminarsfrom the five wine-growing regionsArgentina, California, Chile, New Zealandand South Africa who will exhibit jointlywith the title “Down to Earth” for the firsttime at ProWein 2010.

ProWein 2010 will be held fromMarch 21- 23, 2010 at the fairgrounds inDüsseldorf, Germany.

Specialty Coffee Association of America Expo Specialty Coffee Association of AmericaExpo opens in Anaheim, Calif. in April.

Coffee producing, roasting, grinding,brewing and serving will all be on displayin Southern California April 15-18 at theSpecialty Coffee Association of AmericaExpo in Anaheim.

Thousands of coffee professionals frommore than 40 countries will converge at theAnaheim Convention Center to focus onspecialty coffee, sustaining the industryand farmer’s livelihoods, and the latest andmost innovative trends and products inthe coffee marketplace.

At the SCAA Exposition, the coffeeindustry’s premier annual event, two highlyanticipated contests take place: the UnitedStates Barista Championship and theRoasters Guild Coffees of the YearCompetition. At the USBC, the country’spreeminent baristas showcase their skillsand professionalism—preparing andserving 12 orders—in hopes of obtainingthe championship title that propels themfrom coffeehouse hopeful to industrycelebrity. The winner moves on to the2010 World Barista Championship inLondon next June. At the Coffees of theYear Competition, certified SCAA judgesevaluate and rank the world’s finestspecialty coffees from around the globe

by cupping—thoroughly evaluating sixdistinct attributes of the competitors’ coffeesamples, including fragrance, aroma,taste, flavor, aftertaste and body. TheCoffees of the Year title is arguably themost prestigious honor a coffee producercan receive.

International Home + Housewares ShowIron Chefs headline the line-up of celebritychefs at 2010 International Home +Housewares Show

Five of the chefs featured on the FoodNetwork’s “Iron Chef America” willshowcase their culinary skills in theCooking Theater during the 2010International Home + Housewares ShowMarch 14-16 at Chicago’s McCormickPlace. Heading the line-up of celebritychefs will be Mario Batali, Cat Cora,Masaharu Morimoto, Michael Symon andJose Garces, the newest Iron Chef.

The Cooking Theater is the focal point ofthe Gourmet Home + Food District. Onhand will be exhibitors of specialty andgourmet treats and the tools used toprepare them. GOHO also features theNASFT Specialty Food Marketplaceand Restaurant Row, featuringrepresentatives from 30 of Chicago’s mostfamous culinary establishments.

A monthly update on the goings-on at industry-related shows

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Ethnic Cooking Becomes EverydayCooking in Changing America

The changing face of America, the trendtoward cooking at home and a desire to“cook the real deal,” are the most importantemerging ethnic cooking trends.

Ethnic cooking trends don’t emerge in avacuum. They are illustrative of what ishappening in our world. There are nowmore Latinos in the United States thanpeople in Canada. The explosion in thenumber of U.S. Hispanic consumers isheating up the demand for authentic Latincuisine and dramatically influencing whatall Americans are cooking and eating.Culinary fare ranging from tortillas,cilantro and salsa are no longer consideredexotic in mainstream American culturethanks to the culinary influence of theHispanic population.

The introduction of spices and seasoningslike saffron, sofrito and cilantro enticeeven some of the most well-known chefs.Tapas bars have also been essential inintroducing “Latino” to diners, with thecombination of tasty Latin delicacies in afestive environment. The Latin populationhas increased and more restaurants andfast food venues have opened. They servesome of the most traditional Latin dishesfor all to taste. Home cooks are bringingthese exciting new flavors home as part oftheir cooking repertoire.

Another key in ethnic cooking is the trendtowards cooking at home. More and moreAmericans are re-discovering the joys ofa family meal. Preparing meals at homeis not only a good choice for thechallenging economy, but a great way toreconnect with the family over the kitchentable. Recipes of all sorts are readilyavailable online, on television or throughcookbooks, and with the changing face ofAmerica, there is a desire to try newthings. Authentic Latin cuisine is exoticand interesting so families will experimentand try out new dishes. When cookingmore at home, you need an extensiverepertoire to keep things fresh and new.

In a back-to-basics economy perhaps it isnatural to return to basic ingredients. Thisisn’t about retro, or comfort food or evencost. It’s about determining the essentialsand stocking your pantry accordingly. It isabout pure, simple, clean and sustainable.Perhaps this is a real shift fromconvenience foods to scratch cooking, nowthat we have more time than money and

more food knowledge.

When guests partake in a Mexicanculinary vacation package at La VillaBonita, they come with one unitingdesire—to cook authentic Mexicancuisine. Their familiarity with Mexicothrough tourism has produced a curiosityabout authentic Mexican cuisine. Manyhave experienced Tex-Mex cuisine and arebeginning to understand that there is awhole new world of traditional Mexicandishes they have not tasted.

So while cooks are keeping it real, they’llalso be redefining what the staples are inmany kitchens. Many have already made asubstantial shift in how they shop, preparefood and eat, and this isn’t expected tochange even if the economy improves. Weare done with excess, and ready to focusmore on basics.

IMUSA sales support this trend. IMUSAis experiencing tremendous growth byfilling a void in the marketplace withits affordable Hispanic housewaresproducts including cookware, gadgets,bakeware, tabletop goods, cleaningproducts and kitchen electrics. Favoredby homemakers throughout South,Central and most recently, NorthAmerica, IMUSA is the global leader ofthe Hispanic housewares market.

Chefs Ana Garciaand Elsie Ramos areethnic cooking expertswho are also partof IMUSA’s ChefProgram. Designedto showcase thevaried yet inter-related characteristicsof Latin cuisine,The IMUSA ChefProgram is the firstof its kind to showcasethe best chefs from theworld of Latincooking. Chef Ramoswas a finalist withGordon Ramsey onFox’s Hell ’s Kitchenseries, and authoredthe cookbook, Elsie’sTurkey Tacos and

Arroz con Pollo. Chef Garcia is the owner andoperator of La Villa Bonita Cooking School andCulinary Hotel in Tepoztlan, Mexico.

2010 TRADE SHOW CALENDARMARCH 2010

7-10 Montreal Gift ShowPlace Bonaventure

Montreal, Quebec, Canada, 888-823-7469www.montrealgiftshow.com

14-16 International Home & Housewares Show

McCormick PlaceChicago, IL, 847-692-0109

www.housewares.org

14-16 Spring Gift ShowLA Mart

Los Angeles, CA, 800-LAMART4www.lamart.com

21-24 Boston Gift ShowBoston Convention & Exhibition Center

Boston, MA, 800-272-SHOWwww.bostongiftshow.com

25-28 Dallas Total Home & Gift MarketDallas Market Center

Dallas, TX, 800-DAL-MKTSwww.dallasmarketcenter.com

APRIL 2010

13-16 New York Tabletop MarketNew York Showrooms, 41 Madison

7 West 34th, 230 Fifth Ave.New York, NY, 212-686-1203, 212-279-6063

800-698-5617www.41madison.com, www.7wnewyork.com

www.230fifthave.com

17-22 International Home Furnishings Market

High Point, NC, 336-869-1000www.ihfc.com

MAY 2010

15-18 International ContemporaryFurniture Fair

Jacob K. Javits Convention CenterNew York, NY, 800-272-SHOW

www.icff.com

JUNE 2010

8-10 Licensing International ExpoLas Vegas, NV, 212-951-6612

www.licensingexpo.com

columnguest

By Ana Garcia and Elsie Ramos

COMPANY H+HS BOOTH* PAGE

Accusharp Knife Sharpeners — 43

Burton McCall Ltd. — 32

Danesco — 5

Dry Spice HIC 51450 43

Dydacomp — 35

Eades Appliance Technology S3667 16

Edgecraft S1784, L11947 21

Escali S2160 29

Essenergy L11035 43

Fissler USA S3012 47

Flirty Aprons — 39

fusionbrands S1450 35

Highwave Inc. S1734 4

The Homer Laughlin China Company S2003 9

Howard Naturals — 39

IMUSA S4222 26

Kitchen Resource L12737 33

Kyocera Advanced Ceramics S1745 22

Lancaster Colony S3225 32

Linden Sweden S1264 6

Mastrad, Inc. S1240 15

Maverick Industries S1425 36

Messermeister S1826 19

Omega Products L12129 48

Parrish’s Cake Decorating Supplies — 11

Pragotrade Inc. S1114 29

Prodyne S957 7

R.S.V.P. International S1963 45

Reco International Corp. — 37

Reisenthel Accessories N8113 45

Sante Cookware S4015 40

SCI Scandicrafts S2135 29

Signature Housewares S1062 17

Spice Ratchet S1450 30

Starfrit S462 13

Swissmar S3628 27

Tabletops Unlimited S1810 2

Taylor Precision Products L12326 35

Tervis Tumbler Company — 37

Tribest L13118 20, 39

YouCopia Products S2671 41

Zak Designs S2269 44

* Booth number subject to change. Visit www.housewares.org for updated listings.

A D V E R T I S E R I N D E X

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