km journey at tcl - apqc

34
“Insight to Intelligence to Innovation” “Insight to Intelligence to Innovation” KM Journey at TCL Dr. Devsen Kruthiventi, Head, Knowledge Management B Sudhakar, CHRO Tata Chemicals Ltd. email: [email protected]

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Page 1: KM Journey at TCL - APQC

“Insight to Intelligence to Innovation”“Insight to Intelligence to Innovation”KM Journey at TCL

Dr. Devsen Kruthiventi, Head, Knowledge Management B Sudhakar, CHRO

Tata Chemicals Ltd.email: [email protected]

Page 2: KM Journey at TCL - APQC

Agenda

• Context Setting– Introduction to Tata Group

– About Tata Chemicals

– KM @ TCL a snapshot of past six years

• Q & A

Page 3: KM Journey at TCL - APQC

Introduction to Tata Group

Page 4: KM Journey at TCL - APQC

The Tata Group

Page 5: KM Journey at TCL - APQC

Group Purpose

Page 6: KM Journey at TCL - APQC

Group Values

Page 7: KM Journey at TCL - APQC

Group Business Sectors

Page 8: KM Journey at TCL - APQC

Group Financials

Page 9: KM Journey at TCL - APQC

Group Holding Structure

Page 10: KM Journey at TCL - APQC

Our Founder

Page 11: KM Journey at TCL - APQC

Our Inspiration

Page 12: KM Journey at TCL - APQC
Page 13: KM Journey at TCL - APQC

2rd largest soda ash manufacturer in the world(5.5 million tons per

annum)

Most energy efficient urea

manufacturer in India

Tata Chemicals Today…

Market leader in domestic branded edible salt Market (47%)

1/3rd equity interest

in IMACID, Morocco

Agricultural inputs and solutions provider

Page 14: KM Journey at TCL - APQC

LIVINGSalt , Cooking Soda , Water

Fresh Produce

FARM

INDUSTRIALSoda Ash

Bicarb, Others

Tata Chem: Providing LIFE –LLiving, IIndustry & FFarm EEssentials

Bulk & Specialty FertilizersPesticides

SeedsFarm Equipment

Services

Page 15: KM Journey at TCL - APQC

TCL Size…

Fertilisers

56%Chemicals

44%

Revenue SplitPursuant to the acquisitions, TCL’s customer base now encapsulates some of the world’s leading and most recognizable brands

Page 16: KM Journey at TCL - APQC

Awards & Accolades

• Sustained Excellence Award at JRDQV 2010

• Corporate Sustainability and SHE

"ICC" award for Excellence in Management of

Safety, Health and Environment

• 4th in top ten Carbon Disclosure Leadership

Index in CDP2010 - India 200 report

• CII ITC Sustainability Awards for TCL Babrala and

Mithapur

• Serious Adopters' of Affirmative Action by Tata

•11 ABCI National Awards and Star Communicator Company of the year for Corporate Communications•Tata Chemicals wins Silver ICAI Award for Excellence in Financial Reporting•Tata Salt Hall of Fame award at the Economic Times Brand Equity Survey 2010•Pitch Marketing Award for Tata Swach in the ‘Bottom of the Pyramid’ category•Gold at IDSA Design Awards for Tata Swach Design•Sniff Award for Tata swach for New Product Innovation in Leapvault Change leadership Awards

Group

• Gujarat Safety Council Award for TCL, Mithapur

• Gold Quill Awards for Excellence in

Communications

Innovation in Leapvault Change leadership Awards 2010•Global ICIS award for Best Product Innovation – Tata Swach•Gold’ at the Asian Innovation Awards 2010 for Tata Swach

Page 17: KM Journey at TCL - APQC

It is not the strongest of the species that survive,

Nor the most intelligent …But the ones most

KM @ TCL a snapshot of past six years

responsive to change

- Charles Darwin

Page 18: KM Journey at TCL - APQC

As we progress deeper into information age, knowledge will

be the key differentiator and

A word from our senior management..

be the key differentiator and embedding knowledge

management in our company is critical for its progress.

Page 19: KM Journey at TCL - APQC

KM Strategy Overview

STRATEGIC KM

SYNERGIZING FOR BUSINESS NEEDS OF ORGANISATION

SystemsSystems

Datab

CartographicCartographic

People

ProcessProcess CommercialCommercial

Emphasis

PEOPLE PROCESS

Databases,Repositories,& IT

PeopleExpertiseDirectoriesYellow Pages

Knowledge Relevant totasks

Emphasis onExploiting IP

TECHNOLOGYTECHNOLOGYTECHNOLOGYTECHNOLOGY

Page 20: KM Journey at TCL - APQC

Vision / Purpose of KM at TCL

VisionTo create a culture of systematically harvesting and sharing knowledge in TCL, in a manner that employees are encouraged to continuously improve their own knowledge and the skills that would be required to manage both the current and future needs of the business. current and future needs of the business. PurposeKnowledge Management will result in greater functionalexcellence, qualitatively better decision making, reduceduplication of work and free up time for key businessimperatives

Page 21: KM Journey at TCL - APQC

KM Journey… Snapshot

2010

2009

2008

2007

2005

2006

2007

Reviewer & Approver

Performance Performance DialogsDialogs

Page 22: KM Journey at TCL - APQC

Our Knowledge focusInsight – Intelligence - Innovation

Knowledge

Tacit Explicit

EmployeesEmployees

Structured UnstructuredStories

K Connect. FIBERS

BI

SAP

CoP

KSS

Idea Management

SAE

PerformanceDialogue

K Cafe

Customer/Supplier Meets

K FairOorja

Page 23: KM Journey at TCL - APQC

• KM Long Term Strategic Process• KM processes

– Process for Knowledge Identification, Capture & Review – Process for Knowledge Sharing, Replication and Usage – Process for Idea management and Implementation

Each of the process is well defined with a set of efficiency and effectiveness measures which are tracked and reported regularly.

KM - Processes

Reward & Recognition Individual Awards

Titli Awards, Doot Awards, K Connect Awards, Tata Innoverse Awards, Prerana Awards,AIM Awards, KM Day Awards, Innovista Awards

Group / Team AwardsK Café Awards, EPM Convention Awards, BeeP Awards, K Fair Awards, KM Meter Awards

Reward & Recognition

Page 24: KM Journey at TCL - APQC

KM Team• CORE: Small KM team KM - managers representing core business

units across all Business Units and support functions.• ADJACENT: KM Champions & KM Coordinators spread across the

company• EMBEDED: CoP Members, Location KM Steering Committees &

Listeners• Focus of all is to drive i3

SMALLRepresentingBusiness Units

KM Champions

KM Coordinators

Listeners

Volunteers

TechnologyStrategy

Operations

People/Skills

Page 25: KM Journey at TCL - APQC

KM Technology Platforms…

Strategic Enterprise ManagementStrategic Enterprise ManagementKnowledge /InformationKnowledge /Information

Structured (Information on which analysis can be performed)

Unstructured (information on which analysis cannot be performed

BI Single view through MYTCLWORLD with search featuresEnterprise Knowledge

Core ERP e-HR CRM SCM

Data Warehouse (ETL)

OLAP

Transactional

Analytical

Various DBs

(like OTIS etc.)DMS Drives &Various locations Fibres

Collaborative frameworksK Connect,EurekaOnDemand,,mysethu, Blogs, WIkis,Tata Innoverse, Prerana,

Tata Knowledge Chain

Explicit Knowledge

Tacit Knowledge

Page 26: KM Journey at TCL - APQC

2008

2009

2010

EffectivenessIdea Life Cycle

UsageTangible

Innovation

Innometer Study

KM Meter KM Audit

Innometer Study

Moved to partially measuring Effectiveness

KM ICSI , Efficiency & effectivenessmeasures for all initiatives. Tangible benefits

measures introduced

KMM© is a comprehensive measure encompassing all the stages of KM life cycle

KM Audit for E & I Innometer study for improving Innovation

KMMeasurement

2005

2006

2007

QuantityInvolvementIndividual

QualityEfficiency

Group

Idea Life CycleIn-Tangibles

Measured Efficiency of KM Initiatives

Moved to partially measuring Effectiveness of some matured initiatives

Moved to partially measuring Effectiveness of some matured initiatives

Page 27: KM Journey at TCL - APQC

New products to market. More Customer FocusIncrease in PatentsExperimentation

Improved Problem Solving Sharing of Best Practices.

More focus on Quality. Improved Safety

Reduction in repeated breakdowns.

Increased CompetencySHE focus

5S, Decrease in Absenteeism.

Reduction in wastageBus Objective

BSC Linkage

Sowing Seeds for FutureIntellectual Capital Building

Leadership DevelopmentResponsible Care

Operational Excellence

Impact of KM Initiatives

WORMEN

S&M-MGMT

OFFICERS

J

MGMT

Self Esteem &Self Worth

and KnowledgeSharing

Collaboration with Focus on constant improvement &

Conscious Learning

Collaboration with Focus on constant improvement &

Conscious Learning

Focused on Benchmarking Excellence & InnovationCulture

BASIC ENABLING STRATEGICKM Initiatives

Segmentation

Page 28: KM Journey at TCL - APQC

Benefits of KM

• Top 3 benefits of KM– Increased SHE Standards– Increased Production Capacity– Functional Competence Building

• Decrease in no. of breakdowns• More Innovation- Increased Number of Patents• Improved Quality – More Process Conscious

2009-2010

• Improved Quality – More Process Conscious • Improved Problem Solving – Experimentation

encouraged

• Improved Productivity, Efficiency & Effectiveness

– Savings in 09-10: $ 2.14 million 10-12 $ 2.35 million

– Number of Anecdotes, Competency Improvement

2010-2011

Page 29: KM Journey at TCL - APQC

2009-2010 2010-2011

KM Meter Types of Benefits

5%20%

38%4%

9%

11%1% 9%

2%

1%

Environmental Standards

Safety

Core Processes

Customer Care

Reduction in Cycle time

Cost Saving / Generation

Skill Upgradation

Reduction in Breakdown

Energy Conservation

Statutory Compliance

Some Stats…

2009-2010 2010-2011

% of Accepted stories 35 40

KSS 1698 1793

% of Employee Involvement 47 49

Rewards & Recognition 524 352

Improvements reported 0 1056

Docs on KM Usage 2.5m 3.75m

Average No. of Visits to KM Portal/ month

125k 197.25k

Page 30: KM Journey at TCL - APQC

Source of Learning

60%20%

12%8%

Within Location

Within TCL CrossLocationFrom Vendors/SuppliersOrganisationsoutside Tata Group 0

153045607590105120135

MITHAPUR BABRALA HALDIA

Improvements as per BSC Perspective

FinanceCustomer CareInternalL&G

Some Stats…

outside Tata Group

2234

33143832

4312

5312

6534

45

3835

2825

12

0

1000

2000

3000

4000

5000

6000

7000

2005-06 2006-07 2007-08 2008-09 2009-10 2010-1105101520253035404550

No % Accepted

Status of Tacit Knowledge Conversion

0MITHAPUR BABRALA HALDIA

Page 31: KM Journey at TCL - APQC

Key Challenges

• Buy-in from All Stakeholders• Sustaining the Initiatives• Reaching out to 10000+ Employees across all

locations• Bringing about a change in mind set for Knowledge • Bringing about a change in mind set for Knowledge

sharing and seeking• Infrastructure both in terms of Hardware and

Software for the last mile• Making KM a way of Life• Measuring Returns on KM

Page 32: KM Journey at TCL - APQC
Page 33: KM Journey at TCL - APQC

Finally - Formula for Success for KM

Unfolding the Spirit of TCL

L A S E RLearn

UnderstandConcept

Applyin a real life situation

ShareImplemented

Sustained Improvement

EnjoyCultural Change

ReflectPersonal Growth

Page 34: KM Journey at TCL - APQC