The KMG Logo and Device 06/11/14

Logo 1.1

The logo is representative of the KMG brandas a whole. It was created as a unique identifer forthe Kau Media Group that will sit as the basis of it’s primary identity. The logo device can be usedseperately from the Logo Typeface.

KAU MEDIA GROUPKAU MEDIA GROUP

The KMG Device 06/11/14

Logo Device 1.2

The logo device represents strength, and vision. The flow of 3 ideas becomingone and the triangle as the natureof problem solving and diverse thinking.

The KMG Logo Architecture 06/11/14

KAU MEDIA GROUP

KAU MEDIA GROUP

x height

x height

0.5 x height

0.5 x height

0.5 x height0.5 x height

0.5 x height

x height = The height of the upper case initials

The KMG Device Architecture 06/11/14

0.25 x height

0.25 x heightX= Vertical Height of Device

The KMG Device Sizing 06/11/14

16px 32px 64px 128px 256px + | From 12mm + for Print sizes

Logo Sizing 1.5

The logo sizes are defined, initialy with the currentresponsive device sizings for standard IOS icons.For print sizes the minimum size is 12mm.

The KMG Colours 06/11/14

Logo Colour 1.6

The logo colours are a Cyan Gradient, Magenta Gradient and a Yellow Gradient colour and Black to representa media based colour schematic.

Pantone: 2995C

Pantone: 2985C

Pantone: 1955C

Pantone: 1935C

Pantone: 138C

Pantone: 137CPantone: Neutral Black C

Hex Colour A: #0db8ee

Hex Colour B: #62c8f2

Hex Colour A: #6b0e3b

Hex Colour B: #9d1858

Hex Colour A: #ed8737

Hex Colour B: #f6a734

Hex Colour A: #000

The KMG Typeface 06/11/14

Logo Typeface 1.7

The logo typeface is Helvetica Neue Bold andMyriad Pro Regular. The typeface is a masculine font stylethat has been adapted to allow for the responsivenessand the way it interacts with di�erent platforms. It canbe used as black and white logo type only as perfig 1.

KAU MEDIA GROUP

KAU MEDIA GROUPFig 1.