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Social Media Comms

Philippe Borremans

Online PR Consultant

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Copyright - Philippe Borremans - all rights reserved - 2010

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What are social media

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Impact on the

CommunicationsModel

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8/58Source: We Media by Chris Willis and Shayne Bowman

The model has changed

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The model has changed

Source: We Media by Chris Willis and Shayne Bowman

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X

Y

B

Y = conversation

A = company

B = market

X = membrane

The model has changed

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The ToolsWhile it is NOT about the tools

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Blogs... A Hype ?

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Blogs

Blogs - 123 step online publishing.

Online diaries/simple websites which can be set up in minutes

Filled with content (posts) in chronological order.

+70 million blogs tracked by Technorati

+120.000 new blogs/day

About 1.5 million postings (articles) per day.

That's about 17 posts per second.

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Talking about events...

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Crisis Communications

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Microblogging

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Microblogging

1:37PM Tweet by Dave

Winer

2:33PM Radio talks about

possible earthquake

2:56 official response by

authorities

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Podcasting

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Podcasts

Podcasts, more than iTunes

Audio files posted on the web to which you can subscribe.

Automatically download-able to MP3, PC/Mac, smartphone, caretc...

A-synchronous usage, on demand and on the go.

Forrester predicts podcasting will grow from 700,000households in the US in 2006 to 12.3 million households in the

US by 2010.

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Videocasting

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Images: Videocasting

Videocast: your own TV station...

Online video files to which you can subscribe.

New episodes are delivered automatically to PC/Mac, MP4, TV,Mobile Phone...

YouTube and other platforms are heavily used in B2B

marketing but also in politics - see election 2006 and 2008 inthe US.

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Wikis

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Wikis

Wikis - easy collaboration

Easily editable webpages which foster collaboration and

knowledge sharing, can be set up in minutes.

Can be used for internal as well as external securedcollaboration.

Hosted, appliance type and installed versions for

enterprises.

Mind-shift in the way we work - anti file system.

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Social Networking

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Social Networks

Social Networking - more than MySpace for kids

Social Networking and analysis are business metrics and

knowledge management tools.

Wisdom of crowds principle is recognised by global companies.

The network is stronger than the node.

Facebook, MySpace, Hyve, LinkedIn, Xing... all have their ownspecificities.

Social networking features increasingly used at global companies.

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Really Simple

Syndication

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RSS

Really Simple Syndication

a line of code representing content an automated signal that indicates fresh

content

an elegant way to subscribe to content

a mighty information management tool

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Really Simple Syndication

Basic online monitoring.

Latest headlines - top news relevant for intel.

Monitoring for crisis situations.

Read industry specific latest news.

Monitor competitors.

Really Simple Syndication

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External

Communications

/G

http://www.defense.gov/NEWS/DTM%2009-026.pdf

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Policy/Guidelines

http://www.defense.gov/NEWS/DTM%2009-026.pdf

http://www.defense.gov/NEWS/DTM%2009-026.pdfhttp://www.defense.gov/NEWS/DTM%2009-026.pdfhttp://www.defense.gov/NEWS/DTM%2009-026.pdf

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SECURITY ITEMS TO CONSIDER

Take a close look at all privacy settings. Set security options to allow visibility tofriends only.

Do not reveal sensitive information about your self such as schedules and eventlocations.

Ask, What could the wrong person do with this information? Could itcompromise the safety of myself, my family or my unit?

Geotagging is a feature that reveals your location to other people within yournetwork. Consider turning off the GPS function of your smartphone.

Closely review photos before they go online. Make sure they do not give awaysensitive information which could be dangerous if released.

Make sure to talk to family about operations security and what can and cannotbe posted.

Videos can go viral quickly, make sure they dont give away sensitiveinformation.

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Internal

Communications& Collaboration

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Recap - Applications

Image building (PR)

Recruitment Communications

Local liaison/Operational Effectiveness

Crisis Management/Mapping

Crisis Communications

Intelligence gathering (OSINT)

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Final Thoughts

Start monitoring - NOW

Start using where and when it makessense - get training/help

Use what exists

Create guidelines - NOW

Keep it 2 way communications

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Philippe Borremanswww.conversationblog.com

@horationelson

http://www.conversationblog.com/http://www.conversationblog.com/