know the basics of radio broadcast

8/12/2019 Know the basics of Radio Broadcast

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R A D I O B R O A D C A S T I N G

K N O W T H E B A S I C S I N


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W H AT I S R A D I O B R O A D C A S T I N

radiothe transmission and reception of electromagnetic waves ofradio frequency, especially those carrying sound messages."cellular phones are linked by radio rather than wires""she turned on the radio"

broadcast

transmit (a program or some information) by radio ortelevision."the announcement was broadcast live"


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W H AT I S T H E F I R S T E V E R R A

S TAT I O N I N T H E P H I L I P P I N

DZRH (666 kHz Metro Manila) is a news/talk radio station

Manila owned and operated by the Manila Broadcasting

The station's studio is located at CCP Complex in Pasay, P

while its transmitter is located at Brgy. Malanday, Vale

DZRH is the oldest radio station in the Philippines it ha

broadcast July 15, 1939.


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W H AT A R E T H E T Y P E S O F R A

" F O R M A T "

"Know your market"


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K I N D S O F R A D I O B R O A D C

TERRESTRIAL BROADCAST INTERNET BROAD

TELERADYO BROA

LOCAL PHONE BROADCAST

SATELLITE BROADCAST

C O M M U N I T Y B A S E D

C O M M E R C I A L

C A M P U S R A D I O

L P F M ( L O W P O W E R E D F M )

S H O U T C A S T

I C E C A S T

U S T R E A M

L I V E S T R E A M

RELAY STATIONS

A U D I O N O W ( L O C A L P H O N E N U M B E R )

C A B L E T V


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I M P O R TA N C E O F R A D I O

"Most people still listens to radio"

Easily accesible than otherforms of media

No.1 Choice of Advertisers

Best way in delivering

your message to people

of all walks of life


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R A D I O B R A N D I N Gdefines a brand as a "name, term, sign, symbol or desi

combination of them intended to identify the goods and one seller or group of sellers and to differentiate them fro

other sellers.

The objectives that a good brand will achieve include:

Delivers the message clearlyConfirms your credibility

Connects your target prospects emotionally

Motivates the buyer

Concretes User Loyalty


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T Y P

R A D I O B R A N

S H O

S

V O I C

B


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T Y P E S O F R A D I O B R A N D I


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T H E P E O P L E B E H I N D

A R A D I O S TAT I O N

S T A T I O N D I R E C T O R / M A N A G E R

P R O G R A M D I R E C T O R / P R O D U C T I O N D I R E C

A C C O U N T E X E C U T I V E / M A R K E T I N G

E C E L I C E N S E D E N G I N E E R / T E C H N I C I A N

A D M I N I S T R AT I V E S T A F F


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R A D I O P E R S O N A L I T I E S

LOVE RADIO 90.7


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RX 93.1


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MAGIC 89.9 | DZMM | NEWS RADIO


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C H A L L E N G E S O F R A D I O

COMPETITION - Because of internet people have lots of c

listen to.

INTERNET DOWNLOADS - Can easily get the song they w

listen to the radio.

GADGETS (Phones, Players, with the capabilities of storing

songs)

PIRACY - It kills the market (royalties for singers and song w


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H O W D O W E FA C E A L L T H

C H A L L E N G E S ?


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know the basics of radio broadcast

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