know the secrets sources of your competitors - wizepro
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Know the secrets sources of your competitors
Varda Shalom054-5962244
.varda@wizepro com www.wizepro.com
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SEO tricks - Out
Content marketing
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Valued by the search engines
Great content
Deployment on the web
User Experience
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The Goal
• Create a better commitment to my brand.• Increase traffic to my site.• Improve conversion rates
How???
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Methods
Examine the company's online marketing strategy and results Goals* vs. Current performance
Compare with competitors’ tactics and performance
• Measuring the gaps
• Adjusting realistic goals
• Identifying weaknesses
• Insights for improvements
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Competitors = great sources
Marketing tactics focused on successful results
Improve results at less risk
Insights on trends and customer needs
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Some tools in use
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Executive summaryDespite the late entry your competitor has been focused on high marketing activity and gains some advantages in terms of:
• Traffic
• Social activity
• Quick marketing growth
Conclusion:fight back by…
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Traffic Volume
• 12 Times more traffic to the competitor website
• Interest level in competitor’s site content is significantly higher in terms of:
• Time spent
• Amount of pages observed
• Bounce rate
• Ansibleworks is in growth trend while Cloudifysource straggle behind
• Ansibleworks created greater social buzz relative to the period in which they operate
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Top tier expressions as defined by your marketing team
Expressions in use by some competitors
Online Positioning Top tier
expressionAds* presence
Leader on first Pg.
high ibm, bmc
configuration delivery low cisco
mediumnews and guids, ibm guid
low
high
high
high
scaling low
Competitors Expressions
Ads* presence
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To Consider
• The keywords you choose to use, are in high competition with established companies which are not on the same level (even your direct competitors are not using these keywords).
• Some of the current top tier expressions are too general and even the direct competitors are not using them (even not in Ads).
• Proper use of anchors in content and backlinks will allow Search engine rank the site for these expressions.
A reconsideration of the tier expressions is recommended.
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?What are my traffic sources
Google all over the world
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Level of Targeting Keyword on Siteyou Competitor A Competitor B
Site Size 5,130 103
No. of organic keywords
15 47
SE-Traffic No. of visitors coming to a site via organic search results
65 190
Keywords orientation (No. of organic keywords/size)
0.002 0.54
• your site keyword density is very low, objectively and compared to competitors
• The majority amount of pages on the site are technical pages causing to dilution in keywords
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Lack of Using Keywords on Site
competitor spend much more in enriching the site content
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Marketing Efforts (Links Activity)
High variety of domains
Almost the same but
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Traffic Sources
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Top Main Backlinks Sources by traffic
competitorRefDomain Geo URL AnchorText Authoritywikipedia.org US xxxxx 5techcrunch.cn US xxxxx 4 news
youRefDomain Geo URL AnchorText ACRanksite.xxx US xxxx community 7alternativeto.net
you should:• Utilize referrals like (mark with red arrow)• Strengthen existing proven sources (mark with blue arrow)
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Recently Added Backlinks you (X Links) competitor (8X
Links)
Increasing writing rate (internally and externally) will:• Strengthen the site presence for the relevant keywords• Increase traffic• Strengthen brand awareness
Linking Page URL Anchor Texthttp://natishalom.typepad.com/nati_shaloms_blog/2013/10/an-application-centric-approach-to-devops.htmlCloudifyhttp://natishalom.typepad.com/nati_shaloms_blog/2013/10/an-application-centric-approach-to-devops.htmlrecipeshttp://cloudifysource.tumblr.com/post/62997129762/cloudify-quick-start-guide-revampedhttp://www.cloudifysource.org/guide/2.6/qsg/qsghttp://www.devopsdays.org/events/2013-telaviv/proposals/How%20not%20to%20do%20Devops/[No Anchor Text]http://www.opscode.com/blog/2013/10/21/podcast-an-application-centric-approach-to-devops-using-cloudify-chef-on-cloudstack/Cloudifyhttp://cloudifysource.tumblr.com/post/64303787253/devops-pain-point-157-environment-consistency//docshttp://natishalom.typepad.com/nati_shaloms_blog/2013/10/an-application-centric-approach-to-devops.htmlChef
Linking Page URL Anchor Texthttp://blog.dhananjaynene.com/2013/10/hands-on-ansible-tutorial/http://www.ansibleworks.com/http://stackoverflow.com/questions/5778245/expressjs-how-to-structure-an-application/19623507Ansible Best Practiceshttp://gonzamartinez.blogspot.com.ar/2013/10/ansible-un-configuration-managment-en.htmlhttp://www.ansibleworks.com/why-ansible/http://devopsdays.org/events/2013-vancouver/proposals/Heka:%20The%20Data%20Processing%20Multi-tool/[No Anchor Text]http://marcelocosta.co/2013/10/25/ansible-administrando-servidores-na-digital-ocean/instru Kֳ § Kֳ µes no site do Ansiblehttp://www.thoughtworks.com/insights/blog/puppet-and-vagrant-how-provision-machines-your-projectAnsiblehttp://www.scoop.it/t/devox/p/4009938209/phpcompilerinternals-090824022750-phpapp02AnsibleWorks | Radically simple IT orchestrationhttp://blog.dhananjaynene.com/2013/10/hands-on-ansible-tutorial/http://www.ansibleworks.com/docs/
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Anchor Text Utilization
• Cloudifysource doesn’t use its top tier expressions in anchor text at all! It can make more powerful links by using them and even create an advantage.
• Ansibleworks do not often use tier expressions in the anchor text.
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Site structure that supports SEO
url1 url2 url3 url4
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Some action Items
• Site optimization• Writers training • Find blogs and popular sites for writing and commenting Long
tail phrases detection of leading content sites
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Thank You
Varda Shalom054-5962244
www.wizepro.com