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House of MamaKnow where you are from!

Problem/Unmet NeedHungerTrying to change the minds of other cultures for example the stereotypes

Solution/How Business Fills NeedSatisfies hunger and cravingsI will have entertainments of African songs and dancingI will have an open kitchen where people can see how I'm cooking the dish

3Mission and Social ImpactHouse of Mama creates a delicious home cook dough with a flavorful soup that is sure to satisfy hunger and while supporting a good cause.PhilanthropyGenesis project food pantryLife of victory food pantryHealth and Human Service

Description of Product/ServiceFufu is a West African staple that corresponds to European Mashed Potatoes. Fufu is a starchy accompaniment for stew or other sauce dishes. Pepper soup is a spicy, flavorful, water soup gravy that you used to help you swallow the fufu. The pepper soup contains various animals/seafood like chicken, cows and crabs.

Business ModelDescription of Expenses

Variable Material ExpensesTotal: $Item$Pound of chicken$5.99Peanut butter $4.47Bay leaves$1.47Sacket Goya Sazon seasoning$5.03Onions$4.13Fixed ExpensesTotal: $Item$Insurance$100Salary$1,000Advertising$200Depreciation$250UtilitiesRent$100$1,500Economics of One UnitSelling Price$15.00 Cost of var. materials exp.$8.41 Cost of labor $0 Other variable costs$0Total COGS/ COSS$8.41Contribution Margin$7.59Definition of One UnitFufu and SoupMonthly Break Even Units$46,200=$46,2006,087 units$7.59

Market AnalysisDescription of Target ConsumerDemographicsGeographicsEverybody! But people that are 18 and upMy customers lives around the West Haven area and thats where my restaurant is located.PsychographicsBuying PatternsMy customers attitude towards Africans arent positive. Most of my customers believe in stereotypes. Some of them might even be scared to drive by my restaurant.Adult who goes out to eat a lot Total PopulationTarget Market Population 55,046Market Size(based onsurvey)Target Market SizeMarket StatisticsIndustry Name:House of MamaAnnual Industry Sales:$136,50055,04640,000

7Marketing and SalesUse of flyers, posters, cardsAdvertising through people (relatives and friends)Social Media: Instagram, Twitter, and facebook accountVisual advertising: appealing and compelling displaySold at the restaurants or deliver to the homes

CompetitionHouse of MamaNina CuisineJimmysQuality of Product/service100%60%70%Customer Service100%80%80%Unique factors and knowledgeLiberian foodNigerian foodAmerican food

Your Competitive Advantages1. My restaurant is in distance from my customers home2. Fresh ingredients in every dish. Food made wit love and care3. Paying cheap for a good quality home cook meal

QualificationsMarketing 1Computer Application 1 Im AfricanExperienced in cooking for parties/special eventsHigh Honor studentIm the captain of the track team

Sales ProjectionsTotal Units9100Gross Revenue$59,969Net Profit$11,703.65

Start-up FundsItemWhy NeededCostRefrigeratorTo keep the food fresh $2,069.99Stove & ovenTo cook the food in$3,150House of Mamas place For my customers to sit and eat$60,000Decorations To brighten up the place$2,000PromotionsSo I can reach my customers$300Bowls, spoons and forksSo my customers can eat with$7,000Total Startup Expenditures$74,519.99Emergency Fund$37,259.99Reserve for Fixed Expenses$11,550Total Startup Investment123,329.98

ROI: Return on Investment$11,703.65=8.57%$12,706.65$136,500ROS: Return on Sales$11,703.65=234%$27,386$5,00Future PlansGet further education in cookingProduce other types of food Increase in target market Expand business Expand in size of production and location

House of MamaKnow where you are from!

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