knowing me knowing youtube

16th July 2007Knowing Me Knowing YouTubeCombining the strengths of UMIST andThe Victoria University of Manchester

IWMW 2007

Adrian Stevenson

University of Manchester


YouTube:a story of big numbers

• Hurley, Chen, Karim - Employees of paypal

• Youtube.com registered Feb 15th 2005– 30,000 viewers per day

• Nov 2005– 200,000 registered users– 2 million+ videos a day

• By Jan 2006, 25 million per day

• By Mar 2006 uploading 20,000 new videos a day


YouTube:a story of big numbers

• ‘Evolution of dance’ ‘most watched– uploaded April 6th 2006

• May 2006 - 43% of all videos shown on the internet

• July 2006 – 100 million views per day• Oct 9th 2006 - Google buys YouTube

for $1.6 Billion• 4th most visited website in the world


Time Person of the Year: You

• Time Magazine – person of the year– “public diary of teens and

twenty somethings”– “the feeling of

togetherness is unbeatable. It’s a beautiful thing” … by Leila, video blogger

Real people


Identity Construction• Some types:

– Undiscovered singing talent

– Teenage confessional

– Angry political

– Living room comedian

• Identity favouriting, subscribing, ratings etc.

• Comments and feedback• Some ‘fakes’ – lonelygirl15


Social Effects• Religious ideologies• Politics

– “unmediated, fresh, first hand” Blair

• Global Movements– Free-Hugs Campaign by

Juan Mann


What you need

• Video recording device– Camcorder– Mobile Phone– Digital Camera– Webcam

• Tripod

• IEEE 1394 Firewire card and cable – DV out


What you need

Software– Windows Movie Maker -

free– Apple iMovie– Adobe Premiere Pro -

£650


What you need


Adobe Premiere Pro 2.0

• Professional movie editing software– Very flexible– Learning curve– Expensive– Rendering can be

slow


Premiere Pro

• Export to YouTube compatible format

• Can be very slow to render on export


What YouTube needs

• Takes many video types– .WMV, .AVI, .MOV,

and .MPG file formats

• For best quality:– MPEG4 (Divx, Xvid) format – 320x240 resolution– MP3 audio

– 30 frames per second

• Max 100Mb upload– Also says max 10 mins

but not enforced


Quality issues

• Amateur ‘YouTube’ approach– Quick and simple– Cheap– But may look quick and cheap

• Professional approach– Pro camera(s)– Mixing desk– Lighting– Direction / planning– Costly and time consuming


Have a go

• Video samples at:

• http://tinyurl.com/29eg98 • http://www.itservices.manchester.ac.uk/learningtechnologies/podcas

ts/audio/iwmw2007/

• Edit the video samples

• Create a YouTube account and upload

• Browse YouTube


Education


Web 2.0 ... The Machine is Us/ing Us

Michael Wesch, Digital Ethnography, Kansas State University


Legal / Copyright etc

• Legal problems– March 13th 2007

Viacom sued YouTube for copyright infringement – still ongoing


Rights / IPR

• YouTube can “reproduce, redistribute,… display…” your videos


Institutional Policy

• Blocking of YouTube, MySpace etc– Bandwidth– Safety

• Survey at Bristol University– Students want access to YouTube, MySpace,

Facebook ….

• Common Solutions Group (CSG)– Constant debate whether to deploy locally or

externally


Externally Hosted• Some Issues:

– Service could be terminated at any time– Back-up facilities?– Charges could be introduced– Limited control– Academic freedoms may be impacted

• Videos may be removed by YouTube

• How real are these risks?


Internally Hosted• Allows for:

– Single sign-on– Include licensed material– Support and training– Control when updates occur– Maintenance and back up– Integration

• But:– will reduce the choice of available systems

• Risks– Systems may not be kept up to date– Universities may have restrictive usage policy– insufficient number of users to make the services work effectively


Other stuff

• TeacherTube

• Revver – earn money

• Videoronk – search engine

• PSFights – fights

• Liveleak – leaks media


MySpace / Facebook / Second Life

• Can embed YouTube videos in– MySpace, Facebook and other social websites– Any web page


Video casting

• Can subscribe to video cast

• Desktop / laptop

• Most Ipod, mp3 players support video podcasts


References• http://del.icio.us/bias/youtube


Contact

Adrian Stevenson

Learning Technology Services

Room B38, Sackville Building

University of Manchester

Sackville St

Manchester M60 1QD

Tel: +44(0)161 306 3109

Email: [email protected]


Discussion?