TITLE TEXT

Knowing MILLENNIALS

A Curious Sneak Peek

POPULATION

MILLION83.1

AGE

Age

18-24

25-34

0 10 20 30 40

>40k

40-70k

70-100k

100-200k

200k+

INCOME

LIVING

0

6.5

13

19.5

26

2010 2015

LIVING AT

HOME

UNEMPLOYMENT

GENDER

Gender

Male

Female

GEOGRAPHY

PSYCHOGRAPHICS (AVG AMERICAN 0-200 SCALE)

OUTDOORSMAN 112.32

MUSIC LOVER 122.17

THE SHELDON 130.11

FASHIONISTA 108.77

TOP INTERESTS

LIL WAYNE

BEST VINES

MEGAN FOX

FAMILY GUY

THE OFFICE

MUSIC

SOUTH PARK

PO

PU

LAR

ITY

REACH

TOP INTEREST TYPES

100 107.5 115 122.5 130

GAMES + TOYSBOOKS + LITERATURE

ENTERTAINMENTSCIENCE

JOBS + EDUFASHION

MEDIA SPECTRUMP

OP

ULA

RIT

Y

REACH

RADIO

WEBSITES

TV

MAGAZINES

APPS

NEWSPAPERS

MOST POPULAR RADIOP

OP

ULA

RIT

Y

FratMusic.com HotNewHipHop

UKF Dubstep Music on Facebook

iHeartRadio Kidd Kraddick in the Morning

Radiolab NPR Around the World

DatPiff

EDMTunes

Elvis Duran Show Noisetrade

Pandora

K-LOVE Radio K-love Morning Show

Wait Wait Don't Tell Me

Spotify SoundCloud

Bobby Bones Show

MOST POPULAR WEBSITES

FML I Love Being Black Best Vines PostSecret Humans of New York YouTube Top Gear Word Porn I fucking love science BuzzFeed Funny Or Die Earth Porn Moviepilot The Oatmeal Cracked.com TED FreeFlys The Onion The Huffington Post Upworthy

MEDIA CONSUMPTION

MUSIC TV/MOVIES APPS/WEBSITES

SHOPPING HABITS

BOOKS GAMES TOYS

SHOPPING HABITS

SHOPPING HABITS

FOODDRINK

SHOPPING HABITS

DEPARTMENT STORES APPAREL RETAIL GROCERY STORES

SHOPPING HABITS

SHOES CLOTHES ACCESSORIES

SHOPPING HABITS

CONSUMER ELECTRONICS HOME AND GARDEN

SPORTS INTERESTS

SPORTS

TRAVEL HABITS

DESTINATIONS HOTELS/ACCOMMODATIONS/BOOKING

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