knowledge economy:
DESCRIPTION
Metropolitan Marketing in the Baltic Sea Region - Current Outlook, Best Practices, Future Visions. Vilnius Marketing Programme. Knowledge Economy:. Riga, 2007. Vilnius Strategic Plan 2002-2011. Vilnius – the most modern city - PowerPoint PPT PresentationTRANSCRIPT
Knowledge Economy:
Riga, 2007
Metropolitan Marketing in the Baltic Sea Region -
Current Outlook, Best Practices, Future Visions
Vilnius Marketing Programme
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Vilnius Strategic Plan 2002-2011
Vilnius – the most modern city international centre of politics, business,
science and culture
a new economy an advanced society a distinct environment
Priority I: Increasing the international competitiveness
Objective 1.2.: to build a particular image of Vilnius as the City of knowledge economy
Tool 1.2.1.3. to develop a marketing programme of Vilnius knowledge economy sector
http://www.vilnius.lt/vmsp/
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Knowledge economy marketing
Conclusions:
•No single basket•Joint teams•Coordinated activities
Hunting of Battleship Bismarck, 18 May 1941
Association Knowledge Economy Forumhttp://www.zef.lt/
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Municipal Authority
Business and Science - creation and application of solutions- adjusting the trends
NGO’s-community voice- opinion leaders-dissemination of the idease.g. Association Knowledge Economy Forum,Association Infobalt
Triple helix partnership
- guarantee for consistent long term activities- preserving the values
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KE Marketing programme (2005)
Vilnius - Kaunas Dipolis
The City of Vilnius
Vilnius – the Future City of the Baltic Region 2006/07
Vilnius and Kaunas Region – European Region of the Future 2006/2007
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KE Marketing programme (2005)
Objectives
- toprovide the mechanism and tools for influencing public opinion an thus creating information background in the countries of BSR and the EU as well as regions of Lithuania.
•motivated inhabitants•motivated investors•development of KE sector
- to position Vilnius and the Dipolis as open attractive and potential areas providing intellectual products and services as well hospitable place for new KE businesses
- to encourage the citizens and local businesses to take advantage of KE benefits and transform into more complex knowledge intensive structures
Directions
•increased awareness of the KE achievements (business organizations)
• achievements quoted by economy observers
•creativity , ability to react flexibly (inhabitants and local businesses)
Outcomes
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KE initiatives
Vilniaus, Vilniaus-Kauno dvimiesčio ŽE sektoriaus matomumas Lietuvos žiniasklaidoje
Žinių ekonomikos Ambasadorius
LŽŪU Žemės ūkio mokslo ir technologijų parkas
Kauno aukštųjų ir informacinių technologijų
parkas
Vilniaus ir Kauno dvimiestis
Visorių informacinių technologijų parkas
Medžiagotyros ir matavimų branduolys
Kauno e.regionas Šiaurės miestelio technologijų parkas
Tarptautinė žinių ekonomikos mokykla
E.miestas
Saulėtekio slėnis
Biotechnologijos mokslo parkas
Aljansas „Langas į ateitį“
Sunrise Valley
International School of KE
E-City
Northtowm Technology Park
Visoriai IT Valley
Vilnius –Kaunas Dipolis
Kaunas Hi-Tech and IT Park
Biotechnology Science Park
Alliance Window2Future
Kaunas e-region
KE Ambassadors
Agriculture science and technology park
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Who, What and How?
TARGET GROUPS
EU and BSR politicians
Media
Businesses
Scientists and researchers
Youth
Public
- positive attitude to KE secotor of Vilnius and Dipolis
- applied priorities
- requested feedback from the target groups
Public presentations by various social and economy group
Information on the WEB, publications, posters
Participation and organising various events (exhibitions, conferences, seminars)
Press releases and conferences, articles
TARGET TOOLS
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Conclusions
Different efficiency of marketing tools (Vilnius and Dipolis science and technology parks)
Role of the WEB information in disseminating and influencing
PPP and Vilnius science and technology parks as the most efficient channels for KE marketing
Positive attitude of Lithuanian media and the inhabitants to KE
Trends of reducing marketing activities of KE initiatives (2018)
Lithuanian scientists and researchers as well as EU, BSR politicians and businesses as major target groups
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Recommendations Focus in science and technology parks and abilities to use the
marketing tools on their own
Documents by the KE initiatives and other authorities to be introduced on the web in several languages.
Support to partnership of and other science and technology as well as PPP.
The City of Vilnius as science and technology valley
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Thank You for Attention