knowledge management
DESCRIPTION
The presentation discusses the concept of Knowledge and it's types, and the need for knowledge management, and how it's done in the Digital FirmsTRANSCRIPT
A.A.S.T.M.T. - IS Masters – MIS, 2010
Prepared & Presented by:
Abdullah RadyLamis Labib
Mohamed IsmailMohamed Zawra
Khalid Zawra
Knowledge Management for the Digital Firm KMS
Management
IS Masters – MIS – Knowledge Management, 2010
Agenda
OverviewConcept of KnowledgeDefining Knowledge ManagementKBDSSKnowledge Creation & ArchitectureKM System Life CycleKnowledge Capturing Knowledge TestingCase StudyDemo
Management
IS Masters – MIS – Knowledge Management, 2010
Management
IS Masters – MIS – Knowledge Management, 2010
KM IN Boeing
How is Boeing using knowledge management systems to execute its business model and business strategy?
Management
IS Masters – MIS – Knowledge Management, 2010
Management
IS Masters – MIS – Knowledge Management, 2010
The Need to access & Share Knowledge
Management
IS Masters – MIS – Knowledge Management, 2010
Sharing Knowledge
IS Masters – MIS – Knowledge Management, 2010
KNOWLEDGE
Management
IS Masters – MIS – Knowledge Management, 2010
Management
Skills Talents
HeuristicsExperience
IS Masters – MIS – Knowledge Management, 2010
Basic K. Related Definitions
Experience: knowledge acquired over time of actual practice, leading to superior understanding or mastery.
Heuristics: experience-based techniques for problem solving, learning, and discovery.
Common Sense: what people in common would agree on.
IS Masters – MIS – Knowledge Management, 2010
Basic K. Related Definitions
Intelligence: capacity to acquire and apply knowledge.
Ability MemoryLearning
IS Masters – MIS – Knowledge Management, 2010
Key Attributes of Intelligence
Ability to understand & use language.
Memory: to store and retrieve relevant experience at will.
Learning: is knowledge or skill acquired by instruction or study.
IS Masters – MIS – Knowledge Management, 2010
Basic K. Related Definitions
Learning: knowledge acquired by:-– Instruction,– Study, – Experience,– Discovery.
IS Masters – MIS – Knowledge Management, 2010
Types of Learning
Learning by Example: incorporates specially constructed examples rather than a broad range of experience.
Learning by Experience: a function of time and talent.
IS Masters – MIS – Knowledge Management, 2010
Types of Learning
Learning by Discovery: undirected approach in which humans explore a problem area with no advance knowledge of what their objective is.
IS Masters – MIS – Knowledge Management, 2010
Samuel Johnson
“Knowledge is of two kinds,
We know a subject ourselves,
or we know where we can find information upon it.”
IS Masters – MIS – Knowledge Management, 2010
From Data to Knowledge
Data Information Knowledge
Processing+
Experience
[Raw facts] [Understanding Relations] [Understanding Patterns]
+ Interpretation
IS Masters – MIS – Knowledge Management, 2010
From Data to Knowledge
Wisdom
Knowledge
Information
Data[Algorithmic]
[Non-Algorithmic]
[Programmable]
[Non-Programmable]
IS Masters – MIS – Knowledge Management, 2010
Most significant KM challenges
1.Defining the purpose and focus of a KM strategy for our unique needs
2.Getting leadership to support and commit to knowledge management plan
3.Getting staff to support and use knowledge management approach
4. Developing effective human resource policy to support knowledge workers
Evolution of KM Technologies
IS Masters – MIS – Knowledge Management, 2010
Knowledge
is the confident understanding of a subject, potentially with the ability to use it for a specific purpose.
It is “know-how” or a familiarity with how to do something and perform a specialized task.
IS Masters – MIS – Knowledge Management, 2010
Shallow and Deep Knowledge
Shallow indicates minimal understanding of problem area.
Deep indicates knowledge built through years of experience.
IS Masters – MIS – Knowledge Management, 2010
Common Sense as Knowledge
Its a collection of personal experience and facts acquired over time.
* type of knowledge that humans tend to take for granted
IS Masters – MIS – Knowledge Management, 2010
Knowledge as Know-How
Know-how: accumulated lessons of practicalexperience.
Know-how knowledge is represented in terms of heuristics rules based on experience
Know-how distinguishes an expert from a novice
IS Masters – MIS – Knowledge Management, 2010
Knowledge
Facts Rules
procedural heuristics
IS Masters – MIS – Knowledge Management, 2010
Knowledge (Cont.)
Fact: statement of some elements of truth about a subject or domain.
Procedural rule: describes a sequence of relations relative to a domain.
Heuristic rule: based on years of experience.*generally operates in form of IF/THEN statements.
IS Masters – MIS – Knowledge Management, 2010
Reasoning
Reasoning by analogy Formal
Reasoning
Deductive methods
Inductive methods
Case-based Reasoning
IS Masters – MIS – Knowledge Management, 2010
Reasoning
1. Reasoning by analogy: relating one concept to another.
2. Formal reasoning: using deductive or inductive methods.
3. Cased-based reasoning: reasoning from relevant past cases.
IS Masters – MIS – Knowledge Management, 2010
Formal Reasoning
a. Deductive methods: generating new knowledge from pre-defined knowledge.
It deals with exact facts and conclusions.
A B C A C
> > >
IS Masters – MIS – Knowledge Management, 2010
Formal Reasoning
b. Inductive methods: reasoning from a set of facts or individual cases to general conclusion.
IS Masters – MIS – Knowledge Management, 2010
Nature of Knowledge
1. Explicit (codified) knowledge digitized in books, documents, reports, memos..
2. Tacit (implicit) knowledge embedded in human mind through experience and jobs.
IS Masters – MIS – Knowledge Management, 2010
The Nature of Knowledge
31
Easier to replicate
Leads to competency
Harder to articulate
Harder to transfer
Harder to steal
Highercompetitive advantage
Contributes to efficiency
Easier to document and share
20%
80%
Explicit
Tacit
[clear]
[implied]
IS Masters – MIS – Knowledge Management, 2010
From Tacit to Explicit
My total Knowledge
What I can tell or show
What I can write or record
My Knowledge transferred to readers, watchers or listeners
- KM - KM
- KM
IS Masters – MIS – Knowledge Management, 2010
From Explicit to Tacit
What I read or observe
What I can connect to,
What I know
Knowledge from practice,
coaching
Knowledge from reflection & dialogue
with practitioners/ mentor
+ KM + KM
+ KM
IS Masters – MIS – Knowledge Management, 2010
EXPLICIT AND TACIT KNOWLEDGE
Oral Communication“Tacit” Knowledge
Information Request
Information Feedback
“Explicit” Knowledge
50 – 95%
5%
IS Masters – MIS – Knowledge Management, 2010
Knowledge Transformation Processes
Soci
aliz
atio
nExternalization
Internalization
Combination
IS Masters – MIS – Knowledge Management, 2010
Nonaka’s Model of Knowledge Creation and Transformation
TACIT TO TACIT(SOCIALIZATION)
e.g., Individual and/or Team Discussions
TACIT TO EXPLICIT(EXTERNALIZATION)
e.g., Documenting a Team Meeting
EXPLICIT TO TACIT(INTERNALIZATION)
e.g., Learn from a report and Deduce new ideas
EXPLICIT TO EXPLICIT(COMBINATION)
e.g., Create a Website from some form of explicit
knowledge; Email a Report
IS Masters – MIS – Knowledge Management, 2010
Tacit to tacit communication (Socialization):Takes place between people in meetings or in team discussions.
Tacit to explicit communication (Externalization):Articulation among people trough dialog (e.g., brainstorming).
Explicit to explicit communication (Communication):This transformation phase can be best supported by technology. Explicit knowledge can be easily captured and then
distributed/transmitted to worldwide audience.Explicit to tacit communication (Internalization):
This implies taking explicit knowledge (e.g., a report) and deducing new ideas or taking constructive action.
One significant goal of knowledge management is to create technology to help the users to derive tacit knowledge from explicit knowledge.
4-37
IS Masters – MIS – Knowledge Management, 2010
From Procedural to Episodic Knowledge
1. Procedural Knowledge2. Declarative Knowledge3. Semantic Knowledge4. Episodic Knowledge
Shallow Knowledge
Deep Knowledge
IS Masters – MIS – Knowledge Management, 2010
Procedural Knowledge
Is an understanding of how to do a task, or carry out a procedure.
IS Masters – MIS – Knowledge Management, 2010
Declarative Knowledge
An awareness knowledge in which the expert is conscious. E.g. the electrical system of a car, if the
headlights are dim then the battery is faulty.
IS Masters – MIS – Knowledge Management, 2010
Semantic Knowledge
A deeper knowledge, highly organized, Include major concepts, facts and relationships.
Back to the electrical system of a car example; Semantic knowledge about the system would consist of understanding about the battery, battery cables, lights, ignition system…etc.
as well as the interrelationships among those things.
IS Masters – MIS – Knowledge Management, 2010
Episodic Knowledge
Knowledge based on experiential information.
The longer a human expert takes to verbalize his knowledge, the more episodic it is.
IS Masters – MIS – Knowledge Management, 2010
IS Masters – MIS – Knowledge Management, 2010
WHAT IS KNOWLEDGE MANAGEMENT?
Process of capturing and making use of an organization’s collective expertise anywhere in the business.
Doing the right thing, NOT doing things right.
Knowledge creation, dissemination, upgrade, and apply toward organizational survival.
Part science, part art (intangible assets use), part luck
IS Masters – MIS – Knowledge Management, 201045
Knowledge Management
Systematic approaches to help information and knowledge emerge and flow to the right people at the
right time to create value.
IS Masters – MIS – Knowledge Management, 2010
Knowledge Management in Action
46
UseCreate
Collect
Adapt
Review
IdentifyShare
The chain won’t work if any link is broken.
IS Masters – MIS – Knowledge Management, 2010
OVERLAPPING FACTORS OF KM
Knowledge
PEOPLE
TECHNOLOGY
ORGANIZATIONALPROCESSES
IS Masters – MIS – Knowledge Management, 2010
OVERLAPPING FACTORS OF KM
IS Masters – MIS – Knowledge Management, 2010
Knowledge Management Tree
IS Masters – MIS – Knowledge Management, 2010
IS Masters – MIS – Knowledge Management, 2010
Case Example ” WebMD“
IS Masters – MIS – Knowledge Management, 2010
Case Example ” WebMD“
IS Masters – MIS – Knowledge Management, 2010
Case Example ” WebMD“
IS Masters – MIS – Knowledge Management, 2010
Case Example ” WebMD“
IS Masters – MIS – Knowledge Management, 2010
Case Example ” WebMD“
IS Masters – MIS – Knowledge Management, 2010
Case Example ” WebMD“
IS Masters – MIS – Knowledge Management, 2010
Case Example ” WebMD“
IS Masters – MIS – Knowledge Management, 2010
Case Example ” WebMD“
IS Masters – MIS – Knowledge Management, 2010
Case Example ” WebMD“
IS Masters – MIS – Knowledge Management, 2010
Integration across ….
Across sub-systems
IS Masters – MIS – Knowledge Management, 2010
Integration across ….
Across dimensional scales
Organism (7)
OrganSystem(6)
Organ (5)
Tissue (4)
Cell (3)
Molecule (2)
Atom (1)
C CH H
H H
Across Temporal scales
IS Masters – MIS – Knowledge Management, 2010
Integration across ….
Across DisciplinesMedicine
BioEngineering
Biology
IS Masters – MIS – Knowledge Management, 2010
KM SYSTEM LIFE CYCLE
IS Masters – MIS – Knowledge Management, 2010 64
KM SYSTEM LIFE CYCLE
Create
KnowledgeOrganization
Collect
Organize
RefineDisseminate
Culture
Leadership
Techno-logy Intelligence
Maintain
Competition
KnowledgeManagementProcess KM Drivers
IS Masters – MIS – Knowledge Management, 2010 65
KM System Development Life Cycle
• Evaluate existing infrastructure• Form the KM team• Knowledge capture• Design KM blueprint (master plan)• Test the KM system• Implement the KM system• Manage change and reward structure• Post-system evaluation
IS Masters – MIS – Knowledge Management, 2010 66
Comparison of the development life cycle of a conventional ISLC and
KMLCRecognition of need Evaluate existing infrastructure
Systems analysis Form the KM team
Logical design Knowledge Capture
Physical design (coding) Design KM Blueprint
Testing (corrections to previous step) Verify and validate KM system(corrections to previous step)
Implementation (install, user training) Implement the KM system
Conversion, Operation & Maintenance Manage change & reward structure
Post system evaluation ISLC KMLC
IS Masters – MIS – Knowledge Management, 2010 67
Evaluate Existing Infrastructure
System justification Are experts available and willing to help in building a KM system?. Does the problem in question require years of experience and cognitive reasoning to solve?
When undergoing knowledge capture, can the expert articulate how problem will be solved?. Are the tasks non algorithmic?
Is there a champion in the house?
How critical is the knowledge to be captured?Scoping and evaluating Boundaries of the KS Limits breadth and depth of the project within financial, human resource, sales n marketing and
operational constraints.System feasibilityDoableaffordableappropriatepracticable
IS Masters – MIS – Knowledge Management, 2010 68
KM Team Formation
Experts
KNOWERS
CHAMPION
KNOWLEDGE DEVELOPER
KNOWLEDGE BASE
InteractiveInterface
Solutions
UserAcceptance
RulesTesting
Knowledge
SupportFeedback
Prototypes
ProgressReports
Demos
IS Masters – MIS – Knowledge Management, 2010 69
Knowledge Capture and Transfer Through Teams
Team performsa specialized task
Knowledge transfer method selected
Evaluate relationship between action and outcome
Outcome Achieved
Knowledge Developer
Knowledge stored in a form usable by others in the organization
Feedback
IS Masters – MIS – Knowledge Management, 2010 70
Design of the KM BlueprintKey layers of a KM system
User Interface Via BrowserPart of the Internet
Authentication/ security layer(includes access identification, Firewalls and user recognition)Internal layer that the company IT controls
Collaborative Agents and filtering(intelligent S/W disseminate news and make intelligent searches)Agent technology is intelligence within a KM system.
Application Layer(collaborative work tools, video conferencing, group decision support tools etc)Upper part of the Data communication network layer.
Transport/Internet Layer(TCP/IP etc)Manage transmission of data between computers.
Physical Layer(Cables, physical wires, modems .. for transmission)Transmission raw data in bit format to destination.
RepositoriesH/D and storage devicesDocuments and files, Knowledge Base, DB, Legacy Applications
IS Masters – MIS – Knowledge Management, 2010 71
Technical Layers of the KM System
User Interface(Web browser software installed on each user’s PC)
Authorized access control(e.g., security, passwords, firewalls, authentication)
Collaborative intelligence and filtering(intelligent agents, network mining, customization, personalization)
Knowledge-enabling applications(customized applications, skills directories, videoconferencing, decision support systems,
group decision support systems tools)
Transport(e-mail, Internet/Web site, TCP/IP protocol to manage traffic flow)
Middleware(specialized software for network management, security, etc.)
The Physical Layer(repositories, cables)
. . . . .
K basesData warehousing(data cleansing,
data mining)
Groupware(document exchange,
collaboration)
Legacy applications
1
2
3
4
5
6
7
IS Masters – MIS – Knowledge Management, 2010 72
Testing the KM System
• Verification procedure:Ensures that the system is right that the programs do what they are
designed to do..Technical performance from the functional perspective
• Validation procedure:Ensures that the system is the right system
checks reliability of the KM system.
IS Masters – MIS – Knowledge Management, 2010 73
Implementing the KM System
• Converting a new KM system into actual operation
• Updating the existing H/W & network
• Training• Quality assurance includes checking for:
– Reasoning errors– Ambiguity– Incompleteness– False representation (false positive and false negative)
IS Masters – MIS – Knowledge Management, 2010 74
Manage change and reward structure
Resisters of Change
• Regular employees (users)
• Troublemakers
• Narrow-minded superstars. IT staff resist any change that they did not initiate or approve in advance.
Resistance via projection, avoidance, or aggression
IS Masters – MIS – Knowledge Management, 2010 75
Post system Evaluation of Change”• How has the KM system changed the accuracy and timely of
decision making?
• Has the new KM system caused organizational changes – e.g. BPR? How constructive the changes been?
• How has the new KM system affected the attitude of the end users?
• How has the new KM system changed the cost of operating the business – low cost leadership strategy? How significant was it?
• Do the solution and advice derived from the new KM system justify the cost of investment?
A.A.S.T.M.T. - IS Masters – MIS, 2010
CAPTURING TACIT KNOWLEDGE
4-77
What Is Knowledge Capture ?
• A process by which the expert’s thoughts and experiences are captured
• A knowledge developer collaborates with an expert to convert expertise into a coded program
• In simple terms, we want to “know” how experts know what they know
4-78
Three important steps
• Use an proper tool or technique to extract information from the expert
• understand the informationand understand the expert’s knowledge and reasoning process
• Use the interpretation to build rules that represent expert’s solutions
4-79
Using a Single Expert
Advantages:• Ideal when building a
simple KM system• A problem in a restricted
domain• Easier to coordinate
meetings• Conflicts are easier to
resolve• Shares more confidentiality
than does multiple experts
4-80
Using a Single Expert (cont’d)
Disadvantages:• Sometimes expert’s knowledge is not
easy to capture• Single expert provides only a single line
of reasoning• Expert knowledge is sometimes
dispersed• Single expert more likely to change
scheduled meetings than experts in a team
4-81
Using Multiple Experts
Advantages:• Complex problem domains benefit
from expertise of more than one expert
• Working with multiple experts stimulates interaction
• Allow alternative ways of representing knowledge
• Formal meetings often a better environment for generating thoughtful contributions
4-82
Using Multiple Experts (cont’d)
Disadvantages:• Scheduling difficulties• Disagreements often occur among
experts• Confidentiality issues• Requires more than one knowledge
developer• Overlapping mental processes can
lead to “process loss”
4-83
Approaching Multiple Experts
•Individual– An extension of single
expert approach
•Primary and secondary– Start with the senior expert
first, on down to others in the hierarchy
•Small groupsEach expert tested against
expertise of others in the group
4-84
Developing a Relationship With Experts
• Understanding the expert’s style
• Prepare well for the session
• Decide where to hold the session
IS Masters – MIS – Knowledge Management, 2010 4-85
Styles of expert’s expressions
Procedure type– methodical approach to the solution
Storyteller– focuses on the content of the domain at the
expense of the solution Godfather
– compulsion to take over the session Salesperson
– spends most of the time explaining his or her solution is the best
IS Masters – MIS – Knowledge Management, 2010 4-86
Preparing for the session
Should become familiar with the project terminology
review existing materials
Learn the expert’s language
IS Masters – MIS – Knowledge Management, 2010 4-87
Deciding where to hold the sessions
Beneficial in recording the expert’s knowledge in the environment where he or she works
An important guideline is to make sure the meeting place is quiet and free from interruptions
4-88
The Interview As a Tool• Commonly used in the early
stages of tacit knowledge capture
• The voluntary nature of the interview is important
• Interviewing as a tool requires training and preparation
• Convenient tool for evaluating the validity of information acquired
IS Masters – MIS – Knowledge Management, 2010 4-89
Types of Interviews
Structured: Questions and responses are definitive. Used when specific information is sought
Semi-structured: Predefined questions are asked but allow expert some freedom in expressing the answers
Unstructured: Neither the questions nor their responses specified in advance. Used when exploring an issue
IS Masters – MIS – Knowledge Management, 2010 4-90
Variations of Structured Questions
Multiple-choice questions offer specific choices, faster tabulation, and less bias by the way answers are ordered
Dichotomous (yes/no) questions are a special type of multiple-choice question
Ranking scale questions ask expert to arrange items in a list in order of their important or preference
4-91
Guide to a Successful Interview
• Set the stage and establish relationship
• Properly phrase the questions• Question construction is
important• Listen closely and avoid
arguments• Evaluate session outcomes
IS Masters – MIS – Knowledge Management, 201092
Ending the Interview Ending the interview requires sensitivity
to the expert’s preferences, use of verbal and non verbal cues.
Nonverbal cues for ending an interview;-Look at watch and uncross legs.-Put cap on pen, close folder gently and
uncross legs.-If taping session, stop taping and rewind
tape.-Stop taking notes and place writing
materials in briefcase.
IS Masters – MIS – Knowledge Management, 201093
Ending the Interview
Verbal cues for ending an interview;-This is summary of the session. Do you
have any suggestions?-I think I asked all the questions I had in
mind. I appreciate your time.-My allowed time is up. I know you have
another meeting soon.-This looks to be an informative meeting.
How about scheduling another one.-This covers pretty much what I had in
mind. Did I miss anything! .
4-94
Things to Avoid• Taping a session without advance permission
from the expert• Converting the interview into an interrogation• Interrupting the expert• Asking questions that put the domain expert
on the defensive• Losing control of the session• Pretending to understand an explanation when
you actually don’t• Promising something that cannot be delivered• Bring items not on the agenda
4-95
Errors Made by the Knowledge Developer
• Age effect• Race effect• Gender effect
96
Problems Encountered During the Interview• Response bias
Questions like; Isn’t it true.. , Don’t you think.. May get a biased answer “Yes”.
• Inconsistencyoccur when the knowledge developer interviews two domain experts and is inconsistent when asking the questions.The questions and their order should be standardized.
The questions must mean the same thing to all the experts being interviewed.
• Communication difficulties• Hostile attitude
bad chemistry between expert and knowledge developer, an expert is forced in participation, or time wasted on repeated dead ends, etc
• Standardized questions• Lengthy questions
• Long interviewDuration of the interview should last no more than one hour.Expert attention begins to breakdown and quality of thoughts
decrease within long interviews.
IS Masters – MIS – Knowledge Management, 201097
Validate Information
Various validation and cross-checks should be applied before captured knowledge can be represented.
For example, one way to cross validate an expert opinions is to ask another expert and check for similarities between the two opinions.
Another way to validate an opinion is to ask the question again at the next session in a different way to see if the expert gives the same answer.
IS Masters – MIS – Knowledge Management, 201098
On-Site Observation Process of observing, interpreting, and recording problem-solving behavior while it
takes place by experts. In addition, the knowledge developer asks the expert questions about the problem
solving process. The protocol of observation is more listening than talking. Dose not argue with the expert while performing a task. Avoid giving advices to expert while observing. . The problem here is that some experts don’t like to be observed. Experts fear of ‘giving away’ their experience in a quick look. Observation process can be distracting to others in the setting.
IS Masters – MIS – Knowledge Management, 201099
Brainstorming
Unstructured approach to generating ideas about a problem;
invites two or more experts into a session in which discussion are carried out.
The primary goal of brain storming is to think up creative solutions to problems.
All possible solutions are considered equally.
Anything related to the topic can be brought up, and everything is valued.
IS Masters – MIS – Knowledge Management, 2010100
Brainstorming
Questions can be raised for clarification, but no evaluation is made at the moment.
Idea generation, followed by idea evaluation.
In the evaluation phase, the knowledge developer explains each idea and treats any comments or criticism accordingly.
IS Masters – MIS – Knowledge Management, 2010101
Brainstorming Procedure Introduce brainstorming session;
explain what is to be accomplished, the role of each participant and the expected outcomes.
Give experts a problem to consider; The problem must be in the experts’ domain of expertise.The knowledge developer must give experts time to think within a reasonable time limits.
Prompt the experts to generate ideas; The experts can do this either by calling out their ideas or by order in which each expert is given a turn to speak..
The knowledge developer must keep pace with the expert.
Watch for signs of convergence; Ideas often trigger counter opinions that should eventually reach a final
solution. If the experts can not agree on the final solution, the knowledge developer must
Call for a vote or a consensus to reach agreement
IS Masters – MIS – Knowledge Management, 2010102
Electronic Brainstorming Computer-aided approach to dealing
with multiple experts. U-shaped desks hold PCs networked
through a S/W tool that promotes instant exchange of ideas between experts.
Projector, whiteboards, and printers are also a part of the infrastructure environment for electronic brainstorming.
Begins with a pre-session plan that identifies objectives and structures agenda, which is presented to experts for approval.
IS Masters – MIS – Knowledge Management, 2010103
Electronic Brainstorming Allows two or more experts to
provide opinions through PCs without having to wait their turn.
The S/W displays the comments or suggestions on a huge screen without identifying the source.
Protects shy experts and prevents tagging comments to individuals.
The overall benefits include improved communication, effective discussion of sensitive issues, and consider recommendations for action.
IS Masters – MIS – Knowledge Management, 2010104
Protocol Analysis Think-aloud method.
How each expert arrived at the solution through verbalization.Expert keeps talking, speaking out loud while solving a problem
Effective source of information on cognitive processesMakes expert cognizant of the processes being described; it is a cognitive approach to problem solving.
Provides rich information that is very useful to knowledge capture and representation.
“there are other ways to reach the same solution”
IS Masters – MIS – Knowledge Management, 2010
Delphi Method
“When two or more heads are more numerous than one”
Another tool used for tacit knowledge capture.
A survey of experts. Experts are polled concerning a given problem.
A series of questionnaires used to pool experts’ responses in order to solve a difficult problem.
105
IS Masters – MIS – Knowledge Management, 2010106
Delphi Method Responses are usually anonymous and are
collected asynchronously, either my mail, e-mail, or online survey.
During each round the results of the previous questions is fedback to participants who are then asked to revise and consolidate their answers even more.
After several rounds the solicited experts may arrive as a consensus or the researchers may average final responses toward a conclusion.
This method is a powerful and efficient way of drawing on distributed expertise at low cost, time, and inconvenience
IS Masters – MIS – Knowledge Management, 2010
What is Knowledge Base-Systems ?
system that uses artificial intelligence techniques in problem-solving processes to support human decision-making, learning, and action.
Is a special kind of database for knowledge management, providing the means for the computerized collection, organization, and retrieval of knowledge.
IS Masters – MIS – Knowledge Management, 2010
Advantages & Disadvantages of KB
Advantage• make up for shortage of experts, spread expert’
knowledge on available price.• increase expert’ ability and efficiency.• preserve know-how.• can be developed systems unrealizable with traditional
technology .• are available permanently.• able to work even with partial, non-complete data.• able to give explanation.
IS Masters – MIS – Knowledge Management, 2010
Cont.(Advantage & Disadvantage)
Disadvantage
• Their knowledge is from a narrow field, don’t know the limits.
• The answers are not always correct (advices have to be analyzed!).
• Don’t have common sense (greatest restriction) → all of the self-evident checking have to be defined.
IS Masters – MIS – Knowledge Management, 2010 110
Knowledge-Based DSS
Advanced DSS are equipped with a component called a knowledge-based management subsystem that can supply the required expertise for solving some aspects of the problem
IS Masters – MIS – Knowledge Management, 2010 111
Traditional DSS Components
User
User Interface
DBMS MBMS
KBS3KBS2
KBS1
112
INTEGRATING DSS AND KNOWLEDGE MANGEMENT
IS Masters – MIS – Knowledge Management, 2010113
Framework for INTEGRATING DSS AND KNOWLEDGE MANGEMENT
IS Masters – MIS – Knowledge Management, 2010
Traditional computing environment vs.
Intelligent Agents computing environment
Traditional computingIssue Commend
Display Result
Intelligent Agents computingIssue Command & delegate task(Monitor xx stock price)
Agent Monitor
Share Result Computing Stock (xx price dropped 1 point)
Request advises(purchase stock??)
IS Masters – MIS – Knowledge Management, 2010
IS Masters – MIS – Knowledge Management, 2010
IS Masters – MIS – Knowledge Management, 2010
Functions of KB-DSS
KB-DSS can provide the following:– An interface to support man-machine cooperation
during problem solving– Support access to relevant information during
problem solving– Support problem recognition– Support problem structuring
IS Masters – MIS – Knowledge Management, 2010
AUTOMOBILE DIAGNOSTIC SYSTEM
IS Masters – MIS – Knowledge Management, 2010
computer-based Expert Systems
• This presentation shows you how a computer-based expert system emulates the behavior of a human advisor, introduces the activities that must be accomplished to build expert systems.
IS Masters – MIS – Knowledge Management, 2010
Automobile diagnostic system
• To introduce terms like expert and expertise as they are relevant to expert systems, let's suppose you have been unable to start your car to go to work and you call your favorite mechanic. The dialog might continue something like this...
IS Masters – MIS – Knowledge Management, 2010
Automobile diagnostic system
Hey Sambo, this is AbassMahmoud. My car wouldn't start this
morning and I need some help...
Good morning this is SamboAuto Repair
IS Masters – MIS – Knowledge Management, 2010
Automobile diagnostic system
It turns over OK, but it just won't start.
What happens when you turn the key in the
ignition to try to start the car?
Here is the the beginning of the diagnostic telephone "interview" with your mechanic...
IS Masters – MIS – Knowledge Management, 2010
Automobile diagnostic system
Well, now that you mention it - I'm not
certain the tank is empty, but it probably is.
Hmmm...are your sure that you aren't out of
gas?
Based on your input that the starter operates, your mechanic can abandon a number of hypotheses related to electrical problems. Now the expert is evaluating another possible explanation...
IS Masters – MIS – Knowledge Management, 2010
Automobile diagnostic system
No, I turned it over for a long time, but didn't smell
anything.
As you crank the starter, do you smell gas?
At this point, your mechanic is attempting to confirm the new hypothesis...
IS Masters – MIS – Knowledge Management, 2010
Automobile diagnostic system
Thanks for the advice. Mind telling me how you reached your conclusion?
Based on what you've told me, I'm almost
certain your car is out of gas.
Your mechanic now has enough evidence to diagnose the problem. Once you've heard the recommendation, you might want an explanation of how the conclusion was obtained...
IS Masters – MIS – Knowledge Management, 2010
Automobile diagnostic system
When a car won't start my initial suspicion is that the battery is dead, the starter has failed or some other electrical problem
exists. Your input that the starter operates makes it more likely that no fuel is getting to the
engine. Although you are not sure that the gas tank is empty, the fact that you don't smell gas
when the engine turns over supports my conclusion that you
are out of gas.
You solved your automotive problem by consulting with an expert. Let's take a look at the definition of expertise relevant to expert systems and the attributes of an effective consultant a computer will have to emulate to substitute for a human advisor...
IS Masters – MIS – Knowledge Management, 2010
What's an expert?
• An expert is one who possesses specialized skill, experience, and knowledgethat most people do not have along with the ability to apply this knowledge using tricks, shortcuts, and rules-of-thumbto resolve a problem. An expert's advice has to be good enough most of the time for the expert to keep his or her reputation, but is not expected to be perfect or even the globally best available to be considered useful
IS Masters – MIS – Knowledge Management, 2010
What are the attributes of effective consultants and
consulting?Consulting is goal oriented
A good consultant is efficient
Consultants are able to work with imperfect information
Good consultants justify their recommendations by explaining their reasoning
IS Masters – MIS – Knowledge Management, 2010
the attributes of effective consultants and consulting
• Here's an illustration of each of these attributes from the auto diagnosis example...
IS Masters – MIS – Knowledge Management, 2010
Consulting is goal oriented
It turns over OK, but it just won't start.
What happens when you turn the key in the ignition
to try to start the car?
The objective in calling your mechanic is to get a very specific answer to a very specific question. You aren't interested in learning how a fuel injection system works or how to rebuild a starter -- even though your expert would be quite capable of providing this information. The objective of the consultation represents a goal in expert system terminology, and there can be one or many goals to be satisfied during a consultation with a human expert or a computer-based expert system
IS Masters – MIS – Knowledge Management, 2010
A good consultant is efficient
Well, now that you mention it - I'm not
certain the tank is empty, but it probably is.
Hmmm...are your sure that you aren't out of gas?
Your answer to the mechanic's first question eliminated a large number of possible problems from further consideration. A good consultant will stop asking questions relevant to hypotheses that can be rejected based on evidence at hand. Because you said the starter operates (eliminating battery problems) it makes no sense to ask you if the headlights light or the horn blows.
IS Masters – MIS – Knowledge Management, 2010
A consultation is adaptive
No, I turned it over for a long time, but didn't smell
anything. .
As you crank the starter, do you smell gas?
When the information needed to make a recommendation isn't available, the expert will try other lines of questioning that will help confirm the hypothesis. You weren't sure the gas tank is empty, so the question about smelling gasoline was posed.
IS Masters – MIS – Knowledge Management, 2010
Consultants are able to work with imperfect information
Thanks for the advice. Mind telling me how you reached your conclusion?
Based on what you've told me, I'm almost certain your car is out of gas.
You aren't sure the fuel tank is empty, but think it probably is. By combining your less than certain information with the evidence provided by the fact that you don't smell gasoline while the engine turns over, the expert can conclude that you are out of gas with a high degree of certainty.
IS Masters – MIS – Knowledge Management, 2010
Consultants justify their recommendations by explaining
their reasoning
When a car won't start my initial suspicion is that the battery is dead, the starter has failed or some other electrical problem
exists. Your input that the starter operates makes it more likely that
no fuel is getting to the engine. Although you are not sure that the gas tank is empty, the fact that you
don't smell gas when the engine turns over supports my conclusion
that you are out of gas.
The application of expertise is not a guessing game. A real expert should be able to explain how evidence was used to evaluate rules-of-thumb to develop recommendations. Given the nature of the consulting process just described, does it make sense to try to deliver advice without the physical presence of an expert?