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Knowledge Mapping
1 ©2014 APQC. ALL RIGHTS RESERVED.
APPLYING KNOWLEDGE
FLOW ANALYSIS TO
CREATE PEOPLE
ENABLED PROCESSES
Jeff Varney, APQC
BBC 2014
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©2014 APQC. ALL RIGHTS RESERVED.
OUR GOALS TODAY
o Establish that knowledge is essential to the smooth
flow of our business processes
o Learn how to map process knowledge and identify
gaps
o Discuss how improved knowledge flow can be
used to enhance process performance
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Knowledge Mapping
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PROCESS AND KNOWLEDGE
o Process is how we do work!
People and technology are connected to make process
work
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Knowledge is essential for our processes to work smoothly
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ACHIEVING PROCESS EXCELLENCE
To achieve excellence, our process
should be…
… and knowledge is needed for both
• designed to purpose
• designed to fit
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Knowledge Mapping
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… in Action
When knowledge becomes “Information in Action”
Business Value is created
KNOWLEDGE IS INFORMATION…
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KNOWLEDGE MUST FLOW
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Knowledge enables process
“above the flow”
and
“in the flow”
Knowledge Mapping
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Leads to competency
Harder to articulate
Harder to transfer
Skills and experience
Easier to replicate Contributes to
efficiency
Easier to document and share Explicit
Tacit
20%
80%
TYPES OF KNOWLEDGE
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KNOWLEDGE MANAGEMENT
COMPONENTS
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The Knowledge Flow Process ©
Knowledge is “STICKY” . . . Without systematic process and organizational environment,
it WILL NOT MOVE!
Knowledge Mapping
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MAPPING PROCESS KNOWLEDGE
o When going on a road trip,
how do you know where to go?
o What does a map help you do?
A Knowledge Map allows you to to “see” the landscape of
information flow in your processes
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USES OF KNOWLEDGE MAPPING
o Identify knowledge sharing opportunities
o Identify opportunities to reuse information
o Identify knowledge dependencies and barriers
o Locate naturally-occurring knowledge stewards
o Compile company locators – internal/external
o Categorize value-added information
o Precursor to developing communities of practice
o Input to after action reviews or lessons learned
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Knowledge Mapping
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USEFUL PROCESS KNOWLEDGE
o For each step in the process…
What knowledge is needed?
Who needs it?
When is it needed?
Is it available when needed?
Who owns it?
Who can validate it?
Where is it?
What format is it in?
Is it complete?
Is it consistent?
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TYPES OF KNOWLEDGE TO MAP
o Cultural – knowledge an employee has about his
or her working environment
o Historical – knowledge about the organization’s
history
o Functional – knowledge needed to get a job done
Technical knowledge
Operational knowledge
Process and project management
Client knowledge
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Knowledge Mapping
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EXAMPLE KNOWLEDGE MAP
Process Activity
What
knowledge is
needed?
Who owns this
knowledge? (sources or experts)
Tacit or
Explicit?
Where is this
knowledge? (repository,
person)
Who can
validate this
knowledge?
Gap
(1 = small,
3 =
medium,
5 = large)
Additional
Details
1.1 Develop and
open job requisition
HR policy guidelines;
Hiring process;
HR job posting form;
Federal/state/union
requirements;
Budget for recruiting
expenses
HR manager;
F&A manager;
Hiring manager
E HR;
F&A;
Hiring dept;
Dept of labor;
Union chapters
HR
1
1.2 Develop a job
description
Job duties;
Skills set needed;
Educational rqmts;
Level of experience
Hiring manager T Hiring department HR recruiting
manager5
1.3 Post requisition Target audience;
Posting duration;
Posting methods
(i.e.newspaper, job
boards, internal career
site)
Hiring manager
HR recruiting manager
T / E HR department;
Hiring department
HR department
3
2.1 Determine
recruitment
methods
Type of candidates;
Salary range;
Time to fill position;
History of recruiting
approaches and their
effectiveness
HR recruiting manager T / E HR department HR recruiting
manager
3
Compensation can
provide Comp Surveys
on market pricing so HR
understands reasonable
salary grades for the
position
2.2 Perform
recruiting activities /
events
Upcoming forums (i.e.
job fairs, open houses);
Current market
conditions
HR recruiting manager T HR department;
SHRM; local HR
associations;
current employees;
other HR
practitioners
HR recruiting
manager
3
2.3 Manage
recruitment vendors
SLAs for vendor
delivery times and
expected quality levels
HR recruiting manager T / E HR HR recruiting
manager
5
SLAs have been created
for newer vendors,
however those who have
been partners for longer
than 2 years have not
received SLAs
Hire New Employee
1.0 Create and
develop
employee
requisitions
2.0 Recruit
candidates
Information of Interest
Process, Function,
Operation, or
Discipline
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WHAT A KNOWLEDGE MAP REVEALS
o Core and contextual knowledge within an
organization
o Where knowledge or information resides
o What knowledge or expertise is critical to
a process or focus area
o When knowledge flows
o How knowledge flows
o Knowledge gaps
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Knowledge Mapping
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STEPS TO CREATE A KNOWLEDGE MAP
1. Select the process/focus area (scope)
2. Define the business value… what you hope to achieve
3. Plan for collecting, reviewing, validating, storing, and sharing
4. Establish team (stakeholders, owners, subject matter experts, creators, users)
5. Map process (if not existing) a. Determine routine/non-routine tasks
b. Identify key decision points, hand-offs
6. Map knowledge against the process a. Select information to gather
b. Follow knowledge pathways through the organization (referential)
c. Inventory types of knowledge utilized and needed (magnet content)
d. Identify gaps, lack of connectivity, and information overload
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EXAMPLE: CENTERPOINT ENERGY
o K-Map—One-day, team-based process to outline
“Service Restoration” process
“Technology”—flip charts, Post-it® notes, and Flow Chart
software
Identify key experts, roles, and owners of knowledge in
each process step
Identify barriers and knowledge flow gaps
o K-Map is “roadmap” to identify individuals who
should participate in after action reviews to
improve the “service restoration” process
o Portal is used to house lessons learned and best
practices for reuse prior to next event
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Knowledge Mapping
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SHARED CONTEXT REQUIRED FOR
KNOWLEDGE
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Knowledge needs context! Without context to specify time, place, and
relationship with others, it is just information.
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EVALUATE BOTH EXPLICIT & TACIT
o Why are Both Important?
Tacit and explicit knowledge serve as the core baseline
information for groups to work more efficiently
Explicit knowledge is critical for defined roles and
processes (what)
Tacit knowledge guides use and efficacy of explicit
knowledge (how/when)
o Together they identify:
Context
Causal and relational connections
Knowledge gaps
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Content Mapping (Explicit) vs Expertise Mapping (Tacit)
Knowledge Mapping
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INVOLVE STAKEHOLDERS & SMEs
o Do some research to uncover sources that might
not be within the focus area
List key ideas, content, support, learning sources,
recipients, constraints, and tools/templates
Uncover communities, spaces, and gatherings
for critique, synergy, inquiry, and learning
Chart knowledge against business processes
o Contact everyone that may have potential
input
Collect content in advance
Invite to workshop
Ask for validation
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ADDITIONAL QUESTIONS TO CONSIDER
o What pre-knowledge does staff need to do their
jobs?
o Where and from whom do they get it?
o How is knowledge used within the process?
o What enhances the flow and sharing of
knowledge/information?
o What impedes it?
o How important is it?
o What is done with it
when they're finished?
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Modified from: Ethnographic Knowledge Audits, Arian Ward
Knowledge Mapping
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PUTTING YOUR EFFORTS TO USE
o You had a purpose for creating a knowledge map Design and evaluate
technology
Enable people
Identify sharing opportunities
Highlight opportunities for information re-use
Identify dependencies and barriers
Locate naturally-occurring knowledge stewards
o What are the next steps to put this new information into action?
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ANALYZE YOUR KNOWLEDGE MAP
o Identify holes in knowledge flow
o Look for unanticipated insights
Choke points
Conflicting expectations
o Identify opportunities to close gaps
Buy, build, or leverage existing knowledge
Modify process
Change technology
o Create core content for a community of practice,
portal tool, or project team
o Identify hiring, training, or development needs
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Knowledge Mapping
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PRIORITIZE AND IMPLEMENT
o Prioritize and select those to work on
Criteria for evaluation and comparison
Selection matrix
Ease versus impact
o Select the critical few
o Communicate results
o Establish implementation projects
Budget
Plan
Resource
Execute
Measure
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UPDATE THE KNOWLEDGE MAP
o The information captured within your knowledge
map reflects current state
Things change over time
To get continued value, changes need to be captured
o Update the knowledge map periodically
Results from improvements
Process evolution and maturity
Implementation of new technologies
Changing business conditions
New or modified relationships
Changing work force
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Knowledge Mapping
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KNOWLEDGE MAPPING LESSONS
LEARNED
o Remember the 80/20 rule
o High-level mapping of the business process is key
o Involve people who know the organization and
business process
o Update your map periodically
Knowledge has a shelf life
o Do something with it
Don’t map for the sake of mapping
o Know the value proposition
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SUMMARY
o Knowledge flow drives process performance
Design for Purpose
Design for Fit
o Knowledge mapping helps us understand and improve
Above the flow
In the flow
o Knowledge needs context to be useful
o Our process knowledge is essential to our shared success!
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Knowledge Mapping
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©2014 APQC. ALL RIGHTS RESERVED.
WHO WE ARE
APQC is a member-based, 501(c)3 nonprofit
specializing in benchmarking, knowledge
management, measurement, and process
improvement.
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QUESTIONS
Knowledge Mapping
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