koblitz portfolio aug 2014

8/10/2019 Koblitz Portfolio Aug 2014

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Hi! Ariana Koblitz here.

I'm a product experience designer with aknack for storytelling. Take a look here for acouple examples of my craft, particularly inthe early stages of design research anddevelopment. I work to create productsthat engage and delight.



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(in all its multi-faceted glory)



… help…improve standard-issue crutches to augment physical support withpsychological empowerment

…SONIM redefine their rugged phone for extreme conditionsin an age where workers already have a smart phone

…CIDA assist rural farmers to harness their entrepreneurial spirit



CIDA assists rural farmers to harness their entrepreneurial spirit

Let’s start with the time I joined a designconsultancy in Cambodia to work onproducts and services introduced byinternational aid programs and foundations.

CASE STUDY 1



What are the barriers to new tech?

Lors Thmey is a sfocused on marke

communities arou

invest themselvesinCompass to wo

new technologies

irrigation kits in ru

guarantee a retuperceived as risk

WHO WE WORKE



• post-its are helpful— as long as you remember to move them around.every conversation added to our understanding

• in lieu of sharing a language, we built rapport by sharing fun moments

• perk of the job: a farmer told us talking to us about her farming madeher realize how proud she was of her work and that of her neighbors.

• visual stimuli helped engage farmers

PROCESS in real-time.



Product purchase habitsdepended on seasonalrain patterns, but we sawan overall trend. Thechallenge was to makethe irrigation system“make sense” to farmerswho only defined irrigationas directly accessing apond.

In some cases Cambodianfarmers attached a showerhead to a water pump. Thejump to connect to a full-scaleirrigation system was thereforemuch easier.

Barriers to farmers purchasing and seeing a returnon their investment included a perceivedchallenge with the increased produce thatresulted from these improved farming techniques

Unsurprisinglto purchaseto some app

Once we gained an understanding how farming functions in the context of Cambodia’s harsh realities,we could create frameworks that enable us to seek opportunities that have not been tried yet.



GUIDING DESIGN PRINCIPLES

DesignguideliIt encaan acti

Currently, early adopters see the produce asenough proof for them to make newinvestments, increasingly large investments, intheir farm.

But for the much larger late-adopter contingent,having help before the harvest isn’t enough.Market access continues to be an issue.

SUCCESS encompasses more than thenumber of produce harvested.



NOW SOON LATER

The best possible result: iDE’s Lors Thmey has asked inCompass to join theircompany-wide strategic planning.

Note: all frameworks andreproduced with consen

Certificates, culturally recognizedand a proven source of pride,provide positive feedback, creatinga cycle to hit the intangiblemoments of the farming cycle. Lors Thmey currently lives in a space

between concrete gifts farmersassociate with NGO’s (andcategorize as “help”) andconcrete profits they reap fromworking with vendors.

Community-led trainmulti-stage plots helphow farmers hired to new practices can innew techniques and



improve standard-issue crutches to augment physical supportwith psychological empowerment

That time at university I re-designed astandard medical mobility aid tobetter consider a user’s experience

CASE STUDY 2



People note the physical discomfort right away; it tookmultiple conversations to hear confessions of when peoplefelt weakest, most vulnerable, and felt they impacted theirrelationships.

Our Joshspeaonlyabo

pow

We quickly realized it wasn’tabout the ability to walk, but aboutthe experience of all the other,innocuous moments in life.

“It's the small things that build up over time.”

What are the moments that stick out the most?

https://www.youtube.com/watch?v=VQILoxtWvzI



add to existing

buy new

providephysicalcomfort

provideemotional

support

service offered

type of purchase

From our ethresearch, wfourth issue:interactions

Current crutches address major issues: quality of style,usability, and comfort.

With that in mind, we took a look at the relationship

between value proposition and the type of purchasesof current products on the market:

Nothing is developed in a vacuum

Current products hit the low hanging fruit, and more.We were curious of what was considered “& more”



We began by playing around with the concept of confidence. The low hangidisplay thereof. Just as in the animal kingdom, how could we help crutch usertheir personality went beyond their physical handicap?

Solid Works mock-ups, early stageprototypes

After walking around in crutches for days,we pinpointed the moments thatundermined our sense of independence.

Start somewhere, right?

Toying around with skins, we thought perhaps“repping yourself”would win back that confidence.

as long as you know when to pivot…



Wayne Koniuk has bedecades, prototypingtechnology

The Department of Vesource of inspiration, awhat post-amputation

Sunrise senior living pro

as well as temporary re

Stumps R Us is acommunity foramputees, withmonthly athleticoutings and brunches.

“My patients needsome time before weeven begin theconversation aboutwhat purchases tomake”

“I take great pride inthe things I choose toadd to my crutches.They are definitely paof who I am now.”

“I’m always excited about tryingsomething new! But only once,and only for a little bit. If itdoesn’t fit, it doesn’t.”

“It’s hard pushingfor newtechnology in thisindustry. From thatvery first moment,the fit has to justbe right.”

That first round wasn’t enough, so we kept meetingstakeholders. This includes not only crutch users, butphysicians, insurance / medical professionals, as wellas prosthetic and crutch designers.

Yes! Let’s chat again:



And then you find something that sticks.

magnetsmake for aneasytemporaryhold

hooks at theback keepbags at yourcenter ofgravity,meaning yourown bodycompensatesfor the addedweight



SONIM redefines their rugged phone for extreme conditionsin an age where workers already have a smart phone

That time I consulted a rugged phonecompany on how to prepare to servetheir user base.

CASE STUDY 3



What is of use on a construction site?

bbuilt-in security

the phones into

For us, it was th

concept of “phoconstruction. Wh

communication

their own smart

https://www.youtube.com/watch?v=6B7wFv8E6GM



“Constant back andforth on details of thebuild, oftentimes theday before.”

“Information is consta

updated in physical

printouts, littered acr

a central RV.”

Communication is key;day-to-day changesare instantaneous,and yet feel out of theblue.

So turns out, there are a lot many more people than“construction workers” involved in building a building…

As in so many things, the challenges at a site are notany one thing; and as in all relationships, the key was“communication”. For us, it become important tounderstand what each of the different playersexpected, and how they defined a successful

exchange of information.



“Use a differenmy own, and mare all on here.of my team stanever want to bsomething hap

“I can’t believe I don’t have 2-way’s anymore.

I used to be able to tell everyone at a

button’s notice what was up. And if the temp

was screwing up, I could just tell people to

switch channels, and we’d all be on. “

Sonim’s strength lies in providing a deviceappropriate for extreme situations. Linked withsmart-capabilities, it needs to be indispensablefor employers.



direct line to your teamcolor indicator + vibratorrelives the days of the 2-way radio

actionable informationflow in real-timeall devices are synchedautomatically

time-sensitive tracking ofchangesdevices are project-connected, meaning thatdisparate teams receiveupdates

--looks-like prototype made forclient presentation

Instead of a full-service smart phone, SONIM brings a sleek device thatincorporates on-site needs. It does not strive to compete with yourpersonal phone, but instead takes on its own responsibilities, includingSONIM’s vanguard safety features



I had a lot of fun working on these (and many more) projects.

I’m currently in New York City, let’s play!



See for a full rundown on past education ( )and job ( ) experiencesacross three continents.

Add to my cultural immersionsas a child design research toolsand methods, and I feel like Iunderstand what"empowerment" means

clic

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