kodak brand audit report

Kodak Brand Audit ReportKodak Brand Audit Report

““Report on Current Inventory of Kodak Report on Current Inventory of Kodak Printers and Cameras”Printers and Cameras”

Feb 24 2007 - Suffolk EMBA – Consumer Behavior & Research - Professor Elizabeth Wilson ClassFeb 24 2007 - Suffolk EMBA – Consumer Behavior & Research - Professor Elizabeth Wilson Class

Presented byPresented by Mariswaran Balasubramanian, Mariswaran Balasubramanian, Varinder Gupta, Varinder Gupta, Ernesto DigiambattistaErnesto Digiambattista

2/24/20072/24/2007 Professor Wilson EMBA Class - Team VOX - Ernesto, Mariswaran, VarinderProfessor Wilson EMBA Class - Team VOX - Ernesto, Mariswaran, Varinder 22

IntroductionIntroduction

Kodak brand inventory of cameras Kodak brand inventory of cameras and printersand printers

Comparison of Kodak printers with Comparison of Kodak printers with HP printersHP printers

Comparison of Kodak cameras with Comparison of Kodak cameras with HP camerasHP cameras


Kodak PrintersKodak Printers

Print, copy, and scanPrint, copy, and scan

KODAK lab-quality pictures that last a lifetime* KODAK lab-quality pictures that last a lifetime* in as little as 28 secondsin as little as 28 seconds

Large, high-resolution 3.0 in. (7.6 cm) color Large, high-resolution 3.0 in. (7.6 cm) color display for easy photo croppingdisplay for easy photo cropping

Easy, one-click photo printing from most Easy, one-click photo printing from most memory cardsmemory cards

Uses a convenient 2-cartridge, 6-ink systemUses a convenient 2-cartridge, 6-ink system

Print, copy, and scanPrint, copy, and scan

KODAK lab-quality pictures that last KODAK lab-quality pictures that last a lifetime* in as little as 28 secondsa lifetime* in as little as 28 seconds

Uses a convenient 2-cartridge, 6-ink Uses a convenient 2-cartridge, 6-ink systemsystem

Print, copy, scan, and faxPrint, copy, scan, and fax

KODAK lab-quality pictures that last a lifetime* in KODAK lab-quality pictures that last a lifetime* in as little as 28 secondsas little as 28 seconds

High-resolution 2.4 in. (6.1 cm) color display for High-resolution 2.4 in. (6.1 cm) color display for easy photo croppingeasy photo cropping

Easy, one-click photo printing from most memory Easy, one-click photo printing from most memory cardscards

Uses a convenient 2-cartridge, 6-ink systemUses a convenient 2-cartridge, 6-ink system

Efficient and easy two-sided printingEfficient and easy two-sided printing

35-page automatic document feeder makes 35-page automatic document feeder makes copying, scanning, and faxing simplecopying, scanning, and faxing simple


Kodak CamerasKodak Cameras


Kodak CamerasKodak Cameras

Point & ShootPoint & ShootPoint & ShootPoint & Shoot

PocketPocketPocketPocket

PocketPocketPocketPocket

High ZoomHigh ZoomHigh ZoomHigh Zoom

EasyShare-OneEasyShare-OneEasyShare-OneEasyShare-One


HP Kodak Digital Camera Comparison ChartHP Kodak Digital Camera Comparison Chart

Kodak V1003Kodak V1003 10.0 million effective pixels10.0 million effective pixels10.4 million sensor photo detectors10.4 million sensor photo detectors36 mm - 108 mm (3x) zoom lens36 mm - 108 mm (3x) zoom lens

Kodak V803Kodak V803 8.0 million effective pixels8.0 million effective pixels8.3 million sensor photo detectors8.3 million sensor photo detectors36 mm - 108 mm (3x) zoom lens36 mm - 108 mm (3x) zoom lens

Kodak C653Kodak C653 6.1 million effective pixels6.1 million effective pixels6.2 million sensor photo detectors6.2 million sensor photo detectors36 mm - 108 mm (3x) zoom lens36 mm - 108 mm (3x) zoom lens

Kodak Z710Kodak Z710 7.1 million effective pixels7.1 million effective pixels7.4 million sensor photo detectors7.4 million sensor photo detectors38 mm - 380 mm (10x) zoom lens38 mm - 380 mm (10x) zoom lens

Kodak C433Kodak C433 4.0 million effective pixels4.0 million effective pixels4.2 million sensor photo detectors4.2 million sensor photo detectors36 mm - 108 mm (3x) zoom lens36 mm - 108 mm (3x) zoom lens

HP Photosmart R927HP Photosmart R927

8.2 million effective pixels8.2 million effective pixels8.3 million sensor photo detectors8.3 million sensor photo detectors

35 mm - 105 mm (3x) zoom lens35 mm - 105 mm (3x) zoom lens







HP Photosmart E327HP Photosmart E327


35 mm fixed lens35 mm fixed lens

HP Photosmart M527HP Photosmart M527




Kodak – HP Printers ComparisonKodak – HP Printers Comparison

Kodak EasyShare 5100Kodak EasyShare 5100



HP DeskJet F380 HP DeskJet F380 All-in-OneAll-in-One

149.99149.99 PricePrice 79.9979.99

32 PPM32 PPM Black Print SpeedBlack Print Speed 20PPM20PPM

22 PPM22 PPM Color Print SpeedColor Print Speed 14PPM14PPM


Printer Output ComparisonPrinter Output Comparison


Kodak Marketing EffortsKodak Marketing Efforts


Kodak in NewsKodak in News

KODAK: Kodak Revolutionizes the Inkjet Industry New Line of All-In-One Inkjet KODAK: Kodak Revolutionizes the Inkjet Industry New Line of All-In-One Inkjet Printers Produces Durable, High-Quality Documents and Photos; Low-cost Printers Produces Durable, High-Quality Documents and Photos; Low-cost premium inks save customers up to 50 percent on everything they print, M2 premium inks save customers up to 50 percent on everything they print, M2 Presswire, February 6, 2007Presswire, February 6, 2007Kodak Wins Three CES Innovations Awards and Receives Prestigious Honors Kodak Wins Three CES Innovations Awards and Receives Prestigious Honors from Popular Science and PC Magazine; Honors Include "Best of Innovations" from Popular Science and PC Magazine; Honors Include "Best of Innovations" Award for the KODAK EASYSHARE V610 Dual Lens Digital Camera, Business Award for the KODAK EASYSHARE V610 Dual Lens Digital Camera, Business Wire, January 8,2007 Wire, January 8,2007

Questions & AnswersQuestions & Answers

kodak brand audit report

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