kodak brochure
TRANSCRIPT
flourish.
it’s time to adapt For the technology, the solutions, and the relationship to help your business succeed, call 1-866-563-2533 today, or visit graphics.kodak.com
Follow us on Twitter at twitter.com/kodak/idigprint or visit our blog at growyourbiz.kodak.com to stay up to date on the latest developments in the graphic communications industry.
© Kodak, 2010. Kodak is a trademark. Kodak Publication No. U.GCG.0014.0410.EN.01
eastman Kodak Company343 state streetrochester, NY 14650 It’s time for you and Kodak
exteNsive reaCh respoNsive support.
It’s tIme to adapt aNd FlourIsh.
Give us a call at 1-866-563-2533 today, or visit kodak.com/go/green
exCeediNg expeCtatioNs.
aNtiCipatiNg Needs
servIce aNd support:
Our global network of over 3,000 service professionals
in more than 120 countries provides skilled, responsive
service, with an understanding of local language and culture,
business practices, and government regulations. Customer
satisfaction, resulting from a determined focus on your
efficiency and profitability, is our ultimate goal. Wherever
your company does business, you can rely on Kodak to help
you control costs, maximize productivity, and minimize
business risk.
It’s time for you and Kodak
visit graphics.kodak.com/go/green to learn more.
Kodak is committed to sustainability worldwide. We recognize that we have a role to play in helping society thrive by driving business growth in a responsible manner that creates value for our stakeholders. We will continue to set and report on challenging goals to drive our progress.
KodaK’s approaCh is to worK toward greater sustaiNabilitY…together with our Customers.
sustaiNable suCCessful.
iNNovative strategies for aN ever-ChaNgiNg marKetplaCe.The printing landscape is undergoing change as we move from broad canvassing and mass printing and publishing to targeted multi-media campaigns, from product-based marketing to customer needs-based marketing. This requires consistency of messaging at every touchpoint, from inbox to mailbox. Kodak can help you profit from this change. We’ll show you how to leverage the latest digital solutions to offer new services that deliver greater return on marketing investment — and build new revenue streams for your business.
Books are printed on-demand — increasing revenue and maximizing profits by extending the life of titles and getting accurate quantities to market more quickly and affordably.
A photo book is produced with personalized information through an automated process— driving premium pages with higher margins.
A nationwide franchiser boosts sales with colorful, brand-managed inserts and mailers — produced
with online technologies that allow each franchisee to set their own pricing.
Sports-themed food packaging capitalizes on a local team’s recent success — and custom packages are on shelf in time for the playoffs.
Credit card bills are printed with special promotions to match purchasing preferences — so advertisers can reach target audiences for less and make more sales.
To increase environmental marketability, an international brand collaborates with suppliers — and print and packaging manufacturing waste is dramatically reduced.
A worldwide shipping leader turns to Kodak Solutions for Business to automate air waybill processing — and sees measurable time and cost savings with improved customer service.
see how graphic communications can reach more people, in more places, at kodak.com/go/connect
support your sustaINaBIlIty strategy wIth:
• Digital printing solutions that improve ROI by minimizing ink, paper, and energy used in traditional mass mailings.
• Printing plates that reduce water, chemistry, and energy use.
• Web-to-print digital workflows that reduce the use of paper and ink.
• Unified workflow solutions that reduce waste throughout the print production chain.
• Book publishing solutions that result in less warehousing and fewer returns.
• energy star qualified scanners that use 30 to 75 percent less energy than standard scanners.
• Return and reuse programs such as replaceable components for digital presses.
KodaK has:
• Reduced greenhouse gas emissions and energy usage by over 40 percent in the past six years.
• Been part of the U.S. E.P.A. Climate Leaders partnership since 2002.
• Received recognition from the Department of Energy and the California Climate Action Registry for achievements in managing energy and greenhouse gas emissions
• Created remote service capabilities to resolve issues without deploying additional field engineers.
together, we can create a winning sustainability strategy that supports business growth while reducing environmental impact.
Enterprise
drive effiCieNCY maiNtaiN CoNsisteNCY.
Efficiency is key. Successful enterprises must
reduce time to market, extract costs, maintain print
consistency, and boost shelf impact. Kodak’s enterprise
solutions improve your ability to anticipate change and
react more effectively.
• Web portal solutions provide new capabilities
for interaction, communication, and teamwork among
employees, departments, and companies.
• Marketing campaign management tools enable
cost savings while helping improve effectiveness
and return on marketing investment (ROMI).
• Asset management systems integrated with workflow
and creative tools promote creative and brand
consistency across media, across print providers,
and across the globe.
For any forward-looking enterprise, Kodak is the
partner of choice in developing innovative strategies
for increased collaboration and accelerated delivery.
embraCe ChaNge iNCrease returN oN marKetiNg iNvestmeNt.
Tying print media in with other marketing
communications — web, text messaging,
television — enables your customers
to create more effective, broader-
reaching campaigns.
Kodak’s modular, scalable solutions allow you
to respond quickly and easily to customers’
specific needs, while maximizing efficiency
and reducing costs. The result is improved
marketing effectiveness and increased return
on investment for you and your clients.
Commercial Printing
diversifY Customize.
The demand for higher returns on marketing campaigns has led to
higher expectations for printing capability. You need to find a way
to deliver. Kodak can help you stay ahead of the curve.
• Help increase customer loyalty with consistent, high-resolution
printing and color throughout a run and on subsequent runs.
• Expand your offset business into digital print with a blended
process driven by Kodak’s Unified Workflow Solution.
• Integrate promotional and educational messaging with bills
and statements for true personalized communication.
• Differentiate by expanding the applications you can offer,
with innovations like dimensional printing.
• Grow revenue and increase margins by offering print as part
of a multi-channel communications campaign.
• Gain entry into the high-growth, premium-page market for
personalized photo books.
• Improve collaboration during review cycles within your enterprise.
Kodak can help you identify opportunities and suggest solutions that provide the flexibility you require.
Ensuring profitability in the future means finding new
ways to provide value to customers. Photo services
have been identified by leading industry consultants
as one of the highest growth markets in commercial
print and consumer photography. Kodak can help you
take advantage.
• High-value applications such as personalized photo
books, calendars, cards, and merchandise help you
grow your profits.
• The Kodak s1220 Photo Scanning System opens a
new revenue stream by enabling customers to quickly
and easily digitize prints, which can then be used to
create personalized products.
• Trusted Kodak Media give you final results you
can always depend on, with exceptional color
performance, predictability, and durability.
KodaK solutions deliver fully personalized photo
products with exceptional productivity and image
quality, so you can enter this lucrative market on
the leading edge.
Photo services
exteNd Your marKet reaCh seize opportuNitY.
Packaging
deliver the braNd effiCieNtlY impaCtfullY.
Every day, around the globe, newspaper, magazine,
and book publishers rely on solutions from Kodak
to deliver information to the world with vibrant,
consistent color.
• Complete, integrated solutions that cut costs
and accelerate throughput.
• Quality that improves shelf appeal of books,
directories, and other large-scale print publications.
• Remote newspaper production, personalized
mass publications printed with inkjet heads on
web presses, and inventory-free, print-on-demand
book publishing.
• Service resources and coverage plans dedicated
to the uptime requirements of the deadline-
driven provider.
With Kodak as your partner, you can remain in the forefront of publishing trends, so you can thrive today and well into the future.
Publishing
meet todaY’s deadliNes the Needs of tomorrow.
Product packaging is about increasing efficiency,
reducing time to market, and driving sales. You
need to print vibrant, high-impact colors to precise
specifications, react quickly to trends, and deliver
on budget. How can a package producer meet
these demands?
• Offset and flexographic solutions that optimize
productivity and accuracy.
• Sophisticated automation tools that increase
efficiency, accelerate job turnaround, and
provide near-perfect repeatability.
• One point of contact for service with
accountability for your entire system’s
performance — whether you have a single
location or multiple sites around the world.
Many of the world’s major brands trust KodaK
systems to optimize creative development,
manage compliance, and deliver the highest
standards of quality and consistency.
data-driven Communications
maKe CommuNiCatioNs relevaNt persoNal.
Your data represents a vital source of strategic
intelligence. Kodak can help you leverage it
to personalize customer communications, target
the right individuals at exactly the right time,
and react to changing markets more quickly.
print and premedia providers
Scalable, upgradable Kodak Technologies and
Solutions provide a smooth transition into the
growing markets of variable print, electronic
media, and marketing campaign management.
direct marketers, customer relationship specialists, and data centers
Kodak Technologies and Solutions open new
opportunities for targeted and relevant integrated
customer communication.