KOHA BIZ

BRANDING•

MARKETING & COMMUNICATIONS

EVENTS• MAGAZINES• PUBLICRELATIONS• VIDEO• ADVERTISING• WEBSITES• PHOTOGRAPHY•

SERVICES 3 LEADERSHIP TEAM 5 ECONOMIC SUMMIT 2014 7 KIA RITE PROGRAM 9 FOCUS SECTORS 11

CLEAN ENERGY 11 AQUACULTURE 12 CARBON TRADING 12 BIOLOGICAL FARMING 13 MANUKA HONEY 13

BRANDING AND CORPORATE IDENTITYThe green market is an increasingly crowded one and with the battle for consumers intensifying day-by-day a strong brand with strong values and integrity is invaluable to our reputation and future success. Through market analysis we ensure that our MarComs strategy is targeted, and we work SMART to define and build our client's brands to achieve our vision of becoming New Zealand’s leading indigenous marketing communications business.

EVENTS AND MAGAZINEA key element of our communication and profile-raising activity is our annual economic summit which also coincides with the production of KOHA BIZ, our magazine which showcases news stories of cutting edge developments from our focus sectors.

PUBLIC RELATIONS AND ADVERTISINGWe can organise the writing and issuing of press releases for good news stories, news developments etc to reach the appropriate target audience by liaising on your behalf with media and other communication outlets. It is worth remembering that PR is a free form of advertising and helps to raise your profile.

Market research and a considered strategy are integral to the effectiveness, and analysis of information gathered will help achieve budget optimisation. We can create copy for advertisements, or edit your own draft, as well as help you to determine the best promotional method and obtain competitive pricing options.

PHOTOGRAPHY AND VIDEOWe offer a photographic service to support the day-to-day needs of our clients. Digital images can be taken at internal and public events for display on notice boards, media releases, websites, social media sites and in publications. We can also commission quality and affordable photographers on your behalf and are able to oversee consent/compliance issues. We can arrange for a professional video event coverage. We will do our best to satisfy your requests for photography and video in a timely fashion but would ask that you give us ample notice.

WEBSITE DEVELOPMENTThe development of your website is crucial in terms of keeping up with the fast-changing nature of online communications. We can lead you through a process of developing your website and liaising with all of your stakeholders and our goal is to increase visitors to your pages.

KOHA BIZ offers a full suite of integrated and strategic communications services across key high value Mäori enterprise sectors and hold an annual Economic Summit to promote research, investment, trade and exports. Our offering includes traditional communications and public relations services as well as specialised services such as investor relations, M&A communications, crisis communications and executive communications coaching.

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BRANDINGEVENTSMAGAZINEPUBLIC RELATIONSADVERTISINGPHOTOGRAPHY VIDEOWEBSITE DEVELOPMENT

ourSERVICES

former all black hosea gear was the face of our iwisaver campaign and featured in issue 6 of koha magazine.

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MERE TAKOKO - MarComs ManagerMere has created a unique niche as one of New Zealand’s few cleantech and emerging sector marketing communications specialists having worked in Mäori economic development for over 10 years with a range of National organisations and development NGO's. She is also Editor of KOHA Indigenous Business Magazine.

TINA WICKLIFFE – Media and Public Relations Manager Tina is recognised as one of New Zealand’s leading Mäori news producers and has over 20 years of experience in media communications. She has the ability to combine her political and current affairs journalism skills and Te Reo Mäori expertise to deliver on marketing, media relations, issues and crisis management, stakeholder communications and investor relations mandates. She works with companies and organisations across sectors and with regional, national and international operations.

WAYNE MULLIGAN – Research and Investment ManagerWayne has held many senior management and strategy positions in the public and private sectors. Wayne specialises in systems thinking and he has authored 30 business case studies on Mäori organisations and a report on key Mäori business characteristics. Wayne holds a number of trusteeships and directorships.

PAUL MORGAN – Trade and Export ManagerPaul is involved in numerous Mäori commercial interests that encompass the areas of horticulture, agriculture, forestry, fishing, leased lands, equities and commercial properties. His expertise lies also in his extensive network of business and political contacts, as well as his track record of negotiation, development and repositioning of Mäori business in the domestic and global markets. Paul is currently chair of both Wakatu Incorporation and Tohu Wines (Ltd).

KOHA BIZ is comprised of a knowledgeable and experienced team of professionals along with a strong network of partners whose business it is to provide best-in-class support on every engagement across New Zealand. We provide quality and specialised communications services, but small enough to respond quickly and personally.

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ourTEAM

CultureofNativators

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Ourteamworksseamlesslywithourclientstoensureprogramsandcampaignsarenotonlyfullyintegrated,butarebuilttoyieldresultsinstrategicdevelopmentareas:research,investment,tradeandexports(RITE).

"He Kakano I Ruia Mai I Rangiaatea"

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KOHA BIZ in association with key partners and sponsors welcome you to the Power2People Summit. The Summit will be held at the Emerald Hotel in Gisborne from 26–28 November 2014, preceded by two days in Rotorua to visit various clean energy and food projects. The focus of the Summit is on investment in both renewable energy and biofarming.

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ecoSUMMIT 2014 kohabizholdsanannualeconomicsummittoconnectpotentialinvestorstoournetworkofMāoribusinesses,organisationsandtribalauthoritiestopromotedevelopmentopportunitiesincleanfood,beverageandenergyproduction.

The Summit is a sector wide initiative designed to enable international investors and Governments to work with Mäori development partners to take a substantive step towards their goals of implementing biofarming and renewable energy initiatives. A key focus will be on the generation and distribution of electricity.

In an era of increasing concern about the effects of climate change, renewable energy and biofarming have become key issues for New Zealand and its key trading partners.

Dependence on fossil fuels is still a major burden for these countries and territories. It generates very significant costs, both economically and environmentally. While we have seen recent progress towards renewable energy and biofarming in the region, we still need to do better.

The Summit will be an opportunity for development partners to announce their intentions and pledge their support to enter into joint ventures with Mäori land owners, trusts, Incorporations and businesses.

KOHA BIZ and joint venture partners will facilitate this opportunity to ensure that we work cooperatively to fund the next stage of clean energy and food development in New Zealand. The Summit will include an Investment Showcase to connect development partners and Mäori economic interests with private sector investors and investment banks.

power2peoplegisborne,nov26-8The highlight of the KOHA BIZ calendar is our bi-ennial economic summit that brings together key sector experts and practitioners to showcase some of New Zealand's most high value clean tech companies and food producers.

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Investment

Research KOHA BIZ Trade

Exports

riteICT PLATFORM

New Zealand's Minister of Trade and Climate Change, Tim Groser, at the launch of KOHA BIZ which aims to provide a single channel link between investors and Mäori businesses.

KOHA RESEARCHThe rising wealth of developing markets will require New Zealand businesses to imbed science and technology as a competitive advantage. We position Mäori alongside the science and technology sector to build new high growth opportunities and carbon neutral design solutions.

KOHA INVESTMENTIncreasingly sophisticated Mäori businesses are seeking capital for growth, buying into strategic assets and providing direct investment opportunities. We support Mäori to raise capital through domestic and foreign investment.

KOHA TRADEGlobalisation is advancing New Zealand’s overall productivity and wealth opportunities but comes with the challenge of competition and market saturation. We link Mäori to a network of like-minded domestic and international companies to foster trade and export ventures.

KOHA EXPORTSIn a crowded market place, the Mäori point of difference can provide invaluable exposure. We help position high value Mäori companies in niche domestic and international markets through showcasing Mäori culture, values and design solutions.

The strategic intent of KOHA BIZ is to prepare Mäori to become international leaders in renewable energy and low emission food and beverage industries. These businesses will be under-pinned by an assurance program that follows indigenous authenticity and quality standards.

Our mission is to foster a commercial environment to promote high value Mäori businesses/brands which are strategically positioned in niche markets and able to earn significant domestic and foreign revenues.

This includes providing a central communications channel for

RITEKOHA BIZ is currently developing an information and communications technology platform to facilitate the development of joint venture partnerships between Mäori and overseas businesses.

dialogue, engagement and market execution between Mäori businesses/brands and overseas businesses/investors.

The KOHA BIZ assurance program will utilise digital information and communications technologies to build a world-class marketing portal.

Central Channel: KOHA BIZ will provide a central communications channel with three fundamental objectives:

1. A channel for KOHA BIZ verified entities to promote their businesses and services.

2. A channel for key networks, stakeholders, multilateral institutions and investors to engage easily with Mäori.

3. A channel to strategically position KOHA BIZ verified businesses/brands within the value chain and to assist with market execution.

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Research, Invest, Trade, ExportsAn increasing demand for Māori products and services will require innovative and easy to navigate media solutions. We assist to build media channels that foster business growth and the Māori point of difference as well as showcase new zealand's environmental heritage.

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FOCUS SECTORS:

CLEAN ENERGY AQUACULTURECARBON TRADINGBIOFARMINGMANUKA HONEY

focusSECTORS

New Zealand was a pioneer of First-generation renewable energy technologies and receives around 70-75% of its domestic electricity needs from hydro and geothermal sources. Another 5% is generated from wind and biomass. Mäori tribes are already significant players in geothermal generation, with the biggest operator being the Taupo-based Tuaropaki Power Company which has a 75% share in the 113MW Mokai station.

New cutting edge developments in biofuels and solar energy are currently being pursued and these clean energy technologies will soon become commercialised. New Zealand aims to utilise science and technology to promote overall investment appeal to international companies.

Mäori tribes own significant geothermal resources which are far from fully being realised and efforts are underway to investigate the potential of a $2 billion geothermal power generating company owned by Mäori tribes.

Total global investment in renewable energy is now around $250 billion and surpasses the amount of money the world invests annually in fossil-fuel and nuclear power stations. Future forecasts estimate that within 10-15 years this investment will double to $500 billion per annum particularly as international climate change obligations are met and the world's global fossil-fuel supplies dwindle.

BENEFITS OVER 10 YEARS: By 2020, it is predicted that the total global clean technology spend will reach NZ$3.34 trillion with growth being driven by three of New Zealand's major trading partners USA, China and Korea. Globally there is an estimated 3 million direct jobs in renewable energy industries, with about half of them offered by the biofuels industry. CLEAN ENERGY

WeprovideexpertiseinmarketingandcommunicationsacrossthevaluechaininarangeofhighvaluesectorsinNewZealandincludingcleanenergy,aquaculture,carbontrading,biologicalfarmingandManukahoney.

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GIFTSoftheLand&Sea

KOHA BIZ is a sustainable business with a green philosophy and approach to ensuring our range of communication materials and activities are fully integrated to maximum effect to reinforce client brands and reputations as some of New Zealand's premiere businesses.

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AQUACULTUREMäori own a substantial stake in commercial fishing and control or influence more than 30 percent of the sector. Seafood is New Zealand’s fifth largest export earner generating NZ$1.54 billion per year and employing more than 26,000 people domestically.

In 1992, Mäori tribes entered into an agreement with the Government that involved purchasing fishing assets, valued at around $170 million. This included a 50% ownership of the country’s largest fishing company – Sealord Fisheries. Mäori own up to 50% of all domestic fishing quota and are the largest exporters with assets estimated to be valued at more than $1 billion.

The value of this harvest ranges from $1.2 to $1.5 billion, of which the aquaculture industry contributes about $400 million per annum. Of the $400 million industry revenue, $298 million was generated in exports.

Aquaculture is the world’s fastest growing primary industry and currently produces about 47% of seafood consumed world wide. Mäori tribes are currently positioning themselves at the high-end of the market, exporting premium seafood products around the world.

New Zealand aquaculture products are exported to 79 countries and considered among the world’s best seafood.

Carbon trading, sometimes called emissions trading, is a market-based tool to limit green house gases (GHG). The carbon market in emissions is regulated by the Emissions Trading Scheme with carbon credits called New Zealand Units (NZU’s) that pay for or offset GHG reductions.

Mäori tribes with forests hold more than 30% of all NZU allocations which are estimated to be worth $NZ 600 million. Owners of these forests have presented an economic development plan to grow the value of these assets to $2 billion through forestry planting efforts and movement into processing and value-adding industries including biofuel energy production.

Participants in the NZ ETS must surrender one emission unit (either an international 'Kyoto' unit or a New Zealand-issued unit) for every two tonnes of carbon dioxide equivalent emissions reported or they may choose to buy NZ units from the government at a fixed price of NZ$25.Member firms that do not have enough allowances to cover their emissions must either make reductions or buy another firm's spare credits. Members with extra allowances can sell them or bank them for future use.

Mäori foresters are currently working to stop the flow of international credits into New Zealand and the Government’s plan to earn NZUs from the Government because their trees absorb greenhouse gases. These groups and others can then trade NZUs – those with spare NZUs can sell them to those who have to surrender units.

BENEFITS OVER 10 YEARS: Aquaculture NZ has a sales target for the aquaculture sector of $1 billion by 2025 which will rival the country’s wine and wool industries. This would grow the country’s exports to over $500 million generating more regional jobs and will benefit associated industries.

BENEFITS OVER 10 YEARS: According to the Iwi Leaders Forum, the carbon trading industry could generate 50,000 new long term jobs over 10 years, NZ 2 billion fiscal and budget benefit to New Zealand, significant environmental and rural (Mäori) economic development benefits.

CARBON TRADING

focusSECTORS

Biological or organic farming is a high value sector that is growing at approximately 8% globally per annum. It is an approach to farming that produces crops or meat without using synthetic chemicals or pesticides with the aim of ensuring there are no harmful residues in these foods.

World wide, organics is now valued at over USD$60 billion and is estimated to reach USD$104.5 billion by 2015. The success of the sector is being driven by demand for food that is safe, clean and true to label.

Organics and other high value agriculture and horticulture production systems could generate an additional $8 billion and 3,600 jobs to the Mäori economy.

Organics is a growth market globally with enormous potential to benefit New Zealand’s economy, people, and the environment. The total value of the organic sector in New Zealand is estimated to be between $340-$360 million.

Exports are a key component of the New Zealand organic sector and is estimated to be worth $39-49 million. Mäori landowners identify that around 960,000 hectares of tribal lands has the potential to be brought under high value farming industries such as organics. This could generate an additional $8 billion and 3,600 jobs to the Mäori economy.

BENEFITS OVER 10 YEARS: 3,600 new long term jobs over 10 years for an investment of under $3 billion with a contribution of $3.7 billion to gross domestic product.

BIOFARMING

Manuka honey is produced in New Zealand and Australia from the nectar of the manuka tree (Leptospermum scoparum). It grows best on the East Coast and the Far North. It is one of the Mäori economy’s most exciting industries and New Zealand’s honey exports have grown at a rate of 30% over the past 10 years.

New Zealand earns the highest premiums for honey in the world, a success which is largely driven by high value processing of manuka honey for pharmaceutical and biotech markets. Manuka grown in New Zealand has been scientifically proven to have powerful antibacterial properties and was used by Mäori for hundreds of years who like the ancient Egyptians used it as health purposes and as a wound dressing.

Its particularly high antiseptic potency is now sort by pharmaceutical and biotech companies world wide with Mäori landowners often leasing their land to honey farmers or opting to farming the land themselves. Today, New Zealand is a leader in producting manuka honey for biotechnologies for human healthcare applications, functional foods, dietary supplements and wound-care products.

Manuka honey commands prices 10 to 20 times higher than other types of honey because of its anti-bacterial properties. Exports are estimated to be worth NZ$120 million a year.

BENEFITS OVER 10 YEARS: Research is underway to help develop husbandry techniques to support the emerging practice of Manuka plantation. The industry projects that it will grow to be earn $1 billion per annum as reliability of supply and boosted yields meet the growing demand for medicinal Manuka honey products.

MANUKA HONEY

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Koha.biz is an information and communications technology service that offers a range of marketing and promotion services. The mission of Koha.biz is to provide an online platform to help make it easier for the world and Mäori to do business.

Koha.biz provides a single channel link to connect potential investors to our network of Mäori businesses, organisations and tribal authorities. Our goal is to bring together like-minded parties who work collectively to promote investment opportunities in the clean technology sector from energy to food production.

As a community based project, Koha.biz also has a focus on savings and investment education. We work with groups involved in this area to provide free financial literacy resources to whänau, hapü and Iwi throughout Aotearoa.

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