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Kohl’s Cares for Kids
New Hospital Partners
Welcome
! Agenda
! Kohl’s Department Stores
! Kohl’s Cares for Kids
! Hospital Program
Kohl’s Department Stores
A family-focused specialty department
store offering trusted national brands at a
great value, designed for a quick and easy
shopping experience.
Kohl’s Customer Profile
! Woman between the ages of 25-54
! Income typically $70,000 annually or more
! Half of Kohl’s customers have children under the age of 18
! The Kohl’s customer considers herself a smart shopper
Kohl’s Cares for Kids Mission
Kohl’s dedicates itscharitable efforts toimproving children’shealth and educationnationwide.
KCK Programs
KCK
A-TeamFundraising
CardKids Who Care
Hospital Program
A-Team
! Associates in Action!
! 5 Kohl’s Associates volunteer 3hours each
! Kohl’s provides a grant of $500
! Each store location=another $500!
! Must be for a qualifying youth-serving, nonprofit organization
A-Team
! Why should you use A-Team?
! How can you use A-Team?
! Kohl’s Program
! Donation Announcement Events
! Hospital Fundraiser
! Visit/read to patients
! Just about anything!
Fundraising Card Program
! Youth-serving organizations purchase specialFundraising Gift Cards at a discounted rate! Sell them at face value
! Keep profits
! $1,000 = 5% discount
! $500-$999=3% discount
! You work with youth serving organizationsthat can benefit!
Kids Who Care Scholarship Program
! Through the Kohl's KidsWho Care ScholarshipProgram, we recognize kidsages 6-18 who volunteer intheir communities withscholarships and prizesranging from $50-$5,000
! February 1-March 15
! Nominate a stand-up kidyou know atwww.kohlskidswhocare.com
Hospital Program
! Why?! Improving health opportunities for children
! How?! Store location
! NACHRI partners
! CMN partners
! Internet Research
! District / Store Manager Interviews
! Existing Partner Interviews
Hospital Partners
0
20
40
60
80
100
120
140
160
2000 2002 2004 2006 2008
2000 35 partners2001 41 partners2002 46 partners2003 57 partners2004 75 partners2005 127 partners2006 143 partners2007 155 partners2008 155 partners**does not include Fall 2008
Merchandise Program
Throughout the yearKohl’s sells specialmerchandise with 100%of the net profitsbenefiting children’shealth and educationopportunities nationwide.
Merchandise Program
How Products Are Chosen:
Appeals to Moms and Kids ages 4-8
Book and Plush
• Brand / Character Recognition
• Licensing support from suppliers
• Potential net profit
Merchandise Program
! Sold year round atkohls.com and at stores
! Four seasons: Spring,Summer, Back to School& Holiday
! High quality products at $5
! Aggressive marketing andpublic relations efforts
Merchandise Program
Local KCK purchases = Increased local donations
! Press releases
! Hospital Newsletters
! Hospital Display Case
! Display Posters
! Newspaper Story
! Radio
! TV Interview’s
Annual Donation Amounts
! How are donation amounts calculated?
! When are amounts calculated?
KCK Annual Giving
2000/01 $2.6 million2001/02 $5.7 million2002/03 $7.6 million2003/04 $12.4 million2004/05 $14.8 million2005/06 $20 million2006/07 $22.5 million
That’s more than $85million dollars to healthand education!
$2.6
$5.7$7.6
$12.4
$14.8
$20
$22.5
2001 2002 2003 2004 2005 2006 2007
KCK Annual Giving
Working Together
Kohl’s
Customers/Community
Hospital Partners
Partnership Goals
! Create visible community partnershipsyear-round that improve the health ofchildren in the communities we share.
! Inspire Associates and customers.
Annual donation cycle
Donation amountMarch 1
Proposal due May 1
Donation Event Sept 1
Partnership Est.
Money is raisedFeb 1-Jan 31
Program ProposalMarch 2-May 1
ProposalApprovedJuly 1 *
ProgramExecution
*approximate date
Program Objectives
Reach
Naming
Awareness
Community Outreach
Program
Kohl’s Fitness Blitz
Three new nutrition and fitness programs:* Move It* Jump, Bounce & Groove* Life Of A Carrot
Kohl’s Fitness Blitz
Children learn howfood fuels theirbody and howthey can help tokeep themselveshealthy and strongthrough goodnutrition.
Kohl’s Fitness Blitz
In 2007,Kohl’s Fitness Blitzmade rounds to over 40venues touching the livesof over 10,000 children.
Kohl’s Fitness Blitz
•Children motivated fromFitness Blitz programmingtrained and completed theSunburst 5K race.
•Kohl’s A-Team mentorsparticipate with them.
Donation Announcement Events
Opportunity to talk about our programs!
• Timing: After proposal approval
• Event by September 1
• Relate event to proposal
• A-Team opportunity
• Media opportunity
Event Collateral Request Form
One event per year per hospital
Due 6 weeks prior to event
Items Available:Banners (max 2 per event)
Balloons-Latex and mylar (latex max 200 mylar max 20)
Gift cards (max $200)
Merchandise bags-2 sizes (max 2000)
Hospital Partner Web site
www.kohlscorporation.com/communityrelations/hospital/index.htm
Password: KCK2005
Logos
! Logos
- Use both KCK and Kohl’s logo
- Make sure to use Kohl’s logo with the trademark ®
! Approvals
-Send all materials for approval to Patricia via e-mail
Year-round communication
Monthly e-blasts! Second Monday of each month
Quarterly Web casts! April 29, 2008, 11am cst! June 24, 2008, 11am cst! September 16, 2008, 11am cst
Yearly Summit! February/March 2009
Questions?
Questions