koinup techgaragel pitch for rome
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Koinup Techgaragel Pitch for RomeTRANSCRIPT
Koinup, the 1st social network that connects all the people from virtual worlds and make access
and the discovery of virtual worlds easier.
PitchPitch
KoinupKoinup Social network for virtual world people
20K members, 100K unique visitors The virtual worlds marketThe virtual worlds market 100M active users (2008)
VC Investment 700M $ (2008)
Business modelBusiness model AdvertisingPremium AccountsBranded channels
Pierluigi Casolari founder,CEO
Technological journalist
New media and web consultant
Web marketing lecturer
Edoardo Turelli founder, CTO
Database and platform architect
Consultant for SEO
FoundersFounders
Media hypeSecond Life break out (2006-07)
Mass “adoption”VWs reach the masses (2008-09)
Next? 80% of internet users in VWs (2010-11)
Virtual Worlds MarketVirtual Worlds Market
The expert saysThe expert says
“Take one avatar and cross many virtual worlds, this is the virtual world future”
(M. Kingdon, Linden Lab CEO)
The pain: un-connected virtual worldsThe pain: un-connected virtual worlds
Walled GardensWalled Gardens Virtual worlds are unconnected. Do they need a bridge?
PortabilityPortability People have “identities” in many virtual worlds. How do they manage “virtual life”?
CommunityCommunity Photographers on Flickr, professionals on Linkedin … and the virtual world people?
The social network for…The social network for… Sharing your virtual life
The “best” of virtual worlds
“Managing” your virtual identities
The solutionThe solution
CompetitorsCompetitors
What is it?What is it?
StrengthStrength
WeaknessWeakness
News aggregator for virtual worlds
Social network for avatars
Appeal, graphic, web positioning
Various features, business models
Our brand, community, marketing
lack of community, features
Web positioning, marketing
Social media for virtual worlds
User generated contents
NumbersNumbers20K members100K visitors (month) Growth 5-7%
TimelineTimelineFounding (2007)ex. 500K visitors (2009)ex. 4M visitors (2010)
ResultsResultsGrowth of membershipGrowth of membership
Marketing StrategyMarketing Strategy
Search Engine Optimization
Strategic Partnership Media partnership
Digital PR Sponsorship
VWs campaigns & events
Viral Marketing
Marketing PlansMarketing Plans
AdvertisingAdvertising Google adsense Self service advertising
Premium AccountPremium Account for power users and most active virtual world people
Branded ChannelsBranded Channels High cost community products for company targeting VWs
Business modelBusiness model